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Ahmad Fauzi
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Program Studi Ilmu Komunikasi Universitas Islam Jember Jl. Kyai Mojo No.101 Kaliwates Kab. Jember 68133 Jawa Timur
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Medio Jurnal Ilmu Komunikasi
Published by Universitas Islam Jember
ISSN : 29881420     EISSN : 29881412     DOI : https://doi.org/10.56013/mji.v1i2.2323
Core Subject : Education,
Languange, Linguistic, Communication & Media
Medio Jurnal Ilmu Komunikasi is a bi-annual journal issued on June and December. It consists of research-based articles and /or conceptual articles in communications. Medio Jurnal Ilmu Komunikasi has been published since 2023 by Program Studi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Islam Jember. The publisher only accepts an original work, which has not been published elsewhere. The article should be submitted through this site in accordance with our format (see Author Guidelines). Submitted article will be reviewed and edited for format uniformity, term, and other procedures.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 5 Documents
 1 
Search results for , issue "Vol. 1 No. 1 (2023): JUNI" : 5 Documents clear
Analisis Persahabatan Dalam Drama All Of Us Are Dead Ahmad Fauzi; Siti Nur Khabibah Romantika
Medio Jurnal Ilmu Komunikasi Vol. 1 No. 1 (2023): JUNI
Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56013/mji.v1i1.1775

Abstract

Netflix released a drama series entitled "All of Us Are Dead" which tells the story of a group of teenagers who are trying to save themselves from being chased by zombies that occur at their school. At first their friendship was established because of circumstances, but because they were often together made them closer and believed in each other, so they were willing to sacrifice themselves so that their friends could survive the zombies. The focus of the problem in this study is how the meaning of friendship in the drama all of us are dead with the aim of research to determine the meaning of friendship in the drama all of us are dead contained in episodes 1 and 2. In this study the researcher used a qualitative descriptive research type with the presentation of Charles semiotics Sanders Peirce and Aristotle's concept of friendship, and for data collection techniques, researchers used observation and documentation and the validity of the data used was a triangulation technique based on theory. This study analyzed 33 scenes in which 9 scenes were analyzed using Charles Sander Peirce's semiotics with the results of the study found 4 meanings of friendship, namely 1) togetherness, 2) caring, 3) cooperation, and 4) always being there under any circumstances. And 22 scenes grouped together based on Aristotle's notion of friendship, namely: 1) Friendship Based on Need or Utility (Utinity): Overcoming Fear and Doubt. 2) Friendship based on pleasure (Pleasure): A friendship between two people who share the same interests or jokes. 3) Friendship of Kindness or Virtue (Virtue): The friendship that exists between them becomes more and more intimate through trust, understanding and self-sacrifice. They do not hesitate to give advice and advice so that their friends will not be afraid or sad. they reinforce each other. The care shown through love and affection makes a person feel valued and cherished.
Strategi Humas Pondok Pesantren Al-Qodiri Dalam Mempertahankan Citra Pesantren Agus Ainul Yaqin M.S; Reza Fahlifi
Medio Jurnal Ilmu Komunikasi Vol. 1 No. 1 (2023): JUNI
Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56013/mji.v1i1.1776

Abstract

The focus of this research is how is the PR strategy in maintaining the image of Islamic boarding schools. This study aims to determine the strategies used by the public relations of the Al-Qodiri 1 Jember Islamic boarding school in maintaining its image. This study uses a descriptive qualitative approach, with data collected from observations, interviews and documentation. The data that has been collected is then analyzed and described and conclusions drawn. There are several strategies found by researchers in maintaining the image of Islamic boarding schools and are the results of this research, including: Strategy through alumni, making events such as dzikir manaqib events, putting up banners, working with PT. Seaven Dream Group, adding learning facilities, makes students able to compete at the national and international levels and also uploads Islamic boarding school achievements.
Persepsi Emak-Emak Terhadap Film Layangan Putus Studi Deskriptif Warga Kampung Ledok Kec. Kaliwates Kab. Jember Ferdian Ardani Putra; Syafri Affandhi
Medio Jurnal Ilmu Komunikasi Vol. 1 No. 1 (2023): JUNI
Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56013/mji.v1i1.1777

Abstract

Film is not only a medium of entertainment, but also has an element of learning in it, including the film "Layangan Putus" which tells about the realities of household life so that this film is in great demand among housewives. This research was conducted in Ledok Village, Jember Lor District, Kec. Kaliwates. The focus of the research is "How are the perceptions of the mothers of Ledok Village Rt. 3 RW. 6, Kelurahan Jember Kidul for the film “Layangan Putus”. This research uses a descriptive qualitative research type, data collection techniques including; observation, interview, and documentation. Analysis of the data researchers used the Miles Huberman model which included data reduction, data presentation, drawing conclusions and the validity of the data used was technique and source triangulation. The results of the study showed that mothers' interest in the film Layangan Putus was because the storyline presented by the film was quite good and viral on social media. The mothers also admitted that they were carried away emotionally while watching the film. Mothers also perceive from the film that they are honest and open to each other in the household so that the relationship does not end in separation
Strategi Komunikasi Pemasaran Suweg Lapis Genggong Dalam Peningkatan Daya Jual di Kecamatan Maron Kabupaten Probolinggo Ahmad Faqih Zainuri
Medio Jurnal Ilmu Komunikasi Vol. 1 No. 1 (2023): JUNI
Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56013/mji.v1i1.1779

Abstract

The title of this study is "Marketing Communication Strategy of Suweg Lapis Genggong in Increasing Selling Power in Maron District, Probolinggo Regency (Descriptive Study of Instagram Digital Marketing of Suweg Lapis Genggong Products). In the current era, the development of technology and information is fast and significant so that it can be used by anyone at any time with creative and innovative works. It can be used to communicate with anyone without a time limit. Along with the development of time, there is a term, namely new media or what we often call new media, this is very interesting because it can be used to convey information more easily. An example of this new media is the emergence of various social media, one of which is Instagram. nstagram so that Instagram social media has become one of the favorite social media. As for the benefits of Instagram social media, in addition to conveying various kinds of information, it can also be used as a means of promotion and publication of a product, as an example of this Suweg lapis genggong product which has used Instagram social media as access in digital The title of this study is "Marketing Communication Strategy of Suweg Lapis Genggong in Increasing Selling Power in Maron District, Probolinggo Regency (Descriptive Study of Instagram Digital Marketing of Suweg Lapis Genggong Products). In the current era, the development of technology and information is fast and significant so that it can be used by anyone at any time with creative and innovative works. It can be used to communicate with anyone without a time limit. Along with the development of time, there is a term, namely new media or what we often call new media, this is very interesting because it can be used to convey information more easily. An example of this new media is the emergence of various social media, one of which is Instagram. nstagram so that Instagram social media has become one of the favorite social media. As for the benefits of Instagram social media, in addition to conveying various kinds of information, it can also be used as a means of promotion and publication of a product, as an example of this Suweg lapis genggong product which has used Instagram social media as access in digital marketing because on social media Instagram there are interesting features that can help Suweg lapis genggong products to convey product information quickly and broadly to the public. The purpose of this research is to find out the communication strategy marketing of digital products and digital marketing based on Instagram as well as increasing the selling power of Suweg lapis genggong products. The research method used is communicative descriptive research method with data collected through direct and indirect interviews, observation and structured documentation as well as study literature, namely by looking at previous research. The expected results of this research are as social media Instagram can be used to convey messages or exchange marketing because on social media Instagram there are interesting features that can help Suweg lapis genggong products to convey product information quickly and broadly to the public. The purpose of this research is to find out the communication strategy marketing of digital products and digital marketing based on Instagram as well as increasing the selling power of Suweg lapis genggong products. The research method used is communicative descriptive research method with data collected through direct and indirect interviews, observation and structured documentation as well as study literature, namely by looking at previous research. The expected results of this research are as social media Instagram can be used to convey messages or exchange
Strategi Komunikasi Pemasaran Melalui Instagram (Studi Deskriptif Kualitatif Akun @rengganis_basic) Luluk Ita Ulfiah; Djoko Supriatno
Medio Jurnal Ilmu Komunikasi Vol. 1 No. 1 (2023): JUNI
Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56013/mji.v1i1.2214

Abstract

Social media marketing that is done online has emerged as a means of communication that is rife today, namely by shopping via the internet. One of the social media platforms used is Instagram by utilizing Instagram as a social media platform is a marketing strategy that has been successful in benefiting its users. The focus of the problem of this research is to explain how the marketing communication strategy through Instagram is carried out by Rengganis Basic. While the purpose of this study is to find out how the marketing communication strategy through Instagram is carried out. This study uses a descriptive qualitative approach by analyzing the practice of buying and selling online. Data collection techniques in this study were observation, interviews, literature studies and documentation. The results of this study are that the communication process carried out in marketing its products through Instagram social media is by implementing a communication strategy that includes communication components (sources, messages, media, recipients, effects, feedback), applying the 4P marketing principles (product, price, place, promotion) The marketing communication strategy used by @rengganis_basic through Instagram includes determining target consumers, marketing content, using attractive images, good response to customers and promotions or discounts on Instagram.

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