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Jurnal Ekonomi Dan Bisnis Digital CV.ITTC INDONESIA Jl. Veteran dalam no.24d, Kota Padang, Sumatera Barat 25112
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JEBD
Published by CV ITTC Indonesia
ISSN : -     EISSN : 30256429     DOI : doi.org/10.47233/jebd
Core Subject : Economy, Engineering,
Economics, Econometrics & Finance Engineering
Jurnal Ekonomi dan Bisnis Digital (JEBD) E-ISSN : 3025-6429 is a peer-reviewed journal providing a space for both practitioners and academics for disseminating research results that work in Economic, finance, management, information technology and related fields. JEBD provides an outlet for the increasing flow of interdisciplinary research cutting across business, management, finance, information system, accounting, Entrepreneurship, Business ethics, Sustainability, Knowledge Management, Learning Organization and economics disciplines. It is an essential reading for academics, graduate students, policy makers and business practitioners.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 39 Documents
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Search results for , issue "Vol. 1 No. 2 (2023): Oktober - Desember" : 39 Documents clear
Pengaruh Profitabilitas, Likuiditas dan Leverage terhadap Nilai Perusahaan dengan Kebijakan Dividen Sebagai Variabel Moderasi Herlin Trikasih Putri; Ingra Sovita
Jurnal Ekonomi dan Bisnis Digital Vol. 1 No. 2 (2023): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

This study aims to determine and analyze the effect of profitability, liquidity and leverage on firm value with dividend policy as a moderating variable in manufacturing companies in the consumer goods industry sub-sector for the 2018-2021 period. The approach uses a quantitative approach. The population in this study were 80 manufacturing companies in the consumer goods industry sub-sector which were listed on the Indonesia Stock Exchange for the 2018-2021 period. The sample selection technique used the purposive sampling method and produced a sample of 24 manufacturing companies in the consumer goods industry sub-sector which were listed on the Indonesia Stock Exchange for the 2018-2021 period. The data analysis used is multiple linear regression and MRA (Moderated Regression Analysis) using SPSS version 25 software. The results show that profitability and leverage have a positive effect on firm value, while liquidity has no effect on firm value, dividend policy is able to moderate the effect of profitability and leverage on company value, while dividend policy is unable to moderate the effect of liquidity on the value of manufacturing companies in the consumer goods industry sub-sector for the 2018-2021 period.
Pengaruh Pemasaran Media Sosial Dan Kesadaran Merek Terhadap Keputusan Pembelian Pada Produk Ms Glow Rahmania; Almansyah Rundu Wonua; Ismanto
Jurnal Ekonomi dan Bisnis Digital Vol. 1 No. 2 (2023): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

Tujuan penelitian ini adalah umtuk mengetahui pengaruh pemesaran media sosial dan kesadaran merek terhadap keputusan pembelian padaproduk Ms Glow. Penelitian ini merupakan penelitian kuantitatif dengan menggunakan kuesioner sebagai instrumrnnya. Populasi dalam penelitian ini adalah mahasiswa Universitas Sembilanbelas November Kolaka dengan jumlah sampel 60 responden. Teknik pengumpulan data yaitu data primer dan data sekunder. Data dianalisis dengan menggunakan Teknik analisis PLS melalui Software SmartPLS. Hasil penelitian ini menunjukan bahwa pemasaran media sosial berpengaruh positif dan signifikan terhadap keputusan pembelian. Hal ini dibuktikan dengan t-hitung atau t-statistik 3.585 lebih tinggi dari nilai t-tabel yaitu 1.672. Kesadaran merek berpengaruh positif dan signifikan terhadap keputusan pembelian karena nilai t-hitung atau t-statistik sebesar 4.722 lebih tinggi dari t-tabel 1.672. Maka pemasaran media sosial dan kesadaran merek berpengaruh positif dan signifiakn terhadap keputusan pembelian sebesar 68.8% sedangkan sebesar 31.2% dipengaruhi oleh faktor lain yang tidak diteliti dalam penelitian ini.
Pengaruh Brand Experience Dan Brand Trust Terhadap Loyalitas Konsumen Pada Penggunaan Produk Scarlett Whitening Di Kabupaten Kolaka Sitti Hasnani; Andry Stepahnie Titing; Hendrik
Jurnal Ekonomi dan Bisnis Digital Vol. 1 No. 2 (2023): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

The purpose of this study was to determine the effect of brand experience and brand trust on consumer loyalty in using Scarlett Whitening products in kolaka district. This research is a quantitative research model using a questionnaire in this study were all consumers who use scarlett whitening products with a total sample of 65 respondents using a purposive sampling technique. Data collection techniques are primary data and secondary data. The data obtained were analyzed using PLS analysis techniques through the SmartPLS Software. The results of this study show primary and secondary data. The data obtained were analyzed using PLS analysis techniques through the SmartPLS software. The results of this study indicate that brand experience has a positive and significant effect on consumer loyalty. This is evidenced by the t-count or t-statistic, which is 3.967, wich is higher than the t-table value, which is > 1.669. Brand trust also has a positive and significant effect on consumer loyalty because the t-count or t-statistic value of 3.046 is higher than the t-table value > 1.669. So brand experience and brand trust have a positive and significant effect on concumer loyalty by 74.1% while 25,9% is influenced by other factors not examined in this study .
Pengaruh Penanganan Komplain dan Kualitas Pelayanan terhadap Kepuasan Pelanggan pada pengguna J&T di Kabupaten Kolaka Utara Jumriani Jumriani; Fitri Kumalasari; Almansyah Rundu Wonua
Jurnal Ekonomi dan Bisnis Digital Vol. 1 No. 2 (2023): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

This research aims to determine (1) the effect of complaint handling on customer satisfaction among J&T users in North Kolaka Regency. (2) the influence of service quality on customer satisfaction among J&T users in North Kolaka Regency. The sample in this study amounted to 110 respondents using a sampling technique, namely accidental sampling. Research instrument testing uses validity and reliability tests with SPSS 22.0. The research data analysis technique uses the Structural Equatio Modeling (SEM-PLS) method with SmartPLS 4.0. Based on the results of this research, it can be seen that the complaint handling variable has a positive and significant effect on customer satisfaction as indicated by a T-Statistic value of 3,493 and a P-Value of 0.000, the service quality variable has a positive and significant effect on customer satisfaction as indicated by the T-Statistic value of 4.125 and P-Values ​​of 0.000.
Pengaruh Kualitas Produk dan Citra Merek terhadap Keputusan Pembelian Motor Yamaha Jupiter-Z Cw Fi pada UD. Maju Kabupaten Bombana Fedri Fedri; Fitri Kumalasari; Andry Stepahnie
Jurnal Ekonomi dan Bisnis Digital Vol. 1 No. 2 (2023): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

Penelitian ini bertujan untuk mengetahui: (1) Pengaruh kualitas produk terhadap keputusan pembelian pada UD Maju Bombana, (2) Pengaruh citra merek terhadap keputusan pembelian pada UD Maju Bombana. Penelitian ini menggunakan pendekatan dengan metode kuantitatif. Pengumpulan data dilakukan melalui observasi dan penyebaran kuesioner. Populasi dalam penelitian ini adalah para pengguna motor Yamaha Jupiter-Z CW F1. Sedangkan sampel dalam penelitian ini berjumlah 120 orang dengan teknik pengambilan sampel yaitu accidental sampling. Pengujian instrumen penelitian menggunakan uji validitas dan uji reliabilitas dengan SPSS 22.0. Teknik analisis data penelitian menggunakan metode Structural Equation Modeling (SEM-PLS) dengan SmartPLS 4.0. Berdasarkan hasil penelitian diketahui bahwa terdapat pengaruh yang positif dan signifikan antara variabel Kualitas Produk terhadap Keputusan Pembelian pada UD Maju Bombana yang ditunjukkan nilai t-statistic sebesar 2,800 dengan P-Value sebesar 0.005. sedangkan variabel Citra Merek terhadap Keputusan Pembelian pada UD Maju Bombana berpengaruh positif dan signifikan yang ditunjukkan nilai t-statistic sebesar 8.801 dengan nilai P-Value sebesar 0.000.
Pengaruh Knowledge Sharing dan Learning Organization terhadap Innovative Work Behavior pada Staf Fakultas USN Kolaka Agus Ambarsari; Ismanto; Agus Zul Bay
Jurnal Ekonomi dan Bisnis Digital Vol. 1 No. 2 (2023): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

This research aims to determine: The influence of knowledge sharing and learning organization on innovative work behavior among USN Kolaka Faculty Staff. This research is a quantitative research model. Data collection used literature studies, distributing questionnaires and interviews. The population in this study was all USN Kolaka Faculty Staff, totaling 71. The sample size was determined using a saturated sample. Research instrument testing uses validity and reliability tests with SPSS 22.0. The data analysis technique used in this research is Structural Equation Modeling (SEM) based on Partial Least Square (PLS) using the Smart-PLS 4.0 application. Based on the research results, it shows that knowledge sharing has a positive and significant effect on innovative work behavior as indicated by the original sample value of 0.539, t-statistic of 4.522 and p-value of 0.000. and learning organization has a positive and significant effect on innovative work behavior as shown by the original sample value of 0.262, t-statistic of 1.813 and p-value of 0.035.
Pengaruh Stress Kerja Dan Motivasi Terhadap Kinerja Pengusaha Usaha Mikro Kecil Menengah Wima Fiarry Virliyanna
Jurnal Ekonomi dan Bisnis Digital Vol. 1 No. 2 (2023): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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This study aims to determine the effect of work stress and motivation on the performance of micro, small and medium enterprises entrepreneurs. This type of research is quantitative. The variables in this study are work stress variables (X1), motivation (X2) and performance (Y). The sample in this study amounted to 34 respondents. The data used is primary data. The data collection instrument in this study was to distribute questionnaires. The analysis technique used is multiple linear regression. Based on hypothesis testing using the f test simultaneously that the value of work stress and motivation variables is smaller than a (0.000 <0.05) and f count 17.175> f table value 3.30, it can be concluded that there is an influence of work stress and motivation on the performance of micro, small and medium entrepreneurs.
Strategi Penggunaan Sistem Informasi Dalam Komunikasi Bisnis Secara Elektronik Zerimah Afgani Hasibuan; Nurbaiti
Jurnal Ekonomi dan Bisnis Digital Vol. 1 No. 2 (2023): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

Electronic commerce (eCommerce), broadly speaking, electronic commerce (e-Commerce) is defined as a way to sell and buy goods and services via the Internet network, but this of course includes various aspects. In the business world, information and communication technology is utilized for electronic trading or known as e-commerce. In e-commerce, parties carrying out trading activities only communicate through a public network, which in recent developments uses the internet. The aim of this research is how to use information systems in electronic business communications. Research method The research method used by the author in this research is qualitative research. It is hoped that the results of research, utilization and use of internet technology will provide great benefits to the competitive business world. Companies that are able to compete in this competition are companies that are able to implement technology into their companies.
Pengaruh Kualitas Pelayanan Dan Diferensiasi Produk Terhadap Keunggulan Bersaing Pada Nasabah Bank Sumsel Babel Syariah KCP UIN Raden Fatah Palembang Viera Irawan; Hilda; Fakhrina
Jurnal Ekonomi dan Bisnis Digital Vol. 1 No. 2 (2023): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

Currently business competition is very competitive. Companies need a strategy to face this competition. The company must have more competitiveness compared to other companies. This competitiveness can be in the form of products produced, services or human resources. Likewise, in the world of the banking sector, especially in sharia banking, increasingly advanced technological developments have resulted in changes in customer tastes which have resulted in customers moving from one bank to another. This research aims to find out how service quality and product differentiation influence the competitive advantage of customers at Bank Sumsel Babel Syariah KCP UIN Raden Fatah Palembang. The Grand Theory of this research is to use the Resource Based View (RBV) theory. The method used is a quantitative method. The data collection technique was carried out by distributing questionnaires using a Likert scale. The sample in this study was 100 respondents with a sampling technique using Simple Random Sampling with the Slovin formula. The data analysis techniques for the questionnaire used are validity and reliability tests, classical assumption tests, multiple linear regression analysis and hypothesis testing with data processing using the SPSS ver 26 program. The research results show that the service quality variable (X1) tcount > ttable (3.428 > 1.984) has a positive and significant effect on customers' competitive advantage, so the higher the quality of service from the bank, the more customer interest there will be and can increase competitiveness. In the product differentiation variable (X2) tcount > ttable (6.318 > 1.984) has a positive and significant effect on customers' competitive advantage, so the better the bank improves the products it offers, the more superior the bank is compared to other banks. Based on the results of service quality (X1) and product differentiation (X2), they simultaneously have a positive and significant effect on the competitive advantage of customers at Bank Sumsel Babel Syariah KCP UIN Raden Fatah Palembang.
Pengaruh Kompensasi Dan Kepuasan Kerja Terhadap Kinerja Karyawan CV Yusindo Anggara Tama Afifah Tussya Adah Adah; Syahrum Agung Agung; Widhi Ariyo Bimo Bimo
Jurnal Ekonomi dan Bisnis Digital Vol. 1 No. 2 (2023): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Penelitian ini bertujuan untuk mengetahui pengaruh Kompensasi dan Kepuasan Kerja terhadap Kinerja Karyawan pada CV Yusindo Anggara Tama. Jenis penelitian ini adalah kuantitatif. Populasi penelitian ini adalah karyawan CV Yusindo Anggara Tama. Analisis yang digunakan adalah teknik kuantitatif dengan menggunakan teknik sampling jenuh dengan jumlah populasi sebanyak 30 responden. Instrumen penelitian ini berupa kuesioner. Hasil uji instrument penelitian menggunakan uji analisis regresi berganda, uji t, dan uji f. Hasil dari analisis menunjukan bahwa Kompensasi dan Kepuasan Kerja berpengaruh signifikan terhadap Kinerja Karyawan dengan hasil uji analisis regresi berganda sebesar Y = 20,358 + 0,286 X1 + 0,259 X2. Hasil uji t Kompensasi didapatkan hasil t hitung> t tabel (2,722 > 1,708) artinya Ho1 ditolak, dan Ha1 diterima, uji t Kepuasan Kerja diperoleh hasil (2,241 > 1,708) artinya Ho2 ditolak dan Ha2 diterima, dan hasil uji f sebesar (22, 401 > 3,54) artinya Ho3 ditolak dan Ha3 diterima. Berdasarkan hasil data tersebut dapat disimpulkan bahwa Kompensasi dan Kepuasan Kerja berpengaruh terhadap Kinerja Karyawan CV Yusindo Anggara Tama.

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