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Dea Rahma Aulia
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esensi@uinjkt.ac.id
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Faculty Of Economic and Business Syarif Syarif Hidayatullah State University Jakarta Jl. Ir. H. Juanda 95, Ciputat, South Tangerang, Banten-15412
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INDONESIA
ESENSI: JURNAL BISNIS DAN MANAJEMEN
Published by Universitas Islam Negeri Syarif Hidayatullah Jakarta
ISSN : 20872038     EISSN : 24611182     DOI : 10.15408/ess
Core Subject : Economy,
Economics, Econometrics & Finance
Esensi: Jurnal Bisnis dan Manajemen. The Journal published by Faculty of Economic and Business Syarif Hidayatullah State Islamic University of Jakarta. This journal focused on Accounting, Business, Economics, Finance and Management studies. The Journal is published twice a year (May and November). The aim of the journal is to disseminate the accounting, business, finance, and management researches done by researchers both from Indonesian and overseas.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 13 Documents
 1   2 
Search results for , issue "Vol 7, No 1 (2017)" : 13 Documents clear
Back Matter Volume 7, No. 1, April 2017 Jurnal Esensi
Esensi: Jurnal Bisnis dan Manajemen Vol 7, No 1 (2017)
Publisher : Faculty of Economic and Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/ess.v7i1.4894

Abstract

Back Matter Volume 7, No. 1, April 2017DOI: 10.15408/ess.v7i1.4894
Ekuitas Merek dan Keputusan Pembelian: Studi Pada Konsumen Anak Usia Sekolah Dasar di Kota Depok Endah Meiria
Esensi: Jurnal Bisnis dan Manajemen Vol 7, No 1 (2017)
Publisher : Faculty of Economic and Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/ess.v7i1.4783

Abstract

Brand Equity and Purchase Decision: Study at Elementary School Consumer in Depok CityThis study aims to identify: how brand equity’s factors of Biskuat and purchase decision of this biscuit by children consumer at the elementary school age in Depok City, as well as how the influence of brand equity’s factors of Biskuat towards purchase decision of this biscuit by children consumer at the elementary school age in Depok City. The object of this study is brand awareness, brand association, perceived quality, brand loyalty and purchase decision. The study was conducted in six sub-district of Depok City, with 100 children as the respondent from several schools and environments in six sub-district of Depok City.Testing hypotheses using path analysis (path analysis) which is equipped with testing the validity and reliability. Based on the analysis of the model lines of research, obtained results that brand equity which is brand awareness, brand association, perceived quality, and brand loyalty in partially and simultaneously has significantly affect to purchase decision.DOI:  10.15408/ess.v7i1.4783
Hubungan Volatilitas dan Volume Perdagangan di Bursa Efek Indonesia Bambang Sutrisno
Esensi: Jurnal Bisnis dan Manajemen Vol 7, No 1 (2017)
Publisher : Faculty of Economic and Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/ess.v7i1.3894

Abstract

The Relationship Between Volatility and Trading Volume in The Indonesian Stock ExchangeThere are a lot of studies that examine the relationship between volatility and trading volume in the stock exchange. This study is conducted to examine the role of trading frequency and volume in explaining the volatility-volume relationship in the Indonesia Stock Exchange (IDX). The analysis is conducted at the firm level with samples of 38 individual stocks from January 2012 to December 2013. The results show that there is a positive relationship between volatility and trading frequency as well as between volatility and trading volume. The results also find that trading frequency is better than trading volume in explaining volatility.DOI:  10.15408/ess.v7i1.3894  

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