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Andri Putra Kesmawan
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INDONESIA
Journal of Business Management
Published by Indonesian Journal Publisher
ISSN : -     EISSN : 30257689     DOI : 10.47134/jobm
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Business Management (JoBM) officially registered in the National Research and Innovation Agency, Directorate of Multimedia Repository and Scientific Publishing, ISSN INDONESIAN NATIONAL CENTER with ISSN Number 3025-7689 (online). This journal is published three times a year (April, August, and December) by Indonesian Journal Publisher. JoBM a scientific journal, blind peer-reviewed and open-access journal. JoBM is an academic journal organized with a focus and scope: General Management (Finance, Banking, Marketing, Human Resources, Operations, Strategic Management) and Entrepreneurship.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 16 Documents
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Search results for , issue "Vol. 3 No. 1 (2025): August" : 16 Documents clear
Driven to Stay or Prone to Leave? Exploring Distributor Retention in MLM Through Herzberg’s Lens Anggraeni, Oktanita Jaya; Abdurahman, Alwan; Marseva, Amalia Dwi; Wijaya, Jemi Cahya Adi
Journal of Business Management Vol. 3 No. 1 (2025): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i1.145

Abstract

Multi-Level Marketing (MLM) companies depend heavily on the loyalty and continuity of their distributor networks. However, distributor retention remains a significant challenge due to factors such as dissatisfaction with compensation and lack of recognition. This study investigates the influence of motivator and hygiene factors on distributor retention using Herzberg's Two-Factor Theory. Employing a quantitative correlational design, data were collected from 200 active MLM distributors across Indonesia through a structured questionnaire. The results reveal that both motivator and hygiene factors significantly influence distributor retention, with motivators showing a stronger impact. These findings underscore the importance of intrinsic job satisfaction elements in designing effective distributor retention strategies. The study extends the application of Herzberg’s theory to the MLM industry, emphasizing its relevance in informal and network-based business settings.
The Effect of Employee Involvement and Workload on Employee Performance Through Work Motivation at PT. Wijaya Karya Beton Deli Serdang Branch Office Hagatha, Izuramana; Lumbanraja, Prihatin; Siahaan, Elisabet
Journal of Business Management Vol. 3 No. 1 (2025): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i1.147

Abstract

Employee performance improvement is a top priority for PT. Wijaya Karya Beton Deli Serdang Branch Office in supporting the achievement of production and service targets. In a dynamic work environment, achieving optimal performance is the main goal of every organization. Employee engagement and workload are two factors that can affect performance, both directly and through work motivation. This study aims to identify and analyze the effect of employee engagement and workload on employee performance through work motivation as a mediating variable at PT. Wijaya Karya Beton Deli Serdang Branch Office. This study is a descriptive study with a quantitative approach. The population and sample of the study were 89 employees of PT. Wijaya Karya Beton Deli Serdang Branch Office. The data analysis method used structural equation modeling. The results showed that employee engagement, workload, and work motivation had a positive and significant effect on employee performance. Employee engagement and workload had a positive and significant effect on work motivation. Work motivation mediates the effect of employee engagement and workload on employee performance.
The Effect of Online Customer Review and Online Customer Rating on Purchase Decision with Brand Image as Mediation on Shopee Marketplace in Medan City Pasaribu, Wilson; Sembiring, Beby Karina Fawzeea; Rini, Endang Sulistya
Journal of Business Management Vol. 3 No. 1 (2025): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i1.148

Abstract

Shopee is one of the online shopping places in Indonesia that allows individuals, small shops, and brands to make online transactions. The Brand Image owned by Shopee is already known to the Indonesian people compared to several other e-commerce platforms. The purpose of this study is to analyze "The Effect of Online Customer Review and Online Customer Rating on Purchase Decision with Brand Image as mediation on Shopee Marketplace in Medan City". The data collected in this study are primary data and secondary data, which are collected through data collection instruments in the form of questionnaires, interviews and documentation studies. The sample in this study was 150 respondents. This study uses quantitative data, with the Partial Least Square (PLS) method. The test results show that partially brand image has a significant effect on purchase decision, online customer review has a significant effect on brand image, online customer review does not have a significant effect on purchase decision, online customer rating has a significant effect on brand image, online customer rating has a significant effect on purchase decision. Brand image as an intervening variable does not have a significant impact in increasing the influence of online customer rating on purchase decision. Brand image as an intervening variable as an intervening variable has a significant impact between the influence of online customer review on purchase decision.
Digital Cultural Fusion: The Transformation of Influencers and Social Media Marketing in Shaping The New Cultural Marketing Identity Coffee Shops Prabowo, Ari; Siburian, Paningkat; Bangun, Rosita
Journal of Business Management Vol. 3 No. 1 (2025): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i1.149

Abstract

Indonesia is one of the world's leading coffee producers, and most of its Arabica coffee plantations are located in North Sumatra. The coffee trend in Indonesia has now also penetrated into concepts that were previously unimaginable. Many coffee shops no longer prioritize the taste of coffee but instead focus on ambiance. The purpose of this research is to know and analyze the influence of influencer marketing and social media marketing partially and simultaneously on new cultural marketing to coffee shop consumers in Medan City. The method used in this research uses a method, namely the type of research used in this research is a quantitative research method. This research uses an analytical tool is SPSS Version 23. The population in this study was all coffee shop consumers in Medan City, whose number could not be determined with certainty. The sampling method in this study uses accidental sampling technique. The sampling method in this study uses accidental sampling technique. By using the Lameshow formula, the final sample size used was 100 people. The results of this research are (1) Influencer marketing partially has a positive and significant effect on new cultural marketing, (2) Social media marketing partially has a positive and significant effect on new cultural marketing, (3) Influencer marketing and social media marketing together or simultaneously have a positive effect and significant to the new cultural marketing
The Influence of Organizational Culture, Work Environment, and Work Discipline on Employee Performance at The Social Services Office of Medan City Halawa, Nike Ardila; Adam, Aisyah Azhar
Journal of Business Management Vol. 3 No. 1 (2025): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i1.150

Abstract

Employee performance is one of the benchmarks for government agencies in creating added value by producing goods or services to achieve organizational goals. This study aims to determine and analyze the influence of organizational culture, work environment, and work discipline on employee performance at the Medan City Social Service Office. The population consisted of 50 employees. Data collection techniques in this study were questionnaires, observation, interviews, and pre-surveys. Data analysis was conducted using multiple linear regression and descriptive statistics. The results indicate that organizational culture has a positive and significant influence on employee performance with a significance value of 0.028, work environment has a positive and significant influence on employee performance with a significance value of 0.028, and work discipline has a positive and significant influence on employee performance with a significance value of 0.049. Organizational culture, work environment, and work discipline simultaneously influence employee performance at the Social Affairs Office of Medan City with a significance value of 0.000.
Analysis of The Impact of Information Quality and Social Media Services on The Loyalty Commitment of Generation Z E-Commerce Users in Medan Parhusip, Austin Alexander; Silaban, Pasaman; Siregar, Robert Tua
Journal of Business Management Vol. 3 No. 1 (2025): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i1.151

Abstract

This study aims to analyze the influence of information quality and social networking services on the commitment loyalty of Generation Z users of e-commerce platforms in Medan. Using a quantitative approach with a sample of 100 Generation Z respondents who shop online, data was collected through a Likert scale-based questionnaire and analyzed using multiple linear regression. The results of the study indicate that: (1) information quality has a positive and significant effect on commitment loyalty (t=3.969, sig=0.000); (2) social networking services have a positive and significant effect on commitment loyalty (t=3.601, sig=0.001); and (3) both variables together have a significant influence on loyalty commitment (F=49.101, sig=0.000). The coefficient of determination (R²) of 0.493 indicates that 49.3% of the variation in loyalty commitment can be explained by information quality and social media services. This study underscores the importance of accurate, comprehensive information and authentic social interaction in enhancing e-commerce user loyalty. The practical implication is that e-commerce platforms need to optimize information quality and leverage social media to build emotional connections with Generation Z consumers
The Effect of Price Discount and Shopping Lifestyle on Impulsive Buying with Positive Emotion as An Intervening Variable on E-Commerce Shopee Users (Study on Students of the Faculty of Economics and Business, University of North Sumatra) Hutapea, Ayuna Valena; Lubis, Arlina Nurbaity; Fadli
Journal of Business Management Vol. 3 No. 1 (2025): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i1.152

Abstract

In today's digital era, human life cannot be separated from the internet network, even now the internet has become one of the needs for everyone, starting from simply searching for information through social media, news, to doing business is also very dependent on the internet. The internet has experienced very rapid development and changed the business world significantly, namely the emergence of e-commerce such as the presence of marketplaces or online stores that bring a new phenomenon among the community, namely online shopping. The purpose of this study was to analyze the effect of price discounts and shopping lifestyles on impulsive buying through positive emotions in Shopee e-commerce users. This study was conducted at the Faculty of Economics and Business, University of North Sumatra with a sample of 165 respondents. Data were analyzed using descriptive analysis and path analysis with the Smart PLS application. The results of the study showed that directly price discounts had a positive and significant effect on positive emotions, shopping lifestyle had a positive and significant effect on positive emotions, price discounts had a positive and significant effect on impulsive buying, shopping lifestyle had a positive and significant effect on impulsive buying, and positive emotions had a positive and significant effect on impulsive buying. Indirectly, price discounts had a positive and significant effect on impulsive buying through positive emotions, and shopping lifestyle had a positive and significant effect on impulsive buying through positive emotions.
Comparative Analysis of the Influence of Systematic Risk, Idiosyncratic Risk, and Investor Sentiment on Stock Returns in Banking Companies Listed on the Indonesia Stock Exchange and the Malaysia Exchange Daulay, Deby Dewanty; Fachrudin, Khaira Amalia; Silalahi, Amlys Syahputra
Journal of Business Management Vol. 3 No. 1 (2025): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i1.153

Abstract

Stock returns serve as key indicators reflecting investment performance and become the primary focus of investors in capital market decision-making, with the banking sector playing a strategic role in driving economic growth in Indonesia and Malaysia. This study aimed to analyze the impact of systematic risk, idiosyncratic risk, and investor sentiment on banking stock returns in the Indonesia Stock Exchange (BEI) and Bursa Malaysia. Employing a quantitative approach with explanatory research and comparative methods, the study examined 21 companies from BEI and 7 companies from Bursa Malaysia during 2020-2023. Through panel data analysis using EViews, findings revealed that in BEI, systematic risk significantly negatively influences stock returns by 10.74% (p-value 0.001), idiosyncratic risk shows a highly significant positive impact of 594.00% (p-value 0.000), while investor sentiment has no significant effect (p-value 0.331). In Bursa Malaysia, systematic risk significantly negatively affects stock returns by 14,11%% (p-value 0,0028), idiosyncratic risk shows a significant negative impact of 116,065% (p-value 0,0803), and investor sentiment significantly positively influences returns by 0,57% (p-value 0,0001). The research model explains 59.41% of stock return variations in BEI and 20.63% in Bursa Malaysia. Comparative analysis reveals no significant difference in systematic risk between the two exchanges and consistent combined data, but there are significant differences in idiosyncratic risk and investor sentiment which are inconsistent with the significance results of Bursa Malaysia with BEI and the combined data of the two exchanges.
The Effect of Service Quality and Omnichannel Marketing on Customer Loyalty Through Customer Satisfaction on the Apple Brand in Medan City Tinambunan, Mey Ramayanti; Lubis, Arlina Nurbaity; Fadli
Journal of Business Management Vol. 3 No. 1 (2025): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i1.154

Abstract

This study aims to determine and analyze the effect of service quality and omnichannel marketing on customer loyalty through customer satisfaction with the Apple brand. This type of research is associative research using quantitative data. The population in this study was Apple product users at Ibox Plaza Medan Fair, Ibox Manhattan Times Square Medan, and Ibox Mall Deli Park, with a sample of 180 respondents. The sampling technique used was purposive sampling with the criteria of respondents who had used Apple products for at least two months and used various shopping channels (web, application, marketplace, physical stores). Data were analyzed using the Structural Equation Modeling method with the Smart PLS version 4.0 analysis tool. The results of the study showed that direct service quality and omnichannel marketing have a positive and significant effect on customer satisfaction and customer loyalty, customer satisfaction has a positive and significant effect on customer loyalty. In the results of the study, indirectly, service quality and omnichannel marketing have a positive and significant effect on customer loyalty through customer satisfaction.
The Influence of Work Engagement and Ambidextrous Organization on Employee Performance with Innovative Behavior as a Mediating Variable at the Housing and Settlement Area Agency of North Sumatra Province Saputra, Ade; Siahaan, Elisabet; Sembiring, Beby Karina Fawzeea
Journal of Business Management Vol. 3 No. 1 (2025): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i1.155

Abstract

In a dynamic work environment, employee performance is influenced by the level of work engagement and the organization’s ability to manage exploration and exploitation in a balanced manner (ambidexterity). Organizations that effectively implement ambidexterity can encourage employees to be more innovative, ultimately contributing to improved performance. This study aims to examine and analyze the influence of work engagement and organizational ambidexterity on employee performance, with innovative behavior as a mediating variable at Dinas Perumahan dan Kawasan Permukiman Provinsi Sumatera Utara. This is a quantitative study using an explanatory research design. The population in this study consists of all employees at Dinas Perumahan dan Kawasan Permukiman Provinsi Sumatera Utara, totaling 75 individuals. The sampling method used was a saturated sample, in which the entire population was used as the research sample. Data were analyzed using Structural Equation Modeling. The results show that work engagement has a direct, positive, and significant effect on employee performance, and organizational ambidexterity also has a direct, positive, and significant effect on employee performance. Furthermore, innovative behavior has a direct, positive, and significant effect on employee performance, and both work engagement and organizational ambidexterity have a direct, positive, and significant effect on innovative behavior. Indirectly, work engagement and organizational ambidexterity positively and significantly influence employee performance at Dinas Perumahan dan Kawasan Permukiman Provinsi Sumatera Utara through the mediation of innovative behavior

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