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Ika Diyah Candra Arifah
Contact Email
ikaarifah@unesa.ac.id
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+6282110736474
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jdbim@unesa.ac.id
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G2 Building Floor 1 Faculty of Economics and Business Universitas Negeri Surabaya Campus Ketintang Surabaya 60231
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Journal of Digital Business and Innovation Management
Published by Universitas Negeri Surabaya
ISSN : -     EISSN : 29623898     DOI : 10.2670
Core Subject : Science,
Decision Sciences, Operations Research & Management Library & Information Science
Journal of Digital Business and Innovation Management (JDBIM) is a new, Open Access journal from Universitas Negeri Surabaya that aims to publish original research articles, reviews, and reports on the digitalization of business and management, how digital technologies can innovate the business, and what this means for the future of work. The journal will encourage submissions from diverse fields and areas of practice, from business, economics, marketing, and potentially computer science and information technology management. JDBIM publish twice a year (June and December).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Menejemen Teknologi dan Inovasi
Articles 6 Documents
 1 
Search results for , issue "Vol. 4 No. 1 (2025): June 2025" : 6 Documents clear
Exploring Live Selling in Social Commerce: A Systematic Review of Engagement Metrics and Sales Methods Cahya Kamila, Fanisa Ayu; Dwiyanti Utomo, Regina
Journal of Digital Business and Innovation Management Vol. 4 No. 1 (2025): June 2025
Publisher : Universitas Negeri Surabaya

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Abstract

Live selling has emerged as a transformative strategy within e-commerce, combining real-time interaction, entertainment, and social engagement to create a dynamic shopping experience. By integrating live video streaming with interactive elements such as product demonstrations, Q&A sessions, and viewer engagement, live selling has redefined the traditional shopping model. This study adopts a systematic literature review methodology, guided by PRISMA protocols, to explore the interplay between sales approaches and engagement metrics in live selling. The findings highlight that effective sales strategies in live selling include scarcity-driven promotions, interactive storytelling, and gamification, which drive immediacy and customer trust. Engagement metrics such as viewer retention rates, likes, comments, shares, and conversion rates are critical indicators of campaign success. These metrics not only measure audience interaction but also predict behavioral outcomes like purchase intent and customer loyalty. Furthermore, this review synthesizes evidence showing that real-time interaction enhances transparency and social proof, while urgency-based techniques amplify impulse purchases. The study also identifies gaps in regional adaptations and longitudinal effects, emphasizing the need for culturally specific research and long-term impact assessments. By bridging theoretical frameworks and practical applications, this research offers actionable insights for e-commerce practitioners aiming to optimize their live-selling strategies and academics seeking to advance knowledge in this evolving field. The results underscore live selling's potential to reshape consumer behavior and drive growth in the digital commerce ecosystem.
Iterative UI/UX Design in Environmental Social Governance Website Development: A Case Study of Financial Park Labuan SDN. BHD. Bagaskara Rahadi Putra; Husin, Nanang
Journal of Digital Business and Innovation Management Vol. 4 No. 1 (2025): June 2025
Publisher : Universitas Negeri Surabaya

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Abstract

This study aims to develop an interactive and responsive Environmental, Social, and Governance (ESG) website grounded in User Interface and User Experience (UI/UX) design principles to improve transparency, reporting efficiency, and stakeholder engagement at Financial Park Labuan Sdn. Bhd. The company is currently facing challenges in maintaining its competitiveness due to increasing demands for effective ESG implementation and communication. To address these issues, the development process adopted the Prototyping-based System Development Life Cycle (SDLC), allowing iterative testing and refinement based on user feedback. A quantitative approach was employed using surveys to evaluate user satisfaction and website usability. The findings from the survey revealed that the newly developed ESG website significantly enhances the accessibility of ESG-related information, strengthens stakeholder trust, and fosters active community engagement in sustainability initiatives. These outcomes suggest that incorporating user-centered digital solutions can support corporate efforts in meeting ESG standards while also improving public perception and organizational performance.
The Role of Social Media in Omnichannel Strategy To Improve Purchase Intention: Indicator-Based Approach (Case Study: XYZ Housing) Intan Mafiana, Agnes
Journal of Digital Business and Innovation Management Vol. 4 No. 1 (2025): June 2025
Publisher : Universitas Negeri Surabaya

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Abstract

Penelitian ini bertujuan untuk menganalisis dampak optimalisasi promosi omnichannel berbasis media sosial terhadap minat beli konsumen di Perumahan XYZ. Penelitian ini menggunakan pendekatan kuantitatif eksplanatif dengan menyebarkan kuesioner terstruktur kepada 30 responden terpilih. Indikator yang diteliti meliputi konsistensi konten, interaktivitas, aksesibilitas, dan keinformatifan di seluruh platform seperti Instagram, TikTok, dan Facebook. Data dianalisis menggunakan statistik deskriptif dan analisis regresi linier berganda untuk mengetahui pengaruh parsial dan simultan masing-masing indikator terhadap minat beli. Hasil penelitian menunjukkan bahwa promosi omnichannel yang konsisten dan informatif berpengaruh signifikan terhadap kepercayaan konsumen dan minat beli. Penelitian ini memberikan wawasan praktis bagi pengembang properti untuk mengelola pemasaran digital secara strategis melalui strategi konten terintegrasi dan berbasis data.
Development of Production Information System in a Plywood Company for Monitoring Production Duration Process Aziiza, Arizia Aulia; Chandra, Aaron Macauley; Prijambodo, Bambang; Absari, Dhiani Tresna
Journal of Digital Business and Innovation Management Vol. 4 No. 1 (2025): June 2025
Publisher : Universitas Negeri Surabaya

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Abstract

Production activities in manufacturing companies are essential elements of the company. Recording production activities must be documented to produce information needed to make the right decisions in production and use of all existing company resources. This study focuses on developing a Production Information System in a plywood company. The company's production planning activities and monitoring are documented using Excel. This causes difficulties in monitoring the duration of production activities carried out. This study aims to develop a production information system that monitors production processes. This system includes raw material procurement, production planning, inventory control, and production process monitoring. The development methods include production process analysis, data collection, cost calculation method research, system design, implementation, testing, and evaluation. The verification process is carried out by checking all features and the progress of the production process. The validation process is carried out by interviewing and testing the system on users. As a result, the system has been able to meet company standards in managing production routing based on the duration calculations prepared so that the PPIC manager can monitor the progress of ongoing production.
AI Chatbot as a Prompt Generator: A Solution for Enhancing Digital Marketing Campaign Productivity Buhori; Nanang Hoesen Hidres Abbrori
Journal of Digital Business and Innovation Management Vol. 4 No. 1 (2025): June 2025
Publisher : Universitas Negeri Surabaya

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Abstract

This research implements utilization of the artificial intelligence (AI) based chatbots for automatically generating prompt for digital marketing ideas to boost productivity. The interesting results of the study revealed through qualitative methods are that, besides tremendously speeding up the content creation process, chatbots attract a much larger audience. As AI understands the natural language and is processed, the chatbots can help with generating relevant and content ideas in compliance with user needs. This is an alarming discovery that emphasizes how required A.I is as a part of modern marketing strategies as personalization and efficiency are essential for a successful marketing campaign and part of marketing technology stack. The paper further discusses potential challenges like data privacy and algorithmic bias that should be taken into account while using AI. So the created chatbot system will be a sustainable solution. Keywords: AI Chatbot; Generator prompts; Digital marketing; Productivity; Engagement.
Application of the Double Diamond Method in the UI/UX Website Redesign to Improve User Engagement, Experience, and Satisfaction of ABC Housing Syach, Irzha Nabhan; Arifah, Ika Diyah Candra; Kroft, Kroen van der
Journal of Digital Business and Innovation Management Vol. 4 No. 1 (2025): June 2025
Publisher : Universitas Negeri Surabaya

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Abstract

This study aims to implement the Double Diamond method in the redesign process of the UI/UX for the ABC Housing website located in Madura. The objective is to improve user engagement, experience, and satisfaction by applying a structured, user-centered design approach. The redesign process followed four key stages: Discover, Define, Develop, and Deliver, beginning with user needs analysis and culminating in the development of a high-fidelity prototype. To evaluate the effectiveness of the new design, the System Usability Scale (SUS) was employed, involving feedback from six respondents. The findings demonstrate that the redesigned website significantly enhanced key usability aspects, particularly navigation ease, visual attractiveness, and the overall user experience. These improvements suggest that the new interface aligns more closely with user expectations and behaviors, thereby increasing the likelihood of user satisfaction and sustained engagement. As a result, the redesigned platform is expected to attract greater interest and foster trust among prospective buyers. This, in turn, supports the company’s broader digital marketing strategy by positioning the website as a more effective tool for communication, promotion, and customer conversion. The study underscores the value of applying iterative design methodologies like Double Diamond in creating impactful digital solutions.

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