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Kubis
Published by Universitas Islam Jember
ISSN : 28085434     EISSN : 28084799     DOI : https://doi.org/10.56013/kub.v2i02.
Core Subject : Economy, Humanities, Science,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Kubis is a journal published regularly by the Agribusiness Study Program, Faculty of Agriculture, Islamic University of Jember. Kubis is published twice a year, namely in May and November. Kubis is a journal that contains the results of thoughts or ideas, models, and research in social, economic, sharia, and agricultural policies. This journal includes original research articles, review articles, and brief communications about studies such as: Sharia Agribusiness; Agricultural economy; Agribusiness Management; Marketing of Agricultural Products; Rural Development; Agribusiness Planning; Agricultural/Agribusiness Feasibility; Rural Sociology; Agricultural Development; Marketing Management; Agribusiness Development Strategy; Agribusiness Entrepreneurship.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 8 Documents
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Search results for , issue "Vol 4 No 02 (2024): November" : 8 Documents clear
Analisis Pendapatan dan Strategi Pemasaran Petani Mangga Gadung di Desa Bandilan Kecamatan Prajekan Kabupaten Bondowoso Zul Amal, Ikhlas; Aden Hawa, Tidar; Nisa’, Khoirotun
KUBIS Vol 4 No 02 (2024): November
Publisher : Program Studi Agribisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56013/kub.v4i02.2325

Abstract

Mango is one of the commodities that is widely favored by most people in Indonesia and is easy to cultivate. The purpose of this research is to determine the income of the Mangga Gadung farming business, to understand the marketing mix of the Mangga Gadung farming business, and to identify the strategies of the Mangga Gadung farming business in Bandilan Village, Prajekan District, Bondowoso Regency. The sampling method used is Purposive Sampling. The results of this study indicate that the income from mango farming in the Kutilang Jaya 5 farmer group in Bandilan village amounted to Rp 61,950,000, with total fixed and variable costs of Rp 36,577,903, resulting in a net income of Rp 25,207,597 from mango farming in the Kutilang Jaya 5 farmer group in Bandilan village. Next, the marketing mix of mangoes in the Kutilang Jaya 5 farmer group in Bandilan Village, after being analyzed using the 7P framework, needs to further develop promotion, one of the promotional strategies being Edu-tourism. Finally, the SWOT analysis shows that the position of the SWOT matrix diagram is in quadrant I, which indicates an aggressive strategy with profitable results.
Analisis Kelayakan dan Sensitivitas Usaha Home Industri Tempe di Desa Rambipuji Kecamatan Rambipuji Kabupaten Jember Mahdi Ami, Agus; Wahyu Pudjiastutik, Endang
KUBIS Vol 4 No 02 (2024): November
Publisher : Program Studi Agribisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56013/kub.v4i02.2326

Abstract

Agroindustry is a combination of agriculture and industry. Tempe industry is one of the potentian food processing industries to be defeloped.  This study aims to find out how much Ferdi’s tempeh business income is, and to find out the feasibility of Mr.Ferdi’s tempeh business. The research location was chosen purposively with several considerations. This research method uses descriptive method using primary and secondary data. Based on the results of the business analysis, it is feasible to work on it. And the results of the sensitivity analysis show that the business in sensitive to changes in interest rates
Analisis Kelayakan dan Sensitivitas Usahatani Jagung di Dusun Sumuran Desa Ajung Kecamatan Ajung Kabupaten Jember Haryanto, Wasis; Zuniana, Qory
KUBIS Vol 4 No 02 (2024): November
Publisher : Program Studi Agribisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56013/kub.v4i02.2341

Abstract

Corn "Zea mays L" is one of the world's most important food crops, apart from wheat and rice. The demand for corn is currently increasing, which can be seen in terms of production, where the demand for domestic and international markets is very high for food and feed needs. One of the corn-producing areas is in Sumuran hamlet, Ajung village. The aims of this research were 1) to find out how much the income of corn farming in Sumuran hamlet was, 2) to find out the level of feasibility of corn farming in Sumuran hamlet, 3) to find out the sensitivity of corn farming in Sumuran hamlet. The sampling method of this study used purposive sampling and the results of this study showed that the total revenue and costs in the corn farming income were IDR 54,756,688 and IDR 14,448,325. with the results of calculations using R/C with a result of 3.79 meaning that every IDR 1,000 of farming costs incurred generates revenue of IDR 3,790. and Net Present Value (NVP) with a 5% factor discount of IDR 36.782.011,46, with a 10% factor discount of IDR 33.539.756,6 and a 15% factor discount of IDR 30.752.693,005. And the value of the Internal Rate of Return (IRR) is 66,005% and the Payback Period (PP) is 0.11. So corn farming in Sumuran hamlet is feasible to try.
Analisis Kelayakan Usaha Keripik Singkong di Desa Kemuning Lor Kecamatan Arjasa Kabupaten Jember Fuad Mustofa, Muhammad; Kurniawan, Deddy
KUBIS Vol 4 No 02 (2024): November
Publisher : Program Studi Agribisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56013/kub.v4i02.2553

Abstract

The agricultural sector is currently very popular among Indonesian people, so many business developments in the agricultural sector are starting to emerge. Currently, the business world, including agribusiness, is experiencing rapid change and growth. One of them is the development of food crop and horticultural businesses which has increased quite significantly, this can be seen from the increasing market demand for food crop and horticultural products. Gambirono Village is a community where the majority are farmers. Where farmers cultivate several crops such as rice, lime, salak, papaya, langsat, Siamese orange, and others. However, researchers are interested in researching Siamese oranges because recently Siamese oranges have only begun to be developed again, in recent years there have been several plants that have begun to be developed again, one of which is the Siamese orange plant. The selection of this research location was carried out deliberately or purposively. The data collection method uses primary data (interviews) secondary data (data obtained from sources directly related to the research). Based on the results of research using Rc Ratio analysis, it obtained a positive value or was feasible to carry out and for Feasibility analysis.
Bisnis Model Canvas (BMC) Home Industri Olahan Hasil Laut di Kecamatan Ambunten Kabupaten Sumenep Rifaq, Isyqi; Lailatul Vitriyah, Nurul
KUBIS Vol 4 No 02 (2024): November
Publisher : Program Studi Agribisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56013/kub.v4i02.2601

Abstract

Home industries in the food sector, especially in seafood processing, have become an attractive business option for the community in Ambunten District. This research aims to understand the Business Model Canvas (BMC) of Seafood Processing and to identify the SWOT of the Business Model Canvas (BMC) of Seafood Processing in Ambunten District, Sumenep Regency, East Java. The sampling method used is Random Sampling. The results of this research indicate that the Business Model Canvas (BMC) is very helpful in business planning, from sourcing business funding, processing products, to marketing products, and can reduce business failures. Next, the prospects are a more attractive service strategy with seafood products by providing testimonials to consumers, expanding the target market, increasing consumer appeal, and enhancing innovation in seafood product creation.
Analisis Loyalitas dan Daya Beli Konsumen Terhadap Olahan Kopi Robusta di Warung Kopi My Way Jember Syahrindra, Wendy; Lutfi’ah, Hikmatul
KUBIS Vol 4 No 02 (2024): November
Publisher : Program Studi Agribisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56013/kub.v4i02.2693

Abstract

Coffee is a drink that is popular with today's youth. It is not surprising that many coffee shop businesses have been established in Indonesia. The proliferation of coffee shops has become a source for the emergence of a creative economy using various packaged coffee preparations. One of the coffee shops that has a unique or superior product is Warung My Way, which is located in Jember Regency. The purpose of this research is to determine the factors that influence consumer loyalty and determine consumer purchasing power for Robusta Coffee at Warung Kopi My Way. The research was conducted at Warung Kopi My Way Jember using the Accidental Sampling technique with a sample size of 75 people. Research requires descriptive analysis and statistical analysis. Descriptive analysis is used to intuitively explain the data being analyzed so that it can be understood, while the statistical analysis used is binary logistics regression analysis. The results show that the factors that influence consumer loyalty are customer satisfaction, product and service quality, and barriers to switching to other brands. buying power based on public image, product and service quality, as well as barriers to moving to other countries is around 1,340; 1,058; 1.195, while based on the fairness of the trade of 0.675. This means that consumer loyalty is based on public image, product and service quality, as well as barriers to migration which influence consumer loyalty. This means that consumers will come back and carry out subsequent transactions.
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Konsumen dalam Membeli Bouquet Bunga di Toko Nuansa Florist Sumbersari Hidayah, Nur; Yasin, Moh
KUBIS Vol 4 No 02 (2024): November
Publisher : Program Studi Agribisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56013/kub.v4i02.2758

Abstract

Service quality is an important factor in increasing competitiveness. Consumer expectations are always changing all the time so the quality of service provided must also be adjusted. The aims of this research are: 1). To find out whether the factors of reliability, responsiveness, guarantee, empathy and physical evidence have a significant effect on customer satisfaction. 2). To find out which service quality factors have a more dominant influence on consumer satisfaction. Data collection techniques were carried out using observation, questionnaires, interviews and documentation. The population is 30 consumers. Meanwhile, the data analysis technique uses statistical analysis techniques, namely multiple linear regression. The research results show that: 1). Partially, the variable that has the most dominant influence on consumer satisfaction is the attention/empathy variable with a sig value of 0.000, followed by the responsiveness variable which has a sig value of 0.004 and physical evidence with a sig value of 0.041. 2). Simultaneously, it is known that the calculated F value is greater than the F table value (46.019 > 2.62), and the significance value (sig) = 0.000 is smaller than the value α = 0.05. This means that together, the variables of reliability, responsiveness, guarantee, empathy and physical evidence have a significant effect on consumer satisfaction. 3). Based on the results of the determination test, the R square value has a value of 90.2%. It means Consumer satisfaction which is influenced by the independent variable service quality consisting of reliability, responsiveness, assurance, empathy
Analisis Keputusan Pembelian Susu Sapi Perah Pak Dul Datul Amaliya, Iva; Purwandhini, Ari Septianingtyas
KUBIS Vol 4 No 02 (2024): November
Publisher : Program Studi Agribisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56013/kub.v4i02.3214

Abstract

Jember Regency has an area with potential dairy cattle production centers, namely in Kemuning Lor Village, Arjasa District. Therefore, dairy farming needs to be studied in depth. The aim of this research is to determine the factors that influence consumers' purchasing decisions for "Pak Dul" fresh dairy milk and determine the relationship between these factors. The analytical method used is multiple linear regression and PPM correlation test. The results show the factors that influence consumer purchasing decisions for fresh "Pak Dul" dairy milk, namely product quality, price and service quality, which based on the results of the t test analysis shows that there is a significant influence partially or individually from the quality variable products, prices and service quality. Based on the results of the PPM correlation test analysis, the factors between the product quality and price variables have a significant relationship or correlation, while the product quality and service quality variables also have a significant relationship or correlation, compared to the results of the price and service quality variables which do not have a relationship. or not significantly correlated.

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