cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Ahmad Andry B
Contact Email
altinrisetpublishing@gmail.com
Phone
+6283865806343
Journal Mail Official
altinrisetpublishing@gmail.com
Editorial Address
Jl. S Supriadi Gg Masjid 33, Sukun, Kota Malang. Provinsi Jawa Timur, 65147
Location
Kota malang,
Jawa timur
INDONESIA
Toplama
Published by PT Altin Riset Publishing
ISSN : -     EISSN : 30252652     DOI : https://doi.org/10.61397/tla.v1i
Core Subject : Humanities, Education, Social,
Humanities Environmental Science Languange, Linguistic, Communication & Media Social Sciences
Journal Toplama: Communication and Community Engagement" is a scientific journal published under the auspices of PT Altin Riset Publishing. This journal has an E-ISSN: 3025-2652 and is published periodically in September, January, and May. The journal publishes articles in two languages, namely Indonesian and English, with a focus on the fields of communication, social sciences, and community engagement. The main objective of this journal is to provide a platform for researchers, practitioners, and academics to share knowledge and research findings related to topics relevant to communication and community engagement, using quantitative, qualitative, and participatory action research (PAR), ABCD, and other methods.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 16 Documents
 1   2 
Search results for , issue "Vol. 3 No. 2 (2026): TOPLAMA" : 16 Documents clear
THE UTILIZATION OF AI FOR BUSINESS ANALYSIS OF CONSUMER BEHAVIOR AND BUSINESS COMMUNICATION IN MARKETING MANAGEMENT: A STUDY ON THE PUTRI RIVER TOURISM WEBSITE IN SUMEDANG Yuniarsih, Yuyun; Syafariah, Anita; Athallah, Abyan Faliq; Ramadhany, Rafly
TOPLAMA Vol. 3 No. 2 (2026): TOPLAMA
Publisher : PT Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/tla.v3i2.483

Abstract

Digital transformation in the tourism industry urges business actors to adopt technologies that enhance both customer experience and operational efficiency. This study aims to analyze the utilization of artificial intelligence (AI) in interpreting consumer behavior, managing business communication, and improving the effectiveness of digital marketing management on the local tourism platform Puteri River Inn Sumedang. The method used is descriptive qualitative, involving non-participant observation, document study, and content and thematic analysis of digital data from websites, social media, and user reviews. The results indicate that although direct AI implementation is not yet visible on the platform, the potential for application is significant. AI can be utilized to analyze consumer preferences regarding lodging, culinary options, and entertainment facilities such as flying fox, swimming pool, and camping. Business communication could be enhanced through chatbots, automated reservation systems, and personalized digital promotions. From a marketing management perspective, AI supports more effective STP strategies (segmenting, targeting, and positioning) using real-time data. This study concludes that AI-based digitalization of local tourism is a strategic step toward strengthening competitiveness and increasing visitor satisfaction. Strong managerial commitment and technological support are essential to realize this transformation.
ARTIFICIAL INTELLIGENCE DISRUPTION: THE SHIFT OF SACREDNESS IN SEXUAL RELATIONS Sanusi, Nunung; Irawati, Sandra; Lazuardi, Havid; Umar, Vercia Muhamad Ali
TOPLAMA Vol. 3 No. 2 (2026): TOPLAMA
Publisher : PT Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/tla.v3i2.484

Abstract

The development of artificial intelligence (AI)-based sex dolls has shifted the paradigm of human sexual relations toward increasing artificiality. Sex dolls are no longer merely erotic objects but have become sexual simulacra, replacing the human presence as subjects in relationships. This study employs Jean Baudrillard’s theories of simulation, simulacra, and hyperreality to analyze how sex dolls reconstruct sexual experience while degrading the sacred and existential dimensions of sexuality. Using a qualitative analytical approach, this research explores how sex dolls disrupt sacredness within sexual relations. The analysis reveals that sex dolls create a form of sexual hyperreality in which sex is no longer rooted in the biological body and emotional relationships, but rather in images, fantasies, and unilateral mechanistic control. This indicates that the use of sex dolls has the potential to disrupt the spiritual and emotional meaning of sexual relations. Such changes reflect a shift in values; from sexual relationships traditionally bound by norms, morality, and spiritual symbolism toward functional relations and the personalization of artificial intimacy.
THE STRATEGIC ROLE OF PUBLIC RELATIONS IN THE ERA OF AI AND PR 4.0 Santosa, Iwan
TOPLAMA Vol. 3 No. 2 (2026): TOPLAMA
Publisher : PT Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/tla.v3i2.485

Abstract

Public relations (PR) holds a crucial role in managing the reputation and image of higher education institutions. In the era of Industry 4.0 and Society 5.0, characterized by the dominance of technology, the presence of artificial intelligence (AI) has a significant impact on the realm of PR, giving rise to the term “PR 4.0.” This qualitative systematic literature review examines the role of public relations in higher education institutions in the era of PR 4.0 in terms of the strategic aspects and methods applied by higher education PR practitioners. This study revealed that there’s a disparity in the paradigm and practice of PR management in higher education institutions as a strategic and technical operational function. Indonesian universities have generally implemented cyber PR utilizing new media and corporate communication models that are considered effective. Several institutions have also utilized AI as a supplementary tool in their public relations activities.
ANALYSIS STUDY OF EMOJI USAGE IN TIKTOK SOCIAL MEDIA Anggraeni, Vilma Dewi; al-Fikri, Muchsin; Matulessy, Delvin Musa Navarro; Sumengkar, Kimmy Azizah
TOPLAMA Vol. 3 No. 2 (2026): TOPLAMA
Publisher : PT Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/tla.v3i2.486

Abstract

This study aims to analyze the use of emojis in communication on the popular social media platform TikTok among users of various generations. Emojis serve as complements to non-verbal expressions, enhancing emotional conveyance and facilitating message comprehension. Using a qualitative descriptive method and literature study, the research reveals multiple functions of emojis as visual communication tools, cultural symbols, and bridges across language and cultural differences. The findings indicate that emoji use on TikTok not only increases engagement but also reflects generational preferences and meanings, with younger users being more creative and expressive in their emoji usage. This study provides important insights into the role of emojis in effective and meaningful digital communication in the social media era.
THE CONTRIBUTION OF FEMALE COMMUNICATION TO THE DEVELOPMENT OF FAMILY SOCIO-ECONOMIC RESILIENCE IN BANDUNG WETAN MSMES Yulianti, Alin; Zaealani, Pupi Indriati; Muzakki, Ahmad
TOPLAMA Vol. 3 No. 2 (2026): TOPLAMA
Publisher : PT Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/tla.v3i2.487

Abstract

This research aims to examine the role of communication among women entrepreneurs in MSMEs in Bandung Wetan in building the socio-economic resilience of families. Women have a dual role as business drivers and household economic supporters. The communication strategies they use, both in the family environment and in business activities, become important factors in maintaining business continuity and family welfare. This research uses a qualitative approach with a case study method on women's MSME groups in Bandung Wetan. Data were collected through in-depth interviews, observations, and documentation. The research results show that effective communication among family members, communication with customers, and the use of digital media are the main assets for women in SMEs in facing socio-economic challenges. In addition, social support from family also strengthens the resilience of their businesses. These findings are expected to contribute to strengthening the communication capacity of women entrepreneurs and serve as a consideration in designing family-based MSME empowerment programs.
THERMAL EFFICIENCY ANALYSIS OF COFFEE BEAN ROASTER BASED ON PARABOLIC DISH COLLECTOR (PDC) WITH THE ADDITION OF FRESNEL GLASS AS A SOLAR RADIATION AMPLIFIER Raihan, Muhammad; Astuti, Edi Tri
TOPLAMA Vol. 3 No. 2 (2026): TOPLAMA
Publisher : PT Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/tla.v3i2.500

Abstract

This study discusses the use of solar energy as a heat source in the roasting process of coffee beans using a Parabolic Dish Collector (PDC), and analyzes the effect of Fresnel glass integration on improving the thermal performance of the system. Field test data collection is carried out repeatedly on two system configurations, namely PDC without and with Fresnel glass. The results showed that in the configuration without Fresnel glass, the temperature of the coffee beans only reached about 200 – 210 °C in the 15th minute, because the heating took place indirectly through the walls of the heating tube. Conversely, with the addition of Fresnel glass, the temperature of the coffee beans reaches the roasting threshold (~200 °C) faster, namely in the 9th to 10th minute, and increases to 241 – 249 °C in the 12th minute. This shows an acceleration of heating time of about 5 – 6 minutes at the same relatively same intensity of the sun. In addition, the average thermal efficiency of the system increased from 8.36% to 10.60%, or an increase of about 26.9%. This finding proves that the integration of Fresnel glass in PDC is able to accelerate the heating process, increase the working temperature, and improve heat absorption efficiency, so that this technology has the potential to be applied to small-scale coffee roasting processes based on solar energy.
DIGITAL NARRATIVES ON SOCIAL MEDIA AS AN INSTRUMENT FOR LOCAL CULTURAL PRESERVATION: A DIGITAL CULTURAL COMMUNICATION APPROACH Zaelani, Pupi Indriati; Yulianti , Alin; Muzakki, Ahmad
TOPLAMA Vol. 3 No. 2 (2026): TOPLAMA
Publisher : PT Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/tla.v3i2.501

Abstract

This study examines the role of digital narrative as an instrument for preserving local culture in the midst of the challenges of globalization and digitalization. The focus of the study is the Instagram account @pesona.indonesia, which is managed by the Ministry of Tourism and Creative Economy of the Republic of Indonesia, as a medium for tourism and cultural promotion. Through a qualitative approach with a content analysis method, this study describes the form of digital narrative, analyzes the integration of local cultural values, and assesses the contribution of audience interaction in cultural preservation. The results of the study show that the digital narrative on the @pesona.indonesia account is built through a combination of cinematic visual storytelling and the use of distinctive, persuasive, and informative language. Content such as Gelar Melayu Serangpun, Kamist Toraja, and the Sabang–Merauke narrative are evidence of how visual elements, texts, and cultural symbols combine to form captivating representations and create emotional attachment. The integration of local cultural values, such as collectivity, togetherness, and identity, is carried out authentically and contextually through the visualization of traditions, arts, culinary, and customs, complete with explanations of their meanings and philosophies. Furthermore, audiences play an active role in preserving culture through high levels of engagement (likes, comments, shares), the formation of user-generated content (UGC), and the potential for collaboration. These interactions not only expand the reach of cultural messages but also create spaces for dialogue and collective participation. Theoretically, this study enriches the study of digital cultural communication, while practically, providing strategic recommendations for social media managers and communication practitioners in designing engaging digital content while strengthening national cultural identity.
DIGITAL COMMUNITY MARKETING COMMUNICATION ON PLATFORM X: A STUDY CASE ON MURAH-MURAH COMMUNITY MARKETING Saepudin, Saepudin; Fadya , Nasywa
TOPLAMA Vol. 3 No. 2 (2026): TOPLAMA
Publisher : PT Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/tla.v3i2.504

Abstract

The nature of interactions in the context of digital communication, or social media, is characterized by its increasing complexity, resulting from the ability to engage numerous individuals simultaneously in a virtual environment. In this context, online communities have emerged as a compelling arena for the study of social dynamics, including the dynamics of digital community-based communication. This study analyses the digital community marketing strategies employed by Murah-Murah in order to build and maintain a loyal member base. The present study is predicated on four fundamental pillars: The factors to be considered include consumer trust, brand awareness, engagement with consumers, and long-term relationships. The study determined that Consumer Trust constitutes a fundamental basis, predicated upon the transparency of interactions and the administrator's proactive protection mechanism, thereby engendering a trustworthy environment conducive to buying and selling. The Murah-Murah X Community has demonstrated a robust brand awareness, exhibiting a substantial and accelerating growth trajectory. This growth is primarily driven by the community's core values of saving and sharing, which have been a primary catalyst for its widespread recognition. Engagement with consumers is effective through attractive and honest product presentation, unique item offerings, easy and secure shopping processes, and because it is directed towards trusted e-commerce platform transactions. The strategic implementation of these pillars is instrumental in fostering long-term relationships, with the objective of transitioning new customers into a state of brand loyalty and becoming advocates within their respective communities. In summary, the Murah-Murah community on platform X has effectively solidified its standing as a preeminent digital marketplace through a distinctive integration of communication, transparency, proactive security measures, a consumer-centric approach, and the cultivation of enduring relationships.
DIGITAL PR CAMPAIGN ACTIVATION STRATEGY FOR LITTLE CONTRAST COFFEE SHOP ON INSTAGRAM Naufal, Yogascitra; Cahyati, Witri; Prasastiningtyas, Widyapuri; Herawati, Hetti; Al-Faiz, Mochamad
TOPLAMA Vol. 3 No. 2 (2026): TOPLAMA
Publisher : PT Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/tla.v3i2.505

Abstract

This study aims to analyze the implementation and planning of digital public relations campaigns implemented by Little Contrast coffee shop through the Instagram social media platform in facing the dynamics of the digital era. The method used is a case study with a qualitative approach, including observation of the types of content uploaded on Instagram social media, interviews with the Little Contrast team, and analysis of public relations campaigns conducted by the Little Contrast team to understand how public relations campaign strategies are developed and implemented. The results of the study indicate that the activation of this digital campaign is a strategy to create brand trust and brand awareness to the audience by using the eWOM strategy that introduces products through soft selling testimonials from repost stories on Instagram. Repost stories are part of the content marketing matrix with the inspire type which aims to increase awareness from the audience. By implementing digital campaign activation, Little Contrast can create content that supports the #RASAUNTUKSEMUA campaign, the type of content often used in this campaign is the content marketing matrix with the entertain and inspire types, which aim to get closer to the audience emotionally, so that the communication desired by the brand to the audience can be accepted and the audience is aware of the unique value proposition from Little Contrast.
VISUAL COMMUNICATION ANALYSIS IN SPORTS PHOTOGRAPHY ON INSTAGRAM @EXPLOREPERSIB: A QUALITATIVE DESCRIPTIVE STUDY Josha, Sabillillah; Mulyono, Tanto Trisno
TOPLAMA Vol. 3 No. 2 (2026): TOPLAMA
Publisher : PT Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/tla.v3i2.506

Abstract

This study analyzes visual communication in sports photography on Instagram @explorepersib and examines the creative workflow from image capture to publication. The research is motivated by the dominance of sports photography as primary content and strong audience responses, yet constrained by the absence of formal standards, creative misalignment between photographer and media team, and situational field challenges. Conducted on the Instagram account @explorepersib, this study employed a qualitative descriptive method with in-depth interviews, documentation of posts, and non-participant observation. Findings reveal that visual communication is shaped through news value, match atmosphere, and the EDFAT technique to produce varied visual narratives, while the creative process prioritizes photo selection based on news value, aesthetics, and engagement potential. The study concludes that consistent EDFAT use, clear selection standards, and proper workflow documentation are essential to maintain content quality and visual storytelling strength.

Page 1 of 2 | Total Record : 16

 1   2 

Filter by Year

2026 2026


Reset
Filter By Issues
All Issue Vol. 3 No. 2 (2026): TOPLAMA Vol. 3 No. 1 (2025): TOPLAMA Vol. 2 No. 3 (2025): TOPLAMA Vol. 2 No. 2 (2025): TOPLAMA Vol. 2 No. 1 (2024): TOPLAMA Vol. 1 No. 3 (2024): TOPLAMA Vol. 1 No. 2 (2024): TOPLAMA Vol. 1 No. 1 (2023): TOPLAMA