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Ahmad Andry B
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Toplama
Published by PT Altin Riset Publishing
ISSN : -     EISSN : 30252652     DOI : https://doi.org/10.61397/tla.v1i
Core Subject : Humanities, Education, Social,
Humanities Environmental Science Languange, Linguistic, Communication & Media Social Sciences
Journal Toplama: Communication and Community Engagement" is a scientific journal published under the auspices of PT Altin Riset Publishing. This journal has an E-ISSN: 3025-2652 and is published periodically in September, January, and May. The journal publishes articles in two languages, namely Indonesian and English, with a focus on the fields of communication, social sciences, and community engagement. The main objective of this journal is to provide a platform for researchers, practitioners, and academics to share knowledge and research findings related to topics relevant to communication and community engagement, using quantitative, qualitative, and participatory action research (PAR), ABCD, and other methods.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol. 3 No. 2 (2026): TOPLAMA" : 5 Documents clear
THE UTILIZATION OF AI FOR BUSINESS ANALYSIS OF CONSUMER BEHAVIOR AND BUSINESS COMMUNICATION IN MARKETING MANAGEMENT: A STUDY ON THE PUTRI RIVER TOURISM WEBSITE IN SUMEDANG Yuniarsih, Yuyun; Syafariah, Anita; Athallah, Abyan Faliq; Ramadhany, Rafly
TOPLAMA Vol. 3 No. 2 (2026): TOPLAMA
Publisher : PT Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/tla.v3i2.483

Abstract

Digital transformation in the tourism industry urges business actors to adopt technologies that enhance both customer experience and operational efficiency. This study aims to analyze the utilization of artificial intelligence (AI) in interpreting consumer behavior, managing business communication, and improving the effectiveness of digital marketing management on the local tourism platform Puteri River Inn Sumedang. The method used is descriptive qualitative, involving non-participant observation, document study, and content and thematic analysis of digital data from websites, social media, and user reviews. The results indicate that although direct AI implementation is not yet visible on the platform, the potential for application is significant. AI can be utilized to analyze consumer preferences regarding lodging, culinary options, and entertainment facilities such as flying fox, swimming pool, and camping. Business communication could be enhanced through chatbots, automated reservation systems, and personalized digital promotions. From a marketing management perspective, AI supports more effective STP strategies (segmenting, targeting, and positioning) using real-time data. This study concludes that AI-based digitalization of local tourism is a strategic step toward strengthening competitiveness and increasing visitor satisfaction. Strong managerial commitment and technological support are essential to realize this transformation.
ARTIFICIAL INTELLIGENCE DISRUPTION: THE SHIFT OF SACREDNESS IN SEXUAL RELATIONS Sanusi, Nunung; Irawati, Sandra; Lazuardi, Havid; Umar, Vercia Muhamad Ali
TOPLAMA Vol. 3 No. 2 (2026): TOPLAMA
Publisher : PT Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/tla.v3i2.484

Abstract

The development of artificial intelligence (AI)-based sex dolls has shifted the paradigm of human sexual relations toward increasing artificiality. Sex dolls are no longer merely erotic objects but have become sexual simulacra, replacing the human presence as subjects in relationships. This study employs Jean Baudrillard’s theories of simulation, simulacra, and hyperreality to analyze how sex dolls reconstruct sexual experience while degrading the sacred and existential dimensions of sexuality. Using a qualitative analytical approach, this research explores how sex dolls disrupt sacredness within sexual relations. The analysis reveals that sex dolls create a form of sexual hyperreality in which sex is no longer rooted in the biological body and emotional relationships, but rather in images, fantasies, and unilateral mechanistic control. This indicates that the use of sex dolls has the potential to disrupt the spiritual and emotional meaning of sexual relations. Such changes reflect a shift in values; from sexual relationships traditionally bound by norms, morality, and spiritual symbolism toward functional relations and the personalization of artificial intimacy.
THE STRATEGIC ROLE OF PUBLIC RELATIONS IN THE ERA OF AI AND PR 4.0 Santosa, Iwan
TOPLAMA Vol. 3 No. 2 (2026): TOPLAMA
Publisher : PT Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/tla.v3i2.485

Abstract

Public relations (PR) holds a crucial role in managing the reputation and image of higher education institutions. In the era of Industry 4.0 and Society 5.0, characterized by the dominance of technology, the presence of artificial intelligence (AI) has a significant impact on the realm of PR, giving rise to the term “PR 4.0.” This qualitative systematic literature review examines the role of public relations in higher education institutions in the era of PR 4.0 in terms of the strategic aspects and methods applied by higher education PR practitioners. This study revealed that there’s a disparity in the paradigm and practice of PR management in higher education institutions as a strategic and technical operational function. Indonesian universities have generally implemented cyber PR utilizing new media and corporate communication models that are considered effective. Several institutions have also utilized AI as a supplementary tool in their public relations activities.
ANALYSIS STUDY OF EMOJI USAGE IN TIKTOK SOCIAL MEDIA Anggraeni, Vilma Dewi; al-Fikri, Muchsin; Matulessy, Delvin Musa Navarro; Sumengkar, Kimmy Azizah
TOPLAMA Vol. 3 No. 2 (2026): TOPLAMA
Publisher : PT Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/tla.v3i2.486

Abstract

This study aims to analyze the use of emojis in communication on the popular social media platform TikTok among users of various generations. Emojis serve as complements to non-verbal expressions, enhancing emotional conveyance and facilitating message comprehension. Using a qualitative descriptive method and literature study, the research reveals multiple functions of emojis as visual communication tools, cultural symbols, and bridges across language and cultural differences. The findings indicate that emoji use on TikTok not only increases engagement but also reflects generational preferences and meanings, with younger users being more creative and expressive in their emoji usage. This study provides important insights into the role of emojis in effective and meaningful digital communication in the social media era.
THE CONTRIBUTION OF FEMALE COMMUNICATION TO THE DEVELOPMENT OF FAMILY SOCIO-ECONOMIC RESILIENCE IN BANDUNG WETAN MSMES Yulianti, Alin; Zaealani, Pupi Indriati; Muzakki, Ahmad
TOPLAMA Vol. 3 No. 2 (2026): TOPLAMA
Publisher : PT Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/tla.v3i2.487

Abstract

This research aims to examine the role of communication among women entrepreneurs in MSMEs in Bandung Wetan in building the socio-economic resilience of families. Women have a dual role as business drivers and household economic supporters. The communication strategies they use, both in the family environment and in business activities, become important factors in maintaining business continuity and family welfare. This research uses a qualitative approach with a case study method on women's MSME groups in Bandung Wetan. Data were collected through in-depth interviews, observations, and documentation. The research results show that effective communication among family members, communication with customers, and the use of digital media are the main assets for women in SMEs in facing socio-economic challenges. In addition, social support from family also strengthens the resilience of their businesses. These findings are expected to contribute to strengthening the communication capacity of women entrepreneurs and serve as a consideration in designing family-based MSME empowerment programs.

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