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RESPON Jurnal Ilmiah Mahasiswa Ilmu Komunikasi
Published by Universitas Muslim Indonesia
ISSN : -     EISSN : 28281756     DOI : https://doi.org/10.33096/respon.v1i1
Core Subject : Education, Art, Social,
Arts Languange, Linguistic, Communication & Media Social Sciences
RESPON Jurnal Ilmiah Mahasiswa Ilmu Komunikasi adalah untuk publikasi Mahasiswa yang terbit empat kali dalam setahun, yang diterbitkan pada bulan Januari, April, Juli dan Oktober. Jurnal ini dikelola sejak Januari 2020, dalam hal ini Volume 1 yang terdiri dari artikel berbasis penelitian dan / atau artikel konseptual dalam komunikasi. RESPON Jurnal Ilmiah Mahasiswa Ilmu Komunikasi diterbitkan oleh Program Studi (Prodi) Ilmu Komunikasi, Fakultas Sastra Universitas Muslim Indonesia. Penerbit hanya menerima karya asli, yang belum dipublikasikan di tempat lain. Artikel harus dikirimkan melalui situs ini sesuai dengan format kami. Artikel yang dikirim akan ditinjau dan diedit untuk keseragaman format, istilah, dan prosedur lainnya. Artikel yang diterbitkan dalam bidang ilmu komunikasi yang dikaitkan berbagai disiplin keilmuan, dan sudut pandang, budaya, politik, ekonomi, sosial dan teknologi.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 19 Documents
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Search results for , issue "Vol. 3 No. 1 (2022)" : 19 Documents clear
Pola Komunikasi Kemitraan Program Tata Rias di Balai Besar Pelatihan Vokasi dan Produktivitas (BBPVP) Makassar Rahmadani M , Annisa; Fikriani Amir , Izki; F. Amin , Kasma
RESPON JURNAL ILMIAH MAHASISWA ILMU KOMUNIKASI Vol. 3 No. 1 (2022)
Publisher : UNIVERSITAS MUSLIM INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/respon.v3i1.102

Abstract

The aims of study were: (1) To find out how the communication Pattern of the Cosmetology Program Partnership in the Vocational and Productivity Training Center (BBPVP) Makassar. (2) To find out how the partnerhip pattern developed in the cosmetology program at the Vocational and Productivity Training Center (BBPVP) Makassar. The research lasted for one month and was located at the Makassar Vocational and Productivity Training Center (BBPVP) office with 6 (six) informants with different bacgrounds. This study used descriptive qualitative method. The novelty of this research is that this research is discuss the pattern of partnership communication. The results of the study indicate that the partnership communication pattern is a form of collaborative communication between agencies. The communication pattern for the cosmetology program partnership at the Makassar Vocational and Productivity Training Center (BBPVP) is running well and as expected.
Pola Komunikasi Organisasi Divisi Human Resource And General Affair Dalam Pemeliharaan Aset Perusahaan Pada PT. Semen Bosowa Maros Iriyanti , Hana; Majid , Abd; muttaqin, Andi
RESPON JURNAL ILMIAH MAHASISWA ILMU KOMUNIKASI Vol. 3 No. 1 (2022)
Publisher : UNIVERSITAS MUSLIM INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/respon.v3i1.103

Abstract

The purpose of this study was to determine the pattern of organizational communication used in the human resource and general affairs division in the company's asset maintenance activities at PT. Semen Bosowa Maros and what organizational communication media are used in the general affairs department in the company's asset maintenance activities at PT. Bosowa Maros Cement. This research lasted for two months using descriptive qualitative research methods whose data sources were obtained through interviews, observations and documentation by taking five staff from the human resource and general affairs division as informants and processing them and linking them using bureaucratic theory, systems theory and information theory. The results of this study indicate that the communication patterns used in the Human Resource and General Affairs division are formal communication patterns in the form of upward communication, downward communication, horizontal and diagonal communication and informal communication patterns or grapevine. The communication media used include HT (Handy Talky) used when outdoors or in the field, WA (WhatsApp) and SAP (System Application and Processing) applications.
STRATEGI KOMUNIKASI PEMASARAN PRODUK IKAN BANDENG TANPA DURI PADA MASA PANDEMI COVID-19 DI UKM POKLAHSAR CAHAYA BANDENG MAROS Amalia Anwar , Reski; Amin , Nurtaqwa; Muttaqin Mustari , Andi
RESPON JURNAL ILMIAH MAHASISWA ILMU KOMUNIKASI Vol. 3 No. 1 (2022)
Publisher : UNIVERSITAS MUSLIM INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/respon.v3i1.106

Abstract

Marketing is a way to introduce and promote a product with the aim that consumers can be interested and then end up with a transaction or exchange process between the seller and the buyer. The impact of the COVID-19 virus outbreak that hit the economic sector, especially for Small and Medium Enterprises, forced the public to adapt to the habits and lifestyles of the new normal era, as was experienced by UKM Poklahsar Cahaya Bandeng Maros. The research method used is a descriptive qualitative method which is useful for providing facts and data phenomena regarding the marketing communication strategy of thornless milkfish products in UKM Poklahsar Cahaya Bandeng Maros. The techniques used to collect data are interviews, documentation and observation. The results showed that the marketing communication strategy of the product thornless milkfish by UKM Poklahsar Cahaya Bandeng during the COVID-19 pandemic was by direct marketing, personal selling and public relations. The type of promotion used by Cahaya Bandeng SMEs in promoting their products during the COVID-19 pandemic is online, using social media such as Instagram. Facebook, WhatsApp and offline like door to door.
ANALISIS ISI FITUR INSTAGRAM STORIES SEBAGAI MEDIA KOMUNIKASI INTERPERSONAL PENGGUNA INSTAGRAM DI KOTA MAKASSAR Hikmah Indriani , Nur; Zelfia, Zelfia
RESPON JURNAL ILMIAH MAHASISWA ILMU KOMUNIKASI Vol. 3 No. 1 (2022)
Publisher : UNIVERSITAS MUSLIM INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/respon.v3i1.107

Abstract

The objectives of this study are, How is the description of Interpersonal Communication that occurs in Instagram users in Makassar City. How to Fill in the Instagram Stories Feature for Instagram users in Makassar City. This research lasted for one month with 4 (four) informants, where all of the informants were Instagram users who often used the question sticker feature on Instagram stories. The research method used is descriptive qualitative content analysis method, with data collection techniques carried out in two ways, namely primary and secondary data. The method of data collection by conducting observations, interviews, and documentation.
OPTIMALISASI KOMUNIKASI ORGANISASI PADA PENINGKATAN KUALITAS SUMBER DAYA MANUSIA DALAM PELATIHAN KREATIVITAS KARYAWAN PT. PELABUHAN INDONESIA (PERSERO) REGIONAL 4 MAKASSAR Amalia , Cahaya; Hadawiah, Hadawiah; Muttaqin Mustari , Andi
RESPON JURNAL ILMIAH MAHASISWA ILMU KOMUNIKASI Vol. 3 No. 1 (2022)
Publisher : UNIVERSITAS MUSLIM INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/respon.v3i1.108

Abstract

The purpose of this study is to find out how to Optimize Organizational Communication in Improving the Quality of Human Resources in Creativity Training of PT. Port of Indonesia (Persero) Regional 4 Makassar and how the process of implementing Organizational Communication on Improving the Quality of Human Resources in Employee Creativity Training pt. Port of Indonesia (Persero) Regional 4 Makassar. The type of research used was qualitative descriptive research with informants in this study as many as four (4) people. Data collection techniques through observation, interviews, and documentation. The results of the study, it can be concluded that employee training is one of the important activities for developing human resources. The training is only carried out 3 (Three times) a year. The forms of organizational communication that occur include communication from top to bottom, namely the delivery of messages or work instructions of PT. Port of Indonesia (Persero) Regional 4 Makassar to all employees of each division.
PENGARUH KUALITAS PELAYANAN JASA TRANSPORTASI UMUM TERHADAP LOYALITAS PELANGGAN PADA BUS TRANS MAMMINASATA KOTA MAKASSAR Alfidia Sutendy , Anggun; Zelfia, Zelfia; Muttaqin Mustari , Andi
RESPON JURNAL ILMIAH MAHASISWA ILMU KOMUNIKASI Vol. 3 No. 1 (2022)
Publisher : UNIVERSITAS MUSLIM INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/respon.v3i1.109

Abstract

This script discusses the influence of the quality of public transportation services on customer loyalty on the Trans Mamminasata Bus. The main problem is how the influence of the quality of transportation services on customer loyalty on the Trans Mamminasata Bus and what are the stages in the formation of the Trans Mamminasata Bus. This study aims to determine whether the targets, duties, and responsibilities have been carried out properly, it is necessary to measure the success of Service Quality on Customer Loyalty on the Trans Mamminasata Bus. The type of research used is descriptive research method with quantitative approach. This research lasted for one month located in the Trans Mamminasata Bus corridor on Boulevard road in front of the Panakukang Mall Makassar, with customer informants using the Trans Mamminasata Bus transportation service. The results of this study were conducted to obtain the expected Customer Loyalty of Trans Mamminasata Bus Users, from the study of the variabels that affect customer loyalty is the quality of service (X1). Hypothesis testing shows that Service Quality has an effect on Customer Loyalty for Trans Mamminasata Bus Users.
Pola Komunikasi Pendidikan Softskill Berbasis Digital Augmented Reality Terhadap Anak Berkebutuhan Khusus Tunagrahita pada SLBN 02 Makassar S , Febrianti; Zelfia, Zelfia; Muttaqin Mustari , Andi
RESPON JURNAL ILMIAH MAHASISWA ILMU KOMUNIKASI Vol. 3 No. 1 (2022)
Publisher : UNIVERSITAS MUSLIM INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/respon.v3i1.110

Abstract

Education of children with special needs is one means to develop the personality and soft skills of children so that they can socialize and adapt to their environment. Children with Special Needs (ABK) are children who experience disturbances or obstacles in their development process. ABK has many types, one of which is mentally retarded children. Children with mental retardation are children who have mental retardation with a low IQ, below the average normal child in general. This research was conducted with the aim of knowing the Communication Pattern of Digital Augmented Reality (AR)-Based Softskill Education for Children with Special Needs Mental Retardation at SLBN 02 Makassar and (2) To find out the form of digital Augmented Reality (AR)-based softskills for Children with Special Needs Mental retardation at SLBN. 02 Makassar using a qualitative approach. Data collection techniques in this study using observation, interviews and documentation. The data obtained were then analyzed by means of data reduction, data display (data display) and drawing conclusions. The results of research at SLBN 02 Makassar show that the Augmented Reality (AR) method is effectively used as a learning method for mentally retarded children in the classroom. The display of 2D and 3D virtual objects can increase students' enthusiasm and motivation to learn. This can improve students' responsiveness in recognizing objects around them and can improve the soft skills of mentally retarded children in communicating.
STRATEGI CORPORATE PUBLIC RELATIONS DALAM MEMPERTAHANKAN CITRA PRODUK INDIHOME TELKOM DI WITEL MAKASSAR Shinta Haerunnisa Tosno , Nur; Hadawiah, Hadawiah; Majid , Abd
RESPON JURNAL ILMIAH MAHASISWA ILMU KOMUNIKASI Vol. 3 No. 1 (2022)
Publisher : UNIVERSITAS MUSLIM INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/respon.v3i1.111

Abstract

Strategy corporate public relations is a management function that creates, maintains, and maintains good and beneficial relationships between an organization and the public that can influence the success or failure of the organization. This research is focused to find out about the strategy of the company's corporate public relations in maintaining the product image of IndiHome PT. Telkom at Witel Makassar and secondly to find out about the product image of IndiHome PT. Telkom Makassar in Minasa Upa Village, Rappocini District. The type of research used is descriptive qualitative research with data collection techniques in the form of observation, documentation, and interviews. By using three theories, namely Image Theory, Theory of Integration and Attitude Change, and Excellent Theory. This research lasted for approximately 1 month located on Jl. Balaikota No. 04 Makassar. The informants in this study were General Manager & GS, Customer Care Manager, Corporate Secretary of IndiHome Telkom Witel Makassar, and the community of Minasa Upa Village, Rappocini District, Makassar City. The results show that IndiHome Telkom Witel Makassar's strategy in maintaining its image is to continue to provide excellent service which is the main key to staying good in the eyes of its customers and the image of Telkom's IndiHome products in the eyes of the community, especially in Minasa Upa Village, Rappocini District is very diverse.
POLA KOMUNIKASI BUDAYA DALAM AKTIVITAS JUAL BELI PADA PASAR TRADISIONAL LIMBUNG KABUPATEN GOWA Nurmawaddah , Nurmawaddah; Muliadi, Muliadi; Zelfia, Zelfia
RESPON JURNAL ILMIAH MAHASISWA ILMU KOMUNIKASI Vol. 3 No. 1 (2022)
Publisher : UNIVERSITAS MUSLIM INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/respon.v3i1.133

Abstract

This research started from the finding of communication phenomena in traditional markets. In the traditional market the process of buying and selling transactions with interpersonal communication (face to face) between the seller and the buyer. Bargaining in buying and selling in traditional markets is common in the process of transactions (payments) or even without transactions because there is no agreement between the seller and the buyer. The process of buying and selling transactions begins with greetings, the process of bargaining until the transaction is colored by conversations between the seller and the buyer that even leaves the main topic. The process in these stages forms a communication pattern. The formulation of the problem to be answered in this study is how the pattern of communication between sellers and buyers in buying and selling transactions in traditional markets is. This study examines the communication patterns of sellers and buyers in the transaction process in traditional markets. The focus in this research is the communication component in buying and selling transactions in traditional markets. Using the ethnographic method of communication, with participant observation and in-depth interviews with five seller informants and five buyer informants who were selected using a purposive sampling technique with predetermined criteria. The results of this study indicate that sellers and buyers in transactions use dyadic communication patterns, there is a symbolic interactionism model communication process between the seller and the buyer, the unique communication component is found in verbal (language) and non-verbal messages (clothing, touch, body language) and effects and context of communication. The effect of communication in the process of buying and selling transactions that can give birth to intimacy between the seller and the buyer. The context of communication is not only about the topic of buying and selling transactions, but also about other topics such as personal gossip, economics, education, religion, culture, social and even politics. This research requires further research with a different paradigm so that it can be further developed in an ethnographic communication research.

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