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Digital Business Journal (DIGIBIS)
Published by Universitas Muhammadiyah Tangerang
ISSN : -     EISSN : 29638585     DOI : 10.31000/digibis
Core Subject : Economy, Science, Education,
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other
Digital Business Journal (DIGIBIS) at University Of Muhammadiyah Tangerang is published by the Faculty of Economics and Business at University Of Muhammadiyah Tangerang. Digital Business Journal (DIGIBIS) first appeared in June 2022. Digital Business Journal (DIGIBIS) is a national scientific journal that is open to seek innovation, creativity and novelty. Whether letters, research notes, articles, complementary articles, or review articles in the field of: Digital Marketing Digital Platforms Digital Advertising Digital Entrepreneurship and Industrial Revolution 4.0
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Menejemen Teknologi dan Inovasi
Articles 7 Documents
 1 
Search results for , issue "Vol 1, No 1 (2022): Digital Business Journal" : 7 Documents clear
PROPERTY PRODUCT PURCHASE DECISION ANALYSIS WITH DIGITAL MARKETING AND BRAND TRUST APPROACH R. Fatia Aisyah Nanda Taufik; Hendra Galuh Febrianto
Digital Business Journal Vol 1, No 1 (2022): Digital Business Journal
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/digibis.v1i1.6600

Abstract

AbstractThe purpose of this study was to determine the effect of digital marketing and brand trust on purchasing decisions for property products at PT. Kencana Berkat Propertindo either partially or simultaneously. The method used in this research is quantitative associative and the sampling technique uses non-probability sampling with a population of 204 consumers and a sample of 68 respondents. Data analysis used validity test, reliability test, classical assumption test, regression analysis, coefficient of determination test and hypothesis testing. The results of this study are Digital marketing has a significant effect on purchasing decisions with a sig.t value of 0.038 <0.5. Brand trust has a significant effect on purchasing decisions with a sig.t value of 0.004 < 0.5. Then sig. F of 0.000 <0.05 so it can be concluded that simultaneously digital marketing and brand trust variables have a significant effect on purchasing decisions at PT. Kencana Berkat Propertindo.Keywords: Digital Marketing, Brand Trust, Purchase Decision.
ANALISIS FITUR LAYANAN DAN KEAMANAN TERHADAP PENGGUNAAN DOMPET DIGITAL (SHOPEE PAY) Wawan Setiawan; Dede Sunaryo; Khorida AR
Digital Business Journal Vol 1, No 1 (2022): Digital Business Journal
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/digibis.v1i1.6602

Abstract

AbstractThe purpose of this study was to determine the effect of service and security features on the use of digital wallets (Shopee Pay) on SMEs in Tangerang City. This study uses a quantitative approach. The population in this study is SMEs in Tangerang City that use Digital Wallets, the number of which is not known with certainty. The sampling formula used was the Lemeshow formula and obtained a sample size of 96. The data analysis technique used was multiple linear regression. The results of the study show that (1) Service Features have a positive and significant effect on Digital Wallet Usage, as evidenced by the value of tCount > tTable (4.178 > 1.661) with a significance (0.000 <0.05). (2) Security has a positive and significant effect on the use of Digital Wallets, as evidenced by the value of tCount > tTable (2.331 > 1.661) with a significance (0.000 <0.05). Service and Security Features affect the Use of Digital Wallets by 47.3%, the remaining 52.7% is influenced by other variables.Keywords: Use of Digital Wallets, Service Features, and Security.
PERKEMBANGAN UMKM DENGAN FINANCIAL TECHNOLOGY DAN DIGITAL MARKETING SEBAGAI VARIABEL PREDIKTOR Mikrad Mikrad; Agung Budi; Amalia Indah Fitriana
Digital Business Journal Vol 1, No 1 (2022): Digital Business Journal
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/digibis.v1i1.6599

Abstract

AbstractThis study aims to analyze the influence of financial technology and digital marketing on the development of SMEs both partially and simultaneously in Cipondoh District. This research uses associative method with quantitative approach. The sample of this research is 83 respondents of SME actors from a population of 429 SMEs in Cipondoh District. Data collection techniques and tools are questionnaires and questionnaires. Descriptive data analysis technique was used to describe the responses of respondents and the distribution of data, while inferential statistical analysis was used to test the hypothesis. Data processing is assisted by Microsoft excel and SPSS software version 24. Based on the correlation test of Financial Technology (X1) and Digital Marketing (X2) with MSME Development (Y) of 69.4%, the remaining 30.6% is influenced by other variables (X) which is not studied (epsilon) but affects the development of SMEs (Y). The simultaneous influence of Financial Technology and Digital Marketing on the development of SMEs in Cipondoh District. Partially, Financial Technology and Digital Marketing each have a positive and significant impact on the development of SMEs in Cipondoh District.Keywords: Financial Technology, Digital Marketing, SME Development
PENGARUH RED FLAGS, KOMPETENSI AUDITOR, RELIGIUSITAS DAN SKEPTISME PROFESIONAL TERHADAP KEMAMPUAN AUDITOR INTERNAL DALAM MENDETEKSI KECURANGAN Cindi Fatika Suci; Agustiawan Agustiawan; Rudi Syaf Putra
Digital Business Journal Vol 1, No 1 (2022): Digital Business Journal
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/digibis.v1i1.6950

Abstract

ABSTRACTThis study aims to determine the effect of red flags, auditor competence, religiosity, and professional skepticism on the ability of internal auditors to detect fraud. The research method used in this study is a quantitative method where the data collection in this study is primary data by distributing questionnaires directly to respondents. The population in this study are all auditors who work at the Regional Inspectorate Pelalawan Regency with 42 respondents. The analytical method used in this study is the multiple linear regression analysis methods. The results of this study indicate that partially and simultaneously red flags, auditor competence, religiosity, and professional skepticism towards the ability of internal auditors to detect fraud have a positive and significant effect.   Keywords: Red flags, auditor competence, religiosity, professional skepticism and the ability of internal auditors to detect fraudABSTRAKPenelitian ini bertujuan untuk mengetahui pengaruh red flags, kompetensi auditor, religiusitas dan skeptisme professional terhadap kemampuan auditor internal dalam mendeteksi kecurangan. Adapun metode penelitian yang digunakan dalam penelitian ini ialah metode kuantitatif yang dimana pengumpulan data dalam penelitian ini ialah data primer dengan menyebar kuesioner secara langsung kepada responden. Populasi dalam penelitian ini yaitu seluruh auditor yang bekerja pada Inspektorat Daerah Kabupaten Pelalawan dengan jumlah responden sebanyak 42. Metode analisis yang digunakan dalam penelitian ini adalah metode analisis regresi linear berganda. Hasil penelitian ini menunjukkan bahwa secara parsial dan simultan red flags, kompetensi auditor, religiusitas dan skeptisme professional terhadap kemampuan auditor internal dalam mendeteksi kecurangan berpengaruh positif dan signifikan. Kata kunci : Red flags, kompetensi auditor, religiusitas, skeptisme professional dan kemampuan auditor internal dalam mendeteksi kecurangan
ANALISIS DIGITAL MARKETING DAN ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPATU NIKE Feba Dinova Dex Tovtora S; Abdul Rauf; Dhea Zatira
Digital Business Journal Vol 1, No 1 (2022): Digital Business Journal
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/digibis.v1i1.6601

Abstract

ABSTRACTThe purpose of this study was to determine Digital Marketing and Product Attributes to Purchase Decisions for Nike Shoe Products at Muhammadiyah University Students, Tangerang. This study uses a quantitative approach. The population of this study has a scale of about 1000-5000 people consisting of students and students of the Muhammadiyah University of Tangerang. The sampling method used in this study is the Accidental Sampling method. In this study, the samples to be taken were all students of the Muhammadiyah University of Tangerang, namely 100 students consisting of several classes. Analysis of the data in this study using SPSS version 25. The data testing technique used in this study was multiple linear regression. The results showed that there was a significant influence of Digital Marketing and Product Attributes on Nike Shoe Product Purchase Decisions at Muhammadiyah University Tangerang Students.Keywords: Purchase Decision, Digital Marketing and Product Attributes
MINAT MENGGUNAKAN DOMPET DIGITAL OVO: KEMUDAHAN PENGGUNAAN DAN KEPUASAN PELANGGAN Priyatna, Eka Hendra; Pambudi, Januar Eky; Dewi, Ernawati
Digital Business Journal Vol 1, No 1 (2022): Digital Business Journal
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/digibis.v1i1.6598

Abstract

 AbstractThe purpose of this study was to determine the effect of Ease of Use and Customer Satisfaction on Interest in Using OVO Digital Wallet, either partially or simultaneously on OVO Visionet. This study uses the associative method with a quantitative approach. Sampling of 75 people. Techniques and tools for data collection is a questionnaire or questionnaire. Descriptive data analysis technique is used to describe the description of respondents' responses and data distribution, while inferential statistical analysis is used to test hypotheses. The data processing is assisted by Microsoft Excel and SPSS software version 25. Meanwhile, the contribution of Ease of Use (X1) and Customer Satisfaction (X2) to Interest in Using OVO Digital Wallet (Y) is 52.40%, the remaining 47.60% is influenced by other variables. (X) which was not researched (epsilon) but affected Interest in Using the OVO Digital Wallet (Y) which was suspected by the variables of Service Features, Sales Promotion, Risk Benefit, Trust, Website Quality, and so on. Partially, Ease of Use has a positive and significant effect on Interest in Using an OVO Digital Wallet, while Customer Satisfaction has a positive and significant effect on Interest in Using an OVO Digital Wallet.Keywords: Ease of Use, Customer Satisfaction, Interest in Using OVO Digital Wallet
Analisis Penerapan Sistem Informasi Pemerintah Daerah (SIPD) Pada Badan Pengelola Keuangan Dan Aset Daerah (BPKAD) Pekanbaru Nidya Vitriana; Agustiawan Agustiawan; Muhammad Ahyaruddin
Digital Business Journal Vol 1, No 1 (2022): Digital Business Journal
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/digibis.v1i1.6947

Abstract

ABSTRAKPemerintah mengembangkan teknologi di bidang keuangan yaitu Sistem Informasi Pemerintah Daerah (SIPD). Penelitian ini bertujuan untuk mengetahui bagaimana implementasi SIPD di BPKAD Kota Pekanbaru, dan untuk mengetahui bagaimana efektivitas SIPD di BPKAD Kota Pekanbaru dalam menunjang informasi perencanaan keuangan dan aset daerah serta untuk mengetahui keunggulan aplikasi SIPD jika dibandingkan dengan aplikasi SIPKD yang sebelumnya digunakan BPKAD Pekanbaru. Adapun yang menjadi objek penelitian adalah penerapan SIPD di BPKAD Kota Pekanbaru. Subjek penelitian ini adalah BPKAD Kota Pekanbaru dan yang menjadi informan penelitian adalah kepala bidang anggaran, kepala bidang perbendaharaan, dan sub bidang akuntansi dan pelaporan. Jenis data yang digunakan dalam penelitian ini adalah data deskriptif kualitatif. Sumber data yang digunakan ada dua yaitu data primer dan data sekunder. Data dalam penelitian ini dianalisa menggunakan interactive model analysis. Berdasarkan hasil penelitian menunjukan bahwa implementasi SIPD di BPKAD Kota Pekanbaru belum optimal dan SIPD yang digunakan BPKAD Kota Pekanbaru dalam menunjang informasi pengelolaan keuangan daerah belum efektif. Keunggulan SIPD adalah memiliki cakupan yang lebih luas dan terintegrasi ke seluruh OPD yang ada di Indonesia.

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