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Journal Integration of Management Studies
Published by Integrasi Sains Media
ISSN : 2988389X     EISSN : 2988389X     DOI : 10.58229/jims
Core Subject : Science,
Decision Sciences, Operations Research & Management
Journal Integration of Management Studies (JIMS) is an academic journal in the field of business published by Integrasi Sains Media, Indonesia. This journal intends to foster and stimulate the exchange of scholarly thought on applied business research issues among professionals and academics worldwide. JIMS welcomes articles in all areas of science management, both applied and theoretical. Theoretical articles must link theory and essential and exciting management applications. This journal is an open-access journal that can be of essential reading for academic researchers and business professionals. Articles may include but are not limited to: 1. marketing management 2. finance management 3. human resources management 4. strategic management 5. tourism management 6. entrepreneurship 7. operational management.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 14 Documents
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Search results for , issue "Vol. 2 No. 1 (2024)" : 14 Documents clear
The Impact Of Spotify Advertisements On Free Accounts To Purchase Decisions For Spotify Premium Accounts With Consumer Attitudes As The Mediating Variable Jane Evelyn Alodia; Annisa Rahmani Qastharin
Journal Integration of Management Studies Vol. 2 No. 1 (2024)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jims.v2i1.171

Abstract

In recent years, digital music streaming services have increasingly relied on advertisements to generate revenue and encourage users to upgrade to premium accounts. Previous research has shown that effective advertising can significantly influence consumer attitudes and purchasing decisions. However, advertisements may also provoke negative reactions such as annoyance and irritation, potentially impacting user experience. This study examines the impact of Spotify advertisements on consumers' purchasing decisions to upgrade from free to premium accounts, with consumer attitude as a mediating variable. This study used a quantitative approach to collect data from an online survey of 399 Spotify users. Data analysis was conducted using descriptive statistics and partial least squares structural equation modeling (PLS-SEM). The results indicate that advertising significantly enhances customer attitudes and positively influences purchase decisions. Furthermore, advertisements impact purchase decisions indirectly through customer attitudes. Despite these positive effects, the study also reveals that advertisements can cause adverse reactions, such as annoyance and irritation. Respondent feedback highlights ad content, frequency, and timing issues, which often disrupt the user experience. These findings provide valuable insights for digital marketers and advertisers seeking to optimize their campaigns on platforms like Spotify. Additionally, this research contributes to the broader understanding of advertising effectiveness, customer behavior, and digital marketing strategies in the context of music streaming services.
Financial Feasibility Analysis of XYZ Company Market Expansion Plan to Kalimantan Tsabita, Dinara; Kitri, Mandra Lazuardi
Journal Integration of Management Studies Vol. 2 No. 1 (2024)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jims.v2i1.178

Abstract

XYZ Company, a B2B manufacturer of Songkok in Gresik, East Java, plans to expand its market by establishing a new distribution warehouse in Banjarmasin, Kalimantan. This strategy aims to leverage the growing demand for Songkok in Kalimantan, which has a significant Muslim population. The primary goal of this study is to evaluate the financial feasibility of purchasing versus renting the new warehouse for this investment plan. The financial feasibility analysis was conducted in multiple stages. Pro forma financial statements were constructed for both scenarios, incorporating historical data of the company's financial statements, industry benchmarks, and growth assumptions from management interviews. Free Cash Flow to the Firm (FCFF) and terminal cash flows were calculated using the Weighted Average Cost of Capital (WACC). Capital budgeting techniques were then used to evaluate financial feasibility, including Net Present Value (NPV), Internal Rate of Return (IRR), and Discounted Payback Period. Risk assessment was performed through sensitivity analysis and Monte Carlo simulation. Results indicate that the renting scenario, with an initial investment of IDR 242 million, has a higher NPV and IRR than the purchase scenario, which requires an initial investment of IDR 944 million. The renting scenario also offers a faster-discounted payback period of 2 years and one month, making it more feasible. Risk assessment shows moderate risk, with an 83% probability of achieving a positive NPV. The financial feasibility analysis recommends renting the new warehouse in Banjarmasin. This option provides a quicker payback period, higher NPV and IRR, and positive risk assessment results. Investing in this project will enhance XYZ Company's market presence in Kalimantan, cater to the growing demand for Songkok, and achieve sustainable growth and profitability.
The Effect of Financial Literacy on Impulsive Buying Behavior Towards Online Food Delivery of Generation Z and Millennials in Indonesia with Media as A Moderating Variable Oktaviana, Yasinta; Irawan, Atika
Journal Integration of Management Studies Vol. 2 No. 1 (2024)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jims.v2i1.179

Abstract

The rapid growth of online food delivery applications (OFDA), coupled with the increasing digital media exposure of younger generations, has raised concerns about impulsive buying behavior and its financial implications. This study investigates the effect of financial literacy on impulsive buying behavior towards OFDA among Generation Z and Millennials in Indonesia, with media as a moderating variable. This study employed a quantitative approach. The object of this study is Generation Z, aged 17-27 years old, and Millennials, aged 28-43 years old, living in Indonesia. The number of participants includes 434 for Generation Z and 407 for Millennials. The research uses Partial Least Squares Structural Equation Modeling (PLS-SEM) and Multi-Group Analysis (MGA) to examine the relationships between variables and compare effects across generational groups. The findings reveal that financial literacy positively and significantly affects impulsive buying behavior towards OFDA in the entire group, Generation Z and Millennials. The effect is stronger in Generation Z than in the complete and Millennial groups. The study also found a significant moderating effect of media usage, highlighting the importance of considering digital influences in financial behavior research. Based on these findings, the study recommends further research to explore the underlying factors causing this positive relationship. For practical applications for individuals, the study suggests that Generation Z and Millennials should implement their financial knowledge more effectively to manage their finances and distinguish between essential and non-essential spending. The study suggests incorporating financial literacy into curricula through courses and practical programs for educational institutions. The study suggests leveraging digital platforms for government bodies to provide interactive financial literacy content. This research significantly advances the understanding of financial literacy's impact on consumer behavior in the digital age, particularly in the context of OFDA among younger generations in Indonesia; by including media usage as a moderating variable, the research explores how digital media exposure influences the relationship between financial literacy and impulsive buying behavior. This aspect of the study underscores the media's significant role in shaping financial behaviors in the digital age.
Improving Company Performance using Financial Planning Approach Toward Fragrance Companies: A Case Study of Saja Salmatun Nafisah; Irawan, Atika
Journal Integration of Management Studies Vol. 2 No. 1 (2024)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jims.v2i1.184

Abstract

The perfume industry has experienced significant shifts towards using natural oils and synthetic components, driven by changing customer preferences and increased awareness of natural products. Saja, a perfume company established in 2022, aims to capitalize on this growing trend by offering natural products. Despite its potential, the company faces financial challenges due to a lack of strategic financial planning. An analysis of Saja's financial performance from late 2023 to mid-2024 revealed inconsistent income and fluctuating cash flow, as identified through financial ratios and DuPont analysis. These issues highlight the company's low financial performance. To address these challenges,  Saja plans to enhance its financial planning by optimizing budget allocations, increasing production cost efficiency, and expanding product and market segments to boost income and reduce expenses. The sustainability of this strategy was assessed using three economic and risk scenarios: realistic, optimistic,  and pessimistic. The feasibility of the proposed strategy was measured through the Payback Period (PP)  in future and present value, Internal Rate of Return (IRR), and Net Present Value (NPV). Results indicate that the proposed financial strategy is acceptable and feasible, suggesting that its implementation would improve Saja's financial performance.

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