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Sinergi Abdimas: Jurnal Pengabdian Masyarakat
Published by Universitas Jenderal Soedirman
ISSN : -     EISSN : 29858038     DOI : https://doi.org/10.32424/siabdi
Core Subject : Social,
Social Sciences
Sinergi Abdimas merupakan Jurnal Pengabdian Masyarakat yang dikelola oleh Fakultas Ekonomi dan Bisnis, Universitas Jenderal Soedirman. Jurnal ini sebagai wadah publikasi dari kegiatan pengabdian kepada masyarakat. Sinergi Abdimas menerima artikel pengabdian masyarakat dengan lingkup ekonomi, bisnis, sosial ekonomi, dan bidang lainnya yang berkaitan dengan ekonomi dan bisnis
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 1 Documents
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Search results for , issue "Vol 3 No 1 (2024): Sinergi Abdimas Jurnal Pengabdian Masyarakat" : 1 Documents clear
Pendampingan Strategis "Titip Temani": Dari Rasa Lokal ke Pengalaman Kuliner Istimewa di Purwokerto Handayani, Rahmaya Nova
Sinergi Abdimas Jurnal Pengabdian Masyarakat Vol 3 No 1 (2024): Sinergi Abdimas Jurnal Pengabdian Masyarakat
Publisher : Fakultas Ekonomi & Bisnis Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/siabdi.v3i1.13782

Abstract

This article focuses on the handling and mentoring of “Titip Temani” restaurant MSMEs in Purwokerto. This restaurant faces challenges in increasing sales, especially in utilizing digital platforms such as Instagram, WhatsApp, and food delivery services (GoFood, GrabFood, ShopeeFood). The main objective of the intervention was to help the restaurant optimize the use of these digital platforms to increase the number of orders and overall revenue. Through mentoring activities, the team provided training on digital marketing strategies, including content creation on Instagram, use of WhatsApp Business to communicate directly with customers, and registration and menu management on food delivery platforms. This was followed by monitoring and evaluation to measure the effectiveness of the strategies implemented. The results of the intervention showed a significant increase in the number of orders through digital platforms. The use of Instagram as a promotional tool attracted more customers, while WhatsApp made the ordering process easier. The three food delivery platforms (GoFood, GrabFood, ShopeeFood) contributed the most to the increase in restaurant sales. Restaurants also experienced an increase in revenue after the implementation of this digital strategy.

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