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Shelly Midesia
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Gedung Fakultas Ekonomi dan Bisnis Islam IAIN Langsa Jl. Meurandeh Kota Langsa, Aceh
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Jurnal Ilmiah Mahasiswa
Published by Institut Agama Islam Negeri Zawiyah Cot Kala Langsa
ISSN : 27977064     EISSN : 27976920     DOI : 10.32505/jim
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Ilmiah Mahasiswa Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Negeri Langsa merupakan suatu wadah publikasi karya ilmiah yang diperuntukkan bagi para mahasiswa, dosen dan praktisi. Topik-topik dalam Jurnal Ilmiah Mahasiswa antara lain mencakup Ekonomi Islam, Perbankan Syariah, Asuransi, Akuntansi, Etika Bisnis, Manajemen Organisasi, Manajemen Keuangan, Manajemen Bisnis, Manajemen Pemasaran dan Strategi, Manajemen Zakat dan Waqaf, Kinerja Bisnis dan Keuangan, Manajemen Bisnis Retail, Pengambilan Keputusan, E-Business, International business, Perilaku Konsumen, Customer Relationship Management, serta Manajemen Inovasi dan Pengembangan Produk.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 12 Documents
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Search results for , issue "Vol 6, No 1 (2024): April 2024" : 12 Documents clear
PENGARUH KUALITAS PRODUK, HARGA, PROMOSI, DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN IPHONE (STUDI KASUS PADA GENERASI Z DI KOTA LANGSA) octaviana, Nova; Mulyadi; FW Pospos, Ade Fadillah
JIM: Jurnal Ilmiah Mahasiswa Vol 6, No 1 (2024): April 2024
Publisher : Fakultas Ekonomi dan Bisnis Islam IAIN Langsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32505/jim.v6i1.4716

Abstract

Tujuan penelitian ini adalah untuk mengetahui dan menganalisis pengaruh Kualitas Produk, Harga, Promosi dan Gaya Hidup terhadap Keputusan Pembelian Iphone pada Generasi Z di Kota Langsa. Pendekatan dalam penelitian ini adalah pendekatan kuantitatif. Populasi dalam penelitian ini adalah Generasi Z yang berusia 15-27 tahun baik pria maupun wanita yang menggunakan Iphone di Kota Langsa. Kota Langsa yang jumlahnya tidak diketahui dan sebanyak 90 orang menjadi sampel yang diperoleh dengan menggunakan teknik nonprobability sampling dan purposive sampling. Metode pengumpulan data dalam penelitian ini adalah kuesioner dan studi dokumentasi. Metode analisis yang digunakan adalah metode analisis deskriptif dan metode analisis regresi linier berganda, uji t, uji F dan uji koefisien determinasi (R2). Hasil penelitian ini menunjukkan bahwa Kualitas Produk, Promosi dan Gaya Hidup berpengaruh signifikan terhadap Keputusan Pembelian. Harga berpengaruh secara negatif terhadap Keputusan Pembelian Iphone pada Generasi Z di Kota Langsayang diketahui dari persamaan regresi linier bergandaY=5,152+0,323X1+0,020X2+0,212X3+0,171X4Secara parsial variabel Kualitas Produk, dan Gaya Hidup berpengaruh positif dan signifikan sedangkan Harga dan Promosi berpengaruh negatif dan tidak signifikan terhadap Keputusan Pembelian Iphone pada Generasi Z di Kota Langsa. Kemudian hasil uji F, secara simultan Kualitas Produk, Harga, Promosi dan Gaya hidup secara simultan berpengaruh signifikan terhadapKeputusan Pembelian pada Iphone pada Generasi Z di Kota Langsa. Hasi uji koefisien determinasi (R2) di peroleh bahwa variabel kualitas produk, harga, promosi, dan gaya hidup mampu menjelaskan variabel y sebesar 40,8%. Sedangkan sisanya 59,2% dijelaskan oleh variabel lain yang tidak dimasukan dalam penelitian ini.Untuk perusahaan Iphone agar dapat merumuskan strategi agar tidak bisa ditiru oleh pihak lain, kualitas produk semakin baik, unggul diantara pesaing lain dan terus menjaga keputusan pembelian sehingga dapat meningkatkan penjualan.Hasil penelitian ini bisa dijadikan rujukan atau literatul review bagi peneliti selanjutnya yang meneliti kasus yang sama.
Peranan Pengelolaan Keuangan Badan Usaha Milik Kampung dalam Meningkatkan Perekonomian Masyarakat Kampung Paya Kulbi Sugama, Yoga; Yahya, M.; Safwandi
JIM: Jurnal Ilmiah Mahasiswa Vol 6, No 1 (2024): April 2024
Publisher : Fakultas Ekonomi dan Bisnis Islam IAIN Langsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32505/jim.v6i1.6823

Abstract

Village development must also be pursued in order to improve the economy towards the quality of life and welfare of the community. One way to accelerate the economic growth of the Village Community is to establish a Village-Owned Enterprise (BUMK). Village-Owned Enterprises (BUMK) have a very important financial management role in the form of Village Funds. The purpose of this study was to determine the role of Financial Management of Village-Owned Enterprises, factors that influence Village-Owned Enterprises and obstacles to Village-Owned Enterprises (BUMK) in improving the economy of Paya Kulbi Village, Karang Baru District. This research method uses a Descriptive Qualitative Approach Research type. Research data collected based on the results of observations, interviews and documentation. Data Analysis Tools used are Data Reduction, Data Presentation and Conclusion Drawing. The results of this study indicate that the financial management of the Baguna Village-Owned Business Entity goes through the Planning stage, which is carried out through the building planning deliberation meeting according to the Basic Budget. Implementation is carried out by making proposals until business activities run. Administration is carried out by writing and recording financial reports in the daily cash book. Financial reporting accountability is carried out twice a year. Supervision is carried out in the form of guidance from the District Office and Datok Penghulu
Pengaruh modal kerja, total asset turnover dan harga gas alam dunia terhadap laba Perusahaan Gas Negara Qailas Rafida; Yahya, M.; Midesia, Shelly
JIM: Jurnal Ilmiah Mahasiswa Vol 6, No 1 (2024): April 2024
Publisher : Fakultas Ekonomi dan Bisnis Islam IAIN Langsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32505/jim.v6i1.6889

Abstract

This study aims to determine the effect of working capital, Total Asset Turnover and world natural gas prices simultaneously on the profits of PT Perusahaan Gas Negara Tbk for the 2017-2022 period. The method used is a quantitative approach. This study uses secondary data obtained from the official website of the Indonesia Stock Exchange and the website of Trading Economics. The data used is in the form of a quarterly period from 2017 to 2022 which was published for 6 consecutive years. Methods of data analysis using multiple linear regression. The results of the t-test research show that the independent variable working capital has no effect on the profits of PT Perusahaan Gas Negara Tbk for the 2017-2022 period. Total Asset Turnover has a positive and significant effect on the profits of PT Perusahaan Gas Negara Tbk for the 2017-2022 period. World natural gas prices have had a positive and significant effect on the profits of PT Perusahaan Gas Negara Tbk for the 2017-2022 period. The results of the F test study indicate that there is a jointly positive and significant influence between the working capital variable, Total Asset Turnover and world natural gas prices on the profits of PT Perusahaan Gas Negara Tbk for the 2017-2022 period with an Fcount value of 20.717 > Ftable 3.13. Based on the analysis of the coefficient of determination, the adjusted R2 value is 0.729, which means that 72.9% of the variation in the profit value of PT Perusahaan Gas Negara Tbk is determined by three influential variables, namely working capital, Total Asset Turnover and world natural gas prices.
Strategi Pengembangan Usaha Jahit di Gampong Meutia Kota Langsa Ditinjau Menurut Ekonomi Islam Fazilla, Fitri; Kamal, Safwan; Safarida, Nanda
JIM: Jurnal Ilmiah Mahasiswa Vol 6, No 1 (2024): April 2024
Publisher : Fakultas Ekonomi dan Bisnis Islam IAIN Langsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32505/jim.v6i1.6898

Abstract

This research was conducted with the aim of determining the strategy of sewing business development in Gampong Meutia Langsa City using qualitative methods. The research location in this study is on sewing entrepreneurs in Gampong Meutia, Langsa City. The subjects studied were 6 sewing entrepreneurs and village equipment in Gampong Meutia. Data collection techniques are carried out by observation, interviews and documentation. The technical data analysis used is descriptive analysis by going through the data collection stage through the data reduction stage, presenting data and drawing conclusions. The results of this study show that the sewing business in Gampong Meutia Langsa City is run by the business owner himself, where the business owner is fully responsible for management. The management of the sewing business in Gampong Meutia is quite good and the development of the sewing business in Gampong Meutia has developed quite well compared to neighboring villages, although there are still obstacles in several fields. The obstacles faced by sewing entrepreneurs in Gampong Meutia Langsa City are obstacles in capital, namely the difficulty of obtaining additional capital, obstacles in labor, namely the owner difficulty in obtaining labor, lack in the number of workers and lack of discipline of employees and obstacles in the use of machines. The business development strategy is to ask for additional capital and the government seeks this assistance and facilitates the community so that they succeed in getting the assistance through MSME assistance by making proposals, where the proposals are made as well and attractive as possible. And promote their efforts using social media. However, in terms of getting additional capital, these entrepreneurs still use conventional banks that apply credit interest rates. While the kerdit flower in Islam is included in riba which is prohibited by the Shari'a.
Analisis Strategi Pemasaran Untuk Meningkatkan Penjualan UMKM Pada Toko Lamalah Ghamiz Sugiarto, Rahaf Maryam; Oktavina, Nala; Monika, Dea Agnes; Renfiana, Lilis
JIM: Jurnal Ilmiah Mahasiswa Vol 6, No 1 (2024): April 2024
Publisher : Fakultas Ekonomi dan Bisnis Islam IAIN Langsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32505/jim.v6i1.7413

Abstract

Salah satu fokus para pebisnis adalah fokus pada pelanggan dan meningkatkan penjualan, hal ini menjadi bagian penting yang perlu diperhatikan. Strategi pemasaran merupakan salah satu cara untuk meningkatkan penjualan produk atau jasa dalam suatu bisnis. Strategi pemasaran dapat dipandang sebagai salah satu landasan yang digunakan untuk merencanakan suatu bisnis secara keseluruhan. Dilihat dari luasnya permasalahan yang ada pada suatu bisnis, maka diperlukan suatu perencanaan yang komprehensif untuk dijadikan pedoman dalam menjalankan aktivitasnya. Penelitian ini bertujuan untuk mengetahui bagaimana menganalisis strategi pemasaran yang digunakan pada toko Lamalah Ghamiz untuk meningkatkan penjualan. Metode yang digunakan dalam penelitian ini adalah metode penelitian kualitatif. Data yang diperoleh berasal dari wawancara pada toko Lamalah Ghamiz. Hasil penelitian yang diperoleh dari wawancara di toko Lamalah Ghamiz menunjukkan bahwa hasil penjualan setiap bulannya tidak menentu, setiap bulannya mengalami kenaikan dan penurunan yang cukup drastis. Mengalami peningkatan menjelang lebaran karena pembeli cukup banyak dan sepi pada hari biasa.
Pengaruh Pendapatan Asli Daerah, Belanja Modal dan Dana Bagi Hasil Migas terhadap Pertumbuhan Ekonomi di Aceh Fatmawati; Ulya, Zikriatul; Hamid, Abdul
JIM: Jurnal Ilmiah Mahasiswa Vol 6, No 1 (2024): April 2024
Publisher : Fakultas Ekonomi dan Bisnis Islam IAIN Langsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32505/jim.v6i1.8224

Abstract

Economic growth is an indicator of the success of development implementation which can be used as a macro benchmark and changes in Gross Regional Domestic Product (GRDP) in a region. GRDP is the amount of added value produced by all business units in a region. The higher the economic growth of an area indicates the better the economic activity in that area. This research aims to determine the influence of PAD, Capital Expenditures, Oil and Gas Profit Sharing Funds on economic growth in Aceh, with the selected year starting from 2011-2020. This research uses quantitative methods and the data used is secondary data in the form of the Aceh Government Financial Report and the General Ministry of Finance. The data analysis method uses multiple linear regression analysis. The results of the research show that local revenue has a positive and significant effect on economic growth in Aceh with a significance value of 0.009 < 0.05 and a value of tcount of 3.778 > ttable l value of 1.8945. Capital expenditure has no significant effect on economic growth in Aceh with a significance value of 0.464 > 0.05 and a t value of -0.783 < t table value of 1.8945. Oil and gas profit sharing has no significant effect on economic growth in Aceh with a significance value of 0.521 > 0.05 and a tcount value of -0.682 < ttable value of 1.8945. The results of the F test (simultaneous) show that the significance value of F is 0.001 < 0.05 and the F value is 24.832 > 19.35 indicating that there is a positive and significant influence of PAD, Capital Expenditures, Oil and Gas Profit Sharing on economic growth in Aceh.
PENGARUH KUALITAS PRODUK, HARGA, PROMOSI, DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN IPHONE (STUDI KASUS PADA GENERASI Z DI KOTA LANGSA) octaviana, Nova; Mulyadi; FW Pospos, Ade Fadillah
JIM: Jurnal Ilmiah Mahasiswa Vol 6, No 1 (2024): April 2024
Publisher : Fakultas Ekonomi dan Bisnis Islam IAIN Langsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32505/jim.v6i1.4716

Abstract

Tujuan penelitian ini adalah untuk mengetahui dan menganalisis pengaruh Kualitas Produk, Harga, Promosi dan Gaya Hidup terhadap Keputusan Pembelian Iphone pada Generasi Z di Kota Langsa. Pendekatan dalam penelitian ini adalah pendekatan kuantitatif. Populasi dalam penelitian ini adalah Generasi Z yang berusia 15-27 tahun baik pria maupun wanita yang menggunakan Iphone di Kota Langsa. Kota Langsa yang jumlahnya tidak diketahui dan sebanyak 90 orang menjadi sampel yang diperoleh dengan menggunakan teknik nonprobability sampling dan purposive sampling. Metode pengumpulan data dalam penelitian ini adalah kuesioner dan studi dokumentasi. Metode analisis yang digunakan adalah metode analisis deskriptif dan metode analisis regresi linier berganda, uji t, uji F dan uji koefisien determinasi (R2). Hasil penelitian ini menunjukkan bahwa Kualitas Produk, Promosi dan Gaya Hidup berpengaruh signifikan terhadap Keputusan Pembelian. Harga berpengaruh secara negatif terhadap Keputusan Pembelian Iphone pada Generasi Z di Kota Langsayang diketahui dari persamaan regresi linier bergandaY=5,152+0,323X1+0,020X2+0,212X3+0,171X4Secara parsial variabel Kualitas Produk, dan Gaya Hidup berpengaruh positif dan signifikan sedangkan Harga dan Promosi berpengaruh negatif dan tidak signifikan terhadap Keputusan Pembelian Iphone pada Generasi Z di Kota Langsa. Kemudian hasil uji F, secara simultan Kualitas Produk, Harga, Promosi dan Gaya hidup secara simultan berpengaruh signifikan terhadapKeputusan Pembelian pada Iphone pada Generasi Z di Kota Langsa. Hasi uji koefisien determinasi (R2) di peroleh bahwa variabel kualitas produk, harga, promosi, dan gaya hidup mampu menjelaskan variabel y sebesar 40,8%. Sedangkan sisanya 59,2% dijelaskan oleh variabel lain yang tidak dimasukan dalam penelitian ini.Untuk perusahaan Iphone agar dapat merumuskan strategi agar tidak bisa ditiru oleh pihak lain, kualitas produk semakin baik, unggul diantara pesaing lain dan terus menjaga keputusan pembelian sehingga dapat meningkatkan penjualan.Hasil penelitian ini bisa dijadikan rujukan atau literatul review bagi peneliti selanjutnya yang meneliti kasus yang sama.
Peranan Pengelolaan Keuangan Badan Usaha Milik Kampung dalam Meningkatkan Perekonomian Masyarakat Kampung Paya Kulbi Sugama, Yoga; Yahya, M.; Safwandi
JIM: Jurnal Ilmiah Mahasiswa Vol 6, No 1 (2024): April 2024
Publisher : Fakultas Ekonomi dan Bisnis Islam IAIN Langsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32505/jim.v6i1.6823

Abstract

Village development must also be pursued in order to improve the economy towards the quality of life and welfare of the community. One way to accelerate the economic growth of the Village Community is to establish a Village-Owned Enterprise (BUMK). Village-Owned Enterprises (BUMK) have a very important financial management role in the form of Village Funds. The purpose of this study was to determine the role of Financial Management of Village-Owned Enterprises, factors that influence Village-Owned Enterprises and obstacles to Village-Owned Enterprises (BUMK) in improving the economy of Paya Kulbi Village, Karang Baru District. This research method uses a Descriptive Qualitative Approach Research type. Research data collected based on the results of observations, interviews and documentation. Data Analysis Tools used are Data Reduction, Data Presentation and Conclusion Drawing. The results of this study indicate that the financial management of the Baguna Village-Owned Business Entity goes through the Planning stage, which is carried out through the building planning deliberation meeting according to the Basic Budget. Implementation is carried out by making proposals until business activities run. Administration is carried out by writing and recording financial reports in the daily cash book. Financial reporting accountability is carried out twice a year. Supervision is carried out in the form of guidance from the District Office and Datok Penghulu
Pengaruh modal kerja, total asset turnover dan harga gas alam dunia terhadap laba Perusahaan Gas Negara Qailas Rafida; Yahya, M.; Midesia, Shelly
JIM: Jurnal Ilmiah Mahasiswa Vol 6, No 1 (2024): April 2024
Publisher : Fakultas Ekonomi dan Bisnis Islam IAIN Langsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32505/jim.v6i1.6889

Abstract

This study aims to determine the effect of working capital, Total Asset Turnover and world natural gas prices simultaneously on the profits of PT Perusahaan Gas Negara Tbk for the 2017-2022 period. The method used is a quantitative approach. This study uses secondary data obtained from the official website of the Indonesia Stock Exchange and the website of Trading Economics. The data used is in the form of a quarterly period from 2017 to 2022 which was published for 6 consecutive years. Methods of data analysis using multiple linear regression. The results of the t-test research show that the independent variable working capital has no effect on the profits of PT Perusahaan Gas Negara Tbk for the 2017-2022 period. Total Asset Turnover has a positive and significant effect on the profits of PT Perusahaan Gas Negara Tbk for the 2017-2022 period. World natural gas prices have had a positive and significant effect on the profits of PT Perusahaan Gas Negara Tbk for the 2017-2022 period. The results of the F test study indicate that there is a jointly positive and significant influence between the working capital variable, Total Asset Turnover and world natural gas prices on the profits of PT Perusahaan Gas Negara Tbk for the 2017-2022 period with an Fcount value of 20.717 > Ftable 3.13. Based on the analysis of the coefficient of determination, the adjusted R2 value is 0.729, which means that 72.9% of the variation in the profit value of PT Perusahaan Gas Negara Tbk is determined by three influential variables, namely working capital, Total Asset Turnover and world natural gas prices.
Strategi Pengembangan Usaha Jahit di Gampong Meutia Kota Langsa Ditinjau Menurut Ekonomi Islam Fazilla, Fitri; Kamal, Safwan; Safarida, Nanda
JIM: Jurnal Ilmiah Mahasiswa Vol 6, No 1 (2024): April 2024
Publisher : Fakultas Ekonomi dan Bisnis Islam IAIN Langsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32505/jim.v6i1.6898

Abstract

This research was conducted with the aim of determining the strategy of sewing business development in Gampong Meutia Langsa City using qualitative methods. The research location in this study is on sewing entrepreneurs in Gampong Meutia, Langsa City. The subjects studied were 6 sewing entrepreneurs and village equipment in Gampong Meutia. Data collection techniques are carried out by observation, interviews and documentation. The technical data analysis used is descriptive analysis by going through the data collection stage through the data reduction stage, presenting data and drawing conclusions. The results of this study show that the sewing business in Gampong Meutia Langsa City is run by the business owner himself, where the business owner is fully responsible for management. The management of the sewing business in Gampong Meutia is quite good and the development of the sewing business in Gampong Meutia has developed quite well compared to neighboring villages, although there are still obstacles in several fields. The obstacles faced by sewing entrepreneurs in Gampong Meutia Langsa City are obstacles in capital, namely the difficulty of obtaining additional capital, obstacles in labor, namely the owner difficulty in obtaining labor, lack in the number of workers and lack of discipline of employees and obstacles in the use of machines. The business development strategy is to ask for additional capital and the government seeks this assistance and facilitates the community so that they succeed in getting the assistance through MSME assistance by making proposals, where the proposals are made as well and attractive as possible. And promote their efforts using social media. However, in terms of getting additional capital, these entrepreneurs still use conventional banks that apply credit interest rates. While the kerdit flower in Islam is included in riba which is prohibited by the Shari'a.

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