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IJAE
Published by Universitas Riau
ISSN : 2087409X     EISSN : 27756106     DOI : https://dx.doi.org/10.31258/ijae.13.1.
Core Subject : Economy, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science
Jurnal IJAE fokus pada penerbitan artikel penelitian bidang ekonomi pertanian (Agribisnis). Akses terbuka secara online sebagai wadah tranformasi ilmu pengetahuan bagi masyarakat secara keseluruhan. The IJAE journal focuses on publishing research articles in the field of agricultural economics (Agribusiness). Open access online as a forum for the transformation of knowledge for society as a whole.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 11 Documents
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Search results for , issue "Vol 9, No 1 (2018)" : 11 Documents clear
ANALISIS PEMASARAN AGROINDUSTRI NATA DE COCO DI KOTA PEKANBARU Evy Maharani; Susy Edwina; Rani Astuti
Indonesian Journal of Agricultural Economics Vol 9, No 1 (2018)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.9.1.50-56

Abstract

Nata de coco is a product of processed agroindustry from coconut water fermented by using Acetobacter microbe. Nata de coco has a promising prospect as it is a worldwide product. This research aimed to identify marketing channel, analyze margin and marketing efficiency of Sari Coco agroindustry in Pekanbaru City. The data used in this research are primary and secondary data. Data analysis method used is margin and marketing efficiency. Sari Coco's marketing research results consist of two channels. Channel I sell directly to consumers who come to the business location to obtain Sari Coco has an efficiency value of 0% with a margin of IDR 0. While the value of marketing efficiency of channel II that is to retailers who are in Sorek Village Pelalawan District is of 0.12% with margin of IDR 7.000 and RCR value of 1.4.strategy, nata de coco, agroindustry, marketing, efficiency

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