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Marina Wardaya
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jurnalvicidi@ciputra.ac.id
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UC Tower Lt 17, Universitas Ciputra Surabaya, CitraLand CBD Boulevard, Made, Sambikerep, Surabaya City, East Java 67219
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Jurnal Vicidi
Published by Universitas Ciputra Surabaya
ISSN : 20868774     EISSN : 29882583     DOI : https://doi.org/10.37715/vicidi
Core Subject : Humanities, Art, Social,
Arts Humanities Social Sciences
Vicidi Journal is published twice a year in June and December by the Visual Communication Design Department of Ciputra University. Vicidi Journal contains the results of research on theory, planning in the creative industry in general, implementation and design management, especially in the field of visual communication design written by students.
Arjuna Subject : Seni dan Humaniora - Seni Visual dan Seni Pertunjukan
Articles 9 Documents
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Search results for , issue "Vol. 12 No. 2 (2022): VICIDI" : 9 Documents clear
Komik Sebagai Media Edukasi Social Anxiety Disorder Ellen Angeline Christiani
Jurnal Vicidi Vol. 12 No. 2 (2022): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v12i2.3382

Abstract

Kesehatan mental atau kesehatan jiwa adalah salah satu aspek penting dalam kesehatan manusia secara menyeluruh, dan sama pentingnya dengan kesehatan fisik. Karena itulah, kita tidak dapat meremehkan gangguan mental yang terjadi dalam diri kita. Sayangnya, gangguan kesehatan mental seringkali dianggap tabu dan dianggap aib oleh banyak orang. Kecemasan adalah bagian penting dalam kehidupan manusia, yang merupakan naluri bertahan hidup yang diasah selama jutaan tahun evolusi. Akan tetapi, dikarenakan kurangnya kesadaran dan edukasi masyarakat akan gangguan kecemasan sosial ini, timbul banyak miskonsepsi dan stigma akan gangguan kecemasan sosial, seperti dianggap sebagai pribadi introvert, pemalu, sombong, hingga anti sosial. Berdasarkan dari permasalahan tersebut, dirancang sebuah proyek konten komik digital S.A.D.aily, yang mengangkat topik gangguan kecemasan sosial di kehidupan sehari-hari yang disampaikan melalui sudut pandang seorang remaja, serta memberikan informasi edukasional seputar gangguan kecemasan sosial. Perancangan konten komik online ini ditujukan kepada remaja dan dewasa muda usia 14-25 tahun, yang merupakan rentang usia yang rawan akan gangguan kecemasan sosial. Tujuan dari penelitian ini adalah untuk mengetahui apakah isi konten sudah cukup efektif dalam memberikan informasi seputar gangguan kecemasan sosial beserta media promosinya lewat penokohan karakter Iris sebagai representasi untuk komik S.A.D.aily dengan harapan perancangan komik S.A.D.aily dapat membangunkan kesadaran kepada audiens akan gangguan kecemasan sosial sehingga dapat mengubah asumsi, persepsi, dan stigma buruk yang selalu melekat pada gangguan kesehatan mental ini. Kata Kunci: Gangguan kecemasan sosial, Komik, Edukasi, Digital
Perancangan Aktivasi Iora Creation Untuk Meningkatkan Kesadaran Merek Dan Penjualan Shelin Kezia Handoko; Paulina Tjandrawibawa
Jurnal Vicidi Vol. 12 No. 2 (2022): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v12i2.3383

Abstract

Lora Creation merupakan sebuah jasa yang menawarkan custom ilustrasi untuk keperluan pribadi maupun untuk bisnis. Iora Creation dibentuk pada tahun 2019 tetapi kesadaran merek dan penjualan Iora Creation masih rendah. Penelitian ini bertujuan untuk mengetahui bagaimana strategi untuk merek Iora Creation agar dapat meningkatkan kesadaran merek dan penjualan melalui sosial media Instagram maupun TikTok. Iora Creation ingin menjangkau perempuan yang merupakan seorang Gen Z dengan usia 21 – 28 tahun. Khalayak sasaran Iora Creation disesuaikan dengan penggunaan social media yang di dominasi oleh Gen Z. Penelitian ini akan menggunakan pengumpulan data primer melalui wawancara kepada expert user dan extreme user yang memiliki ketertarikan atau pernah menggunakan custom ilustrasi .Penelitian ini menggunakan metode pengumpulan data sekunder yakni melalui studi literatur melalui buku dan jurnal yang membahas mengenai aktivasi merek, pemasaran sosial media, customer engagement, digital marketing, dan kesadaran merek. Dari penelitian ini maka didapatkan hasil bahwa aktivasi merek dapat menjadi strategi yang baik untuk meningkatkan kesadaran merek dan penjualan dengan didukung oleh gaya design yang tepat agar merek Iora Creation dapat lebih menarik dan diingat oleh pelanggan ataupun calon pelanggan Iora Creation Kata Kunci: Aktivasi Merek, Pemasaran Sosial Media, Customer Engagement, Digital Marketing, dan Kesadaran Merek
Redesain Logo Sebagai Upaya Memperkuat Identitas Merek Intikopi Surabaya Briantito Adiwena; Angga Dwi Bayu S.
Jurnal Vicidi Vol. 12 No. 2 (2022): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v12i2.3384

Abstract

Kelahiran sebuah usaha baru atau pembentukan perusahaan memerlukan identitas visual yang dapat menggambarkan visi – misi dan tujuan perusahaan kedepan. Perancangan usaha baru ini memiliki tantangan tersendiri dikarenakan mereka sudah memiliki logo yang cukup unik, namun tidak dapat mewakili keseluruhan branding yang lain seperti, filosofi dan interior dalam ruangan. oleh sebab itu, dibutuhkan kecermatan dan keberanian dalam mengksplorasi perancangan logo tersebut. Perancangan ini tidak hanya logo saja tetapi juga dalam cara penggunaannya, tata letaknya, komponen warna, ukuran, dan juga penggunaan font. Semua aset dan juga ketentuan tersebut dibuat dalam sebuah graphic standart manual yang merupakan seperangkat aturan dan panduan yang dibuat khusus bagi pemilik merek untuk memudahkan penggunaan logo pada media terapan. Keyword: redesain, logo, identitas merek.
Perancangan Video Campaign Clenore Pictura Untuk Menampilkan Personal Branding Dan Brand Value Christy Cahyadi; Rendy Iswanto
Jurnal Vicidi Vol. 12 No. 2 (2022): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v12i2.3386

Abstract

Clenore Pictura is a business that focuses on hand-drawn face services, which has been established for 4 years, from 2018. So far, Clenore has only shared the painting through social media and marketing by word of mouth. After evaluation, this strategy haven't shown the personal branding and brand value of Clenore Pictura. This study aims to find out what the right one brand campaign to show personal branding and brand values ​​that are appropriate for Gen Z, 18-23 years old girls. This study uses primary data collection methods, through interviews with expert users and extreme users as well as surveys and data collection, through literature studies from national and international books and journals in the last 10 years that discuss communication strategies for Clenore Pictura. The results of this study found that the right strategy to display personal branding and brand value is to use a video campaign. Keyword : personal branding, brand value, video campaign, brand communication, art and craft.
Perancangan Komik Tentang Komunikasi Antar Pasangan Suami Istri Muda "Cinta Dalam Keluarga (Cdk)" Dan Media Promosinya Theresia Syani Sutartoputri; Shienny Megawati Sutanto
Jurnal Vicidi Vol. 12 No. 2 (2022): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v12i2.3387

Abstract

The background of the Cinta Dalam Keluarga (CDK) comic is because there are many divorce cases in Indonesia caused by factors that affect married life and small problems that many people do not realize, one of which is communication between partners. The formulation of the CDK problem is how to design an online comic for Love in the Family (CDK) and its promotional media, to be able to provide actionable things that can be applied in communication between couples. As well as suggestions that can be taken to provide action/improve communication between partners. The research method uses primary data collection in the form of interviews with Expert Users and Extreme Users as well as surveys to Indonesian people who have used Instagram and secondary data with literature studies from books in the last 10 years and national and international journals in the last 5 years discussing comic and media design. which corresponds to the main target age 29-34 years. The result of the piloted design is that many couples understand the content, feel useful and relate to their married life. The result of designing comics and appropriate media promotions for Cinta Dalam Keluarga (CDK) is the use of storytelling in a more relaxed language and media promotion by communicating the tagline along with the topics to be discussed. Keywords: comic strip, webcomic, wedding, communication, instagram
Perancangan Brand Komunikasi Untuk Mori Hampers Guna Meningkatkan Awareness Melalui Media Sosial Angel Ang; Hutomo Setia Budi
Jurnal Vicidi Vol. 12 No. 2 (2022): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v12i2.3390

Abstract

Mori Hampers is a company engaged in the gift and delivery hampers are widely used for seasonal, birthday, wedding, etc. Mori Hampers was founded on April 11, 2020 in Mojokerto City. Mori Hampers has a target audience of Millennials aged 27-50 years and Generation Z with 17-26 years of age. So far, Mori Hampers has been promoting using Instagram feeds, stories and advertisements, just selling a product without the idea that communicating the values ​​of Mori Hampers is especially important for brand awareness. With this research, it aims to find out the right communication or promotion strategy to increase Mori Hampers Brand Awareness and Brand Communication in the intended target market. This study uses the Journal Literature Review method from various international and national journals and books in the last 10 years which discusses Brand Awareness, Brand Communication, Brand Identity, Marketing Strategy, Design Style and promotional objectives for Mori Hampers. Another method is the qualitative method by interviewing 3 Expert Users and 3 Extreme Users and quantitative in the form of surveys to people who are in accordance with the intended target market. The results of the study show that Brand Communication is very important to increase Brand Awareness in Mori Hampers. By improving Brand Communication, Mori Hampers can convey a Unique Value Proposition so that it can be well received by the target market. Keywords: Brand Communication, Brand Awareness, Brand Identity, Marketing Strategy, Design Style
Perancangan Aktivasi Brand Untuk Sunny’s Time Beserta Media Promosinya Maureen Tirza; Marina Wardaya
Jurnal Vicidi Vol. 12 No. 2 (2022): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v12i2.3391

Abstract

Many young children nowadays begin using electronic devices without parental supervision, which can lead to addiction and a lack of motor exercise. As a result of this phenomena, Sunny's Time is here to give educational games for children, with the goal of playing games that may encourage children to play and learn in a fun way enabling children's growth and development, along with helping minimize children's gadget hours. Sunny's Time expects recognition and trust from the target market as a new brand that has yet to be heard by the general public. The purpose of this research is to discover the best marketing and promotion approach to boosting brand awareness. The problem in this research is to figure out how to boost Sunny's Time brand awareness on social media by using the correct brand activation strategy and promotional platform. This design combines both qualitative and quantitative research approaches. To acquire the proper promotion data and conduct a design review, the qualitative method was used, which included interviews with three expert and three extreme users. The quantitative method is used to collect information on the most successful social media sites as well as webinars by assessing 121 respondents who meet the target market requirements, including parents who are female, between the ages of 29 and 35, and live in Indonesia. According to the findings of this research, the effective brand activation strategy for Sunny's Time is a parenting webinar including credible experts who will also introduce products and how to play. The Instagram app is the most effective social media platform for promoting Sunny's Time activation. Keywords: Brand Activation, Educational Games, Social Media
Perancangan Produk Lilin Aromaterapi Brand Scentella Untuk Membantu Perempuan 20 Hingga 35 Tahun Mengatasi Insomnia Charissa Belle Leticia; Paulina Tjandrawibawa
Jurnal Vicidi Vol. 12 No. 2 (2022): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v12i2.3392

Abstract

Insomnia is a condition where a person has difficulty sleeping and this is caused by several factors, one of the biggest is being stressed, and depression. Research shows that woman are more likely to experience the disorder than men, especially in the productive age, 20 to 35 years old. The methods that were used are both qualitative and quantitative, through surveys using questionnaires, user interviews and in depth research through journals and articles with credible sources. The results of the study show that aromatherapy candles can be a medium to help overcome Insomnia by helping to relax. Keywords: Scented Candles, Insomnia, Stress
Pengaruh Desain Manajemen Kerja Tim Agensi Olround Studio Terhadap Efisiensi Dan Efektivitas Kinerja Hanna Agustin; Tamariska Felicia Levina Adino; Samantha Handriyni Teguh Wijaya; Jade Victoria Fortuna
Jurnal Vicidi Vol. 12 No. 2 (2022): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v12i2.3393

Abstract

A design or branding agency such as Olround Studio does not escape what is called teamwork management. Especially in the creative industry world that is familiar with brainstorming, revising, and client approval of the final result, the process of working on a project must be more dynamic and must be able to adapt to the needs and desires of the client. In this journal, we discuss aspects that need to be considered in design managing the Olround Studio’s teamwork, how to outline the workflow when handling a branding project, how to determine individual deadlines in a team, and some tips to get optimal results that are efficient to minimize revisions from clients. All discussions are reviewed from the results of reliable literature studies and case studies of well-known agencies that have experience in large-scale branding projects and also the study case of Olround Studio. As a result, it was found that the Olround Studio team was able to complete branding projects efficiently and effectively if they were committed to the timeline of each individual's work that did not exceed the agreed personal deadline. Then, the team could contribute to each other's work. The most important thing is optimal communication between team members to produce an output that was planned in the first place. All of these aspects turned out to be very influential for the whole project because one member's untimely timing could damage the time frames of other members that lead to an unsatisfied client. So that trust and loyalty of clients cannot be achieved. Keywords: Design Management, Job Description, Effectiveness, Efficiency.

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