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Marina Wardaya
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marina.wardaya@ciputra.ac.id
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INDONESIA
Jurnal Vicidi
Published by Universitas Ciputra Surabaya
ISSN : 20868774     EISSN : 29882583     DOI : https://doi.org/10.37715/vicidi
Core Subject : Humanities, Art, Social,
Arts Humanities Social Sciences
Vicidi Journal is published twice a year in June and December by the Visual Communication Design Department of Ciputra University. Vicidi Journal contains the results of research on theory, planning in the creative industry in general, implementation and design management, especially in the field of visual communication design written by students.
Arjuna Subject : Seni dan Humaniora - Seni Visual dan Seni Pertunjukan
Articles 13 Documents
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Search results for , issue "Vol. 6 No. 2 (2016): VICIDI" : 13 Documents clear
PERANCANGAN BUSANA WANITA DEWASA DENGAN MENGGUNAKAN KAIN ULOS SUMATRA UTARA DALAM PAKAIAN READY TO WEAR UNTUK BRAND NATHASIA Nathasia Mutiara Pascalia; Olivia Gondoputranto
Jurnal Vicidi Vol. 6 No. 2 (2016): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v6i2.1070

Abstract

This design is made to create a fashion brand for women’s clothing with traditional Ulos fabrics origin from northern Sumatra in ready to wear clothes for brand Nathasia to see that the public is less familiar cultures besides Indonesia Batik textiles. For it made a manufacture this fashion brand with traditional Ulos cloth, is one way to introduce and appreciate Indonesian culture and heritage to the wide community, using designs that always up to date with fashion trends. The design is made based on the results of quantitative research to culture and fashion watchers and lovers of Indonesian culture. Results of research suggest that the culture needs to be preserved and developed for Indonesain culture which are now widely taken and maintained by other nations, then made a brand new design that is expected to change the public perception. All the elements that exist in the process of making this brand, always have an important role to determining the community’s assessment for the product.
Perancangan Desain Komunikasi Visual Sebagai Identitas Brand dan Media Promosi Untuk Produk Bakeazy Christie Milviani; Ellen Saputra
Jurnal Vicidi Vol. 6 No. 2 (2016): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v6i2.1127

Abstract

Premix box is a very popular thing nowadays. The sense of it being very practical yet efficient are some of the bases that make this instant product in high demand. The product that was developed by the writer is the byproduct of the innovated and elevated current premix boxes that are available on the market. The writer designs a strategy to put Bakeazy to the market; in a way that it would compete other premix boxes. Some of the strategies include adding certain ingredients to Bakeazy so that they are better both in taste and texture, compared to other competitors; and by doing numerous creative and unordinary promotions to attract publics’ attention to Bakeazy. By mentioning things above, the writer believes that Bakeazy would compete well with other competitors on the market. The writer did both quantitative and qualitative research by collecting data from consented participants. These data were collected by doing interviews, observations, and last but not least, literature studies. Based on the data results, participants showed positive responses towards Bakeazy.
Penelitian Perancangan Bisnis Pawty! Party Planner Chatrine Putri; Marina Wardaya
Jurnal Vicidi Vol. 6 No. 2 (2016): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v6i2.1128

Abstract

Along with the times in this modern era, quite a lot of animal lovers who wanted to hold an event that can involve their pets with the aim to having a unique moment or increasing the prestige. However, not many companies that can help to organize the event. This study aims to find the right solution to resolve the issue. The methods that used in this research is primary data collection methods through interviews, and secondary which collects data from the literature and the Internet. The result that obtained from this study is developing a party planner for pets.

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