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JALC : Journal of Applied Linguistics and Studies of Cultural
Published by Rahis Cendekia Indonesia
ISSN : -     EISSN : 30265347     DOI : -
Core Subject : Humanities, Education, Art,
Arts Humanities Languange, Linguistic, Communication & Media
JALC : Journal of Applied Linguistics and Studies of Cultural ISSN 3026-5347 is the journal of linguistics that publishes research articles and theoretical articles in linguistic science. The scope of this journal includes linguistics, both micro and macro. The scope of linguistics is microrestricted to the fields of syntax, morphology, phonology, typology, and semantics, whereas the scope of linguistics is macrorestricted to sociolinguistics, antropolinguistics, language teaching , ecolinguistics, and translation. The journal is published on Mei and November by Rahis Cendekia Indonesia.
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 1 Documents
 1 
Search results for , issue "Vol. 4 No. 1 (2026): May" : 1 Documents clear
Entrepreneurship in The Field of Indonesian Language for Foreign Speakers through Educational Games and YouTube Episitrepo Lawolo; Agustina; Jamaluddin Nasution
JALC : JOURNAL OF APPLIED LINGUISTIC AND STUDIES OF CULTURAL Vol. 4 No. 1 (2026): May
Publisher : Rahis Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65787/jalc.v4i1.650

Abstract

The development of entrepreneurship in the field of Indonesian Language Learning for Foreign Speakers (BIPA) has strategic potential in expanding cultural diplomacy, increasing educational competitiveness, and opening up opportunities for language-based creative economies. This study aims to examine the integration of digital innovation through the development of story-based educational games and the use of the YouTube platform as a means of producing and distributing BIPA educational content. Educational games are developed to provide an immersive, interactive, and contextual learning experience that can increase motivation, learning outcomes, and the involvement of foreign students in Indonesian culture. Meanwhile, YouTube digitalization is utilized as a medium for entrepreneurship in the field of Indonesian Language and Literature Education (PBSI) by presenting learning content, linguistic tutorials, culture, and creative materials that have both educational and economic value. Through a qualitative-descriptive approach and digital market potential analysis, this study shows that the integration of educational games and YouTube not only enriches the BIPA learning model but also opens up business opportunities for educators, content creators, and learning media developers. In conclusion, this digital innovation contributes to strengthening an adaptive, creative, and sustainable Indonesian language edupreneurship ecosystem.

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