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Ulani Yunus
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Journal of Communication and Public Relations (JCPR)
Published by London School of Public Relations
ISSN : 28096940     EISSN : 28099087     DOI : -
Core Subject : Economy, Humanities, Science, Education, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences
The Journal of Communication and Public Relations is an open access, international, peer reviewed journal for conceptual and research on communication studies and public relations. The objective of this journal is to encourage research related but not limited to Organizational communication, Development communication, Reputation management, Government Public Relations, Media Relations, Corporate Communication, Marketing Communication and Public Policy Communication Management.
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 6 Documents
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Search results for , issue "Vol. 1 No. 2 (2022): Journal of Communication " : 6 Documents clear
Economy Media Strategy of Kompas TV Facing Digital Era Praditha, Anastasia; Widodo, Ari
Journal of Communication and Public Relations Vol. 1 No. 2 (2022): Journal of Communication & Public Relations
Publisher : LSPR Institute of Communication & Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/105001220221

Abstract

The transition from analog television to digital is not the end of television evolution. People no longer consume traditional media as much as they did in the past, moreover audience members are more empowered than at any other time in media history. Audience members no longer just consume content—they can also make content in a multitude of ways, whether through blogging, podcasting, uploading videos, or social networking. The market became the determinant of the death of the media industry. This condition allows the industry to become “cannibal”. Media industry must be supported by strong capital for infrastructure, highly competitive human resources (professional for production and distribution) and professional management. The amount of advertising spend are affected. The growth of advertising spends in 2017 were positive but slowly, it decreased by 2%. Ad spending has a downward trend, in 2017 growth was only 8% compared to the previous year’s growth of 20%. The way Kompas discover this challenge by set a new strategy, known as economy media theory. Media economics referred to business operation and financial activities of companies that produce and sell their products to media industries.
Inappropriate Use of Words ‘Jihadist’ and ‘Islamist’ in Western Media’s Reports on Bombing Attacks Purwanto, Bambang; Fenton, Adam James
Journal of Communication and Public Relations Vol. 1 No. 2 (2022): Journal of Communication & Public Relations
Publisher : LSPR Institute of Communication & Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/105001220222

Abstract

A specific term in Islam’s vocabulary, ‘Jihad’, has been increasingly popular among news readers. Considering huge impacts of news reports, people may expect a lot that mass media can also create news stories that spread values of peace, but do not cultivate seeds of hatred on a certain belief, or persons in society. Not only do the editors and journalists pay attention to the speed of writing, editing and publishing many stories but also consider possible social and even political impacts of their stories on the society. The study is expected to give a significant contribution to media industries as the focus of the study is aimed to give enlightening and right explanation on words, phrases or terms that will be used by media industries in the hope their reports will no longer hurt people, especially Muslims, and/or Muslim organizations as the mass media will hopefully understand the meaning of the terms, words, and phrases which will be used in their stories about any terror incidents, and will eventually give positive impacts to certain groups of people and/or organizations.
Expertise, Trustworthiness, Similarity, Familiarity, Likeability, Product-Match Up of Celebrity Endorsement to Purchase Intention Afifah, Isti Februari
Journal of Communication and Public Relations Vol. 1 No. 2 (2022): Journal of Communication & Public Relations
Publisher : LSPR Institute of Communication & Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/105001220223

Abstract

Celebrity endorsement has become popular marketing strategy for the last decade. However, it is not always effective. Sometimes, it brings adverse effect to the brand and product due to wrong selection of celebrity figure. Therefore, this study aimed to investigate variables that related to celebrity endorsement, but have most significant influence to purchase intention. Among others: expertise, trustworthiness, similarity, familiarity, likeability, and product-match. So, it can be used by marketers as an insight. There were 200 respondents involved in this explanatory quantitative study. The findings revealed that all variables have positive influence to purchase intention. However, it is only expertise, trustworthiness, similarity, familiarity, and likeability that have significant influence. It means, product-match up had insignificant influence to purchase intention.
The Influence of Social Media Instagram Toward Purchase Decision Making Process in Organicsupplyco Helinsha, Maidi; Margawati, Margaretha
Journal of Communication and Public Relations Vol. 1 No. 2 (2022): Journal of Communication & Public Relations
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/105001220224

Abstract

This research was motivated by the increasing of internet and digital era in communication, especially in online shopping. Changes in the way of communicating are through social media. Not only used as virtual relationship communication, social media is also used as an online shopping platform, especially Instagram social media. The shift of communication through social media led to a shift in the way consumers shop, by utilizing features and content that is on Instagram social media. The shift in shopping is influenced by consumer’s purchase decision making processes, both internally and externally. The purpose of this research is to show that internal and external factors cannot be separated from purchasing decision making process because it is integral so that it is reflective of OrganicsSupplyCo, sellers can understand what internal and external factors that have a big influence for consumers in online shopping through Instagram. By mirroring OrganicSupplyCo, an online shop can create online campaigns and activities that are in accordance with the needs and desires of consumers. The research was conducted in May to August 2018. This research using quantitative in questionnaire. The result of this research showed that Instagram internal and external factors influence OrganicSupplyCo’s consumer in purchasing decision making process. The internal factor are content quantity and content quality. The external factors are instastories and photoshare.
Social News Site: People’s Interest and Content Spreading Vardya, Rizka; Nurhajati, Lestari
Journal of Communication and Public Relations Vol. 1 No. 2 (2022): Journal of Communication & Public Relations
Publisher : LSPR Institute of Communication & Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/105001220225

Abstract

The background of this research is the presence of Social News Site in Indonesia. Contents could be viral as long as it is being shared. People will read the information if they are interested or if it is useful for them. This research aims to find out the people’s interest of content on Social News Site and its spread. There are several factors that build the people’s interest in consuming information. This research uses descriptive qualitative research method with data collection technique through interviews, online observation and literature study. This study focuses to analyze people’s interest and content spreading. The researcher uses AISAS (Sugiyama & Andree, 2010) model to analyze this problem. AISAS stands to Attention, Interest, Search, Action, and Share.
Reconnecting with the Public: Communication Strategies to Address the Hypertension Crisis in Banjarmasin Ritonga, Adam George
Journal of Communication and Public Relations Vol. 1 No. 2 (2022): Journal of Communication & Public Relations
Publisher : LSPR Institute of Communication & Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/105001220244

Abstract

This article presents a comprehensive communication strategy to tackle the hypertension crisis in Banjarmasin, Indonesia, where the prevalence of hypertension remains significantly high despite ongoing government interventions. The Ministry of Health (KEMENKES), in coordination with local healthcare institutions like PUSKESMAS, has launched a targeted campaign aimed at increasing public awareness, improving prevention measures, and rebuilding trust in the government's commitment to healthcare. The campaign integrates multiple communication channels, including media outreach, public seminars, and strategic partnerships with influencers and local businesses that promote healthy lifestyle choices. A key component of the strategy is the appointment of Regional Ambassadors who will oversee community engagement and lead health education efforts across Indonesia. Social media platforms will also play a central role in disseminating key messages about hypertension prevention, delivered through influencers, volunteers, and interactive online content. Additionally, the campaign incorporates community-driven activities, such as "Green Walking," to encourage participation in healthier lifestyles. Running from January 2022 to January 2023, this initiative aims to engage a broad audience, ensuring widespread awareness and understanding of hypertension risks and management. By actively involving the public in these efforts, the campaign seeks not only to reduce the number of hypertension cases but also to restore and strengthen public confidence in the government's healthcare initiatives, positioning it as a critical step towards a healthier and more informed society in Indonesia.

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