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Titik Inayati
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INDONESIA
PRAGMATIS Jurnal Manajemen dan Bisnis
Published by Universitas Wijaya Kusuma Surabaya
ISSN : -     EISSN : 28288238     DOI : http://dx.doi.org/10.30742/
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
PRAGMATIS: Jurnal Manajemen is a peer-reviewed journal that publishes articles, studies, and reviews relating to economics, management. PRAGMATIS journal accepts any manuscripts or articles in the field of economics, management studies from both national and international academicians and researchers
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol 1, No 1 (2020): March" : 5 Documents clear
Solusi Peningkatan Minat Wirausaha Dan Pengurangan Hambatan Minat Wirausaha Mahasiswa Nimas Ayu Aang Uung Lestari; Siti Djamilah
PRAGMATIS Vol 1, No 1 (2020): March
Publisher : Faculty of Economic and Business Wijaya Kusuma Surabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/pragmatis.v1i1.1051

Abstract

The interest in entrepreneurship in Indonesia itself is still relatively low. This was evidenced by President Joko Widodo's conversation with members of the Indonesian HIPMI at the independent Palace, Jakarta, Thursday (5/4/2018). The president said that an average of 14% of the population of developed countries are entrepreneurs. "Almost every developed country, the standard has (population) entrepreneurs above 14%, while we still have 3.1%. This means that it needs acceleration. "So this needs to be followed up that there needs to be an increase in entrepreneurial actors in carrying out entrepreneurial activities. So, for this problems I need to submit this activity named Mawiha Wituwa (Mahasiswa Berwirausaha, Wirausaha untuk Mahasiswa ) in english called Student Entrepreneurship, Entrepreneur for Student. Mawiha Wituwa activities consist of learning soft skills and hard skills. In here Mawiha Wituwa wants to encourage students who are not interested in entrepreneurship by providing early education at the Faculty of Economics and Business. . This activity will give spirits for students in creating and innovating and motivating themselves to always excel in entrepreneurial activities
Analisis Strenght Weakness Opportunity Threat (SWOT) Dalam Menentukan Strategi Pemasaran Penjualan Roti Dewita Sari
PRAGMATIS Vol 1, No 1 (2020): March
Publisher : Faculty of Economic and Business Wijaya Kusuma Surabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/pragmatis.v1i1.1052

Abstract

The purpose of this study is to find out and analyze the right strategy in increasing sales volume at the "Kampong Roti" bakery. The analysis used is the Strength Weakness Opportunity Threat (SWOT) analysis method. The respondents in this study were divided into two, namely the supervisor and Kampoeng Roti outlets. The sampling technique used incidental sampling with a total of 30 people. The research step, before testing, is processed using the Internal Factor Analysis (IFA) and External Factor Analysis (EFA) matrices. The results of the study based on IFA obtained a score of 3.14 and EFA obtained a score of 2.60. The mapping results show that “Kampoeng Roti” in terms of marketing occupies quadrant I (one) position. This shows that the company is able to compete or be competitive in a strong position, so that the right strategy is needed to develop its business, so that it will continue to grow or growth phase. This position must be maintained by carrying out the right marketing strategies in the form of promotion and product innovation
Pengaruh Store Atmosphere Dan Faktor Sosial Terhadap Emosi Positif Konsumen Produk Zara Store Di Pakuwon Mall Surabaya Sausan Defari
PRAGMATIS Vol 1, No 1 (2020): March
Publisher : Faculty of Economic and Business Wijaya Kusuma Surabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/pragmatis.v1i1.1055

Abstract

The following research analyzes the effect of store atmosphere and social factors on positive consumer emotions. This study uses quantitative analysis techniques with multiple linear regression analysis models. Data collection was carried out using a questionnaire media that was distributed to respondents taken at random as many as one hundred customers who visited the ZARA STORE counter at Pakuwon Mall Surabaya. Based on the results of data calculations, it shows that: first, all independent variables (X) have a partial and simultaneous influence on the dependent variable (Y). Second, the t-test results of the store atmosphere variable (X1) show that the store atmosphere has a partial effect on positive consumer emotions (Y) and the social factor variable (X2) partially influences Consumer Positive Emotions (Y). In addition, the simultaneous influence analysis of the two independent variables (X) on the dependent variable (Y) and get a result that is Fcalculation is greater than Ftable so the variables X proved to have a simultaneous effect on the Y variable. The results of the analysis This has supported several opinions derived from several previous studies which explained that the store environment is a character or element that must be considered by business people so as to form an image that will be attached to a brand and affect the emotions of customers or consumers who play a role in forming positive influences and significant impact on consumer impulsive buying behavior
Analisis Pengaruh Electronic Word Of Mouth Terhadap Minat Beli Produk Kosmetik Maybelline Dengan Brand Trust Sebagai Variabel Mediasi (Studi Kasus Pada Pengguna Aplikasi Online Shop LAZADA.co.id) Sariati Mudarifah
PRAGMATIS Vol 1, No 1 (2020): March
Publisher : Faculty of Economic and Business Wijaya Kusuma Surabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/pragmatis.v1i1.1054

Abstract

This research aims to find out the effect of electronic word of mouth on buying interest in Maybelline cosmetics products to users of the LAZADA.Co.Id online shop application with brand trust as a mediating variable. The approach used in this study uses a quantitative approach. Sampling in this study uses the method of puposive sampling, which is sampling with certain considerations. The sample of this study amounted to 100 respondents who knew Maybelline cosmetics produscts and had or had used the online shop LAZADA.Co.Id app more or less in the last 3 months. Collecting data was conducted by distributing questionnaires online through google form. Processing data in this study using SPSS 17 and website http://quantpsy.org/sobel/sobel.htm. Data analysis techniques of respondents used multilevel regression analysis and sobel test. The results of this study indicate the first hypothesis is accepted, the second hypothesis is accepted, the third hypothesis is accepted, and the fourth hypothesis is accepted. And the conclusion of the influence of brand trust variables as mediating variabels on the relationship between electronic word of mouth variables on buying interest variables.
Pengaruh Celebrity Endorser Dan Kualitas Produk Terhadap Keputusan Pembelian Kosmetik Pixy Tita Ajeng Novianti
PRAGMATIS Vol 1, No 1 (2020): March
Publisher : Faculty of Economic and Business Wijaya Kusuma Surabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/pragmatis.v1i1.1056

Abstract

This research aims to know the influence of Celebrity Endorser and the quality of the products Of Cosmetic Purchase PIXY in Surabaya. The independent variables consist of Celebrity Endorser and product quality while the dependent variable is the purchasing decision. In this research, the determination of the sampling done by the method of sampling procedure probably non purposive sampling total sample used was 39 people respondents. Methods of analysis used in this study was multiple linear regression. Test results showed the Fcount > Ftable which 28.690 >3.259446 of with a level of significance of 0.000 so that the celebrity endorser and the quality products have significant effects simultaneously against the purchasing of PIXY cosmetics in West Surabaya. T test results for variable celebrity endorser shows tcount < ttable which 1.918 < 2.028094 of with a level of significance of 0.063 so variable celebrity endorser had not significantly influence partially against purchasing decisions PIXY in Surabaya Western cosmetics. Then test results product quality variables show tcount > ttable which 5.590 > 2.028094 with significance level of 0.000 so that product quality variables have significant effects partially against the purchasing decision of PIXY cosmetics in West Surabaya. Based on testing of standardized coefficients beta the value of quality of products which 0.659 is greater than variable value celebrity endorser which 0.222 thus product quality variable is a variable which has a the dominant influence of purchasing decision of PIXY Cosmetics in West Surabaya.

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