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Commercium: Journal of Business and Management
Published by PT Penerbit Ilmiah Indonesia
ISSN : -     EISSN : 30319889     DOI : https://doi.org/10.61978/commercium/
Core Subject : Science, Education,
Decision Sciences, Operations Research & Management Other
Commercium: Journal of Business and Management, is an open-access, peer-reviewed academic journal dedicated to publishing high-quality research in the field of business and management. The journal provides a platform for scholars and practitioners to explore a wide range of topics in business, management, and related disciplines. It covers both theoretical and applied aspects of business and management, with an emphasis on global and interdisciplinary research. The journal publishes original research articles, reviews, case studies, and conceptual papers, with a focus on enhancing understanding of modern management practices, strategies, and policies. It serves as a key resource for academics, researchers, and professionals working across industries, from private and public sectors to non-profit organizations
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 5 Documents
 1 
Search results for , issue "Vol. 3 No. 3 (2025): August 2025" : 5 Documents clear
Green Product and Corporate Social Responsibility Influence Purchasing Decisions Mediated By The Body Shop Consumers' Purchase Interests In Bandung Nasuha, Aufa Fitriannauroh; Paramita, Veronika Santi
Commercium : Journal of Business and Management Vol. 3 No. 3 (2025): August 2025
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/commercium.v3i3.469

Abstract

This research aimed to determine the effect of green products and corporate social responsibility on purchasing decisions, using intention as a mediating variable of The Body Shop beauty brand in Bandung. This is due to the significant continuous decline in sales results for The Body Shop brand. The sales revenue of the British cosmetics, skincare, and perfume company The Body Shop has tended to decline from 2016 to 2022. The Body Shop has provided environmentally friendly products and always improves the company's quality and value through environmental issues caused by shifts in consumer demand. However, this did not increase revenue from sales made by The Body Shop. The instrument used in this study was carried out after the instrument was declared to have passed. The data is based on the questionnaires distributed and then analyzed using descriptive tests, classical assumption tests, multiple regression tests, Sobel tests, and hypothesis tests. The results of this study state that green products and corporate social responsibility significantly influence purchasing decisions through purchasing interest. It is important to utilize the knowledge that purchasing decisions can be influenced by several variables that influence them. Green products and corporate social responsibility can influence low purchasing decisions. With these variables, it can encourage consumer interest in purchasing products. Therefore, decision-makers at The Body Shop can increase purchasing interest by improving and enhancing the green products they have and the corporate social responsibility programs they carry out.
Income Smoothing Drivers: Evidence from Indonesian Heavy Construction & Civil Engineering Sector Ningrum, Kania; Kusumawardhani, Aninditha Putri; Putra, Okta Eka
Commercium : Journal of Business and Management Vol. 3 No. 3 (2025): August 2025
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/commercium.v3i3.532

Abstract

This study investigates the influence of Cash Holding and Financial Leverage, as measured by the Debt to Asset Ratio (DAR), on the practice of Income Smoothing among infrastructure companies in Indonesia. Specifically, it focuses on firms operating in the heavy construction and civil engineering sub-sector listed on the Indonesia Stock Exchange (IDX) during the 2019–2023 period. Employing a quantitative research approach with both descriptive and verification methods, the study examines a total population of 125 financial statements and annual reports from 25 companies over a five-year span. Through purposive sampling, 40 financial reports from 8 selected companies were analyzed to explore patterns and relationships between financial behavior and earnings management practices. The findings aim to provide insight into how liquidity and leverage decisions may relate to managerial efforts to stabilize reported earnings within the capital-intensive infrastructure sector.
Integrating Sustainability into Microfinance Marketing: A Comprehensive Framework Madya, Aldi Ihsan
Commercium : Journal of Business and Management Vol. 3 No. 3 (2025): August 2025
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/commercium.v3i3.685

Abstract

Microfinance institutions (MFIs) play a highly strategic role in empowering micro, small, and medium enterprises (MSMEs) and promoting inclusive economic growth in developing countries. With increasing global emphasis on sustainability, MFIs are now expected to integrate environmental and social responsibility into their core marketing strategies alongside economic goals. However, existing studies often address green marketing, social responsibility, and digital inclusion separately, resulting in fragmented insights. This study seeks to fill that gap by developing an integrated conceptual model for sustainability-oriented microfinance marketing. Employing a Systematic Literature Review (SLR) guided by the PRISMA protocol, this study systematically analyzes 56 peer-reviewed articles published between 2018 and 2024 using thematic synthesis and bibliometric mapping. The findings reveal that combining green marketing, socially responsible marketing, and digital inclusion enables MFIs to enhance brand differentiation, client trust, and outreach while aligning with global sustainability agendas. The proposed model offers both theoretical contributions and practical relevance for MFIs aiming to create long-term social, environmental, and financial impact. Challenges such as limited digital and environmental literacy, resource constraints, and infrastructural barriers are acknowledged, with strategic responses including education, partnerships, and incentive-based solutions. This study lays a foundation for future empirical research and policymaking to support the transformation of MFIs into agents of sustainable development.
Brand Trust in Driving Brand Loyalty and Purchase Intention in the Digital Streaming Era: A Systematic Literature Review Muchammad Chusnul Akrom
Commercium : Journal of Business and Management Vol. 3 No. 3 (2025): August 2025
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/commercium.v3i3.711

Abstract

Brand trust plays a strategic role in shaping long-term consumer relationships in digital streaming services, where user interactions are primarily virtual and consumers constantly face competing content choices. This study synthesizes recent empirical research to develop an integrative framework positioning brand trust as a mediating construct that links consumer engagement strategies with behavioral outcomes such as brand loyalty and purchase intention. A Systematic Literature Review (SLR) was conducted using the PRISMA protocol, analyzing 34 peer-reviewed open-access articles published between 2015 and 2025, selected from the ScienceDirect database through a refined Boolean search process. Thematic analysis revealed that antecedents such as content marketing quality, perceived brand authenticity, social media interaction, and user-generated content (UGC) play a significant role in trust formation. Emotional drivers like brand love and perceived sincerity enhance psychological attachment, while technological features including AI-based personalization, live streaming, and immersive metaverse experiences foster trust when implemented with ethical clarity. Cultural and demographic factors were also identified as important variables, indicating that trust formation is context-sensitive and non-universal. The proposed framework offers both theoretical contribution and practical relevance by demonstrating that brand trust operates not merely as a result, but as a dynamic strategic lever in digital consumer behavior. By integrating emotional, functional, and technological dimensions, the framework underscores the multidimensional nature of trust-building in platform-mediated environments. The study concludes by calling for further empirical validation across various streaming contexts to strengthen brand management strategies
Reframing Higher Education Value: A Systematic Literature Review on Gen Z’s Perception in the Digital Economy Era Marlina, Lina
Commercium : Journal of Business and Management Vol. 3 No. 3 (2025): August 2025
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/commercium.v3i3.809

Abstract

Generation Z has grown up in a hyperconnected world where digital careers often deliver faster and more visible success than traditional academic routes. While numerous studies have addressed digital literacy, career motivation, or higher education individually, little is known about how these factors intersect to shape Gen Z’s perception of higher education’s value in the digital economy. This lack of integrated understanding limits universities’ and policymakers’ ability to respond effectively to Gen Z’s evolving career expectations. This study addresses the gap by examining how Gen Z evaluates the relevance of higher education when success is increasingly defined by self-directed learning, digital visibility, and entrepreneurial opportunities. A systematic literature review was conducted using ScienceDirect, applying Boolean-based queries on Generation Z, higher education, perception, motivation, and digital careers. From an initial pool of 3,255 records, 63 research articles (2016–2025) met the inclusion criteria based on publication year, article type, subject relevance, language, and access status. Thematic synthesis identified five key influences: personal motivation, the appeal of alternative careers, perceived relevance of higher education, institutional responsiveness, and socioeconomic pressure. These findings contribute to a conceptual framework that repositions higher education within the realities of the digital economy, offering strategic insights for universities and policymakers to design more adaptive, relevant, and attractive learning pathways for the next generation.

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