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Amal C. Sjaaf
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Jurnal ARSI : Administrasi Rumah Sakit Indonesia
Published by Universitas Indonesia
ISSN : 24069108     EISSN : 2476986X     DOI : https://doi.org/10.7454/arsi
Core Subject : Health, Science, Social,
Decision Sciences, Operations Research & Management Public Health Social Sciences
Jurnal ARSI (Administrasi Rumah Sakit Indonesia) was initiated by the Center for Health Administration and Policy Studies (CHAMPS) Faculty of Public Health, University of Indonesia (FKM UI) and is currently managed by the Department of Health Administration and Policy, Faculty of Public Health, University Indonesia . Jurnal ARSI (Administrasi Rumah Sakit Indonesia) was published with the Indonesian Hospital Association (PERSI) and the FKM UI Hospital Management Association (IKAMARS). Jurnal ARSI (Administrasi Rumah Sakit Indonesia) is a peer-reviewed journal that focuses on service administration and management in hospitals in Indonesia. The articles or scientific manuscripts published in the Jurnal ARSI (Administrasi Rumah Sakit Indonesia) include original research, case studies, and reviews supporting corporate governance, clinical governance, or both (bridging). This journal is published electronically, featuring articles in either Bahasa or English. Printed versions are produced only by request. This journal also provides direct open access to its content with the principle that research publications are freely available to the public for broad benefit.
Arjuna Subject : Umum - Umum
Articles 5 Documents
 1 
Search results for , issue "Vol. 8, No. 3" : 5 Documents clear
FAKTOR-FAKTOR YANG BERHUBUNGAN DENGAN TINGGINYA RUJUKAN KASUS NON SPESIALISTIK OLEH FASILITAS KESEHATAN TINGKAT PERTAMA DI ERA JAMINAN KESEHATAN NASIONAL: SYSTEMATIC REVIEW Semarajana, I Nyoman Gede; Suwedia, I Nyoman Gede Bayu Wiratama; Daruki, Maria Wahyu; Damayanti, Anak Agung Sri Stuti
Jurnal ARSI : Administrasi Rumah Sakit Indonesia Vol. 8, No. 3
Publisher : UI Scholars Hub

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Abstract

The Primary Health Facility (FKTP) in the era of National Health Insurance (JKN) must behave effective and efficiently in serving patients. Referring patients as indicated is an effort to achieve this. The research shows that optimizing primary services has the potential to save on health costs from the Social Security Agency of Health (BPJS) source of 49.1 billion per year. BPJS data also shows the high number of referrals for non- specialist cases, namely 714 thousand cases during 2014-2017. This study aims to find out the factors that are related to the high number of non-specialist cases referral by FKTP in the JKN era. The PRISMA protocol (Preferred Reporting Items for Systematic Reviews & Meta-Analyses) is used to select articles in this study. This study aims to determine the factors associated with the high number of non-specialist case referrals by Higher Level Health Facilities (FKTPs) in the JKN era. It applied The Preferred Reporting Items for Systematic Reviews & Meta-Analyses (PRISMA) protocol to select articles for this study. The article search was conducted on Google Scholar from 2 – 6 December 2019, and five eligible articles were found in this study. The findings of this review study show that factors related to non-specialty referral cases include health workers, supporting facilities, administration and regulation, service management, FKTP location and distance to FKTL, and disease complications. Comprehensive handling and collaboration of various parties and relevant stakeholders are needed to reduce the referral rate for non-specialist cases.
STRATEGI PROMOSI MEDICAL CHECK-UP COVID-19 RSUD MATRAMAN Gustik, Vellyana; Sulistiadi, Wahyu
Jurnal ARSI : Administrasi Rumah Sakit Indonesia Vol. 8, No. 3
Publisher : UI Scholars Hub

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Abstract

The community's need for health services during the Coronavirus Disease (COVID-19) pandemic has increased drastically. The need for health services at the hospital level includes examining and issuing a COVID-19 examination certificate. Responding to this, the Matraman Hospital incidentally created a new service, the COVID-19 Medical Check-Up (MCU). The management of RSUD Matraman realizes the importance of a promotional strategy to increase public interest in using the new service. This study aims to obtain an overview of the MCU COVID-19 service promotion strategy at the Matraman Hospital. The case study design in this study uses qualitative methods with in-depth interviews with informants. The results of this study, RSUD Matraman implemented four promotional strategies; (1) Advertising for disseminating information through social media, Instagram, (2) Sales Promotion by making leaflets, standing banners, and short videos that can make it easier for consumers to see service information. (3) Personal Selling by providing customer satisfaction surveys to MCU patients to get an overview of service quality and (4) publicity from wider stakeholders such as Dinas Kesehatan Provinsi DKI Jakarta. These four promotion strategies complement each other in disseminating service information and effectively increasing interest in patient visits at RSUD Matraman. It is necessary to monitor and evaluate the promotion strategy for the MCU COVID-19 service carried out by RSUD Matraman to get an overview of the most effective and efficient promotion strategy steps.
RENCANA STRATEGI PEMASARAN RUMAH SAKIT SAAT PANDEMI COVID-19 (STUDI KASUS RS XYZ DI BOGOR) Dewi, Makassari
Jurnal ARSI : Administrasi Rumah Sakit Indonesia Vol. 8, No. 3
Publisher : UI Scholars Hub

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Abstract

The COVID-19 pandemic has changed the behavior of hospital organizations in medical services and patient behavior. This encourages the hospitals to develop specific strategies to restore patient trust by providing a sense of security for patients and customers to obtain hospital services during the COVID-19 pandemic. The purpose of this study is to formulate the design of hospital marketing strategy of XYZ Hospital Bogor during the COVID-19 pandemic. This research method is descriptive qualitative with a case study approach in the XYZ Hospital Bogor using triangulation methods. The results was XYZ Hospital Bogor developed Telemedicine and digital marketing services as a marketing strategy during the COVID-19 pandemic. The strategic design is determined based on SWOT analysis by determining strategic steps using the TOWS matrix. Besides that, this strategy design also considers STP analysis (segmenting, targeting, positioning) and the marketing mix (product, place/distribution, price, and promotion). The conclusion of this research was that XYZ Hospital Bogor more focused on digital services, especially telemedicine in health services and digital marketing as their marketing strategy.
ANALISIS LAYANAN DAN BAURAN PEMASARAN KLINIK TELEKONSULTASI GIZI RUMAH SAKIT IZZA KARAWANG DI MASA PANDEMI COVID-19 Wiryawan, Arif Guntur
Jurnal ARSI : Administrasi Rumah Sakit Indonesia Vol. 8, No. 3
Publisher : UI Scholars Hub

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Abstract

Izza Karawang Hospital Nutrition Clinic as an excellent service must adapt to the COVID-19 pandemic situation, in this case the transformation into a virtual or Nutrition Teleconsultation Clinic. The Nutrition Teleconsultation Clinic is expected to provide benefits as a means of consulting about healthy diet patterns. The research objective was to analyze the marketing of Nutrition Teleconsultation Clinic services using the STP (Segmenting, Targeting, Positioning) method and the marketing mix with the 4P concept (Product, Price, Place, Promotion). This type of research is quantitative descriptive research. Using primary data collected by questionnaire to 100 respondents, patients who seek treatment at the Izza Hospital Outpatient Installation. The results of the geographic segmentation analysis of Izza Hospital patients are mostly from Karawang Regency (85%), travel time is <30 minutes (67%), and use private vehicles (84%). The demographic segmentation is mostly aged > 50 (41%), female (61%), works taking care of the household (50%). Determining the target of potential customers is patients aged over 20 years with middle economic class.
PERILAKU PETUGAS MEDIS DALAM MERUJUK PASIEN ANTENATAL CARE (ANC) KE RUMAH SAKIT Hardina, Siti; Idris, Haerawati
Jurnal ARSI : Administrasi Rumah Sakit Indonesia Vol. 8, No. 3
Publisher : UI Scholars Hub

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Abstract

High referrals can increase hospital workloads and result in increased claims costs to BPJS Health. The purpose of this study was to determine the behavior of health center staff in referring antenatal care patients to hospitals. The research method uses a descriptive qualitative design with a health belief model approach. Informants were selected using a purposive technique. Data were collected using an in-depth interview guide, observation, and document review in one of the primary health care in Palembang City. Data validation is done using the triangulation of sources, methods, and data. This study uses content analysis as a data analysis technique. The results showed that medical staff referred to antenatal care patients when there were indications of illness and high-risk patients. The hospital is chosen based on the consideration of the distance between the patient's house and the hospital. High reference can cause a decrease in capitation. The obstacles in referring to antenatal care patients are more from external obstacles in the form of technical obstacles. Medical staff have confidence and know the limits in referring patients. Medical personnel conduct an examination and confirm the patient's condition before making a referral. The existence of a high referral is due to a request for a referral from a patient. BPJS Health is expected to coordinate with the health center to overcome the referral problem.

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