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Ruli Ihsan
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INDONESIA
Aktivasi: Jurnal Pemberdayaan Masyarakat
Published by STISIPOL Candradimuka Palembang
ISSN : -     EISSN : 28279948     DOI : 10.37858
Core Subject : Humanities, Health, Education, Social,
Humanities Languange, Linguistic, Communication & Media Public Health Social Sciences
Fokus: AJPM menerima semua hasil kegiatan PKM khususnya dalam penerapan sain dan teknologi dalam bentuk artikel. Kegiatan dapat berupa implementasi program; penyuluhan dan sosialisasi konsep, model/prototipe/alat yang merupakan hasil pelaksanaan kegiatan pengabdian, pengembangan, dan pemberdayaan masyarakat yang ditujukan untuk meningkatkan partisipasi masyarakat dalam pembangunan, baik lokal, regional, atau pun nasional. Ruang Lingkup: Bidang Komunikasi Bidang Strategi Korporat dan Pemasaran Bidang Pengembangan Sumber Daya Manusia Bidang Administrasi, Kebijakan Publik, dan Pemerintahan Bidang Pertanian, Peternakan, kelautan, dan Kehutanan Bidang Pendidikan dan Model Pembelajaran Bidang Teknologi Komputer, Komunikasi, dan Informasi Bidang Hukum, Politik, dan Pertahanan Keamanan Bidang Seni dan Sosial Humaniora Bidang Kedokteran Kesehatan Masyarakat Bidang Ekonomi dan UMKM Pengembangan Teknologi Tepat Guna Peningkatan Kesejahteraan Masyarakat
Arjuna Subject : Umum - Umum
Articles 5 Documents
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Search results for , issue "Vol 6 No 1 (2024): September" : 5 Documents clear
CHARACTER BUILDING GEN-Z MELALUI PENDIDIKAN POLITIK DI KECAMATAN INDRALAYA UTARA, OGAN ILIR, SUMATERA SELATAN Mardianto, Mardianto; Khairunnisya, Tuty; Rafinzar, Rahmat; Khairunnas, Khairunnas
Aktivasi: Jurnal Pemberdayaan Masyarakat Vol 6 No 1 (2024): September
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) STISIPOL Candradimuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37858/aktivasi.v6i1.464

Abstract

Gen-Z is currently the center of attention of political actors ahead of the 2024 elections. This generation has an important role in holding the relay for Indonesia's future leadership. Preparing Gen Z to meet this is of course an issue. The implementation method that will be used in this community service activity is in the form of mentoring activities for Lingua Prima Vocational School students in building intelligent political character by increasing their understanding and knowledge of politics. The activities carried out provide material in the form of lectures containing explanations regarding the importance of having knowledge and understanding of the political system and the important role of the younger generation in politics. Young people who are politically intelligent need to have a strong character base, which is instilled in generation Z through character building. The importance of character building in this generation is to help them face complex moral and ethical challenges in the modern world. With strong character building, generation-Z is expected to become young people who have strong principles, understand the importance of authority in politics, and make positive contributions to society. With strong character and a good understanding of politics, the young generation can become agents of positive change in politics and their society. Of course, students need a broad understanding of knowledge regarding political education and politically intelligent young people.
PENDAMPINGAN KESIAPAN KEPEMIMPINAN GLOBAL MELALUI PEMBELAJARAN BAHASA ASING BERBASIS ISU-ISU INTERNASIONAL Djunaidi, Djunaidi; Suleman, Zulfikri; Khairunnas, Khairunnas; Rafinzar, Rahmad
Aktivasi: Jurnal Pemberdayaan Masyarakat Vol 6 No 1 (2024): September
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) STISIPOL Candradimuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37858/aktivasi.v6i1.465

Abstract

One paragraph, containing the objectives, research methods used, and results. Globalization has a comprehensive impact on all sectors throughout the world. Globalization has a very significant impact and brings various currents of international issues that become challenges for various countries. In reality, globalization encourages various diplomatic steps between countries, both aimed at increasing development, as well as cooperation that helps in alleviating various domestic public problems and state challenges in the future. All the problems and issues that currently no longer recognize national borders have caused international communication tools or languages to become one of the basic needs of the world community, especially in forming the character and leadership skills of the younger generation who are ready to be involved globally in the future, so that the aim of the activity This is to provide an understanding of how to build global leadership character and the importance of mastering a foreign language as a tool of international communication and an instrument in understanding global issues, and can be done using fun methods, the method used is a mentoring activity which consists of 2 activity session, namely the delivery of several materials and foreign language learning using the game method. The results of this activity are to provide the effect of understanding and skills for participants about global leadership and the importance of mastering foreign languages as a tool of international communication and can be done using fun methods
SOSIALISASI BRANDING PEMPEK KOYEK 7 ULU SEBAGAI BAGIAN DARI BUDAYA KULINER KHAS KOTA PALEMBANG Pratiwi, Diany Putri; Febrianza, Muhammad; Ardiansyah, Ardiansyah; Sintia, Sintia; Karina, Lita
Aktivasi: Jurnal Pemberdayaan Masyarakat Vol 6 No 1 (2024): September
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) STISIPOL Candradimuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37858/aktivasi.v6i1.501

Abstract

Pempek is a typical culinary dish from Palembang city made from processed fish meat mixed with sago. The fish meat used is also varied, such as mackerel, snakehead fish, and snapper. This has created various types of pempek in Palembang city, such as pempek lenjer, pempek kapal selam, pempek kering, pempek lenggang, pempek pistel, pempek bebek, pempek kulit, and so on. The method used by the author in this paper is a descriptive method. According to Ruslan (2008:12), the descriptive method aims to describe the characteristics (traits) of individuals, situations, or certain groups. This method is relatively simple and does not require a complicated theoretical basis or submission of certain hypotheses. In this writing, the author wants to emphasize the importance of branding and packaging in a business accompanied by the use of social media. From this, it is hoped that it can facilitate the dissemination of information about Pempek Koyek and the culinary products being sold. Therefore, in this article, the author hopes that this socialization can be useful and implemented in the future, not only by Pempek Koyek, but also by residents around Kelurahan 7 Ulu
SOSIALISASI PEMANFAATAN MEDIA SOSIAL UNTUK PEMASARAN DAN PENGAWASAN KEBERSIHAN PRODUK PEMPEK DI TANGGO RAJO CINDO PALEMBANG Sutinah, Sutinah; Hakim, Arif Rahman; Islamy, Diah Putri; MK, Samsul; Nuraina, Kurnia; Fajri, Ahmad
Aktivasi: Jurnal Pemberdayaan Masyarakat Vol 6 No 1 (2024): September
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) STISIPOL Candradimuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37858/aktivasi.v6i1.502

Abstract

The STISIPOL Thematic Community Service Program on Sustainable Tourism 2024 focuses on the development of culinary tourism in Palembang, particularly pempek, which is not only renowned nationally but also attracts international tourists. Pempek, as a cultural icon of Palembang, plays a significant role in attracting tourists and boosting the local economy. Although pempek MSMEs (Micro, Small, and Medium Enterprises) have contributed significantly to Palembang's economy, they still face various challenges, especially in the aspect of digital marketing. This community service program aims to provide socialization on digital marketing to pempek MSME actors in Kampung Kreatif Tanggo Rajo Cindo, 7 Ulu Village, Palembang. Besides marketing, the program also highlights the importance of hygiene supervision in the processing of culinary products in accordance with applicable hygiene and sanitation standards. The program's implementation methods include an initial survey to identify the challenges faced by MSMEs, socialization on marketing through social media, and cleanliness in pempek processing. The results of this activity show an increased understanding among MSME actors of the use of social media as a marketing tool and the importance of cleanliness in maintaining product quality. Therefore, this program is expected to enhance the competitiveness of pempek MSMEs in 7 Ulu Village, Palembang, and promote more.
STRATEGI DIGITAL MARKETING KAIN SONGKET PALEMBANG DALAM PENGEMBANGAN UMKM KAMPUNG KEMAS, SEBERANG ULU1 PALEMBANG Pahalmas, Junior Zamrud; Pratiwi, Diany Putri; Havivi, Siti Lady; Widia, Putri; Rhamansyah, Rendy; Wagisri, Wagisri
Aktivasi: Jurnal Pemberdayaan Masyarakat Vol 6 No 1 (2024): September
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) STISIPOL Candradimuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37858/aktivasi.v6i1.505

Abstract

This activity aims to develop digital marketing strategies and optimize applications on various digital platforms with the aim of building creative businesses as an effort to increase creative human resources and have competitive advantages in Palembang, even South Sumatra or even at the national level. This activity aims to identify the use of information and communication technology in building a creative economy with a digital marketing approach to increase the income of UMKM as a mode of economy for residents of Kampung Kemas, Kelurahan 2 Ulu, in Seberang Ulu 1 District, Palembang City. From the activities carried out, it can be obtained the results of activities in the field that Kampung Kemas which has various business units, there are good business opportunities in increasing household income and reducing poverty through the MSMEs that are run, it's just that there is still not enough education and motivation and innovation in the community so that it does not reach its maximum point in carrying out the technical use of digital marketing, namely online marketing communication and other social media advantages.

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