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Andri Putra Kesmawan
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INDONESIA
CONVERSE Journal Communication Science
Published by Indonesian Journal Publisher
ISSN : -     EISSN : 30630738     DOI : https://doi.org/10.47134/converse
Core Subject : Education,
Languange, Linguistic, Communication & Media
CONVERSE: Journal Communication Science is a forum for researchers, students, and professionals who want to publish their writing or research. The focus and scope of CONVERSE: Journal Communication Science include: Study of mass media studies New media studies Film studies Interpersonal communication studies Group communication studies Organization communication studies Political communication studies Public relations studies, Etc.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 2 Documents
 1 
Search results for , issue "Vol. 2 No. 4 (2026): April" : 2 Documents clear
Affilate Practices Through Youtube Streamers In Product Promotion On The @set1awanade Channel Rizki, Reizal; Imawan, Khaerudin
CONVERSE Journal Communication Science Vol. 2 No. 4 (2026): April
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/converse.v3i4.5681

Abstract

This study examines the formation of affiliate practices through social interactions in YouTube live streaming, focusing on the @set1awanade channel. Grounded in Pierre Levy’s New Media Theory, this research aims to identify the forms of social interaction that underlie organic affiliate practices and to analyze how social integration is constructed among streamers, audiences, and brands. A descriptive qualitative approach was employed, using content analysis of live streaming recordings and in-depth interviews with three selected informants who have engaged in purchasing based on the streamer’s recommendations. The findings reveal that affiliate practices emerge organically through three main interaction patterns: (1) audience-initiated communication via the Saweria donation platform, which allows viewers to influence discussion topics; (2) the internalization of the attention economy as a social ritual, where donation value determines message visibility and response priority; and (3) the development of authenticity through parasocial closeness, fostering trust between the streamer and audience. Furthermore, social integration is formed through dynamic interactions in the live chat, the use of community-specific symbolic language, and the streamer’s role as a validator who legitimizes product recommendations. This study concludes that in the new media environment, social interaction and integration function as the primary foundation enabling the emergence of affiliate practices. Economic actions, such as purchasing through affiliate links, are preceded and strengthened by social processes within the digital community. These findings highlight the importance of community-based engagement in developing sustainable and effective digital marketing strategies, this study also offers practical implications for content creators and digital marketing practitioners.
The Roblox Metaverse As An Interaction Media For School-Aged Children Herawati, Lusiana; Khumayah, Siti; Lestari, Aghnia Dian
CONVERSE Journal Communication Science Vol. 2 No. 4 (2026): April
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/converse.v2i4.5716

Abstract

Roblox, as a Metaverse platform, is increasingly recognized as a medium that supports interaction for school-aged children (7–12 years old), which also has the potential to shape children's communication patterns and social skills. This study aims to explore the role of Roblox as a medium of interaction for school-aged children, analyze the communication patterns that emerge between children, and identify whether children's communication skills can be improved through various communication features in Roblox. The research method used is descriptive qualitative, with the research location in Windujaya Village. Data were collected through in-depth interviews and also participatory observation of children and parents, supported by library observation, then analyzed through the stages of data reduction, data presentation, and conclusions. The results show that Roblox is proven to function as a relatively rich communication medium with the integration of verbal cues (chat), nonverbal cues (avatars, emotes, dances), rapid feedback, and identity personalization through avatar customization through its various features. Knowledge is also formed of two-way (personal) and multi-way (group) interaction patterns, which have the potential to be a means of cooperation, negotiation, and coordination during play. Thus, Roblox certainly plays a role as an interactive medium that can improve children's communication skills, although it still requires parental supervision and the use of security features to minimize negative factors in virtual interactions.

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