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Mutiah
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Jl. Ketintang, Gedung i7, Department of Communication Science, Faculty of Social Science and Law, Universitas Negeri Surabaya, Surabaya, Indonesia. Postal Code 60231
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Kota surabaya,
Jawa timur
INDONESIA
THE COMMERCIUM
Published by Universitas Negeri Surabaya
ISSN : -     EISSN : 2809591     DOI : https://doi.org/10.26740/tc.v8i2
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
The Commercium adalah Jurnal Ilmu Komunikasi yang memuat tulisan hasil penelitian mahasiswa. Jurnal ini diterbitkan oleh Program Studi S1 Ilmu Komunikasi Universitas Negeri Surabaya. Jurnal the commercium terbit 3 kali dalam setahun. Fokus dan scope penelitian di bidang Ilmu Komunikasi mencakup : Komunikasi Pemasaran Public Relations Periklanan Komunikasi Politik Komunikasi Pembangunan dan Perubahan Sosial Manajemen Media
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 16 Documents
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Search results for , issue "Vol 7 No 3 (2023): The Commercium" : 16 Documents clear
MOTIF PENGGUNAAN PAY LATER PADA WANITA KARIR KOTA SURABAYA
The Commercium Vol 7 No 3 (2023): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v7i3.56387

Abstract

Today, technology is developing rapidly and all of society's needs can be easily met. One of the most popular payment methods today, especially among career women, is Pay later. Therefore, it is interesting to examine the "Motives for Using Pay Later among Career Women in Surabaya City". The purpose of this study is to describe the dominant motives and reasons for women using Pay Later among career women in Surabaya City. The method used in this research is a qualitative approach with descriptive nature. The data collection technique used snowball sampling. To obtain information, researchers used in-depth interview techniques with 6 informants who are career women in Surabaya City. This research uses Alfred Schutz's theory, which explains that there are two categories of motives or motivations: in order to motive and because of motive. The results of this study indicate that the motives for using Pay Later among career women in Surabaya City from 6 informants are (1) ease of transactions, (2) encouragement from colleagues, (3) effective time, (4) many attractive offers, (5) can make installments and (6) can save cash. Although the consequences or consequences that can be caused are (1) becoming consumptive, (2) the desire to stop due to various negative causes arising from this use, (3) and excessive use and can trigger various problems
PARTISIPASI PUBLIK DI MEDIA SOSIAL (ANALISIS ISI PADA KOLOM KOMENTAR LAMAN FACEBOOK E100SS DALAM ISU TRANSPORTASI PUBLIK)
The Commercium Vol 7 No 3 (2023): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v7i3.56594

Abstract

Suara Surabaya is one of the public media that has been around for a long time since 1995. The aim of this study is to observe how public participation occurs in the current technological age. The study focused on how people reacted to Suara Surabaya Facebook accounts as they responded to the public policy on public transport issued by the Surabaya city government. It is important to make public participation in order to know how the participation of the dominant society at a time the government provides information with the reaction of the public. The focus of the research is the comments posted on the Facebook site of Suara Surabaya. This research uses the qualitative content analysis method. The source of the data for this study comes from public comments on the Facebook post of Suara Surabaya about public transport news. The analysis uses the participation form designed by Pusvita dkk. Where it contains six forms of participation, i.e. support, advice, criticism, complaints, reports and knowledge sharing The results of this study found that comments on the participation patterns found in this study are citizens tending to provide support to leading figures such as the mayor of Surabaya or the governor of eastern Java, while for criticism and complaint many are directed to government agencies.
DRAMATURGI TERHADAP PENGGUNA AKUN ALTER DI MEDIA SOSIAL TWITTER (FENOMENOLOGI AKUN ALTER KPOP MAHASISWA SURABAYA)
The Commercium Vol 7 No 3 (2023): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v7i3.56598

Abstract

This researche examines the phenomenon of second twitter accounts (alter accounts) among Surabaya students. This is how students play the second twitter account (alter account). What kind of role do they play in the front and back stages of twitter social media? The theory used in this thesis is Erving Geoffman's Dramaturgical Theory. The purpose of this thesis is to determine how the Dramaturgical phenomenon of alter K-pop accounts on twitter is played by students in Surabaya. This thesis uses a qualitative method with the data collection techniques of interviews, observations, and analysis of seven informants. The results showed that 7 (seven) informants used the second account for a variety of reasons. Five of them deliberately used a second account to show or be their other selves and "on purpose" did so to get the impression they wanted. Meanwhile, the other two informants accidentally gave the impression of their second account. However, there are similarities between the 7 (seven) informants in creating the second account because they both like K-pop.
MANAJEMEN PRODUKSI KONTEN INSTAGRAM @DBLSUB SAAT EVENT KFC DBL EAST JAVA SERIES 2022 OLEH PT. DBL INDONESIA DALAM MEMBANGUN CITRA SPORTAINMENT
The Commercium Vol 7 No 3 (2023): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v7i3.56601

Abstract

Penelitian deskriptif dengan pendekatan kualitatif ini dengan judul: Manajemen Produksi Konten Instagram @Dblsub Saat Event KFC DBL East Java Series 2022 Oleh PT. DBL Indonesia. Penelitian ini bertujuan untuk mengetahui mengenai manajemen produksi konten instagram @dblsub pada event KFC DBL East Java Series 2022 oleh PT. DBL Indonesia dalam membangun citra sportainment.. Metode penelitian yang digunakan dalam penelitian ini adalah dengan metode kualitatif deskriptif. Dalam penelitian Manajemen Produksi Konten Instagram @Dblsub Saat Event KFC DBL East Java Series 2022 Oleh PT. DBL Indonesia memperoleh hasil penelitian diantaranya: Manajemen produksi konten instagram @dblsub melalui 4 tahapan yaitu perencanaan, pengorganisasian, pelaksanaan dan pengawasan. Tim produksi mempersiapkan semua aspek konten yang sesuai dengan citra sportainment. Pada pelaksanaannya, terdapat beberapa output dalam bentuk video reels yang memiliki engagement tinggi. Untuk menjadi lebih menarik, tim produksi melakukan pengawasan dengan cara memantau dan berinteraksi langsung dengan penonton instagramnya. Dengan manajemen produksi yang baik, saat ini pengikut instagram @Dblsub mencapai angka 107.000.
ANALISIS SEMIOTIKA PESAN SOSIAL DALAM VIDEO KLIP LAGU "HALU" FEBY PUTRI
The Commercium Vol 7 No 3 (2023): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v7i3.56608

Abstract

This studi aims to reveal the social messages contained in the video klip for the song “Halu” Feby Putri. This analysis focuses on the form of depiction of the message contained in each scene, then proceeds to Charles Sanders Peirce's semiotic model (triangle meaning). This research is a qualitative research and uses Charles Sanders Peirce's semiotic analysis. For Charles Sanders Peirce, the fundamental principle of sign nature is representative and interpretive nature. The video clip for the song "Halu" was chosen because the video clip has a lot of social messages aimed at people related to schizophrenia. The results of this study are the social messages contained in the video clip for the song "Halu", namely social values ​​in the form of material values, vital values ​​and spiritual values.
POLA PERILAKU "ALONE TOGETHER" MAHASISWA DI UNIVERSITAS NEGERI SURABAYA
The Commercium Vol 7 No 3 (2023): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v7i3.56611

Abstract

This research aims to analyze the "Alone Together" behavior patterns exhibited by students at Universitas Negeri Surabaya. The concept of "Alone Together" refers to a situation where individuals are physically together but remain focused on online interactions and lack of direct social engagement. The study adopts a qualitative approach with in-depth interviews and participatory observation techniques to collect data. The research findings reveal that students at Universitas Negeri Surabaya tend to exhibit "Alone Together" behavior patterns in various situations. They prefer communicating through digital platforms such as social media, instant messaging, and email rather than engaging in face-to-face interactions. Even when present in the same physical space, students tend to be more engaged with their electronic devices than directly interacting with their peers. Several factors contributing to these behavior patterns include technological advancements, the convenience of online communication, and a tendency to prioritize individual activities over social interactions. Additionally, the "Alone Together" behavior may also be influenced by high levels of technology dependence and concerns about the lack of privacy in face-to-face interactions.
STRATEGI PROMOSI KAFE RVANG MELALUI INSTAGRAM SEBAGAI UPAYA MENINGKATKAN PENGUNJUNG
The Commercium Vol 7 No 3 (2023): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v7i3.56612

Abstract

Penelitian ini dilatar belakangi oleh meningkatnya konsumen di sebuah kafe karena kegiatan promosi yang dilakukan utamanya menggunakan Instagram. Realita yang ada, para pengunjung di kafe Rvang banyak di dominasi oleh mahasiswa hal ini didasari dari faktor kebutuhan tempat untuk mengerjakan tugas, bersosialisasi dan untuk melepas penat. Kafe Rvang memilih Instagram sebagai media utama dalam promosinya menggunakan fitur yang tersedia baik gratis maupun berbayar. Penelitian ini bertujuan untuk mengetahui strategi promosi penjualan kafe Rvang melalui Instagram sebagai upaya meningkatkan minat beli konsumen. Penelitian ini meggunakan pendekatan kualitatif dengan metode studi kasus. Data yang didapat dikumpulkan melalui observasi, wawancara dan dokumentasiHasil dari penelitian ini menunjukan keseluruhan informan dalam penelitian ini adalah pemilik kafe Rvang, ketua divisi marketing kafe Rvang, pengunjung dan juga followers Instagram kafe Rvang. Adapun tiga hal tersebut diantaranya adalah komunikasi yang disampaikan dalam Instagram, konteks atau cerita yang dibentuk, dan yang terakhir koneksi yang dibangun dan dijaga dengan pelanggan.
STRATEGI KOMUNIKASI PEMASARAN LEMBAGA DESA WISATA BEJIONG DALAM MENCAPAI ANUGERAH DESA WISATA INDONESIA
The Commercium Vol 7 No 3 (2023): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v7i3.56704

Abstract

This research was conducted with the aim of knowing the strategies implemented by the Bejijong Tourism Village Institute in participating in the Indonesian Tourism Village Awarding, an event held by the Ministry of Tourism and Creative Economy. This research uses a type of qualitative descriptive research approach. Qualitative approach, which is to make direct observations to investigate social phenomena or humans. The main informants were the secretary of the Bejijong tourism village, the head of the Bejijong tourism village institution and representatives of members of the Bejijong tourism village institution. As for some supporting informants taken by researchers from visiting tourists. Data collection techniques used are interviews, observation, and documentation. Data analysis was carried out by collecting data, reducing data, presenting data, and concluding. The results showed that the strategy implemented by the Tourism Village Institute was a marketing mix of 7p product, price, place, promotion, people, physical evidence, and process. There are also findings that support and inhibit the marketing strategy carried out by the Tourism Village Institute. Supporting factors include management which includes services, historic locations and community support, clean, tidy and unique locations. The inhibiting factors are natural resources and language.
MOTIF KETERBUKAAN KELOMPOK MINORITAS LGBT (LESBIAN, GAY, BISEKSUAL, DAN TRANSGENDER) DI SURABAYA PADA MEDIA SOSIAL TIKTOK
The Commercium Vol 7 No 3 (2023): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v7i3.56730

Abstract

Social media has become a part and even a necessity in people's daily lives, this allows them to shareinformation or even communicate with each other. The freedom to use the Tiktok social media application allows anyone to use it, including the LGBT minority group. LGBT groups often receive rejection in society because LGBT are considered a group that deviates and is not in accordance with the norms, culture and religious teachings that exist in Indonesia. The LGBT group, which so far has only been silent and has not dared to speak out regarding their views for fear of isolation and pressure from society, now they have the courage to show openness to the currently popular social media, namely the social media Tiktok. This study aims to determine the openness motives of LGBT minority groups in disclosing social media Tiktok with Alfred Schutz's phenomenological theory, namely by using the because of motive and also the purpose motive (in order to motive). This is done by exploring views and experiences. individuals from the LGBT community in Surabaya who actively use the Tiktok platform.This study used a qualitative approach with the phenomenological method, the types of data used were primary data and secondary data, the data collection techniques used were interviews, observation and documentation, the data analysis techniques used descriptive qualitative and data validity techniques using source triangulation and researcher participation.The results of this study are that the LGBT group in Surabaya has a motive for being open to social media Tiktok because they have awareness of sexual orientation, receive rejection in the social environment, have accepted reality and have standards openness. In addition, the goal motive is to find a partner, add friendship, answer every question as a means of entertainment, show self-existence and want to be yourself. Although in the end they will receive criticism and negative comments on Tiktok social media, for LGBT people voicing their views is important thing.
PENERAPAN STRATEGI PENGELOLAAN AKUN @INFO GRESIK SEBAGAI MEDIA INFORMASI, KOMUNIKASI, DAN DIGITAL AGENCY
The Commercium Vol 7 No 3 (2023): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v7i3.56734

Abstract

Perkembangan media sosial sangat dekat dengan masyarakat. Instagram menjadi salah satu media sosial yang mudah diakses dengan beragam manfaat. Tujuan penelitian ini adalah untuk mengetahui bagaimana Info Gresik mengelola media Info Gresik sebagai media informasi, komunikasi, dan digital agency bagi warga lokal Gresik. Landasan teori yang digunakan adalah manajemen strategis oleh Fred R. David. Penelitian ini menggunakan metode deskriptif kualitatif. Hasil dari penelitian ini untuk mengetahui bagaimana media tersebut dikelola dan seberapa dampak kepada warga lokal Gresik. Kemudian hal apa yang menjadi penting terkait penyampaian informasi, bentuk komunikasi media sosial tersebut serta bentuk promosi yang dilakukan. Pengelola dan pembaca menjadi titik penting seberapa jauh media Info Gresik ini berkembang.

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