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Vifada Management and Social Sciences
Published by Yayasan Vifada Cendikia Indonesia
ISSN : -     EISSN : 29871999     DOI : https://doi.org/10.70184/9s5x8326
Core Subject : Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Physics Social Sciences
Vifada Management and Social Sciences We are dedicated to empowering researchers, educators, and practitioners from all corners of the world to explore the frontiers of science Management - General Management Marketing, Information Technology, Finance, Business, Human Resources, Operations, International Business, Entrepreneurship
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 5 Documents
 1 
Search results for , issue "Vol. 2 No. 1 (2024): January - June" : 5 Documents clear
Application of Monetary Economics in Shaping Financial Market Dynamics Imran Tajuddin; Michael Andrew Thompson; Tria Haryuni Dammar
Vifada Management and Social Sciences Vol. 2 No. 1 (2024): January - June
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70184/np3c6z93

Abstract

This study explores the role of monetary economics in shaping financial market dynamics by examining how monetary policy decisions influence market behavior. Drawing on established theories in monetary transmission and financial economics, the study focuses on key policy-related factors, including interest rate adjustments, inflation expectations, and central bank communication strategies. A qualitative research design is employed through a comprehensive review of seminal and contemporary literature to synthesize theoretical perspectives and empirical findings. The analysis demonstrates that monetary policy plays a critical role in shaping market sentiment, risk-taking behavior, and asset price movements, particularly under conditions of heightened economic uncertainty. The study further discusses the concept of the “Greenspan Put” as an illustration of how perceived central bank interventions can affect investor expectations and market discipline. Emphasis is placed on the importance of transparent and credible communication by central banks in reducing information asymmetry, managing expectations, and mitigating excessive market volatility. The findings suggest that monetary policy effectiveness extends beyond traditional macroeconomic outcomes and significantly influences financial market stability. This study contributes to the literature by integrating monetary economics and financial market analysis, offering insights into the broader implications of policy actions. The research highlights the need for policymakers to account for behavioral and market-based responses when designing monetary policy frameworks to support long-term financial stability and sustainable economic growth.
Enhancing Customer Service Performance through Technological Integration, Human Capital Development, and Multi-Channel Operations:: An Operations Management Perspective Andi Irsandi Yusri; Abdul Haris; Anan Chaiyasit
Vifada Management and Social Sciences Vol. 2 No. 1 (2024): January - June
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70184/eawyft83

Abstract

This study investigates effective customer service improvement strategies within an operations management framework, with particular emphasis on technological integration, employee capability development, multi-channel service systems, and systematic utilization of customer feedback. A mixed-methods research design was employed to ensure methodological rigor, combining quantitative survey data and qualitative interview insights. The sample comprised 200 customer service managers and frontline employees representing diverse industry sectors. Quantitative data were analyzed using descriptive and inferential statistical techniques, while qualitative data were examined through thematic analysis to capture deeper operational perspectives. The findings demonstrate that the integration of artificial intelligence and customer relationship management (CRM) systems significantly enhances service efficiency, responsiveness, and overall customer satisfaction. Furthermore, comprehensive and continuous employee training emerges as a critical enabler for maximizing technological benefits and addressing increasingly complex customer expectations. The study also highlights that effective multi-channel service delivery depends on platform integration and employee readiness to ensure service consistency across touchpoints. Additionally, the strategic collection and application of customer feedback play a vital role in strengthening customer trust, loyalty, and long-term engagement. Importantly, aligning customer service initiatives with broader organizational objectives enhances strategic coherence and operational performance. This study offers a holistic and empirically grounded framework for improving customer service operations, contributing valuable insights to both academic discourse and managerial practice in contemporary service management.
The Impact of Social Media Marketing Strategies on Consumers’ Purchase Intention: Evidence from Instagram-Based Marketing Suraidah Sarbia
Vifada Management and Social Sciences Vol. 2 No. 1 (2024): January - June
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70184/59t7dc19

Abstract

This study aims to examine the influence of social media engagement dimensions openness, participation, conversation, community, and connectedness on purchase intention on Instagram. A quantitative research approach was employed to provide empirical evidence on how interactive marketing features shape consumer behavior in social commerce environments. Data were collected using a structured questionnaire consisting of 20 measurement items distributed via Google Forms to 100 respondents who had previously made purchases through social media platforms. The data were analyzed using statistical techniques to assess the significance and direction of the relationships between variables. The findings indicate that openness has a positive and significant effect on purchase intention, suggesting that transparent information sharing increases consumer trust. Participation also shows a positive and significant influence, highlighting the importance of user involvement in content creation and engagement. Furthermore, conversation significantly enhances purchase intention, emphasizing the role of interactive communication between brands and consumers. The community variable demonstrates a positive and significant effect, indicating that a strong sense of belonging within online brand communities encourages buying interest. Lastly, connectedness positively and significantly affects purchase intention, reflecting the value of social ties and network integration on Instagram. Overall, this study confirms that social media engagement dimensions play a critical role in driving consumer purchase intention and provides practical implications for digital marketing strategies focused on interactive and community-driven approaches on Instagram.
How Strategic Management Information Systems Drive Business Performance and Business Success ? Jeffry Lim; Sebastian Sebastian; Junaidi Junaidi; Wenny Wenny; Eryc Eryc
Vifada Management and Social Sciences Vol. 2 No. 1 (2024): January - June
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70184/hm552369

Abstract

In the era of globalization, rapid business growth demands continuous innovation to maintain competitiveness and ensure long-term sustainability. Both formal and informal business sectors increasingly rely on management information technology as a strategic resource to enhance operational efficiency and achieve business success. This study aims to identify the key criteria for selecting appropriate management information technology, examine the inhibiting factors affecting its implementation, and formulate effective implementation strategies that support business performance. A descriptive research design was employed to provide a comprehensive overview of current practices in the adoption of management information technology across business organizations. Data were collected through systematic observation and analysis of relevant organizational practices and existing literature. The findings reveal that the successful implementation of management information technology is influenced by several critical factors, including technological compatibility, organizational readiness, human resource capabilities, and management commitment. Furthermore, inadequate infrastructure, resistance to change, limited technical expertise, and insufficient strategic planning were identified as major barriers to effective implementation. The study demonstrates that the application of well-planned and context-appropriate implementation strategies significantly enhances organizational effectiveness, supports informed decision-making, and improves overall business performance. These results underscore the importance of aligning technological initiatives with organizational goals and strategic planning. This research contributes to the growing body of knowledge on management information technology by providing practical insights for business managers and decision-makers seeking to leverage technology as a driver of sustainable business success.
How Electronic Word of Mouth and Service Quality Shape Tourists’ Visit Decisions in Agro-Educational Tourism ? Amri May Maulana Sidik; Evi Lutfia
Vifada Management and Social Sciences Vol. 2 No. 1 (2024): January - June
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70184/9hvt9f63

Abstract

Understanding tourists’ visit decisions in the digital era is increasingly important for destination competitiveness, particularly within emerging agro-educational tourism. This study examines the influence of electronic word-of-mouth (e-WOM) and service quality on tourists’ visit decisions at Mabda Islam Agro Edu Park, Indonesia. A quantitative research approach was employed using a survey method, with primary data collected through structured questionnaires distributed to visitors. The study applied a census sampling technique to capture comprehensive visitor perceptions. Data were analyzed using inferential statistical techniques to assess both the individual and joint effects of the proposed variables. The findings indicate that electronic word-of-mouth has a positive and significant influence on tourists’ visit decisions, highlighting the critical role of online information and peer-generated content in shaping travel-related behavior. In addition, service quality was found to positively and significantly affect visit decisions, underscoring the importance of service performance and visitor experience in tourism destinations. The results further confirm that electronic word-of-mouth and service quality simultaneously contribute to tourists’ decision-making processes. This study extends tourism marketing and consumer behavior literature by providing empirical evidence from an agro-educational tourism context in a developing destination. Practically, the findings offer insights for destination managers to strategically manage digital communication and service quality to enhance tourist attraction and sustain competitive advantage.

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