cover
Contact Name
Heronimus Maryono
Contact Email
irjbs@pmbs.ac.id
Phone
+62217511126
Journal Mail Official
irjbs@pmbs.ac.id
Editorial Address
Cilandak Campus Jl. RA. Kartini (TB Simatupang) Cilandak Barat Jakarta Selatan, Jakarta Selatan 12430 Indonesia.
Location
Kota adm. jakarta selatan,
Dki jakarta
INDONESIA
International Research Journal of Business Studies
ISSN : 20896271     EISSN : 23384565     DOI : 10.21632/irjbs
International Research Journal of Business Studies (IRJBS) comprises three constructs. The word “International” refers to our mission to provide readers with relevant fields of study and to involve authors in giving their contributions on an international scale. ”Research Journal” refers to our aim to function as a medium to disseminate research findings regardless of methodological differences. ”Business Studies” refers to the boundary of the fields of studies that we serve i.e. encompassing all disciplines and paradigms related to the studies of any facet of the business. Aim The primary objective of IRJBS is to bridge the gap between theory and practice in the area of business studies by presenting the results of an empirical study, including rigorous research methods, and providing managerial implications to the readers. Scope The IRJBS welcomes manuscripts in business management, which include the areas of strategic management, marketing management, finance management, organization, human resources management, and operations management. Starting Volume 13, Number 2 (2020), IRJBS publishes high-quality articles/papers using rigorous research with questions, evidence, and conclusions that are related to corporate management studies and recent trends that are relevant to business management scholars and business practitioners. More specifically, the IRJBS seeks to publish papers that ask and help to answer important and interesting questions in managing the corporation, develop and/or test theory, replicate prior studies, explore interesting phenomena, review and synthesize existing research, and evaluate the many methodologies used in the corporate management field. We welcome manuscripts in corporations within one geographic and/or across the geographic and business spectrum which include but are not limited to corporate strategy, corporate governance, corporate organization, and human capital, corporate finance, corporate marketing, and the operations aspect of the corporation. We appreciate a diverse range of research methods and are open to papers that rely on statistical inference, qualitative data, verbal theory, computational models, and mathematical models
Articles 5 Documents
Search results for , issue "Vol. 5 No. 1 (2012): April - July 2012" : 5 Documents clear
The Effect of Customer Value on Behavioral Intentions in Tourism Industry Wahyuningsih, Wahyuningsih
International Research Journal of Business Studies Vol. 5 No. 1 (2012): April - July 2012
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.5.1.1-12

Abstract

Customer value is a recent line of research that is attracting the attention of the marketers. The objective of this study is to investigate tourists’ perceived value and its effect on future behavioral intentions of tourists to revisit. Data have been collected through questionnaires which were supported by in-depth interviews with tourists visiting Togean Islands, one of the most popular tourism destinations in Indonesia. The proposed research model of has been tested using Stuctural Equation Modeling. Results of this study that tourists who perceive higher levels of value will have stronger intentions to revisit the tourism destination and will recommend it to other people. Three main aspects which are needed to be improved to increase the number of tourists to visit Togean Islands are communications, transportations, and cleanliness. This study also provides managerial implications, conclusion, and future research directions.
The Significance of Loyalty on Consumer Credit Profitability Prihartono, Aditya Galih; Sumarwan, Ujang; Achsani, Noer Azam; Kirbrandoko, Kirbrandoko
International Research Journal of Business Studies Vol. 5 No. 1 (2012): April - July 2012
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.5.1.13-34

Abstract

The purpose of this research is to analyze and test the effect of customer loyalty on consumer credit profitability. Loyalty Index Score was developed to determine the level of customers’ loyalty level through 4 main variables; Longevity, Depth, Breadth and Referrals. The effect of Loyalty Index Score on profitability was further tested by path analysis to find out the significance direct relationship between loyalty and profitablity and the indirect relationship between the two variable through bucket. The result showed that loyalty has a significant effect on profitability either directly or indirectly. It was concluded that direct loyalty effect on profitability is lower than that of the indirect effect through bucket. The conclusion could be made by analyzing the available data from personal loan customers in one of the biggest multinational bank in indonesia during October 2010 until March 2011. 
The Impact of Governance Practices on the Operating Performance: A Study on the Indonesian State-Owned Enterprises Warganegara, Dezie L.; Alamsjah, Firdaus; Soentoro, Melisa
International Research Journal of Business Studies Vol. 5 No. 1 (2012): April - July 2012
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.5.1.35-55

Abstract

This study aims to investigate the corporate governance practices on State-Owned Enterprises (SOEs) and to find out their impacts on the operating performance of the firms. This study finds out the substantial improvements of the quality of corporate governance practices in public-listed Indonesian SOEs. Total corporate governance (CG) compliance score and each component score show an upward trend improvement. With regard to the relationship between CG compliance and operating performance, as represented by Return on Assets, Net Profit Margin, and Assets Turnover, this study finds out that there is a direct relationship between the governance quality and operating performance. This positive relationship is cpused by the reduction of the operating cost and not coused by the increase of sales or the better use of assets.
Comparing Entrepreneurship Intention: A Multigroup Structural Equation Modeling Approach Sihombing, Sabrina O.
International Research Journal of Business Studies Vol. 5 No. 1 (2012): April - July 2012
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.5.1.57-71

Abstract

Unemployment is one of the main social and economic problems that many countries face nowadays. One strategic way to overcome this problem is by fostering entrepreneurship spirit especially for unemployment graduates. Entrepreneurship is becoming an alternative Job for students after they graduate. This is because entrepreneurship offers major benefits, such as setting up one’s own business and the possibility of having significant financial rewards than working for others. Entrepreneurship is then offered by many universities. This research applies the theory of planned behavior (TPB) by incorporating attitude toward success as an antecedent variable of the attitude to examine students’ intention to become an entrepreneur. The objective of this research is to compare entrepreneurship intention between business students and non-business students. A self-administered questionnaire was used to collect data for this study. Questionnaires were distributed to respondents by applying the drop-off/pick-up method. A number of 294 by questionnaires were used in the analysis. Data were analyzed by using structural equation modeling. Two out of four hypotheseswere confirmed. These hypotheses are the relationship between the attitude toward becoming an entrepreneur and the intention to try becoming an entrepreneur, and the relationship perceived behavioral control and intention to try becoming an entrepreneur. This paper also provides a discussion and offers directions for future research.
The Development of Hierarchy of Effects Model in Advertising Wijaya, Bambang Sukma
International Research Journal of Business Studies Vol. 5 No. 1 (2012): April - July 2012
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.5.1.73-85

Abstract

This paper aims to review the hierarchy of effects models in advertising, especially the well-known model, AIDA (Attention, Interest, Desire, and Action). Since its introduction by Lewis (1900) and generally attributed in the marketing and advertising literature by Strong (1925), the concept of AIDA’s hierarchy of effects model has been used by many researchers, both academicians and practitioners. The model is used to measure the effect of an advertisement. However, the development of information technology has radically changed the way of how people communicate and socialize; as well as a paradigm shift from product-oriented marketing to consumer-oriented marketing or people-oriented marketing. Therefore, the variables in the hierarchy of effects model needs to be updated in respond to the latest developments in the notice of public power as consumer audience. Based on deep literature review and reflective method, this paper introduces a new developed concept of hierarchy of effects model that was adopted from AIDA’s hierarchy of effects model, namely: AISDALSLove (Attention, Interest, Search, Desire, Action, Like/dislike, Share, and Love/hate).

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