cover
Contact Name
Heronimus Maryono
Contact Email
irjbs@pmbs.ac.id
Phone
+62217511126
Journal Mail Official
irjbs@pmbs.ac.id
Editorial Address
Cilandak Campus Jl. RA. Kartini (TB Simatupang) Cilandak Barat Jakarta Selatan, Jakarta Selatan 12430 Indonesia.
Location
Kota adm. jakarta selatan,
Dki jakarta
INDONESIA
International Research Journal of Business Studies
ISSN : 20896271     EISSN : 23384565     DOI : 10.21632/irjbs
International Research Journal of Business Studies (IRJBS) comprises three constructs. The word “International” refers to our mission to provide readers with relevant fields of study and to involve authors in giving their contributions on an international scale. ”Research Journal” refers to our aim to function as a medium to disseminate research findings regardless of methodological differences. ”Business Studies” refers to the boundary of the fields of studies that we serve i.e. encompassing all disciplines and paradigms related to the studies of any facet of the business. Aim The primary objective of IRJBS is to bridge the gap between theory and practice in the area of business studies by presenting the results of an empirical study, including rigorous research methods, and providing managerial implications to the readers. Scope The IRJBS welcomes manuscripts in business management, which include the areas of strategic management, marketing management, finance management, organization, human resources management, and operations management. Starting Volume 13, Number 2 (2020), IRJBS publishes high-quality articles/papers using rigorous research with questions, evidence, and conclusions that are related to corporate management studies and recent trends that are relevant to business management scholars and business practitioners. More specifically, the IRJBS seeks to publish papers that ask and help to answer important and interesting questions in managing the corporation, develop and/or test theory, replicate prior studies, explore interesting phenomena, review and synthesize existing research, and evaluate the many methodologies used in the corporate management field. We welcome manuscripts in corporations within one geographic and/or across the geographic and business spectrum which include but are not limited to corporate strategy, corporate governance, corporate organization, and human capital, corporate finance, corporate marketing, and the operations aspect of the corporation. We appreciate a diverse range of research methods and are open to papers that rely on statistical inference, qualitative data, verbal theory, computational models, and mathematical models
Articles 5 Documents
Search results for , issue "Vol. 6 No. 3 (2013): December 2013 - March 2014" : 5 Documents clear
Consumers’ Attitude to the Protest Against Lady Gaga’s Concert: An Exploratory Study Hendarto, Kresno Agus
International Research Journal of Business Studies Vol. 6 No. 3 (2013): December 2013 - March 2014
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.6.3.149-169

Abstract

Lady gaga is an American singer who has won 5 Grammy Awards. In the middle of 2012, she was requested to have concert in Jakarta with the contract value of tens billion. The concert was protested by a number of groups. The promoter had approached the pressure groups and negotiated the dressing. However, Lady Gaga’s management canceled the concert for security consideration. The objectives of the study are: (1) to explore consumers’ attitude to the protest for the cancelation of Lady Gaga’s concert; and (2) using classical conditioning and expectancy-value theory, to explain consumers’ attitude to the protest. The study used focus group to collect data. The collected data was then transcribed and analyzed by content analysis. The results show that informants’ opinions can be classified into two groups: agreement and disagreement with the protest for the cancelation of Lady Gaga’s concert. Informants either agree or disagree for some reasons. Classical conditioning theory can explain either consumer’s attitude. The difference is the object of consumers’ attitude who agreed was Lady Gaga herself, while the object of disagreement was the pressure group that sponsored the protest. The attitude of the disagreement can also be explained by expectancy-value theory
Analysing Parallel Interaction in Supply Chains: A Supply Chain Network Perspective Simangunsong, Elliot
International Research Journal of Business Studies Vol. 6 No. 3 (2013): December 2013 - March 2014
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.6.3.171-184

Abstract

Supply chain management refers to managing a serial chain of businesses which typically consists of retailer, distributor, manufacturer and supplier. However, the businesses in each tier also interact with other channels in the supply chain. These interactions are called parallel interactions and they can directly affect the traditional, serial interactions of a single supply chain. Serial and parallel interactions in a supply chain increase levels of complexity and uncertainty. As a result, it is important to move analysis from dyadic to supply chain network perspective to understand the issues better. The main objective of this study is to investigate parallel interaction issues and how it affects supply chain performance. An empirical study has been conducted in the food industry in Indonesia with inter-related companies. A two stages semi-structured interviews, with top executives from sampled companies have been conducted. The result of analysis helps to clarify previous studies and provide a better understanding of parallel interaction as a genuine source of uncertainty at supply chain level. Three strategies were also identified to effectively manage the issues caused by parallel interaction
The Factors of Strategic Leadership on Commitment: An Empirical Banking in Indonesia Noor, Juliansyah
International Research Journal of Business Studies Vol. 6 No. 3 (2013): December 2013 - March 2014
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.6.3.185-194

Abstract

This research is aimed at obtaining information related to possibility whether organizational commitment is affected by training, organization culture, and ethical practice. The data which had been analyzed by multi regression analysis after all variables had been put into principal factor analysis. In this research employees were chosen as a unit analysis and 120 samples selected randomly. The result of this study shows that organization commitment is positively affected by training, organization culture and ethical practice. Implications of organization commitment might have been effected by training, organization culture and ethical practice as a strategic leadership.
Convergence Numerically of Trinomial Model in European Option Pricing Puspita, Entit; Agustina, Fitriani; Sispiyati, Ririn
International Research Journal of Business Studies Vol. 6 No. 3 (2013): December 2013 - March 2014
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.6.3.195-201

Abstract

A European option is a financial contract which gives its holder a right (but not an obligation) to buy or sell an underlying asset from writer at the time of expiry for a pre-determined price. The continuous European options pricing model is given by the Black-Scholes. The discrete model can be priced using the lattice models ih here we use trinomial model. We define the error simply as the difference between the trinomial approximation and the value computed by the Black-Scholes formula. An interesting characteristic about error is how to realize convergence of trinomial model option pricing to Black-Scholes option pricing. In this case we observe the convergence of Boyle trinomial model and trinomial model that built with Cox Ross Rubenstein theory.
Marketing Mix is The Only Variable to Choose Brands and Quality? Krisnanto, Umbas
International Research Journal of Business Studies Vol. 6 No. 3 (2013): December 2013 - March 2014
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.6.3.203-213

Abstract

This research is to find out how the role and influence of marketing stimuli (advertising, pricing, and sales promotion) as well as the role of family and brand awareness, brand associations, perceived quality of Pepsodent toothpaste. The benefits of this research study is expected to be considered in developing a marketing mix that ultimately led to the formation of perceived qualitys. Second, updating the theory of consumer behavior and marketing theory. This research method is accomplished by using a descriptive study using survey. The population in this study is consumer of Pepsodent toothpaste. Samples done by accidental sampling. For data collection questionnaire used closed type. Operationalization variable using descriptive and quantitative analysis variable (GSCA and SEM). The results showed the influence of very low ranging from 0.00 to 0.19 for the relationship of advertising and brand awareness variables, the price and brand association variables, promotion and brand awareness variables, relationship between family variable and brand awareness and brand association. While family variable and perceived quality variable had reverse effect. The low but definite effect ranged from 0.20 to 0.39 for the advertising variable, brand associations variable, and perceived quality as well as variable promotion, promotional variable to variable brand associations and perceived quality variables. The effect was ranged from 0.40 to 0.60 for brand awareness and perceived quality variables. Recommendations to PT Unilever should deliver more competitive promotion thus proving that good quality is always supported by good and great promotion, low price version. Pepsodent should promote impressed with quality, still showing the previous experience of the people who have benefited from Pepsodent, while providing marketing and advertising top of mind to their customers so that they lose sight of the Pepsodent, still suggested best quality can be compared with its competitors, the evidence suggests that the quality is always the best.

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