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INDONESIA
Indonesian Tourism Journal
Published by Austronesia Akademika
ISSN : 3048278X     EISSN : 30484472     DOI : https://doi.org/10.69812/itj
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences
Indonesian Tourism Journal is a renowned academic publication that focuses on various aspects of tourism in Indonesia. It serves as a platform for researchers, scholars, and practitioners to showcase their work, exchange ideas, and contribute to the development of the tourism industry in Indonesia. Journal covers a wide range of topics including tourism management, sustainable tourism, cultural heritage, ecotourism, marketing, and policy development. It provides valuable insights into the challenges and opportunities faced by the Indonesian tourism industry and offers potential solutions to enhance its growth and competitiveness. Indonesian Tourism Journal aims to promote a deeper understanding of tourism in Indonesia by featuring original research articles, case studies, and literature reviews. It provides a comprehensive and up-to-date source of knowledge for anyone interested in exploring the complexities and dynamics of Indonesian tourism. With its rigorous peer-review process and high editorial standards, the Indonesian Tourism Journal ensures the credibility and reliability of the published content.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 6 Documents
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Search results for , issue "Vol. 1 No. 3 (2024): November, 2024" : 6 Documents clear
The power of local culture in regional tourism capital development Trisoko, Riyono Gede; Yanti, Risna; Andita, Rahma Putri
Indonesian Tourism Journal Vol. 1 No. 3 (2024): November, 2024
Publisher : CV. Austronesia Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69812/itj.v1i3.49

Abstract

The successful development of tourist destinations plays a crucial role in fostering local economic growth. However, regions often replicate tourism models without accounting for their unique geography, culture, demography, and socio-economic characteristics, leading to ineffective and costly outcomes. This research aims to highlight the significance of local cultural strengths in creating sustainable tourism strategies tailored to specific regional contexts. The study employs a literature review and observational approach, coupled with surveys distributed to tourists, business operators, and travel agencies. Both quantitative and qualitative analyses were utilized to identify trends, behaviors, and perceptions related to tourism development. The findings reveal that local culture, as an intrinsic social capital, holds significant potential to attract visitors by offering authentic and unique experiences. Cultural elements such as traditions, arts, culinary heritage, and social practices create strong narratives that differentiate destinations and enhance tourist satisfaction. Moreover, understanding local psychographic and demographic factors is pivotal in positioning tourism products effectively. The research concludes that leveraging local culture not only preserves regional identity but also stimulates entrepreneurship and economic prosperity. Tourism strategies that integrate cultural heritage with innovative marketing approaches have the potential to create sustainable competitive advantages, encouraging repeat visits and fostering community involvement. This study underscores the importance of aligning tourism development with local cultural values to achieve harmonious growth, benefiting both tourists and host communities.
Implementation of tourism village management policies based on Edward III's theory in Bintan Regency to achieve sustainable tourism Yusnita, Yeni; Annabila, Raudah Zahra
Indonesian Tourism Journal Vol. 1 No. 3 (2024): November, 2024
Publisher : CV. Austronesia Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69812/itj.v1i3.67

Abstract

Tourism villages have emerged as a crucial source of local income in Bintan Regency, yet the policy implementation for managing these villages faces both practical and theoretical challenges. This research aims to analyze the implementation of public policies in the management of tourist villages in Bintan, using Edward III's theory as a framework. The research employs a descriptive qualitative method, utilizing both secondary data from government documents and primary data collected through interviews with key informants. The findings reveal that although Bintan’s tourism villages are generally managed effectively, several obstacles still hinder their full potential. These challenges include limited human resources, inadequate infrastructure, budgetary constraints, and social conflicts within the community. The study highlights the importance of communication as a key factor in policy implementation, where efficient and effective communication between stakeholders can improve service quality in the tourist villages. It also raises community awareness about the preservation of the environment and local culture, which are vital for attracting tourists. Moreover, the availability of both human and natural resources plays a significant role in enhancing tourist experiences. The attitudes and dispositions of tourism village managers are also essential in fostering an environment that supports environmental conservation and cultural heritage. The research underscores the need for a structured bureaucratic framework, characterized by clear policy hierarchies, active community involvement, government transparency, and better collaboration among agencies. To promote sustainable tourism in Bintan, this study recommends that the government provide training and support to local communities.
Designing an innovative SEO marketing plan to promote Indonesian tourism using AI-driven tool Koswara, Asep; Marpuah, Siti
Indonesian Tourism Journal Vol. 1 No. 3 (2024): November, 2024
Publisher : CV. Austronesia Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69812/itj.v1i3.71

Abstract

This study adopts the descriptive research method to design an innovative SEO marketing plan aimed at promoting Indonesian tourism using AI-driven tools, specifically SEO.AI. The objective is to explore how artificial intelligence can be leveraged for enhancing keyword generation, content creation, and overall SEO optimization to boost the visibility of Indonesian destinations on global search engines. The research identifies high-volume tourism-related keywords like Bali, Komodo Island, and Raja Ampat and develops a step-by-step SEO strategy, including AI-powered content generation, website optimization, and link-building techniques. Through this process, the study demonstrates the effectiveness of AI-driven tools in streamlining SEO tasks and improving search engine rankings, providing practical implications for the tourism industry. The findings suggest that using AI for SEO can significantly enhance the digital presence of Indonesian tourism. However, the research also acknowledges certain limitations, such as dynamic search trends and external influences on tourism. Future studies are recommended to explore additional digital marketing strategies and assess the long-term impact of AI-driven SEO methods on tourism marketing.
Remarkable journey on sustainable tourism destinations; case study on Bintan resort’s award winning on sustainable tourism destination Amalia, Eva; Lubis, Arina Lutfini
Indonesian Tourism Journal Vol. 1 No. 3 (2024): November, 2024
Publisher : CV. Austronesia Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69812/itj.v1i3.75

Abstract

Bintan Resorts awarded the Certificate of Sustainable Tourism Destinations (2022–2025), has demonstrated a significant journey from its establishment to its current position as a leader in sustainable tourism. This research aims to explore the initiatives undertaken by Bintan Resorts in developing a sustainable tourism concept that balances environmental, economic, and socio-cultural aspects. The study elaborates on the best practices and learning experiences from Bintan Resorts’ efforts to achieve sustainable development, which considers the current and future economic, social, and environmental impacts. These initiatives address the needs of visitors, the tourism industry, the environment, and host communities. This study employs a qualitative descriptive approach through field observations, interviews with key stakeholders, and documentation analysis. The research findings reveal both achievements and challenges in implementing sustainability, including the need for stronger policies, stakeholder participation, and the adoption of sustainable practices within a complex system. Bintan Resorts exemplifies a well-executed development scenario that prioritizes sustainability through its blueprint and roadmap. The resort has contributed to economic growth, community empowerment, job creation, and environmental conservation. By employing biodiversity-sensitive approaches and integrating sustainability into all operations, Bintan Resorts has proven that resort development can protect and conserve fragile environments while simultaneously contributing to local, regional, and national economies. This case study highlights how thoughtful design, and planning can successfully align tourism development with environmental protection, societal benefits, and economic progress. 
Branding strategy for the tourism attraction potential of Pura Pengelukatan Tirta Sudamala Wanagiri Buleleng Deviana, Ni Komang; Misri, Misri; Putra, I Putu Aditya Prawira; Putra, Putu Gede Wirananda Manggala; Sapitri, Hawita
Indonesian Tourism Journal Vol. 1 No. 3 (2024): November, 2024
Publisher : CV. Austronesia Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69812/itj.v1i3.76

Abstract

Tourism branding strategies are crucial for creating a unique and compelling identity for destinations to attract visitors. This study focuses on Pura Pengelukatan Tirta Sudamala, a spiritual temple located in Wanagiri Village, Bali, which holds significant potential as a religious and healing tourism destination. Despite its historical and cultural importance, the temple's potential remains underdeveloped and underexplored. The research objectives are to analyze the temple’s spiritual, cultural, and natural appeal and to propose an effective branding strategy to elevate its recognition as a healing tourism site. The study adopts a qualitative research methodology with a descriptive approach, utilizing in-depth interviews, field observations, and document analysis. Key stakeholders, including temple caretakers, local residents, and visitors, provided critical insights. Field observations highlighted the temple’s purification rituals rooted in Tri Kaya Parisudha and Panca Maha Bhuta concepts, combining spirituality, natural elements, and therapeutic experiences. The findings demonstrate that Pura Pengelukatan Tirta Sudamala possesses unique attributes for spiritual healing, including traditional purification practices, serene natural surroundings, and cultural heritage. However, challenges such as limited accessibility, inadequate promotion, and low visitor awareness hinder its development. To address these issues, the proposed branding strategy focuses on the 4A framework: Awareness, Attitude, Action, and Accessibility. Key strategies include increasing online visibility through social media, engaging with wellness tourism influencers, improving visitor facilities, and developing infrastructure. Collaborative efforts with travel agencies and local stakeholders are also recommended to enhance accessibility and sustainability.
Strategy management for community empowerment in the Ekang Anculai tourism village Kurnianingsih, Fitri; Muliawaty, Lia
Indonesian Tourism Journal Vol. 1 No. 3 (2024): November, 2024
Publisher : CV. Austronesia Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69812/itj.v1i3.78

Abstract

The tourist village is a regional development concept that makes the village a tourist destination. Proper management of all tourist attractions is expected to empower the village community. However, in Bintan Regency, in developing tourism by empowering village communities that show good quality, one of them is Ekang Tourism in Ekang Anculai Village. This study aimed to identify management strategies for managing Ekang Tourism in Ekang Anculai Village by looking at environmental factors, formulation, implementation, evaluation, and control using Wheelen and Hunger's theory (2012). The research method uses a qualitative method by using secondary data and some informant data that researchers can get from the field and then analyze in depth. Data analysis techniques were carried out using triangulation techniques relevant to research case studies following the phenomena in the factual evidence that occurred. The study results show that in analyzing management strategies for managing Ekang tourism in Ekang Anculai Village there is an ongoing collaboration process on Wheelen and Hunger's theory (2012). In addition, researchers also found that community empowerment was carried out in the early stages until now, so the tourism concept was built to take advantage of the potential of Natural Resources and Human Resources in Ekang Anculai Village. But strategic management innovation must be implemented to develop a sustainable strategic management concept. This means that this alternative is needed to anticipate some small mistakes and can be corrected as quickly as possible in future strategic innovations in the management of Ekang tourism in Ekang Anculai Village.

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