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Economic and Business Horizon
Published by Publindo Akademika
ISSN : -     EISSN : 29632765     DOI : 10.54518/ebh
Core Subject : Economy,
Economics, Econometrics & Finance
Economic and Business Horizon (EBH) is an open access journal that publishes multidisciplinary economic and business research in an inclusive scope and format. It allows academics, scholars, and researchers with different backgrounds to share useful research results in the fields of management, marketing, finance, accounting, banking, information systems, corporate governance, business ethics etc. In addition, they can submit their work in the form of empirical research, theoretical and conceptual ideas, reviews, letters, and applied studies. The journal applies an efficient and objective peer review by considering each submission based on scientific merit and research integrity. This journal aims to make a significant contribution to research and knowledge worldwide through original and high-quality publications.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 7 Documents
 1 
Search results for , issue "Vol. 5 No. 2 (2026): March" : 7 Documents clear
The Influence of Live Streaming, Influencer Marketing, and e-WOM on Skintific Repurchase Intention on Shopee Juniati; Audita Nuvriasari
Economic and Business Horizon Vol. 5 No. 2 (2026): March
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.5.2.2026.1048

Abstract

This study addresses the increasing importance of digital marketing strategies in online marketplaces and their impact on consumer repurchase behavior. With the rapid growth of e-commerce platforms, particularly Shopee, understanding the role of emergent promotional tools such as live streaming, influencer marketing, and Electronic Word of Mouth (E-WoM) is essential for brands seeking sustained consumer engagement. The primary objective of this research was to analyze the influence of live streaming, influencer marketing, and E-WoM on the repurchase intention of Skintific products on the Shopee marketplace. A total of 100 Shopee users in Yogyakarta who had previously purchased Skintific products were surveyed using a non probability sampling technique via online questionnaires. Instrument tests confirmed that all collected data were both valid and reliable. Classical assumption tests indicated normal data distribution and a regression model free from multicollinearity and heteroscedasticity. The results reveal that live streaming and E-WoM have positive and significant effects on repurchase intention, whereas influencer marketing does not exhibit a significant influence. These findings suggest that interactive and peer driven communication channels are more effective in fostering repeat purchase intentions in the context of online skincare products.
Market Orientation, Digital Marketing, and Product Innovation Strengthen Competitive Advantage of Cake and Bakery SMEs Amanda Tri Agustina; Audita Nuvriasari
Economic and Business Horizon Vol. 5 No. 2 (2026): March
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.5.2.2026.1050

Abstract

The cake and bakery SME sector in Yogyakarta has experienced increasing competition due to shifting consumer preferences and the rapid adoption of digital platforms. In this context, understanding factors that enhance competitive advantage is crucial for business sustainability. This research seeks to analyze the impact of market orientation, digital marketing, and product innovation on the competitive advantage of cake and bakery small and medium-sized enterprises in the Special Region of Yogyakarta. A quantitative research approach was employed, involving 100 SME managers selected through purposive sampling. Primary data were collected using questionnaires distributed directly to respondents. Data analysis was conducted using multiple linear regression. The results indicate that market orientation, digital marketing, and product innovation each have a positive and significant impact on the competitive advantage of cake and bakery SMEs. These findings suggest that integrating market-oriented strategies, leveraging digital marketing, and continuously innovating products can strengthen SMEs’ competitiveness. The study provides practical recommendations for SME owners to enhance business performance and achieve sustainable competitive advantage in a dynamic market environment.
The Effect of Green Product Attributes, Green Trust, and Environmental Awareness on Purchase Intention to Buy Greenwash Detergent Ferdinan Sandro Simangunsong; Audita Nuvriasari
Economic and Business Horizon Vol. 5 No. 2 (2026): March
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.5.2.2026.1052

Abstract

Environmental concerns arising from the use of household products, especially conventional detergents that are not easily biodegradable, have driven the emergence of eco-friendly detergents as a more sustainable option. In response, this study seeks to examine how green product attributes, green trust, and environmental awareness influence green purchase intention toward Greenwash detergent. The research adopted a quantitative design using a survey approach. The study involved 100 respondents who were already familiar with information about the Greenwash detergent product. Participants were selected through purposive sampling based on criteria relevant to the research objectives. Primary data were gathered using questionnaires measured on a Likert scale and processed through multiple linear regression analysis, following tests of validity, reliability, and classical assumptions. The findings reveal that green product attributes, green trust, and environmental awareness each have a positive and significant partial effect on green purchase intention. Environmentally friendly product characteristics, stronger consumer confidence in the company’s environmental claims, and higher awareness of environmental protection are key factors that encourage the intention to purchase eco-friendly detergent products.
The Effect of Green Product Quality, Price Perception, and Emotional Branding on Green Customer Loyalty in Avoskin Skincare Products Yohana Pedra Napitupulu; Audita Nuvriasari
Economic and Business Horizon Vol. 5 No. 2 (2026): March
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.5.2.2026.1016

Abstract

Changes in consumer lifestyles that increasingly prioritize environmentally friendly skincare products have contributed to the rapid growth of green skincare in the cosmetic industry. Consumers are becoming more aware of health and environmental sustainability, leading them to prefer skincare products made from natural ingredients that are safe for long-term use. This study aims to analyze the influence of green product quality, price perception, and emotional branding on green customer loyalty toward Avoskin skincare products using a quantitative research approach. The sampling technique employed purposive sampling with a total of 100 respondents who had purchased Avoskin skincare products. Primary data were collected through questionnaires and analyzed using multiple linear regression, while partial hypothesis testing was conducted using the t-test. The results indicate that green product quality, price perception, and emotional branding have a positive and significant effect on green customer loyalty toward Avoskin skincare products. These findings suggest that improving environmentally friendly product quality, maintaining appropriate pricing strategies, and strengthening emotional connections with consumers are important factors in enhancing long-term green customer loyalty.
The Use of Palm Oil Final Effluent as Solid Soap to Support a Sustainable Economy Nova Kharisma
Economic and Business Horizon Vol. 5 No. 2 (2026): March
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.5.2.2026.1009

Abstract

The palm oil industry plays a vital role in Indonesia’s economy, but it also poses serious challenges due to the waste it generates. Much of this waste remains underutilized, with current efforts primarily focused on pollution control rather than generating significant economic benefits. Final effluent, as the end-of-process waste, still has the potential to be reused because it contains residual oil. This study aims to explore the utilization of final effluent as an additive in the production of bar soap, evaluate the product’s quality characteristics, and assess its potential in supporting the circular economy and increasing the industry’s value added. The study employed a laboratory experimental method using a quantitative-descriptive and comparative approach. Residual oil was extracted using an organic solvent, purified, and then formulated into solid soap via the hot process method. Evaluation was based on physical and chemical parameters. The results showed that the soap met SNI 3532:2021 standards for pH and moisture content, excelled in foam height, but free alkali still required adjustment through NaOH control. This utilization has the potential to increase the economic value of waste.
QRIS as an Instrument for Indonesia’s Economic Statecrafts in Facing the Global Payment System Hanna Daniella Talakua; Mareyta Anabelle Situmorang; Meiliven Maqdeline Marentek; Sheila Maureen Sapta Simbolon; Sophia Kristeny Dew Kumolontang
Economic and Business Horizon Vol. 5 No. 2 (2026): March
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.5.2.2026.1011

Abstract

The global payment system dominated by Visa, Mastercard, and SWIFT creates structural dependency for developing countries, including Indonesia, through high transaction costs, data control outside national jurisdiction, and vulnerability to geopolitical pressure. This article aims to analyze how the Quick Response Code Indonesian Standard (QRIS) functions as an instrument of Indonesian economic statecraft to counter this dominance. Using Baldwin’s conceptual framework of economic statecraft and Farrell & Newman’s concept of weaponized interdependence, this study conducts a qualitative analysis of Bank Indonesia policies, QRIS adoption data, and cross-border cooperation in the ASEAN region. The analysis shows that QRIS not only reduces domestic transaction costs and strengthens data sovereignty but also acts as a counter-strategy that shifts Indonesia’s position from a rule-taker to a rule-shaper at the regional level, particularly through cross-border QRIS schemes with Thailand, Singapore, Malaysia, and the Philippines. This article discusses how QRIS represents a defensive-adaptive strategy that builds domestic capacity without direct confrontation with the global system. The main findings confirm that QRIS is an effective economic statecraft instrument to reduce structural dependency, strengthen bargaining power, and lay the foundation for Indonesia’s digital economic sovereignty in the global era. However, the article also identifies the risks of fragmentation of global payment systems, data security, and the digital literacy gap as challenges that need to be managed.
Socio-Economic and Cognitive Impacts of Iodine Deficiency Disorders: A Systematic Literature Review with Implications for Indonesia Tamam Nur Rohman
Economic and Business Horizon Vol. 5 No. 2 (2026): March
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.5.2.2026.1114

Abstract

Iodine deficiency disorders (IDD) remain a significant public health concern with far-reaching implications for cognitive development and socio-economic outcomes. This study aims to systematically review and synthesize existing literature on the cognitive and socio-economic impacts of iodine deficiency, with particular attention to the Indonesian context. A systematic literature review (SLR) approach was employed using databases such as Scopus, PubMed, Google Scholar, and ScienceDirect, following PRISMA-based selection procedures. A total of more than twenty relevant studies, including empirical research, systematic reviews, and global health reports, were analyzed using thematic synthesis. The findings indicate that iodine deficiency significantly impairs cognitive development, particularly during critical periods such as pregnancy and early childhood, leading to reduced intelligence quotient (IQ) and academic performance. These cognitive deficits contribute to lower educational attainment and reduced human capital, ultimately affecting economic productivity. At a global level, iodine deficiency continues to contribute to the burden of developmental intellectual disability, particularly in low socio-demographic index regions. In Indonesia, although iodized salt programs have improved iodine status, challenges remain in monitoring and equitable distribution. The study highlights the importance of universal salt iodization and integrated public health strategies to mitigate the long-term impacts of IDD.

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