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Journal of Management, Economic, and Accounting
Published by Utami Publisher
ISSN : -     EISSN : 30643929     DOI : https://doi.org/10.70963/jmea
Core Subject : Economy,
Economics, Econometrics & Finance
Management: Strategic management, human resource management, organizational behavior, leadership, and operations management. Economics: Microeconomics, macroeconomics, international economics, development economics, and behavioral economics. Accounting: Financial accounting, managerial accounting, auditing, taxation, and accounting information systems. Finance: Corporate finance, investment analysis, financial markets, and risk management. Business Strategy: Competitive analysis, innovation management, entrepreneurship, and business ethics. Sustainability and Corporate Governance: Sustainable business practices, corporate social responsibility (CSR), and governance frameworks.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 6 Documents
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Search results for , issue "Vol. 1 No. 2 (2025): May" : 6 Documents clear
The Influence Of Price Perception And Service Quality On Repurchase Intention Of Grabbike (Survey On UNPER Students Using Grabbike Transportation Services): Triani, Santi; Askolani, Askolani; Arif, Arif
Journal of Management, Economic, and Accounting Vol. 1 No. 2 (2025): May
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jmea.v1i2.86

Abstract

This study aims to determine the simultaneous and partial influence of price perception and service quality on Grabbike consumer repurchase intention. The research method used is quantitative with a survey approach to 100 respondents at the University of Perjuangan students who have used Grabbike. The type of data used is primary data and secondary data. The analysis technique used is multiple regression using SPSS version 25. Based on the results of this study, it shows that price perception and service quality simultaneously have a positive and significant effect on repurchase intention. Price perception partially has a significant effect on repurchase intention and service quality partially has a significant effect on repurchase intention of Grabbike users at the University of Perjuangan Tasikmalaya students.
The Influence Of Work Enthusiasm And Work Motivation On Employees' Performance At Bank Bengkulu Branch Of Tais Fitri, Dwi Kusmita; Irwanto, Tito
Journal of Management, Economic, and Accounting Vol. 1 No. 2 (2025): May
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jmea.v1i2.237

Abstract

This study aims to determine whether there is an effect of work enthusiasm and work motivation on employees’ performance at Bank Bengkulu Branch of Tais. This type of research is quantitative descriptive research, which is a technique used to explain and present numerical data through various statistical methods. The population in this study were all 27 employees of Bank Bengkulu Branch of Tais. While the sample is using the total sampling method of 27 people. Types and sources of data are primary and secondary data, while data collection techniques use questionnaires. The data analysis used in this research is simple linear regression test, t test and Determination (R2). The results of this study indicate that there is an influence of work enthusiasm and work motivation on employees’ performance at Bank Bengkulu Branch of Tais. The level of relationship between the two variables is in the very strong category, which means that the ability of the independent variable to explain the dependent variable is good.
The Influence Of Electronic Word Of Mouth (E-Wom) On Impulse Buying Behaviour For Nuface Products On The Tiktok Platform (Case Study Of Feb-Unived Students) Mukmin, Suprian Fikril; Irwanto, Tito; Abi, Yudi Irawan
Journal of Management, Economic, and Accounting Vol. 1 No. 2 (2025): May
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jmea.v1i2.238

Abstract

The rapid development of information and communication technology, along with the emergence of advanced smartphones, has driven the increasing use of social media, including TikTok. TikTok, through its TikTok For Business feature, has become a potential platform for promotional strategies, including for Nuface, which employs an Electronic Word of Mouth (E-WOM) strategy. However, the trend of product de-influencing, which encourages consumers to avoid impulsive purchases, has left Nuface trailing behind its competitors. In Indonesia, impulsive buying behavior is relatively common, with 35% of consumers attracted by appealing promotions, and 56.7% of students struggling to control their impulsive purchases. This study aims to analyze the relationship between E-WOM and impulsive buying behavior for Nuface products. The research is associative, involving 100 respondents selected through non-probability sampling methods, specifically purposive sampling and accidental sampling. Data were analyzed using descriptive analysis techniques, Spearman's rank correlation coefficient, and hypothesis testing. The results indicate that Nuface's E-WOM strategy achieved an average score of 84.1%, signifying that Nuface's E-WOM is quite effective among students. Impulsive buying of Nuface products also recorded an average score of 82.5%, indicating that students tend to engage in impulsive buying. Although the correlation between E-WOM and impulsive buying is relatively weak, hypothesis testing showed significant results with a p-value < α (0.006 < 0.05), indicating a significant relationship between E-WOM and impulsive buying of Nuface products.
Tax Compliance Analysis Of Individual Income Taxpayers In The Era Of Tax Digitalization: Study At Indonesian Tax Office Susena , Karona Cahya; Wulandari, Annisa; Hidayah , Nenden Restu
Journal of Management, Economic, and Accounting Vol. 1 No. 2 (2025): May
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jmea.v1i2.243

Abstract

This study analyzes individual income taxpayer compliance levels in the context of tax digitalization in Indonesia. The main focus is identifying factors affecting tax compliance in the digital era and the effectiveness of digital tax system implementation in improving taxpayer compliance. Using a mixed-method approach involving 450 individual taxpayer respondents and secondary data from 10 Tax Offices, the research finds that digital literacy levels, system ease of use, and digital service quality significantly positively affect tax compliance. Results show a 24% increase in formal compliance and 18% in material compliance after digital tax system implementation. These findings provide important implications for digital taxation policy development in Indonesia.
The Influence Of Work Stress And Leadership Style On Employee Turnover Intention At Josh's Car Wash & Auto Detailing Ciganjur Lama Branch Putri, Pebi Nabila; Sutrisna, Arga; Oktaviani, Nita Fauziah
Journal of Management, Economic, and Accounting Vol. 1 No. 2 (2025): May
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jmea.v1i2.255

Abstract

  This research aims to determine the simultaneous and partial effects of work stress and leadership style on employee turnover intention at Josh's Wash & Auto Detailing Ciganjur Lama Branch. The method used in this research is quantitative with a survey approach. With a sample of 40 people as respondents from the Josh's Wash & Auto Detailing Ciganjur Lama Branch based on the known population data of 40. The data used is primary data. The analytical tool used in this research is multiple linear regression using SPSS version 25 software. Simultaneously, work stress and leadership style have a significant effect on employee turnover intention. Partially, the work stress variable has a significant effect on employee turnover intention, as well as the leadership style variable, which also significantly affects employee turnover intention.
Local Wisdom-Based Entrepreneurship: Sengkuang 76 Coffee Business Strategy In The Modern Era Prawijaya, Bambang Siswan; Soleh, Ahmad; Hardinata, Dodi
Journal of Management, Economic, and Accounting Vol. 1 No. 2 (2025): May
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jmea.v1i2.259

Abstract

The application of entrepreneurial orientation is very important for business people. The high competition requires business actors to always provide strategies and innovations to the business being run. The strategies and innovations carried out certainly do not forget the values of local wisdom found in the local community. This condition leads to coffee producers in Kepahiang Regency, one of which is Sengkuang Coffee 76 on strategies based on local wisdom orientation. Many studies on local wisdom are associated with positive values, habits and traditions of a community from a social, cultural and environmental perspective. Coffee is one of the leading commodities in Kepahiang Regency. Coffee farming in Kepahiang Regency has been practiced for generations. This research aims to find out how the strategies carried out by coffee producers in running their business without losing the values of local wisdom. This research uses qualitative methods by using research instruments of interviews, observation and documentation studies. The results of data analysis in this study using descriptive qualitative research results explain that what are the strategies of the sengkuang 76 coffee business in running its business in the modern era without eliminating local wisdom values.

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