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International Journal of Economics, Business Management and Accounting
Published by MULTITECH PUBLISHER
ISSN : -     EISSN : 30326028     DOI : https://doi.org/10.59890/ijebma.v6i2
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
International Journal of Economics, Business Management and Accounting (IJEBMA) is a research journal in the discipline of economics, business, management, information management, and accounting which is aimed to contribute to a novelty or state-of-the-art academic development or real-world business applications or both. This journal encompasses original research articles, including Economics, Business, management, Accounting, Finance, Behavioral Accounting, Accounting Management, information management, business Ethics, and entrepreneurship. IJEBMA is published by Multitech Publisher twice a year (January and July).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 5 Documents
 1 
Search results for , issue "Vol. 3 No. 1 (2021): January 2021" : 5 Documents clear
The Influence of Product Quality, Service Quality, and Price Towards Customer Purchase Decision at Starbucks Coffee in Diponegoro Medan Justin; Jocelyn; Tifanny Husin; Tessa Monica Sidauruk
International Journal of Economics, Business Management and Accounting (IJEBMA) Vol. 3 No. 1 (2021): January 2021
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijebma.v3i1.223

Abstract

The effect of service quality has a significant positive effect on Starbucks Coffee customer purchase decision at Diponegoro Medan, meaning that the better the service, the higher the level of satisfaction obtained by consumers. This is reasonable because consumers always see the most important in terms of service quality. The effect of product quality has a significant positive effect on Starbucks Coffee customer purchase decision in Diponegoro, Medan meaning that the better the product quality, the higher the level of satisfaction created and obtained by consumers. This is reasonable because consumers feel their desires are fulfilled in product quality. The effect of price has a positive but not significant effect on Starbucks Coffee customer purchase decision in Diponegoro, Medan meaning that consumers are indeed satisfied with the quality of service and product quality created, but consumers do not see much from the Starbucks price perspective. Consumers see more in terms of services and products provided
The Impact of Brand Image, Food Quality, and Product Price Toward Customers Attraction in Restaurant Nelayan Medan Amanda; Huang, Charlie; Hantanto, Fellicia; Laurensia, Jennetha; Tanata, Vianca
International Journal of Economics, Business Management and Accounting (IJEBMA) Vol. 3 No. 1 (2021): January 2021
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijebma.v3i1.224

Abstract

A normality test will be performed to determine if the data for the variables follows a normal distribution. The purpose is to choose the appropriate statistical method for exploring the relationship between the variables (Rizki & Gustia, 2019). The normality of the data is tested using the sig Kolmogrov-Smirnov statistic. SPSS Statistics 29 was used to run the test, and a significance level of 0.05 was selected. Data can be assumed to be normally distributed if and only if the p-value is greater than.05. In contrast, an abnormal distribution of data is indicated if the value is smaller than 0.05
The Impact of Service Quality, Facilities, and Room Cleanliness Toward Customer Satisfaction in Banyan Tree Resort Bintan Andrea Michael Oei; Angel Violeta Prationo; Christopher Lionggodinata; Felix Pangsawira; Natasya Valentine; Viona Rosalina
International Journal of Economics, Business Management and Accounting (IJEBMA) Vol. 3 No. 1 (2021): January 2021
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijebma.v3i1.226

Abstract

This study examines the critical determinants of customer satisfaction in the context of Banyan Tree Resort Bintan, a luxury resort destination. Drawing on a mixed-method approach combining quantitative surveys and qualitative interviews with guests, our research sheds light on the pivotal role of service quality, facilities, and room cleanliness in shaping overall guest satisfaction. Preliminary findings underscore that superior service quality, encompassing attributes such as responsiveness, reliability, assurance, empathy, and tangible aspects, significantly influences guest satisfaction levels. Furthermore, the quality and diversity of resort facilities, coupled with the cleanliness of guest rooms, emerged as key factors closely linked to guest contentment. These insights provide valuable guidance for resort management in their pursuit of enhancing guest experiences and fostering customer loyalty, ultimately reinforcing the resort's position in the competitive hospitality industry
The Case Study on the Relationship Between Crude Oil Prices Stimulating the Economic Growth in Malaysia Yeoh Wee Win
International Journal of Economics, Business Management and Accounting (IJEBMA) Vol. 3 No. 1 (2021): January 2021
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijebma.v3i1.415

Abstract

The uncertainty in the crude oil prices had always become the limelight attracting attention of many individuals and businesses over time concerning on the economic condition for the country. This concerns had not become any exception for Malaysia as the developing nation where the constant rising of the crude oil prices had been viewed as the contributor towards the development of the local economic growth in the country. With this, the problem statement had been identified to study the relevance impact and relationship between the drive of the crude oil price against the growth of the real GDP (Gross Domestics Product) rate in Malaysia. The quantitative study had bene designed to study the data based on the timeline from 2008 o 2023 to cover the economic cycle from the last financial crisis to recent time. The outcome of the study had provided clear evidence to reject the initial suggestion as there is not sufficient evidence to present the significant relationship between the crude oil price against the real GDP growth for the country. Therefore, the study had concluded with the irrelevance impact from the price of crude oil in affecting the economic growth in Malaysia where the future scope of study had been recommended to explore the similar study in other country as well as replacing other economic variables to understand further on the impact from crude oil prices in the economy
Effects of Human Resource Accounting on Organisational Productivity of Selected Tertitay Institutions in Oyo State Ige Olubunmi Oladeji; Michael Adeyemi Olayiwola
International Journal of Economics, Business Management and Accounting (IJEBMA) Vol. 3 No. 1 (2021): January 2021
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijebma.v3i1.434

Abstract

This study examined the effects of human Resource Accounting on orgnisational productivity of selected tertiary institution in Oyo state. The study focused on staff training, remuneration and development. The population of the study comprised of 74 employees randomly selected from public and private institutions. A structured and validated questionnaire was used for data collection from the respondents. The response rate was 80% of the respondents. Descriptive statistics and correlation were adopted in the analysis of data. The results of regression analysis revealed significant correlation of staff training and development with organisational productivity with p value .000<0.05 level of significant. Similarly, employee remuneration exert a positive significant effect with Organisational productivity with p value .000<.05 level of significant. The findings recommended that management can increase their organisational productivity by investing much in staff training and development and employee remuneration in return will bring a great improvement in organisational productivity of the institutions

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