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Jurnal Manajemen Bisnis dan Terapan
Published by Universitas Sebelas Maret
ISSN : 2986285X     EISSN : 29856728     DOI : https//doi.org/10.20961
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Manajemen Bisnis dan Terapan (MEISTER) is peer-reviewed journal published twice a year in January and July by the Vocational School, Universitas Sebelas Maret. Since its first publication in January 2023, Jurnal Manajemen Bisnis dan Terapan (MEISTER) has been a medium for disseminating research results and exchanging scientific papers in the field of Indonesian management and business among international academics, practitioners, policymakers, and the general public.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 9 Documents
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Search results for , issue "Vol. 3 No. 1 (2025): MEISTER January 2025" : 9 Documents clear
IMPLEMENTATION OF RISK ASSESSMENT AT PT AMEERA HATI MULIA Noriska, Ni Komang Septia; Cindy Untari; Yohanes Wien Tineka
Jurnal Manajemen Bisnis dan Terapan Vol. 3 No. 1 (2025): MEISTER January 2025
Publisher : This journal is published by the Vocational School of Universitas Sebelas Maret.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/meister.v3i1.1937

Abstract

Risk cannot be avoided in a business; the uncertain nature allows companies to conduct risk assessments in each division. The risk management assessment process includes risk identification, risk analysis, and risk evaluation. This research was conducted to determine and analyze the implementation of risk management assessment at PT Ameera Hati Mulia. This research uses primary and secondary data types and sources. Primary data, in the form of interview results and secondary data, includes company profiles and a recap of the number of Umrah pilgrims registered. The data collection methods used are interviews, observation, and documentation. The method of discussion in this study is a qualitative descriptive discussion. In this study, researchers researched and assessed the risks in the Umrah and Hajj plus bureau company PT Ameera Hati Mulia. The risk assessment includes risk identification, analysis, and evaluation processes. Based on the results of research conducted by the author, several risks have occurred at PT Ameera, including operational and marketing risks. This research shows two types of risks at PT Ameera Hati Mulia: operational risk and marketing risk. A risk assessment is important to help the company anticipate vulnerabilities. PT Ameera ensures that any impacts arising from risks can be overcome and immediately seeks solutions if a risk event occurs. Suggestions that the author can convey based on the results of this study: PT Ameera Hati Mulia needs to create a risk register table that is useful for identifying possible risks that can occur in the company, as well as preventing and dealing with these risks.
A LITERATURE REVIEW OF DIGITAL MARKETING STRATEGIES TO BUILD BRAND AWARENESS FOR CHILDREN'S EDUCATIONAL FLASHCARDS BUSINESS THROUGH INSTAGRAM: A CASE STUDY OF FLASHY Andzani Minhalina, Sharfina; Nur Devyanti, Kharisma; Kuntari, Wien
Jurnal Manajemen Bisnis dan Terapan Vol. 3 No. 1 (2025): MEISTER January 2025
Publisher : This journal is published by the Vocational School of Universitas Sebelas Maret.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/meister.v3i1.1954

Abstract

Flashy is a business that sells educational flashcards for children and utilizes Instagram as the primary platform to reach its target audience and enhance brand awareness. This research aims to analyze Flashy’s digital marketing strategies in building brand awareness through Instagram. The study employs a qualitative approach by conducting content analysis on Flashy's Instagram account (@by.flashy), focusing on the types of content posted, posting frequency, utilization of Instagram features, and audience interaction. The results indicate that promotional content is the most effective in attracting audience attention, while educational content plays a vital role in fostering brand loyalty. Consistent posting frequency is essential in maintaining engagement, and the use of Instagram’s Reels feature has proven to be highly effective in reaching a broader audience. Furthermore, interaction through Direct Messages (DM) helps build stronger connections with the audience, although response speed needs improvement, especially during busy periods. Overall, Flashy’s marketing strategy on Instagram is relatively successful in increasing brand awareness, but there is still room for improvement in terms of consistency and responsiveness. This study provides practical recommendations for small businesses to optimize their digital marketing strategies on social media platforms like Instagram.
STRUCTURING ADAPTIVE SELLING DECISIONS: A TCM-ADO-BASED SYSTEMATIC REVIEW AND THE INTRODUCTION OF THE SPIDER FRAMEWORK Budiman, Dedy
Jurnal Manajemen Bisnis dan Terapan Vol. 3 No. 1 (2025): MEISTER January 2025
Publisher : This journal is published by the Vocational School of Universitas Sebelas Maret.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/meister.v3i1.1955

Abstract

Adaptive Selling Behavior (ASB) has been shown to enhance sales performance significantly; however, the decision-making processes of salespeople need to be more structured in the existing literature. To address this, a systematic literature review (SLR) was conducted, utilizing the Theories, Contexts, and Methods (TCM) as well as the Antecedents, Decisions, and Outcomes (ADO) frameworks, analyzing 41 articles published between 2004 and 2024. The study introduces the SPIDER framework—comprising Strategic Responsiveness, Persuasive Influence, Independent Decision-Making, Dynamic Adaptability, Empathic Understanding, and Resilient Flexibility—as a critical contribution to organizing and measuring decision-making in ASB. This framework bridges theoretical constructs with practical applications, offering clear, measurable guidance for enhancing adaptive strategies in sales. Furthermore, it highlights critical gaps in the literature, particularly regarding the interplay of SPIDER's dimensions and its application in various industrial and cultural contexts. The study outlines a future research agenda focused on validating the SPIDER framework and exploring its potential as a practical tool for developing adaptive sales strategies.
ANALYSIS OF SUPPLY CHAIN ​​RESILIENCE IN MSMES IN BANYUMAS DURING AND AFTER THE PANDEMIC COVID-19 Gumintang, Bagas; Nikmah, Filda; Wijaya, Anas; Haryadi, Lintang; Delian, Almas; Putra, Farhan
Jurnal Manajemen Bisnis dan Terapan Vol. 3 No. 1 (2025): MEISTER January 2025
Publisher : This journal is published by the Vocational School of Universitas Sebelas Maret.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/meister.v3i1.1977

Abstract

This research aims to analyze the learning process by MSMEs in Banyumas during the COVID-19 pandemic, which entered Indonesia in early March 2020, as well as develop strategies to support supply chain resilience. This research uses a case study design with a qualitative descriptive approach. Data collection was carried out through interviews and observations. The interview results were transcribed and analyzed using an analysis template through the coding obtained. The research results show that each MSME has its way of studying the business situation to maintain the supply chain during the COVID-19 pandemic. Some informants collaborated with online service applications because of government regulations regarding distance restrictions in public places, business environments, and facility changes. Limited external activities force business actors to make supply chain processes effective. Changes in the supply chain process impact supply adjustments, affecting the storage system according to the flow of raw materials in and out. The availability of raw materials and the level of customer demand influence production activities. MSME players are carrying out a learning process to survive during the COVID-19 pandemic by prioritizing profits. MSME players implement several strategies to maintain the supply chain during the learning process. These strategies can be developed based on the results of learning by MSME actors. Strategy development is carried out through credit restructuring, competing through promotions, collaboration between MSME players, product innovation based on learning experiences, improving support services, reducing company operational costs, and focusing on market targets.
ANALYSIS OF DELAYS IN DELIVERY OF EXPORTED GOODS USING THE SIX SIGMA METHOD IN FURNITURE COMPANIES Dama Yuninata; Dian Nur Ikayanti
Jurnal Manajemen Bisnis dan Terapan Vol. 3 No. 1 (2025): MEISTER January 2025
Publisher : This journal is published by the Vocational School of Universitas Sebelas Maret.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/meister.v3i1.2045

Abstract

The background of this research was the discovery during a field study that there were problems in the delivery process at Sentana Rattan Furniture, namely delays in delivery which could affect service quality. The purpose of this study is to identify the types of delivery delay problems that often occur, the factors that cause delivery delays, and improvement strategies to reduce delivery delays. The data analysis method used in this study is the six sigma method with the DMAIC (Define, Measure, Analyze, Improve, Control) stages. The results of this study note that the problem of late delivery that occurs is raw materials, factors causing delays in delivery are unavailability of raw materials in warehouses, employees who are less focused, employees do not enter simultaneously, lack of ship space, lack of maintenance of the trucking fleet, changes in weather uncertain. The improvement strategy to reduce delivery delays is to manage raw material inventory properly and increase coorperation with other raw material suppliers, the workforce must focus, make strict regulations, maintain communication with shipping companies, carry out periodic maintenance of the trucking fleet, and maintain communication with buyers. Control of delivery delays is caried out using the standard operational procedure (SOP).
THE INFLUENCE OF ORGANIZATIONAL COMMITMENT AND JOB SATISFACTION ON EMPLOYEE PERFORMANCE Fitria Damayanti; Didit Darmawan
Jurnal Manajemen Bisnis dan Terapan Vol. 3 No. 1 (2025): MEISTER January 2025
Publisher : This journal is published by the Vocational School of Universitas Sebelas Maret.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/meister.v3i1.2063

Abstract

An important part of business operations is good employee management. Building responsibility within the organization, making activities enjoyable, and improving employee capabilities are all ways to achieve this. If a company wants to succeed and be successful, employee satisfaction is essential. Job satisfaction is felt by employees when the results have their own satisfaction for their goals, influenced by intrinsic factors, namely within themselves and extrinsic factors, namely the existence of motivation by external parties so that they feel that their work results have been appreciated in the form of rewards, career development, incentives, or other gifts. The positive relationship between the two shows that the higher the commitment and satisfaction, the higher the performance produced. Strong commitment to the organization and employee job satisfaction are two internal factors that can affect employee performance. This qualitative research analyzes literature that includes articles and academic publications relevant to the research topic. The research findings reveal that loyalty to the organization and operational satisfaction affect employee performance; it is necessary to pay more attention to commitment as well as employee responsibility and job satisfaction so that each can help the company succeed by increasing strong commitment to the organization, creating satisfaction at work, and producing optimal employee performance.
A LITERATURE STUDY : THE INFLUENCE OF LIFESTYLE ON FASHION PURCHASING DECISIONS Putri, Amelia Pristian Syah; Darmawan, Didit
Jurnal Manajemen Bisnis dan Terapan Vol. 3 No. 1 (2025): MEISTER January 2025
Publisher : This journal is published by the Vocational School of Universitas Sebelas Maret.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/meister.v3i1.2083

Abstract

Regeneration from era to era has a revolution that is quite significant and has a profound impact on aspects of life. Aspects of life have important factors, including how to interact and express oneself. This research study uses a literature study to determine the influence of lifestyle on purchasing decisions in the fashion industry. This research was conducted through qualitative methods sourced from journals and articles, which became primary data. The data collection technique in this study prioritizes primary data in the form of journals and articles. The primary data is collected from journals and articles because this research focuses on literature studies. The data obtained was then analyzed using coding techniques to make it easier for researchers to group relevant variables. This literature study review results shows that the processes show how consumers analyze various information and inputs before making a final decision. The lifestyle perspective is a person's model of living life, which is reflected in how they spend their time. Activities include work, hobbies, shopping, sports, and social interactions. In addition, a person's interests can include various aspects, such as food, fashion, family, and recreation, as well as views on oneself, social issues, business, and products. That’s is why it can be said that in a lifestyle has significant positive effect on the on fashion purchasing decisions.
THE INFLUENCE OF THE SHOPEE PAY LATER FEATURE, LIVE STREAMING, AND LIFESTYLE (HEDONIC MOTIVATION) ON THE CONSUMER BEHAVIOR OF PEOPLE IN PONTIANAK IN ONLINE SHOPPING Riawan, Joni; -, Noviansius; Alvincia, Velissa; -, Vinsensius
Jurnal Manajemen Bisnis dan Terapan Vol. 3 No. 1 (2025): MEISTER January 2025
Publisher : This journal is published by the Vocational School of Universitas Sebelas Maret.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/meister.v3i1.2086

Abstract

Increasing online purchasing practices have driven the growth of E-commerce in Indonesia. Based on the popularity of Shopee in Indonesia, payment methods have been developed to facilitate the consumer transaction process. Later, with the increased use of live streaming features and payment methods such as Shopee PayLater, Indonesia's hedonistic lifestyle is increasingly dominating consumer behavior. Finally, a hedonistic lifestyle significantly impacts Indonesian people's consumer behavior, especially among the younger generation and the upper middle class. Hedonistic motivation drives individuals to consume based on functional needs and gain emotional satisfaction and social status. This study will discuss in more depth the causal relationship that can be caused by the Shopee Pay Later feature (X1), Live Streaming (X2), and Hedonism Motivation (X3) on consumer shopping behavior (Y) by using a research method based on the results of the multilinearity test. It is concluded that the live streaming feature and hedonistic lifestyle have significantly influenced the Pontianak community's consumer behavior. In contrast, the Shopee Pay Later feature is not significant. This can be proved by the T-Test score, which shows that the Shopee Pay Later feature obtained a Sig result of 0.680, which means it does not affect consumer behavior. Meanwhile, the Live Streaming feature obtained a Sig result of 0.005, and the hedonistic lifestyle shows a Sig result of 0.000, which means that these two variables have a significant effect in line with the research results. In addition, a hedonistic lifestyle strengthens the emotional drive to shop to achieve personal satisfaction.
DIGITALIZATION AND MEDIA CONVERGENCE IMPLICATION IN THE RADIO BUSINESS WITH WEB DEVELOPMENT AND STREAMING APPLICATIONS Paradhita, Astrid Noviana; Oktavia , Dinda Ayu
Jurnal Manajemen Bisnis dan Terapan Vol. 3 No. 1 (2025): MEISTER January 2025
Publisher : This journal is published by the Vocational School of Universitas Sebelas Maret.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/meister.v3i1.2095

Abstract

In the era of digitalization like today, everyone is made easier by various rapidly growing technologies. Information and communication technology development has made analog communication systems adapt and transform into digital information and communication systems. Business industries engaged in information media, such as Radio, are not spared from this phenomenon. Radio can be threatened by the existence of various digital  platforms that facilitate public access to information. Therefore, This research was conducted to optimize the broadcasting technology for Radio business to remain in demand by the public. One of the strategies taken by the radio industry is to carry out media convergence. One of the radio businesses that has implemented media convergence is PTPN Radio Solo. The research is carried out by applying research methods that have been designed so that research can be carried out in a structured manner. This research was carried out using a case study research design, data collection through observation and interviews, and qualitative descriptive discussion methods. PTPN Radio Solo has successfully implemented broadcast digitalization using streaming websites and the Noice streaming application. Media convergence has also penetrated social media, which is popular with young people. After implementing media convergence, PTPN Radio Solo can increase its market. The number of clients interested in advertising on PTPN Radio Solo evidences this.

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