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Journal Communication Spectrum: Capturing New Perspectives in Communication
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Published by Universitas Bakrie
ISSN : 20878850     EISSN : 26226405     DOI : -
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
Journal Communication Spectrum Capturing New Perspectives in Communication, terbit dua kali setahun (Februari dan agustus) diiterbitkan oleh Program Studi Ilmu Komunikasi Fakultas Ekonomi dan Ilmu Sosial Universitas Bakrie (FEIS UB) sebagai media atau wacana persepektif baru di bidang ilmu Komunikasi.
Arjuna Subject : -
Articles 2 Documents
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Search results for , issue "Vol 5, No 1 (2015): February - July 2015" : 2 Documents clear
FROM SELECTION TO PROPOSITION: Qualitative Data Analysis Models and Methods Wijaya, Bambang Sukma
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 5, No 1 (2015): February - July 2015
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v5i1.1962

Abstract

This article formulates the qualitative data analysis process steps to make it easier for researchers to process and interpret data systematically. The qualitative data analysis model starts from the Selection stage, which selects and sorts relevant and significant data according to the research objectives, then Categorization, which is to group important and meaningful findings into categories and sub-categories. Next is Validation, including intersubjectivity or triangulation for field research by comparing data subjects with one another and looking for links between their meanings. Meanwhile, for textual studies, validation is done by the intertextuality method, inter-context, and interdiscursivity. The next stage of data analysis is Theorization, in which the researcher interprets and dialogues important and meaningful findings with relevant concepts, theories, and previous studies. The final stage is the Proposition, in which researchers formulate new concepts, models, and theories related to the issue being studied. Although this stage is not linear, in the sense that each stage can jump back and forth according to the needs of the analysis, but researchers need to ensure that each stage is passed systematically and reliably.   DARI SELEKSI KE PROPOSISI: Metode dan Model Analisis Data Kualitatif Artikel ini merumuskan langkah-langkah proses analisis data kualitatif untuk memudahkan peneliti dalam mengolah dan menafsirkan data secara sistematis. Model analisis data kualitatif dimulai dari tahap Seleksi, yaitu memilih dan memilah data yang relevan dan signifikan sesuai dengan tujuan penelitian, kemudian Kategorisasi, yaitu mengelompokkan temuan penting dan bermakna ke dalam kategori dan subkategori. Selanjutnya adalah Validasi, termasuk intersubjektivitas atau triangulasi untuk penelitian lapangan dengan cara membandingkan subjek data satu sama lain dan mencari keterkaitan antara maknanya. Sedangkan untuk studi tekstual, validasi dilakukan dengan metode intertekstualitas, interkonteks, dan interdiskursif. Tahap analisis data selanjutnya adalah Teorisasi, di mana peneliti menginterpretasikan dan berdialog tentang temuan-temuan penting dan bermakna dengan konsep, teori, dan kajian sebelumnya yang relevan. Tahap terakhir adalah Proposisi, dimana peneliti merumuskan konsep, model, dan teori baru yang berkaitan dengan masalah yang diteliti. Walaupun tahapan ini tidak linier, dalam artian setiap tahapan dapat meloncat maju mundur sesuai kebutuhan analisis, namun peneliti perlu memastikan bahwa setiap tahapan dilalui secara sistematis dan terpercaya. To cite this article (7th APA style):Wijaya, B. S. (2015). From Selection to Proposition: Qualitative Data Analysis Models and Methods. Journal Communication Spectrum, 5(1), 1-12 
PERSEPSI ANAK TERHADAP TAYANGAN IKLAN THREE VERSI “INDIE” Hasanah, Ratih; Andriani, Dian
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 5, No 1 (2015): February - July 2015
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v6i1.1956

Abstract

This article investigates the perception of Children towards a telco brand ad, Three, version “Indie” (“If I am already big”). The study took four primary informants, namely children in the Learning Community of Qur'an Lovers' Homes (RSPQ) located on Jalan Sukabirus Gg. Islam 3, 13 E, Citereup Village Dayeuh Kolot Subdistrict, Bandung, while secondary informants are child psychologists. Using a qualitative approach, data collected through observation, in-depth interviews, and review literature, while data analyzed using Miles and Huberman’s model. The study uses the perceptual theory of Stimulus-Responses, and the results show that in the process of forming perception, children begin with positive attention. They can interpret information well and also gain knowledge about brand messages conveyed in advertisements. However, the perception they get is not strong because the environment around them does not support it. To cite this article (7th APA style): Hasanah, R. & Andriani, D. (2015). Persepsi Anak Terhadap Tayangan Iklan Three Versi “Indie” [Perception of Children towards the Three Ad]. Journal Communication Spectrum, 5(1), 13-25.

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