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Journal Communication Spectrum: Capturing New Perspectives in Communication
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Published by Universitas Bakrie
ISSN : 20878850     EISSN : 26226405     DOI : -
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
Journal Communication Spectrum Capturing New Perspectives in Communication, terbit dua kali setahun (Februari dan agustus) diiterbitkan oleh Program Studi Ilmu Komunikasi Fakultas Ekonomi dan Ilmu Sosial Universitas Bakrie (FEIS UB) sebagai media atau wacana persepektif baru di bidang ilmu Komunikasi.
Arjuna Subject : -
Articles 6 Documents
 1 
Search results for , issue "Vol 6, No 2 (2016): August 2016 - January 2017" : 6 Documents clear
FGDNOGRAPHY: Discussing a Topic in the Nature of the Topic Wijaya, Bambang Sukma
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 6, No 2 (2016): August 2016 - January 2017
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v6i2.1982

Abstract

FGDnography is a research method that combines data collection techniques through FGD (Focus Group Discussion) with ethnographic research approaches. In FGDnography, group discussion about a topic occurs in a venue that follows the theme discussed. The nuance, situation, environment, ambiance, and attributes inherent in the location support the topic. Discussions become more lively, real, and relevant. As a result, the insights obtained are more natural, authentic, and meaningful. Several aspects deserve attention in FGDnography, including natural-ness, discuss-ness, interactive-ness, responsive-ness, meaningfulness, and experience-ness.   FGDnografi: Mendiskusikan Sebuh Topik sesuai Karakter TopiknyaFGDnografi adalah metode penelitian yang menggabungkan teknik pengumpulan data melalui FGD dengan pendekatan riset etnograpfi. Dalam FGDnografi, diskusi kelompok tentang topik diselenggarakan di tempat yang sesuai dengan topik yang dibahas, sehingga nuansa, situasi, lingkungan, ambians, dan atribut-atribut yang melekat di tempat tersebut mendukung isu yang dibahas. Diskusi topik menjadi lebih hidup, nyata, dan relevan. Hasilnya, insights yang diperoleh lebih natural, otentik, dan meaningful. Ada beberapa aspek yang patut diperhatikan dalam FGDnography, di antaranya aspek kealamiahan (natural-ness), kediskusian (discuss-ness), interaktivitas (interactive-ness), responsivitas (responsive-ness), kebermaknaan (meaningfulness), dan kepengalamanan (experience-ness). To cite this article (7th APA style):Wijaya, B. S. (2016). FGDnography: Discussing a Topic in Nature of the Topic. Journal Communication Spectrum: Capturing New Perspectives in Communication, 6(2), 176-200 
MENGUNYAH SENSUALITAS: Resepsi Khalayak Terkait Konten Pornomedia Bigo Live Yulianti, Athaya Hasna
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 6, No 2 (2016): August 2016 - January 2017
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v6i2.2010

Abstract

Nowadays, many social media compete to present the features to fulfill the wishes and entertainment for the audience. One of them, the presence of video live streaming features that can be found in some applications. Bigo Live is one of the applications with live streaming video feature whose presence controversy. This is because many sexually explicit and pornographic content on Bigo Live application, which is done by the host or the broadcaster. The videos were aired live, show the sensuality aspects that can be sexually provoke the audiences. It also can not be separated from the role of the audience, by providing negative comments referring to the direction of pornography. This research is based from the use and acceptance by the audience as viewers, which aims to find out how the viewers reception to the content of porno-action and pornography on Bigo Live application. This research using qualitative approach, with Stuart Hall’s reception analysis to find out the decoding position of four informants. The result of the research found out that there’s one informant with dominant-hegemonic position, it means the informant receive and interpret messages of porno-action and pornography on Bigo Live fully with no rejection. Then, there are two informants, those who are in negotiated position, which means they understand the message of porno-action and pornography but not fully accepted because they have their own beliefs. The last one, is one informant in the oppositional position that receive and understand the code of the message, but rejected the whole idea of porno-action and pornography on Bigo Live. The three decoding position on the informants, was influenced by three factors, there are framework of knowledge, relations of production and technical infrastructure.
PRIA-PRIA KINCLONG DI MEDIA SOSIAL: Telaah Semiotis terhadap Perangai Hedon di Kanal Instagram @Bangbenuachallenge Rahayu, Rully Mondy Herdira
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 6, No 2 (2016): August 2016 - January 2017
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v6i2.2011

Abstract

This research analyzes how the practice of male hedonism on Instagram as a phenomenon, where the photos uploaded on Instagram become a way of communicating one's social class with the items they show on the photo. The phenomenon is shown on Pablo Putera Benua and social media Instagram @bangbenuachallenge account which will be used as subject and object of this research. This research uses descriptive qualitative study with semiolysis methodology Roland Barthes, where to find meaning depend on object of research use denotation, connotation and myth in analyzing signs of male hedonism on Instagram @bangbenuachallenge account. The results showed that the practice of male hedonism is constructed by the meanings of Instagram @banbenuachallenge account. The practice of male hedonism is represented by the myth of luxury brands symbolizing one's social status.
MENJUAL BASUKI TJAHAJA PURNAMA LEWAT “TEMAN AHOK FAIR”: Strategi Kehumasan Pemasaran Komunitas Teman Ahok Menjelang Pemilihan Gubernur DKI Jakarta 2017 Hutauruk, Mailan Fransian Cahyani
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 6, No 2 (2016): August 2016 - January 2017
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v6i2.2012

Abstract

Teman Ahok is a community who has goals to organized support for Basuki Tjahja Purnama (Ahok) on Governatorial Election DKI Jakarta 2017. Teman Ahok using personal brand Ahok to reach out their objective and applying marketing public relations strategy. By using qualitative research with case study approach implementation special event “Teman Ahok Fair”, this research aims to know process, channel communication as a marketing public relations tactics, to know how implementations and success special event “Teman Ahok Fair” which influence by community and volunteer, and to know affect personal brand Basuki Tjahja to Teman Ahok. The data is collected by doing deep interview and document tracking. This study results show that Teman Ahok can achieve marketing objectives by using public relations tools and collecting one million indetity of DKI Jakarta`s citizen. Teman Ahok achieve special event objectives because the power of community. Teman Ahok gets public and media attention because Ahok have a strong personal brand.
ADA APA DENGAN MEME #AADC2: Sepotong Cerita tentang Budaya Partisipatif Elvina, Elvina
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 6, No 2 (2016): August 2016 - January 2017
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v6i2.2013

Abstract

The phenomenon of memes has penetrated social media a few years ago, not least on Instagram. Even phenomenal movie sequels like AADC2 are inseparable from this phenomenon. The emergence of # AADC2 memes on Instagram from the perspective of media and cultural studies reflects interesting social meanings to explore. This study is qualitative research to see social meaning in # AADC2 memes on Instagram. The author collects data online through internet searches and interviews with creators and social media observers as a primary data amplifier. To find the social meaning behind the # AADC2 meme phenomenon on Instagram, the authors use Theo van Leeuwen's social semiotic analysis knife which includes four key elements, namely discourse, genre, style, and modality. The results of the analysis are then linked to the concept of representation through Foucault's perspective which emphasizes the focus on discourse, knowledge, and power as well as questions related to the subject. In this study, the authors found that meme # AADC2 is a product of participatory culture. Then the authors describe each of the social meanings contained in a meme as a representation of participatory culture through the constructionist viewpoint of Michael Foucault.
ANALISIS MODEL “AISDALSLOVE” TERHADAP PERSEPSI KONSUMEN MOBILE ADVERTISING TELKOMSEL Yanti, Afsari
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 6, No 2 (2016): August 2016 - January 2017
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v6i2.2015

Abstract

The amount of fraud committed using SMS makes the consumer becomes afraid and doubt when they got promotional message delivered via SMS.   Telkomsel as the biggest provider in Indonesia have benefit to provide advertising which can reach potential customer in all areas of Indonesia.  Telkomsel has the advantage to be able to cooperate with advertisers or manufacturers to provide information or promotions that can reach their customers.. Mobile Advertising Service become one of the leading products for telco industries.   SMS advertising deployment was done using two methods, namely using targeted SMS and SMS Location-Based Advertising LBA). Through  several  stages  using AISDALSLove   model  theory,  the  practice  of marketing  communications  via SMS can be seen from the aspect  of Attention, Interest,  Search, Desire,  Action, Like or Dislike,  Share and Love. The findings of this qualitative study found that the perception of consumers about the services of Mobile Advertising SMS Blast from PT. Telkomsel. The results of this research provides an overview of the perception from individual consumers who receive SMS.   Message or promotions as what it can attract the attention of consumers. The use of Sender ID are important in maintaining the credibility of a product in conveying a message or promotion..

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