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INDONESIA
International Journal of Social, Economic, and Business
Published by CV. Lavish Opulent Education
ISSN : -     EISSN : 30639832     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
International Journal of Social, Economic, and Business published since 2024 is an open access International refereed research publishing journal with a focused aim on promoting and publishing original high quality research dealing with theoretical and scientific aspects in all disciplines of Social, Economic, Accounting, and Business.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 15 Documents
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Search results for , issue "Vol. 1 No. 3 (2025): March 2025" : 15 Documents clear
Strategy for Developing a High-End Local Brand Business to Increase Consumer Loyalty among Active Business Administration Students at UPN Veteran East Java Who Use The Buttonscarves Fashion Brand Putri, RA Tania Eriezna; Samsudin , Acep
International Journal of Social, Economic, and Business Vol. 1 No. 3 (2025): March 2025
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v1i3.22

Abstract

Halal fashion is one of the important segments in the halal industry that supports Indonesia's economy. Amidst the fierce competition in the Indonesian fashion market, Buttonscarves has successfully achieved the status of a luxury brand in Indonesia, attracting global attention with the uniqueness and luxury of its products. The focus of this research is on how marketing strategies and customer experiences can create a deep relationship between the brand and its consumers, thereby fostering sustainable loyalty. This research uses qualitative methods. In this research, the focus is on the theoretical perspective of consumer behavior studies, which emphasizes how individuals make decisions based on their needs, preferences, and experiences. The objects of study in this research are the Buttonscarves offline store branch in Surabaya and Business Administration students at UPN Veteran East Java. The data analysis in this study uses SWOT analysis. The results of this study, based on the SWOT matrix analysis in the diagram above, can be concluded that Buttonscarves is in Quadrant I with coordinates (X;Y),which reflects the implementation of an aggressive strategy. Based on the Internal-External Matrix analysis, Buttonscarves is located in quadrant IV with coordinates (x;y) of (3.18; 3.42). This position indicates that the company is in the Grow and Build stage.  
Job Crafting on Job Performance: The Mediating Role of Organizational Citizenship Behavior at Perum Perhutani KPH Nganjuk Muhammad Rizal Aminul Khakim; Budiono , Budiono
International Journal of Social, Economic, and Business Vol. 1 No. 3 (2025): March 2025
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v1i3.23

Abstract

This research aims to analyze the influence of Job Crafting on Job Performance through Organizational Citizenship Behavior at Perum Perhutani KPH Nganjuk. This research uses a quantitative approach. The population of this study were employees of Perum Perhutani KPH Nganjuk and the sample size collected was 45 respondents. The data in this study were analyzed using SEM-PLS which was processed with SmartPLS 3.9.2 software. The analysis results obtained from this research show that job crafting has a positive and significant effect on job performance. Job crafting has a positive and significant effect on organizational citizenship behavior. Organizational citizenship behavior has a positive and significant effect on job performance. Job crafting has a positive and significant effect on job performance through organizational citizenship behavior.
Strategy for Utilizing TikTok Social Media as a Digital Marketing to Increase Sales at the Infarm Surabaya Brand Dhani Rizky Pradana; Andarini , Sonja
International Journal of Social, Economic, and Business Vol. 1 No. 3 (2025): March 2025
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v1i3.24

Abstract

This research has the aim of analyzing the Digital Marketing Strategy at Brand Infarm Surabaya using the TikTok platform, which is a business in the plantation sector, namely selling gardening needs. The research method used descriptive qualitative using SWOT analysis techniques with data collection techniques from in-depth interviews, observation, and documentation containing related digital marketing strategies, with the aim of identifying strengths, weaknesses, opportunities, and threats with the SWOT analysis method at the Infarm Surabaya brand. The informants in this study are the owner, employees, and consumers of the Infarm brand. The results of research using IFAS show that the Infarm brand has a strength score of 2.94 and a weakness score of 0.38. Meanwhile, the EFAS results show an opportunity score of 2.71 and a threat score of 0.46. Judging from the SWOT diagram, the Infarm brand is in quadrant I with a value of (X;Y) (2.56:2.25), which shows that the Infarm brand uses the SO (Strength+Opportunity) strategy, which uses strengths to create an opportunity. The strategy that can be used is an aggressive strategy to increase sales.
The Effect of Work-Life Balance, Burnout, and Work Discipline on Employee Productivity at JTV Rek Surabaya Rafifah, Marselia Bilqis; Samsudin, Acep
International Journal of Social, Economic, and Business Vol. 1 No. 3 (2025): March 2025
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v1i3.28

Abstract

This research aims to analyze the effect of work-life balance, burnout, and work discipline on employee productivity at JTV Rek Surabaya. The research employs a quantitative approach using multiple linear regression analysis. The sample consists of employees at JTV Rek Surabaya selected through purposive sampling. The results show that work-life balance has a significant positive effect on employee productivity. Burnout has a significant negative impact on employee productivity, while work discipline contributes positively to improving productivity. Simultaneously, these three variables significantly influence employee productivity. This research is expected to provide practical benefits for the company's management in maintaining work-life balance, reducing the risk of burnout, and enhancing employee discipline to achieve optimal productivity and  to develop more effective human resource management strategies.
The Influence of Participative Leadership Style, Work Discipline, and Work Environment on Employee Performance at Cleanwear Indonesia Shoe Cleaning Store Saputra, Rhevuano Naoval; Samsudin , Acep
International Journal of Social, Economic, and Business Vol. 1 No. 3 (2025): March 2025
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v1i3.29

Abstract

This study addresses the declining employee performance at CleanwearIndonesia, particularly evident in the significant increase in tardiness ratesobserved between April and September 2024. The research aims to analyzethe influence of participative leadership style, work discipline, and workenvironment on employee performance in the shoe cleaning service industry.Using a quantitative approach, data was collected through questionnaires witha Likert scale from employees at the Panglima Sudirman branch. The studyemployed multiple linear regression analysis using SPSS. Results indicate thatparticipative leadership style, work discipline, and work environmentsimultaneously have a significant effect on employee performance, with thesevariables explaining a portion of the variance in employee performance.Individual analysis reveals that participative leadership style and workenvironment have significant positive effects on employee performance,while work discipline shows no significant impact. The findings suggest thatorganizations in the service sector should focus on implementing participativeleadership approaches and maintaining an optimal work environment toenhance employee performance. This study contributes to the limited researchon human resource management in niche service industries, particularly in thecontext of digital transformation.
The Influence Of Organizational Culture, Work Discipline, And Work Environment On Employee Performance At PT Bank Jatim Tbk Dr. Soetomo Surabaya Branch Setiawan, Azarine Tahniah; Samsudin, Acep
International Journal of Social, Economic, and Business Vol. 1 No. 3 (2025): March 2025
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v1i3.35

Abstract

This study aims to analyze the influence of organizational culture, work discipline, and work environment on employee performance at PT Bank Jatim Dr. Soetomo Surabaya Branch. Human resources play a crucial role in organizational success, especially in the banking sector, which relies heavily on employee productivity and service quality. This research employs a quantitative method with a multiple linear regression approach. Data were collected through questionnaires distributed to employees and analyzed using SPSS Statistic 25 software. The results indicate that organizational culture, work discipline, and work environment have a significant simultaneous and partial impact on employee performance. The implications of this study emphasize the importance of companies in developing strategies to enhance organizational culture, work discipline, and work environment to ensure optimal and sustainable employee performance.
The Influence Of Competence, Motivation, And Work Discipline On Employee Performance At The Mojokerto Branch Of Perum Bulog Anggraeni, Devi Dwi; Budi Prabowo
International Journal of Social, Economic, and Business Vol. 1 No. 3 (2025): March 2025
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v1i3.37

Abstract

This research examined the relationships between three independent variables—employee competence (X1), employee motivation (X2), and work discipline (X3)—and their impact on employee performance (Y) at the Mojokerto Branch Office of Perum Bulog. The research design employed an associative quantitative approach to analyze variable correlations. Using probability sampling methods, 34 employees were selected from the total workforce at the Mojokerto Branch. Data analysis was performed using multiple linear regression techniques through SPSS version 27. The statistical analysis yielded several key findings. The combined effect of all three independent variables demonstrated significant influence on employee performance, with a statistical value of 4.949. Individual variable analysis revealed that employee competence (X1) significantly impacted performance (value: 2.368), while employee motivation (X2) showed no significant effect (value: 0.937). Work discipline (X3) emerged as a strong individual predictor of employee performance, yielding a statistical value of 2.670. All analyses were conducted using SPSS 27 to ensure statistical validity and reliability.
The Influence of Brand Image and Product Quality on Purchase Decisions of Eiger Products in Surabaya Sultan Syarif Cakrayuda; Maharani Ikaningtyas
International Journal of Social, Economic, and Business Vol. 1 No. 3 (2025): March 2025
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v1i3.38

Abstract

In today's competitive business world, companies need effective strategies to attract customers and keep them loyal. Two important factors that influence consumer purchasing decisions are brand image and product quality.This research explores how brand image and product quality affect the purchasing decisions of Eiger products in Surabaya. The study uses a quantitative approach with a survey method. The target population includes consumers who have bought Eiger products in Surabaya. A purposive sampling technique was used, involving 156 respondents. Data was collected through a questionnaire distributed via Google Forms.For data analysis, multiple linear regression was applied to examine the relationship between independent and dependent variables. The findings reveal that brand image has a positive and significant effect on consumer purchasing decisions. Likewise, product quality plays a crucial role in influencing purchasing choices. Overall, both brand image and product quality contribute significantly to shaping consumer decisions when purchasing Eiger products in Surabaya.
The Influence of Location, Product Price, and Social Media Marketing on Purchace Decision (Case Study of UPN “Veteran” East Java Fore Coffee Customers Merr Surabaya Branch) Syahrani, Ananda Rizkiah; Nirawati, Lia
International Journal of Social, Economic, and Business Vol. 1 No. 3 (2025): March 2025
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v1i3.39

Abstract

Consumers make a decision to make a purchase influenced by several factors, including location, product price, and marketing strategies through social media. This study was conducted with the aim of analyzing how the influence of location, product prices, and marketing through social media on purchasing decisions of Fore Coffee Surabaya Merr Branch customers who are students of the National Development University “Veteran” East Java. This study uses a quantitative method with a survey method. Data was obtained through questionnaires distributed to 100 respondents who are active undergraduate students of the National Development University “Veteran” East Java who have purchased Fore Coffee products at the Merr Surabaya branch at least once. The data analysis technique used in this research is multiple linear regression analysis with the help of the IBM SPSS Statistics 26 application. The results showed that simultaneously, the location variable (X1), product price (X2), and social media marketing (X3) had a positive and significant effect on the purchase decision variable (Y). However, partially, the location variable (X1) does not have a significant effect on the purchase decision variable (Y). Meanwhile, the product price variable (X2) and social media marketing (X3) each have a significant positive effect on the purchase decision variable (Y). The results of these findings indicate that Fore Coffee Merr Surabaya Branch can increase consumer purchasing decisions by maintaining a competitive pricing strategy, maximizing the effectiveness of marketing through social media, and considering location factors as support.  
Marketing Mix Strategy (7P) in Increasing Sales Volume (Study on R&C Digital Printing Surabaya) Firnanda, Ratna Adisty Firnanda; Nirawati , Lia
International Journal of Social, Economic, and Business Vol. 1 No. 3 (2025): March 2025
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v1i3.41

Abstract

The increasing competition in the digital printing industry demands businesses to implement effective marketing strategies to enhance their sales volume. This research examines the role of the marketing mix (7P) strategy—Product, Price, Place, Promotion, People, Process, and Physical Evidence—in increasing the sales volume at R&C Digital Printing Surabaya. The study employs a qualitative descriptive method with SWOT analysis to evaluate the internal and external factors influencing the company’s marketing strategy. Data were collected through in-depth interviews, observations, and document analysis. The findings reveal that R&C Digital Printing is positioned in the Growth Quadrant of the SWOT matrix, indicating strong internal capabilities and external opportunities. Key strategies include improving service quality, competitive pricing, expanding market reach through digital platforms, and optimizing promotional efforts via social media and partnerships. The study concludes that the marketing mix (7P) significantly contributes to enhancing sales volume when integrated effectively with digital marketing strategies. The implications suggest that businesses in the digital printing sector should continuously adapt their marketing strategies to market trends and customer preferences to maintain competitiveness and growth.

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