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Jurnal Manajemen Maranatha
Published by Universitas Kristen Maranatha
ISSN : 14119293     EISSN : 25794094     DOI : http://doi.org/10.28932/jmm
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Focus and scope of Jurnal Manajemen Maranatha areas include marketing management, financial management, human resource management, operation management, and entrepreneurship. JMM accepts articles in the form of quantitative and qualitative research results, conceptual studies, and various other similar scientific papers.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 6 Documents
 1 
Search results for , issue "Vol 5 No 2 (2006)" : 6 Documents clear
Menumbuhkan Service Loyalty Melalui Kualitas Pelayanan dan Pengelolaan Respon Emosi Konsumen pada Perusahaan Jasa Y.Agung Adi Nugroho
Jurnal Manajemen Maranatha Vol 5 No 2 (2006)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v5i2.228

Abstract

After the 1998 financial crisis in Asia a rapid growth of importance in service industries are taking on here in Indonesia. Therefore, the competitions of service businesses are becoming so tight that moves the companies to find an effective way to compete with their competitors. Services are one of the ways used by service industries as an edge to competitive business. Because of this, companies need to push into its limit in order to create service loyalty on their costumers to make costumers loyal. In this paper propose two factors that influence service loyalty. That is, service quality and managing emotional responses of the customers. The right service quality and the good management of emotional responds can build a strong service loyalty on their costumers. Finally, this paper also gives some practices or ways to improve service quality and management of emotional responses of the costumers for managerial practitioners.
Performance Appraisal 360 Feedback: "Sebuah Pendekatan untuk Menciptakan Competitive Advantage Bagi Organisasi" Fachrully Rachmayati
Jurnal Manajemen Maranatha Vol 5 No 2 (2006)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v5i2.229

Abstract

The success of organization in managing the performance is determined by appraisal system that can accommodate the organization’s need to create competitive advantage. Organization wants to know how well the human resource performs on their jobs. One of the popular tools today is the performance appraisal 360-degree, which provides a multidirectional measurement scope for employee performance. Using the performance appraisal 3600 feedback, the organization can assess human resource’s performance and behaviour objectively, unbiased, and encouraging the performance improvement. This article identified the different between traditional and3600 feedback performance appraisals in organizations. First, describe the new performance appraisals. Next, examine how to managing the strategy of performance appraisals. Finally, implications for organization are discussed.
Website Satisfaction dan commercial Friendships sebagai Strategi Pemasaran untuk Mencapai Keuntungan Jangka Panjang Hannah Dara Vanzuela Garay
Jurnal Manajemen Maranatha Vol 5 No 2 (2006)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v5i2.230

Abstract

With the realization of globalization in the world economies, market opportunities seem to be never-ending. Companies must be fast and always advance in achieving better performance and in delivering the optimal satisfaction for its customers. Internet has opened a superhighway of higher level of competition which information is vulnerable. Because of this by integrating the Internet technology into marketing strategy, companies will be able to enjoy the fullest competitive advantages offered by the internet. This article promotes web satisfaction and friendships as a means for company in achieving long term profitability. Consumers who are satisfied with the company’s website generate loyalty as seen the level of repurchase behavior, intention to buy and positive word of mouth. Meanwhile the degree of friendship also influences satisfaction between the interaction of provider and its customer.
Membangun Hubungan Jangka Panjang Pelanggan Melalui Relationship Marketing Rully Arlan Tjahyadi
Jurnal Manajemen Maranatha Vol 5 No 2 (2006)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v5i2.231

Abstract

Relationship marketing, however defined, has received considerable attention recently. Relationship marketing has emerged as a new paradigm in the marketing’s concepts and practices. This paradigm has shifted from transactional approach to relationship-based marketing strategy. The main purpose of relationship marketing is focused on a long-term relationship with a key parties—customer, suppliers, and distributor. Today, relationship marketing concept has been a key point of firm’s business activities. In a modern business, marketer’s tasks not only meet customer want, but also treat their customer as well. Firm should understand the principles of underlying relationship marketing before. Those principles are loyalty and customer satisfaction, profitability, and customer retention. Relationship marketing is concerned with how organizations manage and improve their relationships with customer for long-term profitability. In the end of this paper, I will define important steps that marketers must do. Finally, this paper discusses about relationship marketing in building relationship with customer for long-term.
Manajemen Modal Intelektual: Strategi Memaksimalkan Nilai Modal Intelekstual dalam Technology Driven Business Lina Anatan
Jurnal Manajemen Maranatha Vol 5 No 2 (2006)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v5i2.232

Abstract

To date, there is a great deal changing in the way firm to compete. Over last decade, several driving force have emerge such as globalization of business and international competition sophisticated customers, competitor, and supplier increased technological capability, and shortening of production life cycle. Among the changes, knowledge management and intellectual capital management have probably made the most outstanding impact, the advent of the knowledge economy. Several characteristics define the knowledge economy are its focused on intangible resources rather than tangible resources, it’s has a hypercompetitive business environment, it’s digital, it’s virtual, and it’s networked. In the new knowledge economy, intellectual capital has has become the one and only competitive advantage of a firm. It’s include three dimension that is human capital, structural capital and customer capital. To implement strategy for managing intellectual capital successfully need to integrate the intellectual capital management strategies with the business strategy and to adapt internal and external changes.
Perubahan Peran dan Transformasi Fungsi Sumber Daya Manusia dalam Mewujudkan Good Corporate Governance dan Corporate Social Responsibility Wahyu Mujarudin
Jurnal Manajemen Maranatha Vol 5 No 2 (2006)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v5i2.233

Abstract

The raising and tightening global competition lately forces company to change its strategy due to establish and increase the company. It aimed to win the competition through competitive advantage which is built by the company. To gain that goal, a company needs to enforce basic company’ workship which is should be better in every aspects (leadership, individual role, organization structure and design, bussiness strategy, technology, and market consideration). To achieve those points, the exact roles of each component in the company is highly needed, especially the role of human resource which is the most valuable asset of the company. The role which is played by the human resource component is a role that in the connection to the business isues and strategies rather than traditional functions. Thus, in order to achieve the new role from the human resourcer, a company needs repositioning and transformating the human resource role and functions. The changing of this role and function of human resource hopefuly will be able to create a company that has responsibility, fairness, transparency, independency and accountability, so the Good Corporate Governance and Corporate Social Responsibility could be realized.

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