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SERAT RUPA: JOURNAL OF DESIGN EDITORIAL OFFICE Faculty of Humanities & Creative Industries, Maranatha Christian University Jl. Prof. drg. Surya Sumantri, M.P.H. No. 65, Bandung - 40164, Jawa Barat, Indonesia (Ph.: +62 22-2012186)
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Jawa barat
INDONESIA
Serat Rupa: Journal of Design
Published by Universitas Kristen Maranatha
ISSN : -     EISSN : 2477586X     DOI : https://doi.org/10.28932/srjd
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Environmental Science Languange, Linguistic, Communication & Media Social Sciences
Focus and scope of SRJD research areas include visual communication design, interior design & architecture, fashion design, design and culture, which emphasize the value aspect that is essential to the enhancement of human beings. SRJD published an original copy of articles research manuscript that is: 1) written based on research or field study, 2) written based on the design process, and 3) book reviews that are written with the minimum of 20 references. Publication allows expected subjects such as: a. Visual Communication Design (VCD) Visual Creative Advertising | Verbal Creative Advertising | Corporate Identity | Visual Rhetoric | Fashion Graphic | Fashion Industry Marketing | Packaging Design | Book Design | Typography & Lay-Out Design | Creative & Commercial Photography | Game Graphic b. Interior Design & Architecture (ID) Human Dimension & Designed Place | Anthropometrics & Ergonomic Issues | Furniture Design | Product Design | Building Material c. Fashion Design (FD) Fashion Trend & Style | Fashion Materials & Textiles | Accessory & Shoe Design | Jewellery Design | Visual Merchandising in Fashion Industry
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol 3 No 2 (2019): SRJD-JULY" : 5 Documents clear
PERANCANGAN PRODUK FASHION BAGI MASYARAKAT URBAN INDONESIA DENGAN PEMANFAATAN TENUN LURIK JAWA PEDAN Wenny Anggraini Natalia; Dian Widiawati; Agus Sachari
Serat Rupa: Journal of Design Vol 3 No 2 (2019): SRJD-JULY
Publisher : Faculty of Humanities and Creative Industries, Maranatha Christian University (formerly Faculty of Fine Arts and Design)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/srjd.v3i2.1002

Abstract

The existence of Javanese Pedan lurik weaving which is one of the Indonesian cultural heritages that needs to be preserved in this modern era. Using the method of observation, visual analysis and experimentation, it is designed to revitalize fashion products by utilizing Javanese lurik woven cloth intended for Indonesian urbanites with a character of young spirit, full of locality, and love of culture. Sustainable design methods become a solution by considering the impact on the natural and social environment at each stage, which will later be related to the economy of the community. Through this article, it is hoped that it will enrich the development of fashion products with Indonesian cultural nuances that will increase the selling power of Javanese lurik woven into the wider community. In addition, using revitalized Javanese Pedan motifs and patterns that have been revitalized, it is hoped that the public will become more aware that there are still regional motifs and patterns that are still unexplored and is expected to be more known and awake sustainability.
PERANCANGAN DESAIN GRAFIS MEDIA PROMOSI WEBSITE PASAR PAPRINGAN BAGI KELUARGA URBAN DI INDONESIA Steven Arden; R.A Dita Saraswati; Puspita Yuli Pradita
Serat Rupa: Journal of Design Vol 3 No 2 (2019): SRJD-JULY
Publisher : Faculty of Humanities and Creative Industries, Maranatha Christian University (formerly Faculty of Fine Arts and Design)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/srjd.v3i2.1160

Abstract

Papringan Market is located in Ngadiprono Hamlet, Ngadimulyo Village, Kedu District, Temanggung, and Central Java. The Papringan market has a big idea to build a village from the village by revitalizing it. The Papringan market has good potential for tourist areas, because it has a unique transaction method, this market uses "pring" coins for trading. In addition, the creation of this market also changes the public order from the unused or the disposal of wasteland into a useful land. The design goal is to promote the Papringan Market to be better known by urban families in Indonesia.The research method used is Field observation, interviews with Papringan Market activists, and target markets research with quantitative methods through online questionnaires on 100 respondents. The main media used are Website and Video. The visuals raised the traditional elements such as bamboo, unique elements of space, and typical activities in the area that are not owned by other traditional markets. This promotion uses websites as the main media, because it is interactive, attractive, global reach, and up-to-date information. The results of this design are expected the Papringan Market opportunity more visible to residents in other big cities and able to reach urbanites in other cities, which are in fact traditional tourism activists.
PREFERENSI PRIVASI VISUAL PADA RUANG KERJA TIM REDAKSI KANTOR PUSAT SURAT KABAR PIKIRAN RAKYAT BANDUNG Hafizha Azka; Yunita Setyoningrum; Ferlina Sugata
Serat Rupa: Journal of Design Vol 3 No 2 (2019): SRJD-JULY
Publisher : Faculty of Humanities and Creative Industries, Maranatha Christian University (formerly Faculty of Fine Arts and Design)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/srjd.v3i2.1192

Abstract

This research explores how the open-plan office space in the Pikiran Rakyat Bandung head office influences the visual privacy preferences of the editorial staff. The aim is to find out what visual privacy is needed by the employees and the factors that might cause visual privacy disturbance on the employees of the open-plan office. The research observed several workstations with the potential of visual privacy disturbances, namely workstations that: a) is back-to-back with the walkway, b) is located at a walkway junction, c) is directly adjacent to the door, d) is adjacent to joint work facilities, e) is facing other coworkers, and f) is close to other co-workers on the right or left side. The research method was descriptive qualitative, using field observations and interviews to collect data. The result shows that: a) The interior settings of the workspace in open office space adjacent to coworkers both on the right side and left side are the most dominant factors that cause disruption to employees in visual privacy; b) Characteristics of employee’s task which need solitude condition influence visual privacy preferences the most, especially in the work layout (monitor). Thus, office space planning in an open office space at the Bandung People's Mind headquarters should consider the need for visual privacy by a) Rearranging the interior settings of the workspace with the ideal amount of work space, b) Adding physical barriers between workspaces, and c) Arranging centralized shared work facilities for employees in open office space, hence minimalize disturbance from the conducted activities.
REPOSITIONING BRAND SHIBOTIK UNTUK MEMBANGUN CITRA BARU SEBAGAI BATIK LIMITED EDITION Fitri Nurlaili; Sandy Rismantojo
Serat Rupa: Journal of Design Vol 3 No 2 (2019): SRJD-JULY
Publisher : Faculty of Humanities and Creative Industries, Maranatha Christian University (formerly Faculty of Fine Arts and Design)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/srjd.v3i2.1646

Abstract

Positioning holds an important role in a branding activity; it enables a product to stand out in the minds of consumers compared to other competitor. If there is some fault in positioning, it will impact badly on a brand. It happens to one of Indonesian local brand, Shibotik. Shibotik combines traditional Japanese manual resist dyeing technique (Shibori) and Indonesian batik techniques, to produce an innovation in batik development so that it will give a wide variety of consumers in buying batik. Shibotik sells their product quite expensive, but the brand positioning is not suitable with goals that have been set on, which doesn't create an impression of limited edition products for the desired target. To overcome the problem issued above, repositioning need to be made so that Shibotik could construct an image as limited edition batik, with 24-40 years old woman as the main target. Before making this design several methods were carried out, namely the method of observation, questionnaires, interviews and literature. To give an unique concept in the design, a clean design was applied to produce a limited edition image. The main media that used to reposition the Shibotik brand are Instagram and websites, magazine, look books and store designs as supporting media. Hopefully with the Shibotik brand repositioning, the brand will have a new position as an innovative limited edition batik product.
PERANCANGAN BUSANA READY TO WEAR DELUXE DENGAN INSPIRASI THE CULTURE OF ANIMAL SPIRIT DARI SUKU INDIAN Yovita Sabatini Daeli; Dewi Isma Aryani; Indra Janty
Serat Rupa: Journal of Design Vol 3 No 2 (2019): SRJD-JULY
Publisher : Faculty of Humanities and Creative Industries, Maranatha Christian University (formerly Faculty of Fine Arts and Design)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/srjd.v3i2.1728

Abstract

Indian tribes are native of North America who are famous for tradition, lifestyle, art form, and belief as a cultural tradition. One of the traditions of Indian tribes' beliefs against spirit of animal related to the Indian tribes' religion is animism. In the belief of the spirit of animals there are several animals that are considered important as an aspect of Indian life, namely: eagle, wolves, bears, and bison are symbolized as the basis of the structure life for Indians. Merging the symbol of trust based on the direction of the wind, season, elements, and the color of each symbol from animal spirits which became the inspiration for designing fashion collections ready-to-wear deluxe titled OTODEM. Through the OTODEM collection displayed ethnic nuances but still modern in terms of form or fashion pieces. The concept applied to adaptive design forms from animal spirits, namely: eagle, wolf, bear, and bison in every outfit and from the symbol of the direction of the wind, seasons, elements, and color. Symbols or symbols are applied to clothing through technique polyflex screen printing and flocking on parts of symbols or symbols, Macrame and stitching techniques are used to show characteristics from Indian clothing. The aim is to strengthen the appearance and memorable similar to the symbol or symbol of the Indian Tribe. The ready-to-wear collection deluxe is shown for men and women with aged 25-35 years, have a profession as an entertainer like musicians, artists, designers and public figures with characters brave, likes challenges and likes to try new things, likes things related to culture / ethnicity, and domiciled in major cities of Indonesia. Keywords: animal, belief, ethnic, India Tribes, symbol .

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