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JCRIM (Journal of Current Research In Multidisciplinary)
Published by Yayasan Gema Bina Nusantara
ISSN : 30256860     EISSN : 30218039     DOI : -
Core Subject : Social,
Social Sciences
JCRIM (Journal of Current Research In Multidisciplinary): ISSN: 3025-6860 (cetak), ISSN: 3021-8039 adalah jurnal yang ditujukan untuk publikasi artikel ilmiah dan di payungi Oleh Yayasan Gema Bina Nusantara dan di terbitkan 4 kali dalam setahun yaitu Maret, Juni, September, Desember. Journal of Current Research In Multidisciplinary sebagai sebuah jurnal ilmiah diharapkan dapat menunjukkan kepada masyarakat luas akan kekayaan khazanah keilmuan melingkupi berbagai dimensi kehidupan. Ruang lingkup dan fokus terkait dengan penelitian dengan pendekatan Multidisipliner, yang meliputi: Ilmu Ekonomi dan Bisnis, Humaniora, Ilmu Sosial, Ilmu Komunikasi, Teknik, Politik, Pendidikan, Hukum, Seni & Desain, Sistem Informasi dan Teknologi Informasi.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol. 1 No. 2 (2023): JCRIM (Journal of Current Research In Multidisciplinary)" : 5 Documents clear
Service Quality Analysis to Increase Customer Satisfaction Coffee Shop Klementius, David; Nurtanto, Maynard Blenda; Muhammadiah, Rizqi Fatha; Prasetyo, Rizky Muhamad
Journal of Current Research In Multidisciplinary Vol. 1 No. 2 (2023): JCRIM (Journal of Current Research In Multidisciplinary)
Publisher : Yayasan Gema Bina Nusantara

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Abstract

This research aims to find out how good service quality cafe is for consumers. This study uses data collection techniques in the form of questionnaires through the Google Forms platform. The population in this study were all cafe customers on campus. In this study, the samples taken included 30 respondents. In taking the sample, the method used is purposive sampling. The results of the IPA analysis show that cafes are still lacking in providing services to their customers. Apart from that, based on the data that the author obtained, the number of consumers who have made transactions said that the level of interest in cafe services is still low, so this makes consumers less interested in coming and buying. Then cafes still have to improve the quality of their service to consumers.
Service Quality Analysis to Increase Customer Satisfaction at Hypermart Supermarket Prisetyo, Berlin Sippy; Juwono, Marvella; Robert, Verencia
Journal of Current Research In Multidisciplinary Vol. 1 No. 2 (2023): JCRIM (Journal of Current Research In Multidisciplinary)
Publisher : Yayasan Gema Bina Nusantara

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Abstract

The research aims to find solutions for how supermarkets can improve the quality of their services. In this study, there were 10 attributes used in the Google form to be distributed to 30 respondents who had visited and shopped at supermarkets. From the GAP analysis, the indicator with the smallest value is Q4 with a GAP of -0.300, followed by Q6, Q9, Q5, Q3, Q8, Q2, Q7, Q10, and Q1 with the greatest value. And what the company needs to pay attention to and improve are the 4th, 6th, 9th, 5th, and 3rd indicators. It is these five indicators that require changes to reduce the level of disparity between other indicators. The results of the analysis of supermarket service quality research obtained are: Q4, Q5, and Q9 are included in quadrant 1, which means that according to consumers, these indicators are important indicators, but in supermarkets, their performance is still poor. There are no indicators in quadrant 2. Q2, Q3, Q6, Q7, Q8, and Q10 are included in quadrant 3, which means that according to consumers, these indicators are not important, and after consumers experience these indicators in their daily lives, it turns out that these indicators are also not good. Q1 is included in quadrant 4, meaning that according to consumers, this indicator is not important, but supermarkets have performed well so that they are sometimes considered excessive by consumers.
Service Quality Analysis to Increase Customer Satisfaction of Minimart Customers at Agricola Shophouse Yen, Chow Kim Yen; Zheng Yu Xue
Journal of Current Research In Multidisciplinary Vol. 1 No. 2 (2023): JCRIM (Journal of Current Research In Multidisciplinary)
Publisher : Yayasan Gema Bina Nusantara

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Abstract

This study aims to find out how much the level of importance and satisfaction of service quality at minimarkets is measured through dimensions or indicators, namely the dimensions of tangible, reliability, responsiveness, guarantee, and attention. The population collected and used in this study were respondents who had chosen and used minimarkets. The method used in collecting data is a quantitative collection method using Google Forms as a media survey. The sampling technique used in this research is of the non-probability type. so that the total number of respondents collected in this survey was 30. Based on the importance performance analysis that we have done, it can be seen that in quadrant I there are 2 points that are important aspects of the research, namely product completeness (Q6) and employee knowledge (Q8), because they have a fairly small gap, namely -0.08 and 0.00. In quadrant II, there are several aspects that are good based on the research we have conducted, namely the ease of parking (Q1), the convenience of the payment system provided (Q4), the availability of employees to help consumers (Q9), and the layout of the product (Q10). Then, in quadrant III, there is one point, which is a low service aspect, namely regarding the price of the product offered (Q7). And finally, quadrant IV has several aspect points that have exceeded the limits of importance, namely free parking fees (Q2), employee friendliness (Q3), and speed of payment (Q5).
Strategies to Increase Customer Satisfaction and Change Consumer Behavior towards Brands Ratna Ghosal; Balaji Prakash
Journal of Current Research In Multidisciplinary Vol. 1 No. 2 (2023): JCRIM (Journal of Current Research In Multidisciplinary)
Publisher : Yayasan Gema Bina Nusantara

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Abstract

This research aims to see what factors influence the level of customer satisfaction when shopping in retail. From the measurements that have been carried out, the results show that 80% of the indicators selected as benchmarks for brand performance show a large gap between the performance value and its importance. Where it is found that Q1 (cashier performance in serving) has the greatest value of -1.6. Followed by the Q6 indicator (convenience in shopping areas) with a value of -0.767. Furthermore, many respondents also thought that the Q3 indicator (employees' understanding of the product and the ability to provide reliable information) was quite bad, with a gap value of -0.567. Then there are 2 indicators that show the same gap value, namely Q2 (employee consistency when offering promos) and Q7 (products available in stores), with a gap value of -0.5. It was found that there are 4 indicators that fall into quadrant 1, namely indicators Q1 (cashier performance in serving), Q6 (comfort of the shopping area), Q3 (employees' understanding of the products being sold and their ability to provide reliable information), and Q9 (physical evidence at the store). The inclusion of 4 out of 10 of these indicators into quadrant 1 indicates that the store failed to provide good and satisfactory performance to consumers, while the other 4 indicators are considered very important with importance values of Q1 4,667, Q6 4,367, Q3 4.2, and Q9 4,033 out of 5 points.
Analysis of Service Quality to Increase Customer Satisfaction at Retail Industry Samdrup Rigyal
Journal of Current Research In Multidisciplinary Vol. 1 No. 2 (2023): JCRIM (Journal of Current Research In Multidisciplinary)
Publisher : Yayasan Gema Bina Nusantara

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Abstract

The aim of this research is to measure the level of service that the retail store has provided to its consumers. In this study, the sample used was students; there were approximately 34 respondents. This research uses primary data because primary data was obtained through distributing questionnaires to students. From the results of the study, it was obtained that each component or question was carried out in research studies, where Q1, Q5, and Q7 need to be considered because they have the smallest gap value with the number -0.3, which with these results can provide retail stores with more components in the quadrant. Indicators included in quadrant 1 are indicators that consumers think are important, but the performance shown by the company is poor. Indicators that fall into quadrant 2 are indicators that consumers think are important, and the performance of the company itself is also good. Between importance and performance, we have found a middle point. Indicators included in quadrant 3 are of low importance. This is because, according to consumers, after experiencing it directly, it is not important, and the company's performance is also poor. Indicators included in quadrant 4 are low-importance, high-performance indicators. This is because, according to consumers, this indicator is not important, but the company shows good performance.

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