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JCRIM (Journal of Current Research In Multidisciplinary)
Published by Yayasan Gema Bina Nusantara
ISSN : 30256860     EISSN : 30218039     DOI : -
Core Subject : Social,
Social Sciences
JCRIM (Journal of Current Research In Multidisciplinary): ISSN: 3025-6860 (cetak), ISSN: 3021-8039 adalah jurnal yang ditujukan untuk publikasi artikel ilmiah dan di payungi Oleh Yayasan Gema Bina Nusantara dan di terbitkan 4 kali dalam setahun yaitu Maret, Juni, September, Desember. Journal of Current Research In Multidisciplinary sebagai sebuah jurnal ilmiah diharapkan dapat menunjukkan kepada masyarakat luas akan kekayaan khazanah keilmuan melingkupi berbagai dimensi kehidupan. Ruang lingkup dan fokus terkait dengan penelitian dengan pendekatan Multidisipliner, yang meliputi: Ilmu Ekonomi dan Bisnis, Humaniora, Ilmu Sosial, Ilmu Komunikasi, Teknik, Politik, Pendidikan, Hukum, Seni & Desain, Sistem Informasi dan Teknologi Informasi.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol. 2 No. 4 (2024): JCRIM (Journal of Current Research In Multidisciplinary)" : 5 Documents clear
Analysis of the Influence Factors of ULP Service Quality on PPK Satisfaction in the Electronic Selection Process of Government Goods or Services Providers in Bandung City Iqlima, Ulfa; Rachmat, Agus; Kadir, Yushar
Journal of Current Research In Multidisciplinary Vol. 2 No. 4 (2024): JCRIM (Journal of Current Research In Multidisciplinary)
Publisher : Yayasan Gema Bina Nusantara

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Abstract

Electronic Procurement Services (LPSE) aim to support transparent, efficient, and accountable government procurement of goods and services. This study assesses the satisfaction of Commitment Making Officers (PPK) with the services of the Bandung City Procurement Service Unit (ULP) using a descriptive analytical method. We collected data using a questionnaire that measured variables such as reliability, responsiveness, assurance, empathy, and tangibles. The results of the study showed that the PPK satisfaction index was in the satisfied category, with several aspects, such as speed of service and competence of ULP workers, being the dominant indicators. However, the study identified several weaknesses, such as inadequate two-way communication and insufficient physical facilities. This study provides recommendations for improving ULP services by strengthening communication, providing more adequate facilities, and offering ongoing workforce training. This study aims to improve the quality of electronic procurement of goods and services in Bandung City, thereby fostering better governance.
Warehouse Administration Process in Companies in West Java Azzahra, Fadila Hadiputri; Nazarrio, Ahmad; Fatimah Malini Lubis
Journal of Current Research In Multidisciplinary Vol. 2 No. 4 (2024): JCRIM (Journal of Current Research In Multidisciplinary)
Publisher : Yayasan Gema Bina Nusantara

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Abstract

The warehouse is an important asset for the company, as is the warehouse administration process. If the warehouse administration process does not run well, each company will experience inaccuracy in calculating the stock of goods in the warehouse. Furthermore, warehouse administration plays a crucial role in streamlining the processing and management of goods data. In the warehouse administration process in companies in West Java, of course, there are several obstacles, such as inaccurate data accuracy, the process of recording the number of products, the process of checking products, the process of storing products, and the incompatibility of the requested goods with the goods sent. so that a warehouse must really implement an effective and efficient warehouse administration system to help smooth its business. The company devises various solutions to overcome obstacles. The goal of this study is to examine the warehouse administration strategies employed by companies in West Java. This study employs a literature review method, examining several Indonesian journals. The study's findings show that companies in West Java use a variety of warehouse management techniques, such as first-in, first-out (FIFO), perpetual, periodic, average, and class-based storage. For several of these methods, there are advantages and disadvantages.
Antecedent Factors That Increase Customer Loyalty (Case Study of Mie Gacoan Restaurant) Noviany, Fanny; Muhmin, Andi Hidayat; Sofyan, Joel Faruk
Journal of Current Research In Multidisciplinary Vol. 2 No. 4 (2024): JCRIM (Journal of Current Research In Multidisciplinary)
Publisher : Yayasan Gema Bina Nusantara

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In Indonesia, spicy food is a rapidly growing business. Mie Gacoan is one of the restaurants that serves spicy noodle dishes. Customer loyalty in the food business sector is influenced by several factors, including product quality, service quality, brand image, promotion, price fairness, and customer satisfaction. This study aims to test the influence of product quality, service quality, brand image, promotion, and price fairness on customer satisfaction and customer loyalty at the Mie Gacoan restaurant. The analysis method used is PLS-SEM. The population of this study was consumers who had purchased Mie Gacoan products. Respondents were determined using the purposive sampling method, with a total of 168 respondents. The results of this study indicate that product quality, service quality, promotion, and price fairness have a positive effect on customer satisfaction and customer loyalty. The subsequent results show that brand image does not influence customer satisfaction, and promotion does not influence customer loyalty. The limitations of this study include its focus on only a few aspects affecting customer satisfaction and loyalty. Additionally, respondents are not evenly distributed across age ranges and are limited to the Jabodetabek area. Therefore, it is suggested that further research can expand aspects that can affect customer satisfaction and customer loyalty, such as trust, store atmosphere, and physical environment quality. Further research can also expand the research area, and a larger number of respondents is needed.
The Influence of Social Media Marketing on Brand Loyalty with the Mediation of Brand Love and Brand Trust among Minimarket Consumers Susanti, Dewi; Panjaitan, Arop Ria Saulina
Journal of Current Research In Multidisciplinary Vol. 2 No. 4 (2024): JCRIM (Journal of Current Research In Multidisciplinary)
Publisher : Yayasan Gema Bina Nusantara

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In the digital era, Social Media Marketing (SMM) has become a primary tool for businesses to convey information and build relationships with consumers. This study aims to explore the relationships among Social Media Marketing, Brand Love, Brand Trust, and Brand Loyalty within the retail industry context, focusing specifically on the minimarket sector. The sample consisted of 147 respondents who were customers of minimarkets in West Jakarta, followed the minimarkets’ Instagram accounts, and had made at least five purchases within the past three months. Data were analyzed using Path Analysis with PLS-SEM, including tests for validity, reliability, and hypothesis testing. Based on the literature review and proposed hypotheses, this study examined the direct and mediating effects of Brand Love and Brand Trust on the relationship between Social Media Marketing and Brand Loyalty. The findings indicate that Social Media Marketing has a positive effect on both Brand Love and Brand Trust, which in turn enhance Brand Loyalty. Furthermore, both Brand Love and Brand Trust were found to mediate the relationship between Social Media Marketing and Brand Loyalty. This research provides valuable insights for retail companies in leveraging social media to improve customer loyalty and strengthen brand-consumer relationships.
The Influence of Digital Marketing and Consumer Engagement on Purchase Intention with Brand Equity Moderation on Gen Z Lambacing, Nuur Madinah Bone; Iskandar, Muhammad Dhafi
Journal of Current Research In Multidisciplinary Vol. 2 No. 4 (2024): JCRIM (Journal of Current Research In Multidisciplinary)
Publisher : Yayasan Gema Bina Nusantara

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Abstract

This study aims to explore the influence of digital marketing variables mediated by consumer engagement and moderated by brand equity on purchase intention on K-pop concert ticket purchases among Generation Z. This research method involved 135 respondents from Generation Z in the JABODETABEK area who were selected through a purposive sampling method. Data collection was carried out using a questionnaire and data analysis was carried out using PLS-SEM. The results of the study highlight the significant influence of digital marketing, consumer engagement, and brand equity on the tendency to purchase K-pop concert tickets among Generation Z. The contribution of this study provides valuable insights for the business world in utilizing effective digital marketing strategies and building strong brand equity to influence consumer purchasing behavior, especially in the entertainment industry such as music concerts. For further research, it is recommended to explore other factors that can influence purchase intention in more depth. In addition, expanding the geographical coverage of respondents is also important to obtain a wider representation.

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