JMBPreneur
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan merupakan jurnal ilmiah yang diterbitkan oleh Universitas An Nuur sebagai wadah publikasi karya akademik dan hasil penelitian di bidang manajemen, bisnis, serta kewirausahaan. Jurnal ini bertujuan untuk memperkuat sinergi antara dunia akademik dan praktisi dalam menjawab tantangan serta dinamika perkembangan dunia usaha yang semakin kompleks dan kompetitif. Melalui JMBPreneur, Universitas An Nuur berkomitmen untuk menjadi bagian aktif dalam pembangunan ekosistem akademik dan kewirausahaan yang inovatif dan berkelanjutan, baik di tingkat lokal, nasional, maupun global. JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan An Nuur menerbitkan makalah secara berkala dua kali setahun, pada bulan April dan Oktober. Edisi pertama terbit pada bulan April 2021. JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan An Nuur diterbitkan oleh LPPM Universitas An Nuur dan telah terdaftar di LIPI dengan e-ISSN: 2809-820X untuk online media. JMBPreneur menampilkan metode ilmiah yang inovatif dan praktis melalui gaya penulisan yang mudah dipahami dan sistematis, sehingga kontennya mudah dipahami oleh beragam pembaca. Topik yang dibahas meliputi: Manajemen Sumber Daya Manusia Manajemen Pemasaran Manajemen Keuangan E-business (business digital) Inovasi Kewirausahaan
Articles
51 Documents
<![CDATA[Community Agreeableness and Inter Organizational Knowledge Sharing In Improving Business Sustainability ]]>
<![CDATA[Dita, Dita Prameswari]]>;
<![CDATA[Winarsih]]>
<![CDATA[ JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol. 1 No. 01 (2021): JMBPreneur ]]>
Publisher : <![CDATA[LPPM Universitas An Nuur ]]>
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<![CDATA[Background: In the era of knowledge-based economy and business model 4.0, the involvement of a company in a business community is important to improve business sustainability. The business community is a group consisting of a number of people who have the same business values in each individual. They can interpret these values into business groups where they can interact with each other for the progress of their business and especially for sustainable business. Purpose: The purpose of this research is to develop two main concepts that are believed to support the sustainability of a business. The two concepts are Community Agreeableness and Inter Organizational Knowledge Sharing. This concept is derived from one of the big five personalities 'agreeableness' and 'knowledge sharing' which is applied in a business community. Methods: The research method used is a literature survey to define concepts and develop measurements. Results: The results of the study have found a construct in an effort to increase business sustainability, namely the new concept of community agreeableness and inter organizational knowledge sharing Conclusion: Community agreeableness will make it easier for an organization to be willing to share knowledge and vice versa regarding its business activities to community members. Thus, in the long term, it is expected to increase business sustainability. Keywords: Community Agreeableness, Inter Organizational Knowledge Sharing, Business Sustainability]]>
<![CDATA[Employee Maintenance Strategy For Millenials Generation In The Era Of Digitalization ]]>
<![CDATA[MM, Athoillah]]>;
<![CDATA[Prameswari, Dita]]>
<![CDATA[ JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol. 1 No. 01 (2021): JMBPreneur ]]>
Publisher : <![CDATA[LPPM Universitas An Nuur ]]>
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<![CDATA[Background: HR maintenance aims to maintain the stamina of HR in doing work within the company. Human resources that do not get the attention and maintenance of the company will lead to anxiety, decreased enthusiasm and enthusiasm for work, decreased loyalty and achievement. So organizations need to create strategies to retain employees. Purpose: This study aims to provide a reference in organizational practices related to strategies for retaining millennial employees in the digitalization era by improving collaboration skills and good compensation practices from the organization. Methods: This study uses a content analysis method which is based on secondary data that has been collected from books, journals, and the internet on relevant themes and comes from reputable sources. Conclusion: In this study, we prioritize the elements of integration and harmony from each generation which differs in terms of their respective advantages. Because every advantage possessed by HR is a company asset that must be maintained. Thus, a good collaboration and compensation strategy is believed to be able to improve employee performance in the millennial generation (new generation) and the old generation. Keywords: Collaboration Skills, Compensation Practices, Human Resource Performance]]>
<![CDATA[The Impact of Good Corporate Governance To Financial Performance ]]>
<![CDATA[winarsih]]>;
<![CDATA[Athoillah]]>
<![CDATA[ JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol. 1 No. 01 (2021): JMBPreneur ]]>
Publisher : <![CDATA[LPPM Universitas An Nuur ]]>
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<![CDATA[Background: Corporate governance plays an important role in the company because it can reflect how the performance in the company, especially financial performance. Financial performance is one proof of how the results or profits obtained by the company. To show optimal financial performance, it is influenced by Management Efficiency and Corporate Capital Structure, both of which are also important components in improving financial performance. Purpose: The purpose of this article is to find out more about the influence of Good Corporate Governance on Financial Performance. Methods: The sampling in this study is approximately 30 manufacturing companies listed on the Indonesia Stock Exchange (IDX) in 2017-2018. The number of samples was obtained based on the type of simple experimental research. Conclusion: This research produces a conceptual framework which focuses on improving financial performance through good corporate governance which is also influenced by management efficiency and corporate capital structure. Keywords: GCG, Financial Performance, Management Efficiency, dan Corporate Capital Structure]]>
<![CDATA[Profit Analysis Of Karuna Cell Pulsa Agent In Karangrayung, Grobogan ]]>
<![CDATA[Martono, Sri Martono]]>;
<![CDATA[Heltyani, Myra]]>
<![CDATA[ JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol. 1 No. 01 (2021): JMBPreneur ]]>
Publisher : <![CDATA[LPPM Universitas An Nuur ]]>
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<![CDATA[Background: Profitability ratio analysis is a ratio used to measure the company's ability to generate profits from sales. Therefore, Karuna Cell pulsa agents are required to be able to assess the condition and development of the store through ratio analysis of financial statements in order to maintain the existence of the store and be able to increase business growth amid increasingly rapid economic growth and increasingly fierce business competition. Purpose: The purpose of this study was to determine the gross profit margin ratio at Karuna Cell credit agents. This is analyzed in terms of profitability and analysis in terms of financial statements. Financial statement ratio analysis commonly used is liquidity ratio analysis or working capital ratio, solvency ratio analysis, and profitability ratio analysis. Methods: The research method used is collecting data from primary data sources and secondary data sources. Primary data sources were obtained from existing data in the field through interviews and observations at the Karuna Cell pulsa agent, while secondary data sources were obtained from literature studies. Results: Gross Profit Margin at Karuna Cell credit agents is 8%, Net Profit Margin at Karuna Cell credit agents is 7.33%, Return on assets at Karuna Cell credit agents is 24%. Conclusion: It can be concluded that, if gross profit margin is high, so it would increase the net profit margin ratio. Keywords: Profitability Analysis, Karuna Cell]]>
<![CDATA[Break Even Point Analysis To Increase The Sales Level Of Rengginan Special Cap Bawang In Pringsurat District Temanggung District ]]>
<![CDATA[myra, myraheltyani]]>;
<![CDATA[Martono, Sri]]>
<![CDATA[ JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol. 1 No. 01 (2021): JMBPreneur ]]>
Publisher : <![CDATA[LPPM Universitas An Nuur ]]>
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<![CDATA[Background: This study aims to determine the amount of profit earned, entrepreneurs must first know the level of Break Even Point (BEP) that is achieved, namely a situation where the company does not experience losses or profits. Methods: The type of research used in this research is descriptive research with a quantitative approach, the data source used is secondary data with the technique of collecting financial data from Rengginan Istimewa Cap Bawang in Pringsurat District, Magelang Regency. Results: From the calculation above, the number of goods sold for the May 2021 period so that the Rengginan Cap Bawang home industry reaches the Break Even Point is 19.46 units or when making sales of Rp. 388,568.00. If it exceeds the Break Even Point, it means a profit, but if it is less than the Break Even Point, it means a loss. Conclusion: Taking into account the results of the break even point analysis as a tool in planning sales in order to achieve the desired profit, it is better that the level or sales volume that must be achieved by the home industry of Rengginan Istimewa Cap Bawang should not fall from the results of the Break Even Point. Keywords: Break Even Point, Cost, Margin of Safety, Sales]]>
<![CDATA[Analysis of Brand Awareness on Purchase Intention in Jelly and Pudding Powder Products with Jelly Seven Brands ]]>
<![CDATA[Winarsih]]>;
<![CDATA[Martono, Sri]]>
<![CDATA[ JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol. 1 No. 02 (2021): JMBPreneur ]]>
Publisher : <![CDATA[LPPM Universitas An Nuur ]]>
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<![CDATA[Background: Dessert is always awaited when there is an important event such as dinner with family or friends. Dessert menus are very varied, one of which is pudding and jelly. In line with the increasing consumer awareness of a brand, helping in purchasing decisions becomes a challenge and a demand for every organization that runs a business. When consumers want to buy a product, the brand name is the first thing they think of at the same time that reflects that a product has a higher brand awareness. Purpose: The purpose of this study is to examine more deeply about consumer buying interest in jelly seven products which is influenced by the level of product awareness and perceived quality. Methods: The research is an organized investigation. The population in this study were housewives in the Grobogan Regency area as many as 100 people. The sample in this study amounted to 50. The method of data collection in this study was using a questionnaire. Conclusion: From the results of the study, it can be concluded that brand awareness and perceived quality are antecedents in increasing purchase intention. This theory can be contributed to companies that produce jelly seven as an effort to increase people's buying interest. Suggestion: For the future agenda, it can be strengthened by moderating variables or mediating variables which are believed to be able to increase buying interest in the wider community. Keywords: Brand Awareness, Perceived Quality, Purchase Intention]]>
<![CDATA[Business Sustainability Improvement Model Through Community Capacity Building in Community of Creative Economy Grobogan ]]>
<![CDATA[Prameswari, Dita]]>;
<![CDATA[Winarsih]]>
<![CDATA[ JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol. 1 No. 02 (2021): JMBPreneur ]]>
Publisher : <![CDATA[LPPM Universitas An Nuur ]]>
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<![CDATA[Background: The rise of the business world today has an impact on the level or number of business actors which is increasing which can lead to tight competition in business. Given these problems, the thing that needs to be considered is how to maintain business sustainability so that it remains sustainable in the long term. Purpose: The purpose of this study is to examine more deeply about the role of capacity in the community towards business sustainability, which focuses on community agreeableness or is defined as a willingness to share in the creative economy community in Grobogan Regency. Methods: The object of this research is the creative economy community in Grobogan Regency which has several small and medium industries in it which are also the population in this study. While the sampling method using purposive sampling as many as 50 respondents. Then the data is collected through a questionnaire which will be processed using the PLS 4.0 analysis technique. Conclusion: From the results of the study, it can be concluded that community agreeableness is an antecedent in increasing business sustainability. This theory can be practiced in the Grobogan creative economy community to increase business sustainability and as an effort to maintain and develop business in an era or dynamic business environment. Suggestion: For the future agenda, it should be carried out with a wider scope and develop variables as determinants of business sustainability in the long term. Keywords: Business Sustainability, Community Capacity Building, EKRAF]]>
<![CDATA[Online Marketing Communication Strategy To Increase The Customers In Seblak Bloom Purwodadi ]]>
<![CDATA[Athoillah]]>;
<![CDATA[Heltyani, Myra]]>
<![CDATA[ JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol. 1 No. 02 (2021): JMBPreneur ]]>
Publisher : <![CDATA[LPPM Universitas An Nuur ]]>
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<![CDATA[Background: Marketing communication strategy is a plan that will be used by a company to conduct marketing and determine the company's goals and objectives. Marketing strategy is also used to carry out sales activities by using communication techniques that aim to provide information to the target audience so that the company's goals can be successful. The marketing communication strategy is designed to be effective and efficient with easy distribution of messages and minimal effort is spent on these marketing communication activities. Purpose: The purpose of this study is to examine more deeply about online marketing communication strategies to increase the number of customers at Seblak Bloom Purwodadi. Methods: This study uses a qualitative method which is carried out through observation and interviews with the object directly, namely the owner of Seblak Bloom Purwodadi. This method aims to obtain more complete information and be able to achieve a wider scope related to online marketing communication strategies at Seblak Bloom Purwodadi. Conclusion: From the results of observations and interviews conducted, it can be concluded that in maintaining business existence from seblak blooms, the owner creates business strategies by adopting digital technology which is said to be more effective and efficient, for example the use of applications with many users such as Facebook and Instagram which are often operated by the millennial generation. Suggestion: There are still many limitations in this research and need to be developed again for future research agendas. The scope of this research is still small and in a less broad scope because it is only driven by one informant, so that future research can be developed through the addition of variables and the number of objects to be studied. Keywords: Communication Strategy; Seblak Bloom's Customers]]>
<![CDATA[Factors Influencing Consumer Decisions In Purchasing Mobile Phones At SMS Shop Purwodadi 1 ]]>
<![CDATA[Heltyani, Myra]]>;
<![CDATA[Athoillah]]>
<![CDATA[ JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol. 1 No. 02 (2021): JMBPreneur ]]>
Publisher : <![CDATA[LPPM Universitas An Nuur ]]>
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<![CDATA[Background: The development of increasingly advanced technology, especially smartphones. Smartphones are also a means of long-distance communication and to obtain the latest information. The problem with the SMS Shop Purwodadi Branch 1, the promotion only relies on Facebook social media and through Whatsapp Group. To increase SMS Shop sales Purpose: This study aims to determine the factors that influence consumer purchasing decisions that are influenced by promotion and price variables. Methods: This study associative research. The population in this study was the entire community of Purwodadi with a sample of 100 with certain criteria. Conclusion: From the results of the study it can be concluded that promotion has a strong influence on consumer decisions to purchase mobile phone products. However, price has no influence on consumer purchasing decisions. This theory can be put into practice in the SMS Shop business to carry out wider promotions and make competitive prices. Suggestion: In the future, we plan to adding other variables that can increase smartphone sales. Keywords: Purchase decision, Promotion, Price]]>
<![CDATA[Strategy to Increase Sales Through Brand Awareness on Local Brand Instant Coffee Products ]]>
<![CDATA[Martono, Sri]]>;
<![CDATA[Prameswari, Dita]]>
<![CDATA[ JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol. 1 No. 02 (2021): JMBPreneur ]]>
Publisher : <![CDATA[LPPM Universitas An Nuur ]]>
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<![CDATA[Background: The strategy to increase sales plays an important role in the sustainability of a company because with the sale the company will get a profit. A company that is able to increase sales will exist in business competition. Currently, not many consumers are aware of the Lokalate brand of instant coffee. Therefore, Lokalate must be introduced to the wider community and build public brand awareness of Lokalate instant coffee products. With brand awareness, it is hoped that it can increase sales of Lokalate brand instant coffee products. Purpose: This study aims to analyze the effect of brand awareness on increasing sales (Study on Local Consumers at An Nuur University). The influence of brand awareness will be analyzed partially and simultaneously on increasing sales. Methods: This type of research uses quantitative research. The population in this study were all students of An Nuur Purwodadi University with a sample of 100 with certain criteria. The sampling technique used purposive sampling technique. Collecting data using a questionnaire that was processed using the SPSS application. Conclusion: The results of the study indicate that the brand awareness variable (X) has a significant effect on increasing sales (Y) so that H1 is accepted. Thus, it can be concluded that product awareness can increase sales increase. Because when consumers are aware of the quality of the product, they will tend to make repeat purchases which can increase the level of sales at the company. Suggestion: For future research agendas, it should be developed in a wider scope in order to produce broader findings and there are gaps with other research as the basis for future research. Keywords: Purchase Decision, Promotion, Price, Consumer]]>
