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Mochamad Arief Abdillah
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Journal of Social Entrepreneurship Theory and Practice
Published by Research Synergy Foundation
ISSN : 28081609     EISSN : 28080475     DOI : https://doi.org/10.31098/jsetp
Core Subject : Social,
Social Sciences
Journal of Social Entrepreneurship Theory and Practice (JSETP) publish original empirical research, conceptual research, field experiment or extends theory relating to social entrepreneurship, broadly defined. Article Topics include, but are not limited to: Social Innovation, Social Value Creation, Social Impact, Social Capital, Social Enterprise, Community Development, Corporate Social Responsibility, Social Network, Social Inclusion, Circular Economics, Social Mapping, Sustainable Enterprise, Sustainable Development, Social Benefit, Social Collaboration, Empowerment Program, Gender Equality, Sustainable Cities & Communities, Change Makers, Civil Society Organization.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2 Documents
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Search results for , issue "Vol. 5 No. 1 (2026): January - July" : 2 Documents clear
Uncovering Patterns of Green Behavior: A Cluster and Factor Analysis of Sustainable Practices Among Food Micro-Businesses Quinco, Daryl F.
Journal of Social Entrepreneurship Theory and Practice Vol. 5 No. 1 (2026): January - July
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/jsetp.v5i1.3864

Abstract

This study investigates the green behavior patterns of food micro-businesses in Ozamiz City, Philippines, employing exploratory factor analysis and K-means clustering to uncover behavioral typologies based on sustainable practices. Using survey data from 4,130 micro-businesses, two main behavioral dimensions emerged: Visible Operational Practices and Internal Efficiency. A subsequent cluster analysis identified three distinct groups: Sustainability-Oriented Enterprises, Moderate Green Practitioners, and an Isolated Minimalist. Results show that while many businesses demonstrate commendable environmental efforts, others exhibit partial or superficial engagement, highlighting the limitations of uniform sustainability policies. The resulting typology functions as a practical decision framework for policymakers and development practitioners by enabling differentiated interventions—such as advanced incentives and market-based support for sustainability-oriented enterprises, capacity-building and technical assistance for moderate practitioners, and foundational awareness, mentoring, and regulatory guidance for minimal adopters. By explicitly linking behavioral readiness to tailored policy and programmatic responses, this study moves beyond one-size-fits-all sustainability approaches and supports more efficient, context-sensitive, and scalable green enterprise development in developing economies.
Leveraging Corporate Social Responsibility to Strengthen Customer-Based Brand Equity in Ghana’s Hotel Industry Osei , Francis; Mercy, Boadi; Kankam-Kwarteng , Collins; Ansong , Samuel Babae; Owusu , Alfred
Journal of Social Entrepreneurship Theory and Practice Vol. 5 No. 1 (2026): January - July
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/jsetp.v5i1.3866

Abstract

Corporate Social Responsibility (CSR) is gaining increasing importance in the hospitality industry, particularly in emerging markets where customers are becoming more attentive to social and environmental practices. However, the influence of CSR on the components of Customer-Based Brand Equity (CBBE) has not been sufficiently examined in the Ghanaian hotel sector. This study, therefore, investigates the effect of CSR initiatives on CBBE, focusing on four key dimensions: brand awareness, brand association, perceived quality, and brand loyalty, based on Aaker’s multidimensional brand equity framework. A quantitative research approach was employed using a structured questionnaire administered to 249 hotel customers in Kumasi, Ghana. The collected data were analyzed using SPSS and SmartPLS to test the hypothesized relationships between CSR and the four dimensions of CBBE. The findings reveal that CSR has a statistically significant and positive effect on brand awareness, brand association, perceived quality, and brand loyalty. These results suggest that CSR initiatives can strengthen customers’ perceptions of hotel brands and enhance overall brand equity in the hospitality context. Nevertheless, the study is limited to the hotel sector in Kumasi, Ghana, which restricts the broader generalizability of the findings. Future research could extend this work by examining other geographic regions, different hotel categories, and additional variables such as customer satisfaction or brand meaning to develop a more comprehensive model. This study contributes to the literature by empirically linking CSR to the development of customer-based brand equity in the Ghanaian hospitality industry. By integrating CSR into Aaker’s brand equity model, the study offers both theoretical insights and practical implications, highlighting how hotel managers can leverage CSR as a strategic tool to build strong, loyal brands in socially conscious markets.

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