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Hendri Mauliansyah
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Jalan Bahagia No.17 C, Dusun Lampoh Lubhouk, Desa Punge Blang Cut, Kecamatan Jaya Baru Kota Banda Aceh, Provinsi Aceh, Indonesia
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Global Research in Economics and Advanced Theory
Published by GABUNGAN RISET EDUKASI DAN EKSPLORASI TEORI
ISSN : -     EISSN : 31233449     DOI : -
Core Subject : Religion, Economy, Humanities, Education, Social,
Religion Humanities Economics, Econometrics & Finance Social Sciences Other
GREAT (Global Research in Economics and Advanced Theory) (ISSN-E 3123-3449) adalah jurnal internasional yang menggunakan sistem peer review ganda dan terbuka, yang menerima artikel penelitian berkualitas tinggi, asli, dan didukung secara teoritis di bidang ekonomi. Hal ini mencakup, namun tidak terbatas pada, studi di bidang manajemen, akuntansi, akuntansi Islam, keuangan, strategi bisnis, kewirausahaan, dan bidang lain yang terkait dengan pengembangan ekonomi dan bisnis. Jurnal GREAT diterbitkan oleh Gabungan Riset Edukasi dan Eksplorasi Teori. Jurnal ini menerbitkan berbagai karya akademik, termasuk artikel penelitian, makalah konseptual, laporan studi kasus, ulasan, dan pembahasan tentang isu-isu kontemporer dalam ekonomi dan bisnis (lihat Tujuan dan Ruang Lingkup & Etika dan Pelanggaran). Artikel dalam jurnal ini diterbitkan empat kali setahun (empat edisi per tahun), pada bulan Februari, Mei, Agustus, dan November. Manfaat bagi Penulis: Kami juga menyediakan berbagai manfaat bagi penulis, seperti akses gratis ke PDF yang diterbitkan, kebijakan hak cipta akses terbuka, dan visibilitas internasional yang luas.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol 1 No 4 (2024): GREAT Journal" : 5 Documents clear
BUSINESS ADAPTATION STRATEGIES POST-COVID-19 PANDEMIC : A STUDY OF THE TOURISM SECTOR IN ACEH Kiki Putri Amelia
GLOBAL RESEARCH IN ECONOMICS AND ADVANCE THEORY (GREAT) Vol 1 No 4 (2024): GREAT Journal
Publisher : GREET

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65788/greatjournal.v1i4.59

Abstract

The COVID-19 pandemic severely disrupted the global tourism sector, and Aceh—once on a positive growth trajectory—was no exception, with tourist arrivals plummeting by over 70% in 2020, resulting in revenue losses, layoffs, and business closures. This study examines the adaptation strategies employed by Aceh’s tourism stakeholders in the post-pandemic period using a qualitative descriptive approach through in-depth interviews, observations, and document analysis involving 15 business owners from hotels, restaurants, travel agencies, and tour operators, with thematic analysis applied to identify patterns and effective practices. The findings reveal four key strategies: digital transformation via online marketing, booking platforms, and virtual tours; service diversification through health and wellness tourism packages; stakeholder collaboration to promote Aceh as a safe destination and enforce health protocols; and sustainable tourism initiatives, including eco-friendly practices and community engagement. These measures enhanced customer engagement, strengthened destination branding, and facilitated gradual recovery, although challenges such as limited capital, changing traveler behavior, and stringent regulations persist, particularly for small operators. The study contributes to the literature on business adaptation in tourism and offers practical recommendations for industry actors, policymakers, and local communities, emphasizing innovation, collaboration, and sustainability as essential pillars of resilience while underscoring the need for continued support to ensure long-term viability in the post-pandemic era.
ISLAMIC VALUE-BASED STRATEGIC PLANNING : A STUDY OF SHARIA-COMPLIANT RURAL BANKS IN INDONESIA Dira Abdi
GLOBAL RESEARCH IN ECONOMICS AND ADVANCE THEORY (GREAT) Vol 1 No 4 (2024): GREAT Journal
Publisher : GREET

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65788/greatjournal.v1i4.62

Abstract

This study examines how Islamic value-based strategic planning is applied in Sharia-compliant rural banks in Indonesia and how it helps these banks grow sustainably and gain the trust of their communities. Using qualitative methods combined with data from reports and case studies, the research shows that applying Islamic values like justice, transparency, and social welfare improves the banks’ operations and builds strong customer loyalty, especially in rural areas where ethical and community ties are very important. The study also finds that involving the community through education programs helps increase financial knowledge and attract new customers. Despite challenges such as following regulations and facing competition, these banks have adapted well by using technology like fintech, especially during the COVID-19 pandemic. This research fills a gap in understanding how Islamic principles influence banking strategies and provides useful advice for bank leaders and policymakers to develop ethical and inclusive financial systems based on these values.
LOW-COST DIGITAL MARKETING STRATEGIES FOR SMALL CULINARY BUSINESSES IN THE SOCIAL MEDIA ERA Muhammad Khadafi Khadafi
GLOBAL RESEARCH IN ECONOMICS AND ADVANCE THEORY (GREAT) Vol 1 No 4 (2024): GREAT Journal
Publisher : GREET

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65788/greatjournal.v1i4.63

Abstract

This study explores how small culinary businesses adopt low-cost digital marketing strategies to remain competitive in the social media era. Employing a qualitative design with interviews of 20 entrepreneurs, focus groups with 30 consumers, and analysis of social media engagement metrics, the research found that visual storytelling—through photos, videos, and interactive content—emerges as the most powerful approach to attract and retain customers. Results also show that collaborations with micro- and nano-influencers provide higher authenticity and engagement at a fraction of the cost of celebrity endorsements, while proactive reputation management, especially through online reviews, significantly boosts consumer trust and sales performance. These findings underscore the critical role of social media analytics in enabling entrepreneurs to adapt campaigns in real time, which aligns with evidence that agile businesses can increase revenues by up to 30%. This study contributes to filling a research gap by focusing on resource-constrained culinary SMEs in emerging economies, highlighting how affordable digital marketing can substitute for traditional advertising in saturated markets. Nevertheless, limitations include the small and localized sample size, suggesting that future studies should adopt mixed-method approaches and examine additional tools such as email marketing and search engine optimization. Overall, the research confirms that low-cost digital marketing is essential for small culinary businesses to enhance visibility, foster customer loyalty, and sustain long-term growth.
THE EFFECT OF ESG PERFORMANCE ON STOCK RETURNS: EVIDENCE FROM THE IDX ESG LEADERS INDEX Rina Yulistia; Hendri Mauliansyah
GLOBAL RESEARCH IN ECONOMICS AND ADVANCE THEORY (GREAT) Vol 1 No 4 (2024): GREAT Journal
Publisher : GREET

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65788/greatjournal.v1i4.64

Abstract

This study examines the relationship between Environmental, Social, and Governance (ESG) performance and stock returns in the Indonesian capital market, using evidence from companies listed in the IDX ESG Leaders Index between 2018 and 2022. ESG ratings were collected from Bloomberg, Refinitiv, and corporate sustainability reports, and matched with stock return data. Multiple regression and correlation analyses were employed, controlling for firm size, industry sector, and market volatility. The sample comprised 30 firms consistently included in the index across the study period, representing a range of industries. The results indicate a significant positive relationship between ESG scores and stock performance. Firms with higher ESG ratings outperformed lower-rated peers by an average of 3% annually and exhibited greater resilience during the COVID-19 crisis. Governance emerged as the most influential dimension, while environmental and social factors showed sector-specific effects, particularly in consumer goods and renewable energy. These findings reinforce the view of ESG as both a financial driver and a risk mitigator in emerging markets. The study contributes to sustainable finance literature by providing evidence from Indonesia, where ESG research remains limited, and offers practical implications for investors, regulators, and corporate leaders to integrate ESG criteria into investment and business strategies.
GOOD CORPORATE GOVERNANCE PRACTICES AND SERVICE QUALITY IN ACEH HOSPITALS Azanna Fasalli
GLOBAL RESEARCH IN ECONOMICS AND ADVANCE THEORY (GREAT) Vol 1 No 4 (2024): GREAT Journal
Publisher : GREET

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65788/greatjournal.v1i4.65

Abstract

This study investigates the influence of Good Corporate Governance (GCG) on healthcare service quality in Aceh hospitals, Indonesia. Employing a mixed-methods design, data were collected from ten hospitals through surveys, interviews, and document analysis, enabling both quantitative validation and qualitative insights. Results reveal that hospitals with strong governance frameworks—characterized by transparency, accountability, and stakeholder engagement—achieve superior patient satisfaction and operational performance. Quantitative findings indicate a 30% increase in patient satisfaction and a 40% reduction in grievances, while qualitative evidence highlights improved staff morale and patient trust. However, governance implementation remains inconsistent, particularly in rural hospitals facing resource constraints and weak policy enforcement. Theoretically, this study contributes to governance and healthcare literature by examining the governance–quality nexus in a developing context. Practically, it offers policy and managerial recommendations, emphasizing training, regulatory incentives, and patient feedback systems as strategies to enhance hospital governance. Strengthening GCG is essential for building sustainable, equitable, and high-quality healthcare systems in Aceh and comparable settings.

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