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Hendri Mauliansyah
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Jalan Bahagia No.17 C, Dusun Lampoh Lubhouk, Desa Punge Blang Cut, Kecamatan Jaya Baru Kota Banda Aceh, Provinsi Aceh, Indonesia
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Global Research in Economics and Advanced Theory
Published by GABUNGAN RISET EDUKASI DAN EKSPLORASI TEORI
ISSN : -     EISSN : 31233449     DOI : -
Core Subject : Religion, Economy, Humanities, Education, Social,
Religion Humanities Economics, Econometrics & Finance Social Sciences Other
GREAT (Global Research in Economics and Advanced Theory) (ISSN-E 3123-3449) adalah jurnal internasional yang menggunakan sistem peer review ganda dan terbuka, yang menerima artikel penelitian berkualitas tinggi, asli, dan didukung secara teoritis di bidang ekonomi. Hal ini mencakup, namun tidak terbatas pada, studi di bidang manajemen, akuntansi, akuntansi Islam, keuangan, strategi bisnis, kewirausahaan, dan bidang lain yang terkait dengan pengembangan ekonomi dan bisnis. Jurnal GREAT diterbitkan oleh Gabungan Riset Edukasi dan Eksplorasi Teori. Jurnal ini menerbitkan berbagai karya akademik, termasuk artikel penelitian, makalah konseptual, laporan studi kasus, ulasan, dan pembahasan tentang isu-isu kontemporer dalam ekonomi dan bisnis (lihat Tujuan dan Ruang Lingkup & Etika dan Pelanggaran). Artikel dalam jurnal ini diterbitkan empat kali setahun (empat edisi per tahun), pada bulan Februari, Mei, Agustus, dan November. Manfaat bagi Penulis: Kami juga menyediakan berbagai manfaat bagi penulis, seperti akses gratis ke PDF yang diterbitkan, kebijakan hak cipta akses terbuka, dan visibilitas internasional yang luas.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol 2 No 2 (2025): GREAT Journal" : 5 Documents clear
DIGITAL MARKETING STRATEGIES FOR CULINARY MSMEs THROUGH TIKTOK AND INSTAGRAM Budi Safatul Anam; Hendri Mauliansyah
GLOBAL RESEARCH IN ECONOMICS AND ADVANCE THEORY (GREAT) Vol 2 No 2 (2025): GREAT Journal
Publisher : GREET

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Abstract

This study examines effective digital marketing strategies for culinary micro, small, and medium enterprises (MSMEs) through TikTok and Instagram, addressing critical gaps in current literature. While Instagram’s visual marketing and influencer collaborations are well-documented, TikTok’s potential for culinary MSMEs remains underexplored. Furthermore, existing studies often prioritize large corporations, overlooking the resource constraints, cultural narratives, and analytics utilization challenges faced by smaller businesses. This research employs a mixed-methods approach, combining semi-structured interviews with 200 culinary MSME owners and quantitative analysis of social media engagement data. Qualitative findings highlight the significance of culturally grounded storytelling, user-generated content, and micro-influencer collaborations in building brand authenticity and trust. Quantitative results indicate that TikTok excels in rapid engagement, with average engagement rates surpassing Instagram, while Instagram demonstrates stronger performance in long-term visibility and conversion through integrated shopping features. Analytics-driven decision-making emerged as a key factor in optimizing content performance, yet many MSMEs lack the skills to effectively interpret and act on these insights. The study proposes a comprehensive framework for digital marketing effectiveness that extends beyond surface-level metrics to include customer retention, repeat purchases, and revenue growth. These findings contribute to both academic discourse and practical guidance, offering MSMEs actionable strategies to leverage platform-specific strengths, integrate cultural storytelling, and utilize analytics for sustainable growth. By aligning content creation with platform algorithms and audience preferences, culinary MSMEs can remain competitive in an increasingly digital and dynamic market environment.
THE ROLE OF BOARD DIVERSITY IN ENHANCING FINANCIAL PERFORMANCE: EVIDENCE FROM INDONESIAN BANKING INDUSTRY Yesi Anggraini
GLOBAL RESEARCH IN ECONOMICS AND ADVANCE THEORY (GREAT) Vol 2 No 2 (2025): GREAT Journal
Publisher : GREET

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Abstract

This study examines the impact of board diversity on the financial performance of banks in Indonesia, highlighting the role of gender, ethnicity, and professional experience in strengthening governance and organizational outcomes. Using panel data from 30 publicly listed banks over the period 2018–2023, the analysis applies correlation and multiple regression models with financial performance indicators measured by return on assets (ROA) and return on equity (ROE). The results reveal a significant positive association between board diversity and financial performance, suggesting that banks with more heterogeneous boards achieve higher profitability and improved resilience. Specifically, gender diversity and ethnic representation demonstrate robust effects on both ROA and ROE, while professional background enhances decision-making efficiency. These findings are consistent with the resource-based view, which emphasizes diverse boards as valuable strategic assets that enhance innovation, reduce risk, and improve stakeholder trust. The study contributes to the literature by providing empirical evidence from an emerging market context, where research on board diversity remains limited. Practical implications are offered for regulators and policymakers in Indonesia to strengthen diversity-related governance policies, while banks are encouraged to implement inclusive recruitment strategies to optimize financial outcomes.
THE EFFECT OF SUSTAINABILITY REPORTING ON FIRM VALUE: EVIDENCE FROM IDX-LISTED COMPANIES Maghfirah
GLOBAL RESEARCH IN ECONOMICS AND ADVANCE THEORY (GREAT) Vol 2 No 2 (2025): GREAT Journal
Publisher : GREET

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Abstract

This study investigates the effect of sustainability reporting on firm value among companies listed on the Indonesia Stock Exchange (IDX). Employing a mixed-methods approach, it analyzes financial and sustainability data from 100 firms between 2020 and 2023 and supplements it with executive interviews. Firm value was measured using market capitalization, stock performance, and return on equity (ROE), while disclosure quality was assessed through GRI and SASB frameworks. Results show that firms with higher-quality reports achieve stronger financial performance and investor trust, exemplified by PT Astra International Tbk’s 20% stock price increase following its report. Sectoral analysis indicates consumer goods companies lead in proactive sustainability practices, while mining and energy firms face reporting challenges. Overall, sustainability reporting emerges as a strategic tool for accountability, competitiveness, and long-term value creation in emerging markets.
THE IMPACT OF DIGITAL BANKING ON CUSTOMER LOYALTY IN ISLAMIC BANKS IN INDONESIA Amanda Frizka
GLOBAL RESEARCH IN ECONOMICS AND ADVANCE THEORY (GREAT) Vol 2 No 2 (2025): GREAT Journal
Publisher : GREET

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Abstract

This study examines how digital banking influences customer loyalty in Islamic banks in Indonesia, where technology adoption must comply with Shariah principles. Using a mixed-methods design, data were collected from a survey of 500 customers and interviews with 30 respondents. Regression analysis shows that digital banking adoption has a significant positive effect on loyalty, with service quality, ease of use, transaction security, and accessibility emerging as the strongest drivers. The results also highlight the unique role of Shariah compliance and ethical practices in building trust and sustaining customer relationships. Younger generations, particularly millennials and Gen Z, demonstrated stronger loyalty toward banks offering seamless mobile applications and personalized digital services. The findings contribute to the literature by extending the study of digital banking beyond conventional finance and into the underexplored Islamic banking sector. Practically, the study suggests that Islamic banks must integrate advanced digital features with Shariah-compliant values to secure long-term loyalty. Investment in cybersecurity, user experience, and innovative ethical financial products will be critical for achieving sustainable competitive advantage in the digital era.
THE INFLUENCE OF CLAIM SERVICE QUALITY ON CUSTOMER LOYALTY: A STUDY ON GENERAL INSURANCE IN INDONESIA Hayatun Maghfirah
GLOBAL RESEARCH IN ECONOMICS AND ADVANCE THEORY (GREAT) Vol 2 No 2 (2025): GREAT Journal
Publisher : GREET

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Abstract

This study examines the relationship between trading volume and stock price volatility in the Indonesian capital market, an emerging market characterized by rapid retail investor participation and sensitivity to global shocks. Using daily data from 100 firms listed on the Indonesia Stock Exchange (IDX), including LQ45 constituents, over the period 2018–2023, the analysis employs panel regression and correlation models with firm size, sector, interest rates, and inflation as control variables. Stock price volatility is measured by the standard deviation of daily returns, while trading volume is captured through absolute and average daily activity. The results reveal a strong positive association between trading activity and price volatility, with a correlation coefficient of 0.65 (p < 0.01). Regression findings indicate that a 1% increase in trading volume corresponds to a 0.5% rise in volatility, confirming that heightened trading intensifies price fluctuations. Sectoral heterogeneity is also evident: technology stocks exhibit the highest sensitivity (r = 0.72), whereas consumer goods show relatively moderate responses. The study contributes to the literature by providing the first large-scale, sector-based empirical evidence from Indonesia, underscoring the importance of trading volume as a volatility driver. Practical implications are offered for investors, regulators, and policymakers in managing risk and fostering market stability.

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