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Ronald N Girsang
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Maneggio
Published by PT Anagata Sembagi Education
ISSN : -     EISSN : 30327652     DOI : https://doi.org/10.62872/2j94fd85
Core Subject : Science,
Decision Sciences, Operations Research & Management
The journal publishes original articles on current issues and trends occurring internationally in financial management, marketing management, human-resource management, behavior organizational, good governance, strategic management, business ethics, entrepreneurship, management accounting, manajemen produksi
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 11 Documents
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Search results for , issue "Vol. 1 No. 4 (2024): Maneggio-Aug" : 11 Documents clear
The Effect of Price and Quality on The Decision to Purchase Onion Seeds at Ud Parewa Mulia Mei Karlina; Muhajirin Muhajirin; Nur Khusnul Hamidah
Maneggio Vol. 1 No. 4 (2024): Maneggio-Aug
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/0g2cxg89

Abstract

Satisfying consumer needs is every company's dream. Apart from being an important factor for a company's survival, fulfilling consumer needs can increase its superiority over the competition. Consumers who are satisfied with price and quality tend to repurchase the product and reuse the product when the same need arises again in the future. This research aims to determine the influence of price and quality on the decision to purchase onion seeds at Ud Parewa Mulia. This research uses a quantitative approach with survey methods, while this type of research is included in associative research. The population in this study were consumers who had shopped for onion seeds at UD Parewa Mulia. The number of samples taken in this study was 50 respondents. The sample used in this research was purposive sampling. The research instrument used a questionnaire with a Likert scale. Data analysis uses multiple linear regression, correlation, determination test, partial analysis test with t test and f test (simultaneous). To test the influence between variables, use SPSS (Statistical Service Product Solutions) version 23.00. The research results based on the t test (partial) show that price influences purchasing decisions, quality influences purchasing decisions, and price and quality together influence purchasing decisions..
Analysis Of The Impact Of Training And Employee Promotion On Employee Productivity With Motivation As A Mediator At Reliance Insurance Indonesia Suharjo Lumbanraja; Budi Haryono; Mina Sulastri Njotowidjojo
Maneggio Vol. 1 No. 4 (2024): Maneggio-Aug
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/m861x944

Abstract

The insurance industry is essential to a country's economy, offering risk management and financial protection for individuals and businesses. Maintaining service quality and competitiveness requires high-quality human resources (HR). Key challenges in HR include recruiting, training, and retaining skilled employees. Reliance Insurance Indonesia relies on knowledgeable, skilled, and motivated employees for the company's sustainability and growth. Factors such as training, professional education, awards, and promotions are essential to maintain employee relevance and motivation. Industry-related seminars, professional education, and certifications improve employees' abilities and confidence, as well as enhance customer trust and company reputation. Recognizing employees' contributions through international travel, bonuses, and salary increases further motivates them. Performance-based promotions encourage professional growth and advancement. This study examines the impact of training and promotion sessions on employee productivity, with motivation as a mediating factor, at Reliance Insurance Indonesia. Located in Reliance Insurance Indonesia with a total of 100 (one hundred) people, all members of the population are also sampled, so this study is a census study. The results of the analysis show that all indicators used in this study are valid and reliable. This study uses a Structural Equation Modeling (SEM) approach based on Partial Least Square (PLS) using SmartPLS 3.3 software. This study provides evidence of a positive and significant influence
Strategy to Increase Tax Revenue to Capture Digital Economy Growth Opportunities in Indonesia Loso Judijanto
Maneggio Vol. 1 No. 4 (2024): Maneggio-Aug
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/05ft0874

Abstract

The digital economy in Indonesia has experienced rapid growth, becoming one of the most dynamic sectors with significant potential to become a key player in Southeast Asia. This growth is driven by widespread internet penetration, rapid technology adoption, and an increasing number of digital users. To maximize this potential, Indonesia needs to develop effective strategies to increase tax revenue from the digital economy sector. This is crucial given the sector's growing contribution to Indonesia's Gross Domestic Product (GDP), projected to reach 4.66% by 2024 and create 3.7 million additional jobs by 2025. Lessons from other countries indicate various approaches to optimizing tax revenues from the digital sector, such as implementing digital services taxes and expanding the Value Added Tax (VAT) base to include digital services. However, digital tax policies face challenges, including uncertainty and the risk of double taxation. Therefore, Indonesia must participate in international tax rule formulation and adopt fair, transparent, and stable tax principles. This study uses a qualitative approach with a case study method to explore strategies employed by the Indonesian government to increase tax revenue during digital economic growth. The findings are expected to provide insights into effective strategies for enhancing tax revenue while identifying opportunities and challenges in this evolving landscape.
The Influence of Sales Promotion on Consumer Purchase Interest in Ud. Samadaya Aluiwaauri Tafonao; Yurmanius Waruwu; Setia Murni Telaumbanua
Maneggio Vol. 1 No. 4 (2024): Maneggio-Aug
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/phda2e33

Abstract

This study aims to determine the effect of sales promotions on consumer purchasing interest at UD. Samadaya. This research method uses causal quantitative research. This study uses a sample of all consumers who shop at UD. Samadaya. The respondents in this study were all consumers at UD. Samadaya of 70 people. Based on the results of simple linear regression analysis Y = 12.829 + 0.491x. Partially test the hypothesis of sales promotion as an independent variable with a t-count value of 3.134 with a significant level of 0.000 > t-table 1.667. Thus it can be concluded that partially sales promotion influences consumer buying interest at UD. Samadaya. Based on the results of the study, it showed that the t value was 3.134 > 1.667 and a significant level was 0.000 <0.05, meaning that the sales promotion variable (X) had a positive and significant effect on the consumer purchasing interest variable at UD . Samadaya
Synergizing Green Marketing and Product Innovation: Strategies for Elevating Consumer Choices Siti Kholifah Kholifah; Irawan Yuswono
Maneggio Vol. 1 No. 4 (2024): Maneggio-Aug
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/663sfh79

Abstract

This study examines the impact of green marketing and green product innovation on brand image and purchasing decisions among consumers. Utilizing a quantitative approach, data were collected from 165 respondents through surveys in Semarang, Indonesia. The findings reveal that green marketing significantly enhances brand image, suggesting that environmentally friendly marketing efforts are valued by consumers and contribute to a positive brand perception. However, green product innovation alone does not significantly affect brand image, indicating the necessity of combining it with effective green marketing strategies. Furthermore, the study confirms that a strong brand image significantly influences purchasing decisions, highlighting the importance of consumer perceptions in driving buying behavior. Green product innovation also shows a significant positive impact on purchasing decisions, demonstrating that eco-friendly and innovative products appeal to consumers. Despite these benefits, green marketing alone does not significantly impact purchasing decisions, suggesting that additional factors are required to drive consumer purchases directly. The study concludes that an integrated strategy combining green marketing and product innovation offers the greatest potential for enhancing brand image and influencing consumer behavior, providing valuable insights for managers seeking to leverage sustainability in their marketing strategies.
Marketing Strategy Preparation Case Study On CV. Gapura Creative Engineering Anang Pribadi; Nur Wening
Maneggio Vol. 1 No. 4 (2024): Maneggio-Aug
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/n086rp30

Abstract

This research aims to formulate an effective marketing strategy for CV. Gapura Creative Engineering through a qualitative approach. Intense competition, dynamic customer needs, and rapid technological developments require the company to formulate innovative and adaptive marketing strategies. The research methodology includes in-depth interviews with relevant parties with 5 respondents, direct observation, and document analysis to comprehensively understand the company's marketing situation. SWOT analysis was used to identify the strengths, weaknesses, opportunities, and threats facing the company. The results show that the company's main strengths lie in product quality and good reputation, while weaknesses include limitations in digital marketing and distribution. Opportunities that can be capitalized on include the growth of the digital market and strategic partnerships, while threats include intense competition and rapidly changing market trends. Based on these findings, suggested marketing strategies include increasing brand awareness through more aggressive digital campaigns, optimizing the use of social media, and developing more innovative products in line with market trends. The implementation of these strategies is expected to increase the competitiveness of CV. Gapura Creative Engineering, expand market share, and support sustainable growth. This research provides valuable insights for the preparation of a more effective and targeted marketing strategy for the company.
E-WOM as the Main Influencer of Surabaya Consumers in Making Purchase Decisions for Fashion Products on Shopee Sri Utami Ady; Shely Silvia
Maneggio Vol. 1 No. 4 (2024): Maneggio-Aug
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/jnhj4162

Abstract

This study is motivated by problems often experienced by fashion product buyers when shopping online, such as products received do not match the picture, have different colors or textures from those seen in online photos, items received are different from orders. This study aims to analyze the effect of price, product quality, and E-WOM on purchasing decisions for fashion products with trust as an intervening variable on the Shopee e-commerce site in the city of Surabaya. This study is a quantitative study with a population of all fashion product consumers from the Shopee e-commerce site who live in the city of Surabaya. The sampling technique used purposive sampling and a sample of 120 respondents was found. The analysis technique used is Structure Equation Models (SEM) using the help of AMOS software version 26. The results of this study indicate that price has a negative but insignificant effect on purchasing decisions. Product quality has a positive but insignificant effect on purchasing decisions. E-WOM has a significant positive effect on purchasing decisions. Price has a positive but insignificant effect on trust. Product quality has a significant positive effect on trust. E-WOM has a significant positive effect on trust. Trust has a significant positive effect on purchasing decisions. Trust does not mediate the effect of price on purchasing decisions. Trust does not mediate the effect of product quality on purchasing decisions. Trust mediates the effect of E-WOM on purchasing decisions. The implication of this study is that e-commerce companies, especially Shopee, should pay more attention to product quality and manage E-WOM well to increase consumer trust, which can ultimately strengthen purchasing decisions. In addition, it is important for companies to ensure that accurate and honest product descriptions are conveyed to consumers, in order to minimize the difference between expectations and reality, and to build and maintain consumer trust.
Art Performance Management (Pegas) at SMA Negeri 1 Pamekasan Apriliandini Savitri; Setyo Yanuartuti
Maneggio Vol. 1 No. 4 (2024): Maneggio-Aug
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/x5vqhk08

Abstract

Art Performance (Pegas) is an annual school activity and a school flagship activity carried out by class X students of SMA Negeri 1 Pamekasan. The purpose of this research is to describe the management of art performance (pegas) which consists of production management and artistic management and to find out the results of management on art performance (pegas). This research uses a qualitative descriptive approach, data collection using observation techniques, interviews, and documentation. Data analysis through several stages such as data collection, data reduction, data presentation, and conclusion drawing. Data validity uses source triangulation and technique triangulation. The results showed that the management of art performances (pegas) managed by class X students consisted of production management and artistic management by applying management functions, namely planning, organizing, mobilizing, and supervising. The results of the art performance management (pegas) can be seen in the success of the implementation of the art performance (pegas) such as the continuity of the event, the presentation of the work, the audience who attended, and funding or sponsorship. The implementation of the art performance (pegas) was carried out well with the existence of management and the application of management functions so that the art performance (pegas) became effective and efficient.
The Effect of Service Quality and Patient Satisfaction on Patient Loyalty Mediated by Patient Trust at Byor Skin Clinic Jessica Lepianda; Wani Devita Gunardi; Fushen Fushen
Maneggio Vol. 1 No. 4 (2024): Maneggio-Aug
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/xtsxb056

Abstract

Nowadays, women in Indonesia are very fond of the beauty and smoothness of the skin of Korean artists, along with the increasing trend of drama and KPOP in Indonesia, many are competing to do beauty treatments to be able to maintain their appearance and have white, clean, bright, glowing skin or what is currently often called clear skin. The increasing awareness of self-beauty treatments are in line with the beauty industry in Indonesia which also continues to grow, it can be seen from the increasing number of people who visit and perform treatments at beauty clinics and the increasing number of beauty clinics that we can find. Data were obtained through questionnaires distributed randomly. The analysis technique was SEM and using AMOS software version 23. Based on the analysis results, it was found that out of 7 hypotheses, there was 1 hypothesis that rejected, and other 6 hypotheses were accepted. The service quality has no positive effect to the patient loyalty, the patient satisfaction has positive effect to patient loyalty, patient trust has positive effect to patient loyalty, service quality has positive effect to patient trust, patient satisfaction has a positive effect to patient trust, patient trust has positive effect mediate service quality with patient loyalty, and the patient trust also has positive effect mediate patient satisfaction with patient loyalty.         
Marketing Information System for Maize Commodities in Soppeng Regency to Increase Agricultural Productivity and National Food Security Asnia Minarti; Ismail Ismail; Nursakti Nursakti
Maneggio Vol. 1 No. 4 (2024): Maneggio-Aug
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/vxww9w34

Abstract

Maize in Soppeng Regency is a strategic commodity and has bright marketing prospects. Therefore, efforts to increase maize production need to receive great attention, because with sufficient availability, maize is one of the main food needs in the world after rice. It is expected that the community's need for maize can be met and the selling price remains stable. This research aims to increase the productivity of corn commodity marketing in Soppeng Regency based on the application of online marketing information systems, so that the market world can be wider and make it easier for farmers to sell their corn commodity products and become corn crop production centers, in order to increase the productivity of food crops, especially in Soppeng Regency. This study uses preliminary data on corn production from villages and sub-districts sourced from the Office of Food Crops, Horticulture, Plantations, and Food Security of Soppeng Regency which consists of 49 villages, 21 sub-districts and 8 sub-districts. The system development method uses the SDLC (System Development Life Cycle) system development technique, the application of this method starts from the field condition analysis stage, the system design stage, the system creation stage, the system testing stage, the system usage stage in the field. In addition, to meet the sustainability of the program, technical guidance on the use of the system will be provided to each user at the sub-district level. The results of this research are in the form of using an online-based corn commodity marketing information system    

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