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Olyvia Rosalia
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Nomico
Published by PT Anagata Sembagi Education
ISSN : -     EISSN : 30466318     DOI : https://doi.org/10.62872/apwm7d39
Core Subject : Economy,
Economics, Econometrics & Finance
The journal publishes original articles on current issues and trends occurring internationally in accounting, financial accounting, public sector accounting, auditing, economics, economics education, development economics, economic statistics, monetary economics, international economics, microeconomics, macroeconomics, econometrics, public economics, economic sociology.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekomomi dan Ekonometrika
Articles 3 Documents
 1 
Search results for , issue "Vol. 2 No. 8 (2025): Nomico - September" : 3 Documents clear
The Effectiveness of Digital Marketing in Increasing Sales on E-Commerce in Indonesia Firmannudin Firmannudin
Nomico Vol. 2 No. 8 (2025): Nomico - September
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/nfqde268

Abstract

This study aims to analyze the effectiveness of digital marketing in increasing sales in e-commerce in Indonesia. The background of the study is based on the increasing use of digital marketing strategies by business actors, but not all are able to experience a significant impact on sales results. This study used a descriptive qualitative method with data collection techniques such as in-depth interviews, observation, and documentation with e-commerce business actors, marketing managers, and consumers. Data analysis was conducted using the Miles and Huberman approach through data reduction, data presentation, and drawing conclusions. The results show that digital marketing strategies, specifically social media, SEO/SEM, and influencer marketing, have proven effective in increasing brand awareness and interaction with consumers. Significant sales increases are experienced by business actors who consistently implement these strategies, while MSMEs face obstacles such as limited resources, high advertising costs, and intense competition. Supporting factors for success include content creativity, utilization of analytical data, and direct interaction with consumers. This study confirms that the effectiveness of digital marketing is greatly influenced by the strategy, consistency, and capacity of business actors, as well as the need for ecosystem support for MSMEs to compete sustainably.
Financial Well-Being as a Management Strategy: Linking Employee Well-Being to Company Performance Adrian Eka Darma Serang; Nasrullah Djamil; Tiara Nirmala; IGP Ratih Andaningsih
Nomico Vol. 2 No. 8 (2025): Nomico - September
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/sbff2d42

Abstract

Employee financial well-being is a strategic aspect of human resource management that directly impacts psychological stability, motivation, and individual performance. A stable financial condition reduces economic stress, allowing cognitive capacity to focus on achieving work targets and increasing productivity. This study used a qualitative method with a literature review approach to analyze the relationship between financial well-being and company performance, while also identifying effective implementation strategies. The results of the literature synthesis indicate that financial well-being contributes to reduced turnover rates, absenteeism, and work errors, as well as strengthening a positive work culture and team cohesion. Support programs such as financial literacy, access to soft financing, and insurance protection serve as psychological buffers and instruments for mitigating external risks. Integrating these concepts into HR policies supports the achievement of Sustainable Human Resource Management (SHRM) and internal Corporate Social Responsibility (CSR) goals. Furthermore, the positive reputation created strengthens employer branding, attracts quality talent, and creates a competitive advantage that is difficult to replicate. Thus, financial well-being is not merely a welfare policy, but rather a strategic foundation that synergizes an organization's economic, social, and cultural goals in a sustainable manner         
Exploring the Role of HR Intervention Programs in Reducing the Impact of Toxic Leadership on Employee Switching Intentions Indra Pratama; Kholid Ansori
Nomico Vol. 2 No. 8 (2025): Nomico - September
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/n3d68878

Abstract

Toxic leadership is a phenomenon that has a serious impact on the psychological well-being of employees and increases the intention to change jobs. To answer this challenge, this study aims to analyze the role of HR intervention programs in mitigating the impact of toxic leadership on turnover intention. The study used a quantitative approach with a survey design, involving 300 respondents from various departments and departments in organizations that had implemented HR intervention programs. Data were collected through a Likert scale-based questionnaire and analyzed using multiple regression and bootstrap mediation tests. The results showed that toxic leadership had a significant positive effect on job transfer intention (β = 0.52; p < 0.001). In contrast, HR intervention programs had a significant negative effect on job transfer intention (β = –0.33; p < 0.01), with a model contribution of R² = 0.47. Furthermore, HR programs have been shown to partially mediate the relationship between toxic leadership and conversion intentions, so that while direct influence remains, the impact can be suppressed through HR mechanisms. In conclusion, HR interventions play an important role in increasing employee retention, but their effectiveness will be optimal when accompanied by leadership behavior transformation. These findings confirm that HR is not only administrative, but also strategic in maintaining organizational sustainability.

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