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Soleh Hanafi Ihsan
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Sapphire Ressidence Blok 6E No.19, Kepuh Sari RT 12/ RW 05, Desa Prasung, Kecamatan Buduran, Kabupaten Sidoarjo, Jawa Timur
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INDONESIA
CURVE: Journal of Economic, Business and Accounting
Published by PT. Habe Cendekia Utama
ISSN : -     EISSN : 31108814     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
CURVE: Journal of Economic, Business and Accounting is a peer-reviewed academic journal that publishes high-quality theoretical and applied research in the fields of Economics, Business, and Accounting. The journal is published six times a year, in February, April, june, August, October, and December. Focus and Scope CURVE aims to advance scientific knowledge in the disciplines of economics, business, and accounting. Priority is given to original research articles that provide academic contributions and have potential impact in their respective fields, particularly those relevant to Indonesia. Economics Public Economics, International Economics, Development Economics, Monetary Economics, Financial Economics, Game Theory, Business Administration, Finance, Marketing, Human Resource Management, Strategic Management Operations, Entrepreneurship, Business Ethics, Accounting, Public Sector, Accounting Taxation, Financial Accounting, Management Accounting, Auditing, Accounting Information Systems Note: The listed fields are indicative. The Editorial Board welcomes high-quality scholarly articles covering a broad range of economics and business topics.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol 1 No 1 (2025): Agustus" : 5 Documents clear
ANALISIS PERAN UMKM DALAM MENINGKATKAN PEREKONOMIAN LOKAL DI ERA DIGITAL Intan Lasaiva
Journal of Economic, Business and Accounting Vol 1 No 1 (2025): Agustus
Publisher : PT. Habe Cendekia Utama

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Abstract

Micro, Small, and Medium Enterprises (MSMEs) are a vital part of the Indonesian economy, contributing significantly to GDP and employment. This study aims to analyze the role of MSMEs in improving the local economy in the digital era, focusing on their contributions and the role of digital technology. The benefits include academic and practical implications for MSMEs, the government, and the community. This study uses qualitative methods that focus on the role of Micro, Small, and Medium Enterprises (MSMEs) in the local economy and the impact of digitalization on these businesses in specific regions. This study shows that MSMEs play a vital role in the local economy by significantly absorbing labor and increasing community incomes. The contribution of MSMEs to Indonesia's Gross Domestic Product (GDP) reaches more than 60%, confirming their position as the backbone of the national economy.
DINAMIKA EKONOMI INFORMAL: STUDI KASUS PEDAGANG PASAR TRADISIONAL DI KOTA X M. Udayan
Journal of Economic, Business and Accounting Vol 1 No 1 (2025): Agustus
Publisher : PT. Habe Cendekia Utama

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Abstract

The informal economy in Indonesia is a significant sector, where workers lack formal legal protection and work independently or with the assistance of casual laborers. This study aims to understand the dynamics of the informal economy of traditional market traders in City X, providing academic, practical, and public policy implications. This study uses a descriptive-qualitative approach to understand the dynamics, patterns, social networks, and factors in traditional markets. The sample size was 100-200 respondents, with 15-30 key informants including senior traders, market managers, supplier representatives, and regular customers. The research shows that the informal economy in Indonesia, dominated by micro and small enterprises, plays a significant role in absorbing more than 59% of the workforce by 2025. Informal enterprises rely on equity, social loans, and trust networks as their primary social capital. The informal economy and traditional markets are crucial to the local and national economy. The informal economy is characterized by flexible micro and small enterprises, relying on limited capital and social networks, and contributing significantly to employment.
STRATEGI PEMASARAN PENJUALAN ONLINE DAN OFFLINE PADA PASAR TRADISIONAL DALAM PERSPEKTIF EKONOMI ISLAM Nila Artika Dewi
Journal of Economic, Business and Accounting Vol 1 No 1 (2025): Agustus
Publisher : PT. Habe Cendekia Utama

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Abstract

This study aims to analyze online and offline sales marketing strategies applied in traditional markets, as well as evaluate the effectiveness of online marketing strategies in improving competitiveness amid the development of digital technology. Using a qualitative approach, this study was conducted in Pasar Umbul Kluwih, Pesawaran Regency, through the method of case studies, surveys, in-depth interviews, and Focus Group Discussions (FGD). The data collected is analyzed in a descriptive, comparative and qualitative way to provide a comprehensive overview of the marketing practices carried out by merchants. In addition, this study also examines the application of Islamic economic principles in marketing strategies, such as justice, honesty, and social welfare. The results showed that the combination of online and offline marketing strategies can increase the interaction between merchants and consumers, as well as make a positive contribution to sales. This study is expected to provide practical recommendations for traditional market traders in optimizing their marketing strategies, while maintaining values that are in accordance with Islamic economic principles.
DAMPAK EKONOMI KREATIF TERHADAP PEMBERDAYAAN MASYARAKAT Nur Dika Dewi
Journal of Economic, Business and Accounting Vol 1 No 1 (2025): Agustus
Publisher : PT. Habe Cendekia Utama

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Abstract

The creative economy has become a dynamic and rapidly growing economic sector in the past two decades, driven by advances in digital technology, cultural globalization, and increasing awareness of the value of creativity and innovation. This study aims to understand the influence of the creative economy on community empowerment in specific sectors, to measure its contribution to increasing income, skills, or community independence. Furthermore, it provides theoretical and practical benefits for policymakers, business actors, and local communities. This study uses a quantitative approach with a survey method to investigate the relationship between creative economy variables and community empowerment. The study population included creative economy entrepreneurs and empowered communities in specific regions, using purposive sampling or stratified random sampling. The results of this study indicate that digital literacy has the most significant influence on community empowerment through the creative economy because digital literacy connects creative actors with global markets and marketing technology. Furthermore, entrepreneurial orientation and socio-cultural engagement are also key factors supporting the success of empowerment.
STRATEGI ADAPTASI PEDAGANG KAKI LIMA DALAM MENGHADAPI PERUBAHAN EKONOMI KOTA X Elisa Wulandari
Journal of Economic, Business and Accounting Vol 1 No 1 (2025): Agustus
Publisher : PT. Habe Cendekia Utama

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Abstract

X City's economy is primarily dominated by the manufacturing, trade, hotels and restaurants, transportation, communications, and services sectors. The city plays a strategic role in the Ciayumajakuning region and is a center of trade and business due to its strategic location on the north coast of Java. This study aims to identify and analyze the adaptation strategies of street vendors, enrich studies of economic sociology and informal entrepreneurship, and provide valuable input for the city government and street vendor associations. This research method uses a qualitative descriptive approach to explore the social and economic issues faced by street vendors in X City. Street vendors (PKL) in X City are an important part of the local economy, despite facing challenges such as rising raw material prices, government regulations, illegal levies, and competition from modern businesses. They operate flexibly, focusing on specialty foods and beverages, and employ adaptive strategies such as price adjustments, product diversification, and social media marketing to maintain competitiveness.

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