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Evandro Adolf Willem Manuputty
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Jurnal Administrasi Terapan
Published by Politeknik Negeri Ambon
ISSN : -     EISSN : 29643619     DOI : https://doi.org/10.31959/jat
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Administrasi Terapan Jurnal Administrasi Terapan adalah Jurnal yang memberikan informasi ilmiah tentang perkembangan ilmu pengetahuan dan teknologi bidang Administrasi, Perkantoran, Kearsipan, Manajemen Pemasaran, Manajemen Keuangan, Selling, Akuntansi, ecommerce dan komputer Jurnal Administrasi Terapan diterbitkan sebanyak dua kali dalam setahun, yaitu di bulan Maret dan bulan September.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 31 Documents
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Search results for , issue "Vol. 1 (2022): September" : 31 Documents clear
Analisis Pengaruh Kualitas Fasilitas Fisik dan Non Fisik Pasar Mardika terhadap Niat Berperilaku Konsumen di Kota Ambon Sammy Saptenno
Jurnal Administrasi Terapan Vol. 1 (2022): September
Publisher : P3M Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jat.v1i1.3342

Abstract

This study aims to examine and analyze the influence of the quality of physical and non-physical facilities at Mardika Market in Ambon on consumers' behavioral intentions in Ambon City. The research is motivated by consumer complaints regarding inadequate market facilities, which have led to a decline in public interest in shopping at Mardika Market.A quantitative approach was employed using a survey method, involving 100 respondents from the Ambon City community. Data were analyzed using multiple linear regression.The results show that both physical and non-physical facility quality significantly affect consumers’ behavioral intentions. The revitalization of Mardika Market is crucial to enhance its competitiveness and attract consumers back.Keywords: physical facilities; non-physical facilities; behavioral intention; market; consumer

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