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Arthatama: Journal of Business Management and Accounting
Published by Lifescifi Akademia Utama
ISSN : 2655786X     EISSN : 27745678     DOI : https://doi.org/10.54518/art
Core Subject : Economy,
Economics, Econometrics & Finance
The objective of the Arthatama is to promote the wide dissemination of the results of systematic scholarly inquiries into the broad field of business research. Arthatama accepts articles in any business management and accounting related subjects and any research methodology that meet the standards established for publication in the journal. The primary, but not exclusive, audiences are academicians, graduate students, practitioners, and others interested in business research. Arthatama invites manuscripts on various topics including functional areas of marketing management, management accounting, management control systems, information management systems, international business, business economics, business ethics and sustainability, entrepreneurship, financial management, strategic management, operations management, human resource management, e-business, knowledge management.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2 Documents
 1 
Search results for , issue "Vol. 4 No. 2 (2020)" : 2 Documents clear
A Study on Evaluating the Impact of Green Marketing on Sustainable Growth and Development in Serbia SME’s Sector: A Moderating Role of Ecopreneurship Atif Aziz
Arthatama: Journal of Business Management and Accounting Vol. 4 No. 2 (2020)
Publisher : LifeSciFi

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Abstract

The research evaluated the impact of green marketing on sustainable growth and development where the case of the Serbian SME sector was specifically considered. In addition, the research aimed to determine the moderating role of ecopreneurship between green marketing and sustainable growth and development. The research was quantitative, and the data was gathered using a survey questionnaire that was close-ended and based on 5-points Likert scale. The analysis was conducted on SmartPLS, and the sample size considered was 450 participants belonging to the SME sector of Serbia. The statistical technique employed for the analysis was Structural Equation Modelling (SEM). The findings revealed that overall, the effect of green marketing on the Serbian SMEs wasstatistically significant, whereas ecopreneurship’s moderation was also found to be significant between green marketing and sustainable growth and development. Specifically, government legislation, consumer behaviour and the attitude of senior managers affected sustainable growth and development significantly. The research was limited to Serbia; therefore, it cannot be generalized to other countries. In addition, the research was limited to the SME sector.
Impact of Covid-19 on GDP and Trade: A Case of African Countries Talla M. Al-Deehani
Arthatama: Journal of Business Management and Accounting Vol. 4 No. 2 (2020)
Publisher : LifeSciFi

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Abstract

This research aims to find out the impact of Covid-19 on the GDP and Trade of African countries. This research paper has employed a quantitative design to determine the relationship between Covid-19 and the GDP and Trade of African counties. This research has analyzed the historic data from 1961 to 2020 to study the differences in the economic growth caused due to the pandemic. Stata hasbeen used for analyzing the data where descriptive statistics and Panel data regression have been applied. In particular, the GLS model has been applied due to heteroscedasticity in the variables. The quantitative data of the study that was collected for this research has shown that Covid-19 has negatively influenced the economic performance and productivity of African countries. The ten Africancountries selected for this research were influenced adversely in the context of trading activities and GDP growth.

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