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Sawala Cendekia: Jurnal Peneiltian Multidisiplin
Published by PT Abig Rizky Publisher
ISSN : -     EISSN : 31242030     DOI : -
Core Subject : Economy, Science, Education, Social, Engineering,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences Other
Sawala Cendekia: Jurnal Peneiltian Multidisiplin adalah jurnal yang dikelola dan diterbitkan sebanyak dua kali dalam setahun (Maret dan September) oleh PT Abig Rizky Publisher sejak tahun 2025, yang bertujuan untuk memfasilitasi pemahaman yang lebih baik tentang penelitian multidisiplin berbasis penelitian di kalangan akademisi dan peneliti.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 7 Documents
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Search results for , issue "Vol. 1 No. 02 (2025): September" : 7 Documents clear
PEMANFAATAN FITUR LIVE STREAMING PADA PLATFORM E-COMMERCE UNTUK MENINGKATKAN PENJUALAN (STUDI KASUS: TIKTOK SHOP) Annida Nuriska Utami; Siti Mariam; Sahrul Ramadan
Sawala Cendikia : Jurnal Penelitian Multidisiplin Vol. 1 No. 02 (2025): September
Publisher : PT. ABIG RIZKY PUBLISHER

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Abstract

The rapid advancement of digital technology has significantly reshaped the e-commerce landscape, with one notable innovation being the integration of live streaming features that blend entertainment with interactive shopping experiences. This paper seeks to explore the influence of live streaming in enhancing consumer engagement and boosting the effectiveness of digital marketing strategies, focusing on TikTok Shop as the primary case study. Utilizing a literature review method, based on a range of scholarly sources and relevant data, the findings indicate that TikTok Shop has successfully developed a shoppertainment ecosystem that encourages impulse purchases. This is facilitated through real-time interaction, transparent product demonstrations, and time-limited promotional deals that create a sense of urgency. Moreover, the feature helps foster consumer trust and strengthens emotional connections between brands and their audiences. For Micro, Small, and Medium Enterprises (MSMEs), leveraging live streaming presents a forward-thinking and flexible strategy to broaden market reach and support sustainable business growth amid rising competition in the digital marketplace.  
ANALISIS LITERATUR: PENGARUH LIVE STREAMING DAN CUSTOMER REVIEW TERHADAP MINAT BELI GENERASI Z DI TIKTOK SHOP Rintan Novita sari; Dea Rahmawati; Mochamad Fikri Rili Alamsyah
Sawala Cendikia : Jurnal Penelitian Multidisiplin Vol. 1 No. 02 (2025): September
Publisher : PT. ABIG RIZKY PUBLISHER

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Abstract

Penelitian ini bertujuan untuk mengkaji pengaruh fitur Live Streaming dan ulasan pelanggan terhadap minat beli Generasi Z di platform TikTok Shop. Generasi Z merupakan kelompok yang sangat akrab dengan teknologi digital, sehingga mereka cenderung tertarik pada konten visual dan interaktif dalam pengalaman belanja daring. TikTok Shop, sebagai platform sosial yang juga berfungsi sebagai marketplace, menyediakan fitur siaran langsung dan ulasan konsumen yang dapat memengaruhi keputusan pembelian. Kajian ini dilakukan dengan menggunakan pendekatan tinjauan pustaka, yaitu dengan menelaah berbagai penelitian terdahulu yang dipublikasikan antara tahun 2020 hingga 2025. Fokus utama pembahasan adalah bagaimana interaksi langsung melalui Live Streaming serta validasi sosial dari customer review membentuk rasa percaya dan mendorong minat beli. Hasil analisis menunjukkan bahwa Live Streaming berperan signifikan dalam meningkatkan minat beli karena memberikan informasi produk secara langsung dan transparan. Sementara itu, pengaruh customer review bersifat kontekstual, tergantung pada kualitas dan kredibilitas ulasan. Ketika kedua fitur ini digunakan secara bersamaan, dampaknya terhadap minat beli Generasi Z menjadi lebih kuat. Temuan ini juga melengkapi kekurangan dari penelitian sebelumnya yang umumnya hanya membahas satu variabel secara terpisah.
PERAN ARTIFICIAL INTELLIGENCE DALAM OTOMATISASI PROSES BISNIS DIGITAL: PELUANG DAN TANTANGAN Adinda Jasmine Putri Nurazizah; Isnu Ardi; Julio Caesar Zambas
Sawala Cendikia : Jurnal Penelitian Multidisiplin Vol. 1 No. 02 (2025): September
Publisher : PT. ABIG RIZKY PUBLISHER

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Abstract

This study aims to explore the role of Artificial Intelligence (AI) in the automation of digital business processes and to identify its benefits, challenges, and opportunities. The method used is a literature review by examining various scholarly sources such as journals, books, and research reports related to AI, digital transformation, and business process management. The findings indicate that AI plays a crucial role in enhancing operational efficiency, reducing errors, accelerating workflows, and driving service innovation. AI also supports data-driven decision-making and provides competitive advantages for organizations. However, the implementation of this technology faces several obstacles, including limited infrastructure, the need for technical expertise, high investment costs, as well as ethical and data security issues. Therefore, an integrated strategy and multi-stakeholder support are required to optimize the sustainable use of AI in digital business processes
DIGITAL MARKETING DAN PERSONAL SELLING SEBAGAI DETERMINAN KEPUTUSAN PEMBELIAN KONSUMEN TOKO KOSMETIK NEW MEGAH JAYA Hendrayana
Sawala Cendikia : Jurnal Penelitian Multidisiplin Vol. 1 No. 02 (2025): September
Publisher : PT. ABIG RIZKY PUBLISHER

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Abstract

This study aims to analyze the effect of digital marketing and personal selling on consumer purchasing decisions at New Megah Jaya Cosmetic Store, Sukabumi. The research background is driven by digital transformation that has reshaped marketing interactions, as well as fluctuations in the store’s sales performance. The study employs a quantitative approach with a causal associative research design. A sample of 89 respondents was selected using simple random sampling from a total population of 845 consumers during the period January to August 2025. Data were collected through a structured questionnaire and analyzed using multiple linear regression with the assistance of SPSS software. The results indicate that digital marketing and personal selling simultaneously have a significant effect on purchasing decisions, with a contribution of 61.9%. Partially, both variables have a positive and significant influence, with digital marketing identified as the most dominant factor affecting consumer decisions (β = 0.636). These findings suggest that the combination of the broad reach of digital technology and persuasive interpersonal communication is highly effective in influencing consumers in the cosmetic industry. In conclusion, the integration of modern and conventional marketing strategies is crucial to enhancing competitiveness and achieving sustainable sales performance for the store.
ANALISIS HARGA POKOK PRODUKSI SEBAGAI DASAR PENETAPAN HARGA JUAL UMKM ABIG BERKAH Niken Safitri; Rizky Maulana; Sandi Setiadi; Fithri Suciati
Sawala Cendikia : Jurnal Penelitian Multidisiplin Vol. 1 No. 02 (2025): September
Publisher : PT. ABIG RIZKY PUBLISHER

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Abstract

This study aims to analyze the calculation of the Cost of Production (COP) as a basis for determining the selling price at UMKM Kedai Abig Berkah in Sukabumi. Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in supporting the national economy; however, they often face structural challenges in implementing accurate production cost recording systems. The main problem identified is the use of a very simple and unsystematic COP calculation practice, in which the owner only sums up the main raw material costs and direct labor costs, without including factory overhead costs such as depreciation of kitchen equipment and utility expenses in detail. This research employs a qualitative descriptive approach, with data analysis methods consisting of data reduction, data presentation, and conclusion drawing. The findings reveal a significant discrepancy between the MSME’s internal calculation of Rp18,290 per portion and the application of the full costing method, which results in a COP of Rp36,360 per portion. Using a cost-plus pricing approach with a target profit margin of 15%, the recommended selling price is Rp42,000 per portion, which is Rp16,841 higher than the current selling price of Rp25,000. In conclusion, inaccurate COP calculation leads to underpricing, which potentially undermines profit margin stability and business competitiveness. Therefore, the implementation of comprehensive cost accounting is essential as a foundation for sustainable business strategy
SINERGI MODAL SOSIAL DAN KEPERCAYAAN INSTITUSIONAL DALAM PARTISIPASI POLITIK PEMBANGUNAN DESA Aludin
Sawala Cendikia : Jurnal Penelitian Multidisiplin Vol. 1 No. 02 (2025): September
Publisher : PT. ABIG RIZKY PUBLISHER

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Abstract

This study aims to identify and analyze the role of social capital and institutional trust as the main determinants of local political participation in village development planning in Cibinong District, Cianjur Regency. Community political participation is a crucial aspect in ensuring inclusive development; however, the level of engagement often varies due to structural and cultural factors. The research employed an explanatory quantitative method with a cross-sectional survey design involving 100 respondents. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The findings indicate that all hypotheses were supported: social capital has a significant positive effect on local political participation and institutional trust. Institutional trust also has a positive effect on political participation and is proven to act as a mediating variable linking social capital and citizen participation. The synergy between social capital and institutional trust is key to creating democratic and sustainable village development planning. Social capital provides the social infrastructure for cooperation, while institutional trust functions as a psychological mechanism that transforms social relational potential into concrete political action.
TRANSPARANSI PEMERINTAH DAN KINERJA DAERAH DALAM MEMBANGUN KEPERCAYAAN POLITIK MASYARAKAT Asep Somanteri
Sawala Cendikia : Jurnal Penelitian Multidisiplin Vol. 1 No. 02 (2025): September
Publisher : PT. ABIG RIZKY PUBLISHER

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Abstract

Political trust is a vital indicator of the quality of a democratic system, reflecting the extent to which the public believes that government institutions can function effectively, responsively, and accountably. This study aims to empirically analyze the influence of local government performance and government transparency on public political trust in Sindangbarang District, Cianjur Regency. The research employs a quantitative approach using Structural Equation Modeling (SEM) based on Partial Least Square (PLS) with SmartPLS 4.0 software. Data were collected through online questionnaires using a Likert scale from 300 respondents who are residents of Sindangbarang District. The results of the study indicate that local government performance has a positive and significant influence on public political trust (t-statistic 9.928; p-value 0.000), with a path coefficient of 0.456. Furthermore, government transparency also demonstrates a significant positive influence on political trust, showing a stronger impact than the performance variable (t-statistic 11.547; p-value 0.000; path coefficient 0.525). The research model exhibits very high predictive power with an R-Square value of 94.2%, meaning these two variables explain the vast majority of variations in public political trust in the region. Additionally, the Goodness of Fit test resulted in an SRMR value of 0.042, indicating an excellent model fit. The study concludes that the synergy between effective public service performance and information openness is a fundamental pillar for achieving good governance and strengthening political legitimacy at the local level

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