A peer-reviewed International journal that promotes a forum to discuss and develops qualitative approach review in management & social science. The journal encourages the application of advanced qualitative in management and social science, including but not limited to human resource management, organizational behavior, organizational culture, organizational learning, operation management, marketing management, accounting, finance, general education, psychology, sociology, urban studies, Gender studies, cultural sudies, communication and social science (miscellaneous) that applied qualitative methodology in data collection and data analysis. AQR opens for original research papers, conceptual studies, and articles reviews, using various theoretical perspectives and methodological diversity spesific to qualitative methodology application in management and social science field. To promote the advancement and thorough examination of research, we encourage the utilization of Data Analysis Software for evaluating qualitative studies, such as MAXQDA, NVIVO, Atlas.ti, or other similar tools designed to assist qualitative researchers in their data analysis process.